Mad Advertising Satires


Examples of ad satires, ad campaign satires, and funny name variations for real products.
The first 248 regular issues so far -- this page will be an ongoing project this century.

Those instances in which Mad made ads for a ficticious product are not included on this page.

(alphabetized by "actual advertiser")

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
(real Action TV ad campaign parodied) -
from Mad's Great Moments in Advertising
Action bleach - The day the day the wrong
giant came out of the washer - Ho-Ho-Ho!
(borrowing Green Giant mascot's hand)
// Irving Schild 101 - Mar 1966
mAim Toothpaste - from Recycling Your Throw-Aways Aim Toothpaste Paul Peter Porges / Al Jaffee 202 - Oct 1978
(real Ajax TV ad campaign parodied) -
from Mad's Great Moments in Advertising
The day that "Ajax"
got the housewife
out of the kitchen
a little too fast!
Ajax adMad #98
// Irving Schild 98 - Oct 1965
(real Ajax packaging parodied) -
from Labels We Should've Seen
Ajax Cleanser Dick DeBartolo // Lester Krauss 81 - Sep 1963
A Jerk's - from Deceptive Money-Saving Labels Ajax Laundry Detergent Dick DeBartolo // Irving Schild 139 - Dec 1970
(real Canadian Club Whiskey ad layout -
but Four Roses and Cutty Sark are also implicated)
Alcoholics Anonymous

(Canadian Club Whiskey
prominently parodied )
Alcoholics Anonymous ad
/ Bob Clarke / Lester Krauss 94 - Apr 1965
The Republican Party ...Relief is just a ballot way -
from Madison Avenue's Political Ad Campaigns
Alka-Seltzer ...Relief is just a swallow away Gary Belkin /
George Woodbridge
56 - Jul 1960
Alka-Spritzer - from Surprise Television Commercials Alka-Seltzer Tom Koch / Jack Davis 199 - Jun 1978
All-Brain from Specialized Breakfast Cereals All-Bran Cereal Bob Margolin / Bob Clarke 63 - Jun 1961
Red-Star Insurance - from International Advertising All-State Insurance Frank Jacobs / Bob Clarke 44 - Jan 1959
The Ill-State Insurance Commercial -
from TV Ads We'd Like to See
All-State Insurance / George Woodbridge 50 - Oct 1959
The All-State Insurance Commercial (ad campaign) -
from TV Ads We'd Like to See
All-State Insurance Earle Doud / Wally Wood 74 - Oct 1962
Alpine Rest Home
Alpine CigarettesAlpine Cigarettes ad
// Lester Krauss 68 - Jan 1962
(real American Airlines ad with editorial note added) American Airlines 67 - Dec 1961
American Expense Account Cheques American Express Cheques? / Kelly Freas 43 - Dec 1958
American Impress Travelers Checks -
from Surprise Television Commercials
American Express Travelers Checks Tom Koch / Jack Davis 199 - Jun 1978
American Expresso -
from An Advertiser Would Have Us Believe...
American Express Travelers Checks Tom Koch / Jack Davis 242 - Oct 1983
"Uncle" Louie Inc. - from Comic Book Ads! American Specialty Co. - "Uncle" Harry Bard Harvey Kurtzman / Will Elder 21 - Mar 1955
Anasprin Anacin / Will Elder 24 - Jul 1955
The Anacin Commercial (ad campaign) -
from TV Scenes We'd Like to See
Anacin / Joe Orlando 40 - Jul 1958
The Anacin Commercial (ad campaign) -
from TV Ads We'd Like to See
Anacin Earle Doud / Wally Wood 74 - Oct 1962
The Anacin Commercial (ad campaign) -
from TV Ads We'd Like to See
Anacin / Joe Orlando 87 - Jun 1964
Aqua-Velvel - from Deceptive Money-Saving Labels Aqua-Velva After Shave Dick DeBartolo // Irving Schild 139 - Dec 1970
Armstronger tires Armstrong tires / Will Elder 26 - Nov 1955
Armstung Flooring - from Watch That Price With the Asterisk Armstrong Flooring Al Jaffee / Bob Clarke 87 - Jun 1964
Aarow Shirts
Arrow ShirtsArrow Shirts ad
/ Kelly Freas 59 - Dec 1960
AsP - "Snaking over the nation, crushing the competition" A&P Supermarket Paul Laikin / 33 - Jun 1957
Aviz can't afford dirty plugs!
Avis car rentalAvis ad
// Lester Krauss 85 - Mar 1964
We don't try very hard!
Avis - "We try harder."Avis ad
/ Bob Clarke 115 - Dec 1967

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Baby Rot by Curtins - from Mad's "Pure Products" Law Baby Ruth candy bar by Curtiss Sy Reit / Joe Orlando 57 - Sep 1960
The Bann Roll-On Commercial - from TV Ads We'd Like to See Ban Roll-On Deodorant Larry Siegel / Bob Clarke 57 - Sep 1960
Bind-Aig Plastic Strips Band-Aid Plastic Strips Harvey Kurtzman / Will Elder 24 - Jul 1955
(real Band-Aid packaging parodied) -
from Labels We Should've Seen
Band-Aid Plastic Strips Dick DeBartolo // Lester Krauss 81 - Sep 1963
Bayar Aspirin Needs Fast Relief Bayer Aspirin Al Jaffee // Lester Krauss 67 - Dec 1961
Buyer Aspirin - from Recycling Your Throw-Aways Bayer Aspirin Paul Peter Porges / Al Jaffee 202 - Oct 1978
Brayers Aspirin - from
We'll Always Be Suckers For Clever Advertising
Bayer Aspirin Tom Koch / Jack Rickard 222 - Apr 1981
Beautydreamy mattress Beautyrest mattress Harvey Kurtzman / Will Elder 27 - Apr 1956
Bootyrest by Zippin$
Beautyrest Mattress
by Simmons
Beautyrest ad
// Lester Krauss 75 - Dec 1962
Bet Telephone System
Bell TelephoneBell Telephone ad
/ Wally Wood 41 - Sep 1958
Cell Telephone System Bell Telephone / Kelly Freas 49 - Sep 1959
Bilked Telephone System Bell Telephone // Lester Krauss 89 - Sep 1964
Bull System Political Directory
Bell System
Telephone Directory
Bell System Directory cover
/ Jack Rickard 185 - Sep 1976
Bilk System - Reach out and put the touch on someone.
Bell System -
Reach out and touch someone.
Bell System ad
// Irving Schild 212 - Jan 1980
(parody of Benson & Hedges ad campaign) -
from Mad's Great Moments in Advertising -
America's Final Cigarette Break
Benson & Hedges cigarettes -
America's Favorite
Cigarette Break
Benson & Hedges ad
Al Jaffee // Irving Schild 154 - Oct 1972
Better Vision Business Association -
Does this ad look blurred to you?
Better Vision Institute 82 - Oct 1963
Billows Cotton-Pick Whiskey Bellows Partners Choice Harvey Kurtzman / Will Elder 28 - Jul 1956
B.F. Goodnrich Autoless Tires
B.F. Goodrich TiresBFGoodrich ad
/ Reed Crandall 30 - Dec 1956
(real BFGoodrich TV ad campaign parodied) -
from Mad's Great Moments in Advertising
The Day They Fired The Goodrich Girl-Giant -
Ho-Ho-Ho! (mixes in Green Giant baby reference)
// Irving Schild 122 - Oct 1968
Berg's Eye - from Warning Labels We Desperately Need Birds Eye Frozen Broccoli Tom Koch / Bob Clarke 242 - Oct 1983
Schlock & Deckle - from Bonus Balonus Black & Decker Dick DeBartolo / Bob Clarke 224 - Jul 1981
We're sick of bonus watches from Buluva! Boluva Watches // Lester Krauss 83 - Dec 1963
Bouncy - from Bonus Balonus Bounty paper towels Dick DeBartolo / Bob Clarke 224 - Jul 1981
(real Braniff Airlines ad campaign parodied) -
"When you get 'em - flaunt 'em!"
Braniff Airlines
"When you got it -
flaunt it."
Braniff Airlines ad
// Irving Schild 130 - Oct 1969
Blecch Shampoos
Breck ShampoosBreck Shampoos ad
/ Frank Frazetta 90 - Oct 1964
Vilecream Brillcream / Kelly Freas 38 - Mar 1958
Brooks Brother in-law Harry -
from Mad's "Pure Products" Law
Brooks Brothers suits Sy Reit / Joe Orlando 57 - Sep 1960
Obstetrician Dr. Bud Weiser -
"Where there's life...there's Bud" from If Doctors Advertised
Budweiser Beer -
"Where there's life...there's Bud"
Gary Belkin / Bob Clarke 59 - Dec 1960
(Sadder) But Wiser Beer
Budweiser BeerBudweiser Beer ad
Al Jaffee / Kelly Freas 63 - Jun 1961
Burpheimer Lite - from Half Truths in TV Ads Budweiser Light Beer Paul Peter Porges / Al Jaffee 207 - Jun 1979
Bofforin
BufferinBufferin ad
/ Will Elder 24 - Jul 1955
(real Bufferin campaign ad through Shakespeare) -
from Madison Avenue Turns to History and Literature
Bufferin Larry Siegel / Bob Clarke 51 - Dec 1959
The Republican Party -
"Why trade a mere headache for an upset budget?" -
from Madison Avenue's Political Ad Campaigns
Bufferin - "Don't trade your
headache for an upset stomach!"
Gary Belkin / George Woodbridge 56 - Jul 1960
(real Bufferin campaign ad) - from Madison Ave. Surplus Sale Bufferin (demo pills didn't dissolve) Al Jaffee / Bob Clarke 57 - Sep 1960
(real Burma Shave road signs campaign) - from Honest Ads Burma Shave Shaving Cream Tom Koch / Bob Clarke 56 - Jul 1960
Burma Cave (prehistoric road signs) -
from If There'd Been a Madison Ave. Down Through History
Burma Shave Shaving Cream
(road sign ad campaign)
Sy Reit / Bob Clarke 64 - Jul 1961

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Cadillac Jewelry Cadillac / Kelly Freas 65 - Sep 1961
California Zipper with The Blista-Dome -
from The Commercial Artist!
California Zephyr passenger train
with The Vista-Dome
Harvey Kurtzman / Will Elder 22 - Apr 1955
Culvert Reserve Calvert Reserve / Kelly Freas 44 - Jan 1959
Lyndon Johnson - "Have a real candidate.
The best Texan makes the best president." -
from Madison Avenue's Political Ad Campaigns
Camel Cigarettes - "Have a real cigarette.
The best tobacco makes the best smoke!"
Gary Belkin / George Woodbridge 56 - Jul 1960
Fatals - from When the Cigarette Industry Fights Back Camel Cigarettes Don Reilly / Jack Rickard 89 - Sep 1964
Can you spot the former Cancel smoker?
Can you spot the
Camel Filters smoker?
Camel Filters ad
// Irving Schild 163 - Dec 1973
Sham-bug's Beat-a-Check Soup Campbell's Soup / Kelly Freas 57 - Sep 1960
Cannedwell Soup - from Deceptive Money-Saving Labels Campbell's Soup Dick DeBartolo // Irving Schild 139 - Dec 1970
"America's Going Drag!" -
(parody of real Canada Dry ad campaign)
Canada Dry -
"America's Going Dry!"
Canada Dry ad
// Irving Schild 124 - Jan 1969
Canadian Clubbed Whiskey Canadian Club Whiskey Harvey Kurtzman / Will Elder 26 - Nov 1955
Canadian Glug Whiskey -
from Why Not Warnings On All Packages!
Canadian Club Whiskey Stan Hart / Bob Clarke 91 - Dec 1964
Canadian Specific Air Lines - from The Commercial Artist! Canadian Pacific Air Lines Harvey Kurtzman / Will Elder 22 - Apr 1955
The cigarette industry can Carry-On Carlton Cigarettes // Lester Krauss 88 - Jul 1964
Magic Liver Bile Fluid - from Madison Ave. Surplus Sale Carter's Little Liver Pills (campaign showing
how liver bile breaks down excess fat)
Al Jaffee / Bob Clarke 57 - Sep 1960
Uncle Sam's Country-Building Course -
from International Advertising
Charles Atlas Body Building Course Frank Jacobs / Bob Clarke 44 - Jan 1959
Cheese and Sandbag Coffee -
from Substandard Brands, Inc.
Chase and Sanborn Coffee Ronald Axe and Sol Weinstein /
Bob Clarke
96 - Jul 1965
Cheery - from Madison Ave. Surplus Sale Cheer Laundry Detergent (whiter than Brand X) Al Jaffee / Bob Clarke 57 - Sep 1960
Chesterfind Cigarettes Chesterfield Cigarettes / Kelly Freas 41 - Sep 1958
(real Chesterfield ad campaign) -
from The Minute After That One-Minute TV Commercial
Chesterfield Cigarettes Sy Reit / Bob Clarke 63 - Jun 1961
Chesterfoggie Cigarettes -
from When the Cigarette Industry Fights Back
Chesterfield Cigarettes Don Reilly / Jack Rickard 89 - Sep 1964
Cigarette Finks: Cigarette People
Chesterfield King:
Chesterfield People
Chesterfield ad
// Irving Schild 103 - Jun 1966
The New Expandable Severolet Chevrolet / Wally Wood 29 - Sep 1956
Choking in the Sea - from Recycling Your Throw-Aways Chicken of the Sea Tuna Paul Peter Porges / Al Jaffee 202 - Oct 1978
The Clawettes Commercial -
from TV Ads We'd Like to See
Clorettes / Joe Orlando 49 - Sep 1959
(actual Clorox Bleach ad campaign)
from A Mad Look at the "Clorox" Commercial
Clorox Bleach TV ad: "I'll give you $ for that..." Dick DeBartolo / Jack Rickard 203 - Dec 1978
Clam-Up Toothpaste - from Recycling Your Throw-Aways Close-Up Toothpaste Paul Peter Porges / Al Jaffee 202 - Oct 1978
Colgrate Dental Cream with Gargol - from Mad Awards Colgate Dental Cream with Gardol Harvey Kurtzman / Will Elder 25 - Aug 1955
The Colgrate Commercial - from TV Ads We'd Like to See Colgate / Joe Orlando 49 - Sep 1959
(real Colgate campaign ad through Carl Sandburg) -
from Madison Avenue Turns to History and Literature
Colgate Dental Cream with Gardol Larry Siegel / Bob Clarke 51 - Dec 1959
Colgrate Tootpaste with Guard-All -
from Madison Ave. Surplus Sale
Colgate Dental Cream with Gardol
(protects like plastic shield protects announcer)
Al Jaffee / Bob Clarke 57 - Sep 1960
Contadina Tomato Paste Concertina Expanding Can // Lester Krauss 84 - Jan 1964
Contact Continuously Contagious Capsules Contac Cold Caplets Al Jaffee / Bob Clarke 87 - Jun 1964
Cop-a-tan - from A Mad Look at "Tokenism" of the Future Coppertone Sunscreen Vic Cowen // Irving Schild 139 - Dec 1970
Crust gumpaste
Crest toothpasteCrest toothpaste ad
/ Kelly Freas 43 - Dec 1958
Best toothpaste with Frammistan Crest toothpaste with Flouristan / Will Elder 28 - Jul 1956
Crust Toothpaste - from Recycling Your Throw-Aways Crest Toothpaste Paul Peter Porges / Al Jaffee 202 - Oct 1978
Crust Toothpaste - from More "New-Improved"
Products that Really are New and Improved
Crest Toothpaste Al Jaffee 210 - Oct 1979
Pilgrim Tours - Praying You'll Get There is Halfe Ye Funne! -
from If There'd Been a Madison Ave. Down Through History
Cunard Cruise Line -
Getting There is Half the Fun
Sy Reit / Bob Clarke 64 - Jul 1961
Cuttyshark - from A Mad Look at "Tokenism" of the Future Cutty Sark Scotch Vic Cowen // Irving Schild 139 - Dec 1970

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Dandelion Air Rifles - Ded Ryder Cowboy Carbine -
from Comic Book Ads!
Daisy Air Rifles - Red Ryder Cowboy Carbine Harvey Kurtzman / Will Elder 21 - Mar 1955
from Mad's Great Moments in Advertising -
(real Dash TV ad campaign parodied)
Dash - The day they shot the "ten-foot-tall washing
machine" commercial in an 8-foot high basement
// Irving Schild 97 - Sep 1965
Paying For A Diamond Is Forever...
De Beers Jewellery -
A Diamond Is Forever...
De Beers Jewellery ad
Al Jaffee / Kelly Freas 51 - Dec 1959
Psychiatrist Dr. Sigmund De Beers - "Going to a
Psychiatrist is Forever" from If Doctors Advertised
De Beers Jewellery - "A Diamond Is Forever" Gary Belkin / Bob Clarke 59 - Dec 1960
Gelta Airlines - from Half Truths in TV Ads Delta Airlines Paul Peter Porges / Al Jaffee 207 - Jun 1979
Dialtone Soap - from Mad Awards Dial Soap Harvey Kurtzman / Will Elder 25 - Aug 1955
Dial Soap - Aren't you glad you Dial correctly?
(play on the campaign and meaning of the word "dial")
(Lux soap mentioned as advertiser)
Dial Soap -
Aren't you glad you use Dial?
Dial Soap ad
// Lester Krauss 59 - Dec 1960
Drastin - from Madison Ave. Surplus Sale Dristan Decongestant (the Naso-graph doesn't lie) Al Jaffee / Bob Clarke 57 - Sep 1960
Rubber Bubble Gum - from Comic Book Ads! Dubble Bubble Gum Harvey Kurtzman / Will Elder 21 - Mar 1955

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Eastzone Kossak Film
Eastman Kodak FilmKodacolor ad
/ Kelly Freas 53 - Mar 1960
The 1963 3/4 Edsel -- A Division of Furd Motors Edsel -- A Division of Ford Motors // Swedowsky & Weiss 81 - Sep 1963
E.F. Mutton -
from An Advertiser Would Have Us Believe...
E.F. Hutton Tom Koch / Jack Davis 242 - Oct 1983
Aspire Boot-Lick Polish Esquire Boot (shoe) Polish / Kelly Freas 54 - Apr 1960
I just put a gas station attendant in my tank!
Esso -
Put a tiger in your tank
Esso ad
/ Bob Clarke 92 - Jan 1965
(real Esso / Humble Oil ad campaign parodied) -
from Ads We'd Like to See
photo of totaled automobile accompanies slogan:
"Put a tiger in your tank"
Max Brandel 110 - Apr 1967
Ethel gasoline
Ethyl gasolineEthyl gasoline ad
/ Wally Wood 29 - Sep 1956
Oveready - from Recycling Your Throw-Aways Eveready Batteries Paul Peter Porges / Al Jaffee 202 - Oct 1978
Nixxon ...But It's Still The Same Old Gas! Exxon -
"We're changing our name, but not our stripes!"
Max Brandel 158 - Apr 1973
Exxyou - from
What Television Says and What It Really Means
Exxon Oil Tom Koch / Jack Davis 222 - Apr 1981

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Body by Fisher ad by Alfred Hitchcock -
from If Hollywood Directors Staged Advertising Photos
Body by Fisher / Wally Wood 43 - Dec 1958
Body by Fishey - from Madison Ave. Surplus Sale Body by Fisher (jet engine in the car body) Al Jaffee / Bob Clarke 57 - Sep 1960
Fleischman's Whiskey Fleishman's Whiskey / Kelly Freas 53 - Mar 1960
You Can't a-Ford a Car Ford Motor Company // Lester Krauss 77 - Mar 1963
Furd Foulcar Ford Falcon / Bob Clarke 60 - Jan 1961
Finster Glint
Foster Grant sunglassesFoster Grant ad
// Irving Schild 115 - Dec 1967
Four Posies Society Whiskey Four Roses Whiskey Al Jaffee / Kelly Freas 49 - Sep 1959

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
GM (Gravity Masters) Five - Body by Fishey
(Sevrolet/Pontiarc/Upsmobile/Buckit/Cadiljac)
GM (General Motors) Five - Body by Fisher
(Chevrolet/Pontiac/Oldsmobile/Buick/Cadillac)
Al Jaffee / Kelly Freas 50 - Oct 1959
General Realistic "Dummy TV" Sets General Electric TV Sets / Kelly Freas 62 - Apr 1961
(real Geritol ad campaign parodied) -
from A TV Ad We'd Like to See
Geritol - "I get plenty of rest,
I eat balanced meals, and I take Geritol."
Dick DeBartolo // Irving Schild 178 - Oct 1975
(real Gillette Razor packaging parodied) -
from Labels We Should've Seen
Gillette Razors Dick DeBartolo // Lester Krauss 81 - Sep 1963
(real Glass Container Manufacturers
Association campaign parodied)
Glass Container
Manufacturers Association
Glass ad
/ Kelly Freas 68 - Jan 1962
The Gleem Commercial (ad campaign) -
from TV Ads We'd Like to See
Gleem Toothpaste / Joe Orlando 87 - Jun 1964
Glitch Toothpaste - from Recycling Your Throw-Aways Gleem Toothpaste? Paul Peter Porges / Al Jaffee 202 - Oct 1978
(real Good Housekeeping ad campaign parodied) -
from Ads We'd Like to See
photo of garbage-strewn hoarder's home accompanies slogan:
"Good Housekeeping" and Seal of Approval is featured
Max Brandel 110 - Apr 1967
(real Grant's ad campaign parodied) -
"the day no one was left up to get him a Grant's"
from Mad's Great Moments in Advertising
Grant's Scotch Whiskey -
"as long as you're up, get me a Grant's"
Grant's ad
// Irving Schild 108 - Jan 1967
(real Gravy Train ad campaign) -
from The Minute After That One-Minute TV Commercial
Gravy Train Dog Food Sy Reit / Bob Clarke 63 - Jun 1961
Doggy Train Dog Food from Ex-Lax Gravy Train Dog Food / Kelly Freas 72 - Jul 1962
Great Gray Hair Conditioner
Great Day -
A Man's Way to Remedy Gray
Great Day's ad
// Irving Schild 112 - Jul 1967
Cretin Formula - from Surprise Television Commercials Grecian Formula Hair Coloring Tom Koch / Jack Davis 199 - Jun 1978
(real Green Giant mascot borrowed for Action bleach
ad campaign) - from Mad's Great Moments in Advertising
Green Giant / Action bleach - The day the day the
wrong giant came out of the washer - Ho-Ho-Ho!
// Irving Schild 101 - Mar 1966
Grayhound Greyhound Bus Lines Tom Koch / George Woodbridge 52 - Jan 1960
Gulp Says the Oil Corporations Gulf Oil // Lester Krauss 65 - Sep 1961

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Schlockmark Cards - from Substandard Brands, Inc. Hallmark Cards Ronald Axe and Sol Weinstein /
Bob Clarke
96 - Jul 1965
Janes Seamless Stockings - "She was irresistible..."
Hanes Stockings -
"She's irresistible..."
Hanes ad
Al Jaffee / Bob Clarke 61 - Mar 1961
Hames Underwear for Men and Boys
Hanes UnderwearHanes ad
Larry Siegel / Kelly Freas 51 - Dec 1959
Haymes Stockings -
from A Mad Look at "Tokenism" of the Future
Hanes Stockings Vic Cowen // Irving Schild 139 - Dec 1970
Head & Armpits - from Deceptive Money-Saving Labels Head & Shoulders Shampoo Dick DeBartolo // Irving Schild 139 - Dec 1970
Herbert Tareytoon cigarettes - from The Commercial Artist! Herbert Tareyton cigarettes Harvey Kurtzman / Will Elder 22 - Apr 1955
Hershel's Milk Chocolate -
from Why Not Warnings On All Packages!
Hershey's Milk Chocolate Stan Hart / Bob Clarke 91 - Dec 1964
Hershel's - from Warning Labels We Desperately Need Hershey's Chocolate Sauce Tom Koch / Bob Clarke 242 - Oct 1983
(real Hertz ad campaign) -
from The Minute After That One-Minute TV Commercial
Hertz Rent-A-Car Sy Reit / Bob Clarke 63 - Jun 1961
(real Hertz ad campaign) - from What If Products
Only Worked Under Demonstration Conditions
Hertz Rent-A-Car (puts you in the driver's seat) Earle Doud / Wally Wood 73 - Sep 1962
(real Hertz TV ad campaign parodied) -
from Mad's Great Moments in Advertising
Hertz - The day they forgot to put the
top down for the Hertz commercial
// Irving Schild 99 - Dec 1965
(real Hertz ad campaign parodied) -
from Ads We'd Like to See
photo of overcrowded freeway accompanies slogan:
"Let Hertz put you in the driver's seat"
Max Brandel 110 - Apr 1967
(real Hilton Hotels ad with speech balloon added) Hilton Hotels 72 - Jul 1962
Mad Visits a Typical Johnson Howard's Restaurant Howard Johhnson's Larry Siegel / Paul Coker, Jr. 106 - Oct 1966

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
(real Imperial ad campaign parodied) -
from Some TV Ads We Never Got to See
Imperial Margarine Dick DeBartolo and Al Jaffee /
Jack Rickard
69 - Mar 1962
Inferial Blend Whiskey from Hiram Walked
Imperial Whiskey
from Hiram Walker
Imperial Whiskey ad
/ Kelly Freas 45 - Mar 1959
Ipuna toothpaste Ipana toothpaste / Will Elder 25 - Sep 1955
Jell-Y
Jell-OJell-O ad
Harvey Kurtzman / Will Elder 24 - Jul 1955
(real Jell-O packaging parodied) -
from Labels We Should've Seen
Jell-O Dick DeBartolo // Lester Krauss 81 - Sep 1963
John Vaultlock Stay-Put Burial Insurance John Hancock Insurance / Kelly Freas 71 - Jun 1962
Rummie Walker
Johnnie Walker WhiskeyJohnnie Walker ad
/ Kelly Freas 56 - Jul 1960
Goldbrick & Goldbrick Johnson & Johnson / Kelly Freas 55 - Jun 1960
Smithson John & Co. - (whole front cover!)
Johnson Smith & Co.Johnson Smith ad
Harvey Kurtzman / 21 - Mar 1955
Alwett Institute of Physical Training -
from Comic Book Ads!
Jowett Institute of
Physical Training
Jowett ad
Harvey Kurtzman / Will Elder 21 - Mar 1955
Joy Detergent ad by Elia Kazan -
from If Hollywood Directors Staged Advertising Photos
Joy Detergent / Wally Wood 43 - Dec 1958

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
(real Keep America Beautiful ad campaign parodied) -
from Ads We'd Like to See
photo of dense business road signage accompanies slogan:
"Keep America Beautiful" (Ad Council PSA)
Max Brandel 110 - Apr 1967
(real Keep America Powerful ad campaign parodied) -
from Ads We'd Like to See
photo of dark city power outage accompanies slogan:
"Keep America Powerful"
(Investor-Owned Electric Light and Power Companies ad)
Max Brandel 110 - Apr 1967
Let's Kill-off Ridiculous Ad Campaigns Kellogg's // Irving Schild 96 - Jul 1965
Kennt cigarettes Kent cigarettes Harvey Kurtzman / Will Elder 25 - Sep 1955
The K.E.N.T. Society
(Knowledge Ends Needless Tumors)
Kent cigarettesKent adMad #109
Vic Cowen / Bob Clarke 109 - Mar 1967
Kings Man Close Shave Lotion King's Men (after shave & cologne) / Kelly Freas 37 - Jan 1958
(real Kleenex packaging parodied) -
from Labels We Should've Seen
Kleenex Tissues Dick DeBartolo // Lester Krauss 81 - Sep 1963
Fool-Aid
Kool-AidKool-Aid ad
Al Jaffee / Kelly Freas 67 - Dec 1961

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Lady Clinic Lady Clairol // Lester Krauss 80 - Jul 1963
(real Lark cigarettes ad campaign parodied) -
from Mad's Great Moments in Advertising
The day the
"Show us your 'Lark' pack"
camera crew passed
the wrong group of smokers
Lark adMad #114
// Irving Schild 114 - Oct 1967
Lou's Potato Chips -- Bet you can't finish even one -
from Substandard Brands, Inc.
Lay's Potato Chips -- Bet you can't eat just one Ronald Axe and Sol Weinstein /
Bob Clarke
96 - Jul 1965
Liberty Mutilate Insurance Liberty Mutual Insurance // Lester Krauss 69 - Mar 1962
(real Lifebuoy packaging parodied) -
from Labels We Should've Seen
Lifebuoy Bar Soap Dick DeBartolo // Lester Krauss 81 - Sep 1963
Dee Cayers Life Savers / Kelly Freas 66 - Oct 1961
Likely Strife Cigarettes
Lucky Strike CigarettesLucky Strike Cigarettes ad
// Lester Krauss 86 - Apr 1964
Likely Strife Cigarettes -
from Why Not Warnings On All Packages!
Lucky Strike Cigarettes Stan Hart / Bob Clarke 91 - Dec 1964

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Ironmaidenfit Bras Maidenform Bras Harvey Kurtzman / Jack Davis 24 - Jul 1955
Maidinfirm Bras
Maidenform BrasMaidenform Bras ad
// Lester Krauss 70 - Apr 1962
Marlbrando cigarettes Marlboro cigarettes / Will Elder 27 - Apr 1956
Marlboro cigarettes ad by Cecil B. De Mille -
from If Hollywood Directors Staged Advertising Photos
Marlboro cigarettes / Wally Wood 43 - Dec 1958
Muleburro cigarettes -
from When Politicians Do TV Commercials
Marlboro cigarettes Ronald Axe and Sol Weinstein /
Jack Rickard
99 - Dec 1965
Marble-Row Funeral Directors Marlboro cigarettes // Irving Schild 107 - Dec 1966
(real Maxwell House ad campaign) -
from The Minute After That One-Minute TV Commercial
Maxwell House Coffee Sy Reit / Bob Clarke 63 - Jun 1961
Mayjag -
the dispensable automatics
Maytag -
the dependable automatics
Maytag Washing Machines ad
// Lester Krauss 80 - Jul 1963
Max Factory - from Cosmetics For Kids Max Factor Dick DeBartolo / Bob Clarke 243 - Dec 1983
McDownall's - from Half Truths in TV Ads McDonald's Paul Peter Porges / Al Jaffee 207 - Jun 1979
Killer Beer - "The Campaign to Bring Back Bottled Beer"
from Mad's Follow-Up Report On Progress
Miller Beer - "The Champagne of Beers" Dick DeBartolo / Bob Clarke 124 - Jan 1969
Miss Clairold
Miss ClairolMiss Clairol ad
/ Kelly Freas 42 - Nov 1958
(real Miss Clairol campaign ad through Edgar Allan Poe) -
from Madison Avenue Turns to History and Literature
Miss Clairol Larry Siegel / Bob Clarke 51 - Dec 1959
Jack Kennedy - "Does he or doesn't he? Hair so natural
only his campaign manager knows for sure! More women
love Jack Kennedy than all other candidates combined." -
from Madison Avenue's Political Ad Campaigns
Miss Clairol -
"Does she or doesn't she? Only her
hairdresser knows for sure. More women use
Miss Clairol than any other hair coloring."
Gary Belkin / George Woodbridge 56 - Jul 1960
"Did she... or didn't she? Only her lobotomist knows for sure."
from If Doctors Advertised
Miss Clairol - "Does she... or doesn't she?
Only her hairdresser knows for sure."
Gary Belkin / Bob Clarke 59 - Dec 1960
Miss Clairol (ad campaign) - from If Magazine
Ads Spoke the Language of the Magazine
Miss Clairol Frank Jacobs / Jack Rickard 86 - Apr 1964
Miss Clearoil -
from Why Not Warnings On All Packages!
Miss Clairol Stan Hart / Bob Clarke 91 - Dec 1964
Immobile Gas - Put a turkey in your tank! -
from Substandard Brands, Inc.
Mobil Gas - Put a tiger in your tank Ronald Axe and Sol Weinstein /
Bob Clarke
96 - Jul 1965
Mohack Carpet - from How Publicity Works Mohawk Carpet Frank Jacobs / Bob Clarke 56 - Jul 1960
Mongrel Pencils - from Mad's Report on Progress Mongol Pencils Dick DeBartolo / Bob Clarke 82 - Oct 1963
Mongrol Pencils - from Watch That Price With the Asterisk Mongol Pencils Al Jaffee / Bob Clarke 87 - Jun 1964
(real Mott's packaging parodied) -
from Labels We Should've Seen
Mott's Apple Sauce Dick DeBartolo // Lester Krauss 81 - Sep 1963
Mmboy Cream Deoderant Mum Cream Deoderant / Will Elder 24 - Jul 1955
Pony Parimutuels of New York -
"Life Insurance? I'd rather play the horses!"
Mutual Life Insurance Company of New York
(MONY)
// Lester Krauss 84 - Jan 1964

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Nationwide Warning -
Beware of Crazy Insurance Companies
Nationwide Insurance // Lester Krauss 81 - Sep 1963
Spot'em Easy with Clear-All field glasses
Nice'n Easy hair color by ClairolNice'n Easy ad
// Irving Schild 117 - Mar 1968
Awaysis Cigarettes Oasis Cigarettes / Kelly Freas 48 - Jul 1959
Ol' Craw whiskey
Old Crow whiskeyOld Crow whiskey ad
Harvey Kurtzman / Will Elder 25 - Sep 1955
Old Croc whiskey Old Crow whiskey / Bob Clarke 78 - Apr 1963
(real Old Grand-Dad Whiskey ad campaign parodied) -
from Ads We'd Like to See
photo of down and out drunk man accompanies slogan:
"Head of the Bourbon Family"
Max Brandel 110 - Apr 1967
Old Grand-Ma Whuskey -
from Warning Labels We Desperately Need
Old Grand-Dad Whiskey Tom Koch / Bob Clarke 242 - Oct 1983
Goldsmobile - from Mad Awards Oldsmobile Harvey Kurtzman / Will Elder 25 - Aug 1955
"When you indulge in scotch to excess
you eventually have to Pay the Piper"
100 Pipers Scotch100 Pipers Scotch ad
/ / Irving Schild 111 - Jun 1967

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Padst Red Ribbon beer
Pabst Blue Ribbon beerPabst ad
Harvey Kurtzman / Will Elder 29 - Sep 1956
Past Blue Ribbons beer Pabst Blue Ribbon beer / Kelly Freas 58 - Oct 1960
Pell Mell cigarettes -
from Mad's Christmas Cards to Seasonal Exploiters
Pall Mall Cigarettes Frank Jacobs / Jack Rickard 116 - Jan 1968
(real Pan-American Airways ad campaign parodied) -
from Ads We'd Like to See
photo of jet crash wing section accompanies slogan:
"World's most experienced airline"
Max Brandel 110 - Apr 1967
Papermate (not mentioned) - from Madison Ave. Surplus Sale Papermate Pen (can write through butter) Al Jaffee / Bob Clarke 57 - Sep 1960
(real Papermate ad campaign) - from What If Products
Only Worked Under Demonstration Conditions
Papermate Pen (can write through butter) Earle Doud / Wally Wood 73 - Sep 1962
Park-David ...Pioneers in bigger medical bills
Parke-Davis...
Pioneers in better medicines
Parke-Davis ad
/ Kelly Freas 48 - Jul 1959
The Democratic Party ...Pioneers in better politicians -
from Madison Avenue's Political Ad Campaigns
Parke-Davis ...Pioneers in better medicines Gary Belkin / George Woodbridge 56 - Jul 1960
Barker 61 Capillary Cigar Parker 61 Fountain Pens / Kelly Freas 38 - Mar 1958
Sucker 61 Fountain Pens Parker 61 Fountain Pens / Kelly Freas 62 - Apr 1961
Parliamatch Cigarettes Parliament Cigarettes / Kelly Freas 50 - Oct 1959
Armament Cigarettes -
from When the Cigarette Industry Fights Back
Parliament Cigarettes Don Reilly / Jack Rickard 89 - Sep 1964
Norman Thomas - "The Socialists prefer Normi" -
from Madison Avenue's Political Ad Campaigns
Pepsi Cola - "The sociables prefer Pepsi" Gary Belkin / George Woodbridge 56 - Jul 1960
Grepsi-Cola - from Surprise Television Commercials Pepsi-Cola Tom Koch / Jack Davis 199 - Jun 1978
Grepsi-Cola - from Bonus Balonus Pepsi-Cola Dick DeBartolo / Bob Clarke 224 - Jul 1981
Drug Manufacturers Association --
This capsule made $47,895,252.38 so far.
Pharmaceutical Manufacturer's Association // Lester Krauss 85 - Mar 1964
The P.H.I.L.C.O. Society (Publicizing Homeowners'
Ignorance of Losses from Color Ownership)
Philco Color Televisions / / Irving Schild 110 - Apr 1967
Morris Philip cigarettes Philip Morris cigarettes / Kelly Freas 36 - Dec 1957
Phoneyex Mutual Life Insurance Phoenix Mutual Larry Siegel / Kelly Freas 54 - Apr 1960
(real Pillsbury ad campaign parodied) -
from Ads We'd Like to See
photo of obese eaters accompanies slogan:
"...and Pillsbury says it best."
Max Brandel 110 - Apr 1967
Plymic - from Watch That Price With the Asterisk Plymouth? Al Jaffee / Bob Clarke 87 - Jun 1964
Parloraid Land Camera Polaroid Land Camera Larry Siegel / Kelly Freas 52 - Jan 1960
Parloraid Color Pack Camera -
The 60-second disappointment
Polaroid Color Pack Camera -
The 60-second excitement
Polaroid ad
/ / Irving Schild 127 - Jun 1969
Polydent (ad campaign) - from TV Ads We'd Like to See Polident Denture Cleanser Al Jaffee / Joe Orlando 59 - Dec 1960
Pund's cold cream
Pond's cold creamPond's cold cream ad
/ Jack Davis 24 - Jul 1955
Puntiac - from The Commercial Artist! Pontiac Harvey Kurtzman / Will Elder 22 - Apr 1955
(real Firebird featured) - from Honest Ads Pontiac Firebird Tom Koch / Bob Clarke 56 - Jul 1960
Puffed Wind from Specialized Breakfast Cereals Puffed Wheat Cereal Bob Margolin / Bob Clarke 63 - Jun 1961
Faker Oats from Specialized Breakfast Cereals Quaker Oats Cereal Bob Margolin / Bob Clarke 63 - Jun 1961
(real Q-Tips packaging parodied) -
from Labels We Should've Seen
Q-Tips Dick DeBartolo // Lester Krauss 81 - Sep 1963

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
RGA Victim Color TV RCA Victor Color TV Al Jaffee / Kelly Freas 46 - Apr 1959
The Rolly Cigarette Ad - from Mad's TV Advertising Award Raleigh Cigarettes Alen Robin / Mort Drucker 32 - Apr 1957
(real Rapid Shave campaign claim /
Rapid Shave not mentioned) - from Madison Ave. Surplus Sale
Rapid Shave Shaving Cream
(sandpaper can even be shaved)
Al Jaffee / Bob Clarke 57 - Sep 1960
(real Remington ad campaign) - from What If Products
Only Worked Under Demonstration Conditions
Remington Lektronic Shaver
(close shave even while skydiving)
Earle Doud / Wally Wood 73 - Sep 1962
Volks Wagen
done in the style of Renault's ad campaign
Renault automobilesRenualt ad
/ Kelly Freas 52 - Jan 1960
Dice Krispies from Specialized Breakfast Cereals Rice Krispies Cereal Bob Margolin / Bob Clarke 63 - Jun 1961
(real Rise ad campaign) -
from The Minute After That One-Minute TV Commercial
Rise Instant Lather Shaving Cream Sy Reit / Bob Clarke 63 - Jun 1961
(real Ritz Crackers packaging parodied) -
from Labels We Should've Seen
Ritz Crackers Dick DeBartolo // Lester Krauss 81 - Sep 1963
Fritz Crackers - from Deceptive Money-Saving Labels Ritz Crackers Dick DeBartolo // Irving Schild 139 - Dec 1970
Ronreagan.
A rum to help forget.
Ronrico.
A rum to remember.
Ronrico Rum ad
// Irving Schild 131 - Dec 1969
Loyar Typewriters - from Mad's Report on Progress Royal Typewriters Dick DeBartolo / Bob Clarke 82 - Oct 1963

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Sailem Cigarettes
Salem CigarettesSalem Cigarettes ad
/ Kelly Freas 40 - Jul 1958
(real Sandran ad campaign) - from What If Products
Only Worked Under Demonstration Conditions
Sandran Floor Covering
(easy to clean up even after a herd of elephants)
Earle Doud / Wally Wood 73 - Sep 1962
Sanofranized Sanforized (non-shrink treatment) Harvey Kurtzman / Will Elder 26 - Nov 1955
Samforized Sanforized (non-shrink treatment) / Kelly Freas 46 - Apr 1959
Sam Foureyes Sanforized (non-shrink treatment) // Lester Krauss 94 - Apr 1965
Sinka Coffee-Flavored Bath Salts
Sanka Instant CoffeeSanka Instant Coffee ad
Al Jaffee / Joe Orlando 58 - Oct 1960
Sucka Instant Coffee Sanka Instant Coffee // Lester Krauss 74 - Oct 1962
Stanka - from Half Truths in TV Ads Sanka Decaffinated Coffee Paul Peter Porges / Al Jaffee 207 - Jun 1979
Sarong Wrap - from Mad Awards Saran Wrap Harvey Kurtzman / Will Elder 25 - Aug 1955
Liver Surgeon Dr. Sam Schlitz -
"Move up to Sam Schlitz M.D." from If Doctors Advertised
Schlitz Beer -
"Move up to quality. Move up to Schlitz."
Gary Belkin / Bob Clarke 59 - Dec 1960
Spritz Beer - "The Beer That Milwaukie Made Illegal"
from Mad's Follow-Up Report On Progress
Schlitz Beer -
"The Beer That Made Milwaukie Famous"
Dick DeBartolo / Bob Clarke 124 - Jan 1969
Schveppes - from Future TV Ad Schweppes Tonic Water Don Martin 32 - Apr 1957
Schleppe's - from TV Ads We'd Like to See Schweppes Tonic Water / Joe Orlando 51 - Dec 1959
Scutch Cellophane Tape
Scotch Cellophane TapeScotch Tape ad
// Lester Krauss 63 - Jun 1961
Skottees - from Madison Ave. Surplus Sale Scotties "Wet-Strength" Tissues
(sneeze-proof and lots more)
Al Jaffee / Bob Clarke 57 - Sep 1960
(real Seven Seas Caesar Salad Dressing ad campaign) -
from A TV Scene We'd Like To See
Seven Seas Caesar Salad Dressing
"Who made the salad?" - "Caesar made the salad!"
Al Jaffee // Irving Schild 148 - Jan 1972
Shill Gasoline with Flatformate -
from A TV Ad We'd Like to See
Shell Gasoline with Platformate Lou Silverstone /
George Woodbridge
119 - Jun 1968
Stikky Peanut Butter
Skippy Peanut ButterSkippy Peanut Butter ad
Al Jaffee / Kelly Freas 57 - Sep 1960
Stikky - from More "New-Improved"
Products that Really are New and Improved
Skippy Peanut Butter Al Jaffee 210 - Oct 1979
Soft Weave Tissue by Scotch Soft Weave Tissue by Scott Al Jaffee / Kelly Freas 47 - Jun 1959
Squidd - from Guarantees We'd Like to See Squibb Aspirin Tom Koch / Bob Clarke 209 - Sep 1979
H&S Green Stamps - from If Doctors Advertised S&H Green Stamps Gary Belkin / Bob Clarke 59 - Dec 1960
Safe Form Insurance State Farm Insurance Al Jaffee // Lester Krauss 55 - Jun 1960
Concentrate Inc. - from Comic Book Ads! Stravon Publishers - "How to Hypnotize" Harvey Kurtzman / Will Elder 21 - Mar 1955
Sugar Boffs from Specialized Breakfast Cereals Sugar Puffs Cereal Bob Margolin / Bob Clarke 63 - Jun 1961
Sunscream Shavemaster -
from TV Commercials With Suspense
Sunbeam Shavemaster Tom Koch / Bob Clarke 65 - Sep 1961
Swansong - from Recycling Your Throw-Aways Swanson TV Dinners Paul Peter Porges / Al Jaffee 202 - Oct 1978
Sweat Hard Portable Oval Tub SweetHeart Soap Al Jaffee / Kelly Freas 45 - Mar 1959

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
(real Tang packaging parodied) -
from Labels We Should've Seen
Tang Breakfast Drink Dick DeBartolo // Lester Krauss 81 - Sep 1963
(real Tea Council ad campaign) -
from The Minute After That One-Minute TV Commercial
Tea Council of the U.S.A. - Take Tea and See Sy Reit / Bob Clarke 63 - Jun 1961
Take TNT and See
Tea Council of the U.S.A. -
Take Tea and See
Tea Council ad
/ Bob Clarke 64 - Jul 1961
Legrin Cream - from Surprise Television Commercials Tegrin Medicated Cream Tom Koch / Jack Davis 199 - Jun 1978
State Trooper - Trust your car will be
stopped by the man who wears the star.
Texaco - You can trust your car to
the man who wears the star.
// Lester Krauss 82 - Oct 1963
Tyde - from A TV Ad We'd Like to See Tide Laundry Detergent Dick DeBartolo / Joe Orlando 85 - Mar 1964
Tymex Watches - from Madison Ave. Surplus Sale Timex Watches (waterproof on boat propeller) Al Jaffee / Bob Clarke 57 - Sep 1960
Dimex Watches - from TV Commercials With Suspense Timex Watches Tom Koch / Bob Clarke 65 - Sep 1961
(real Timex ad campaign) - from What If Products
Only Worked Under Demonstration Conditions
Timex Watches (waterproof on boat propeller) Earle Doud / Wally Wood 73 - Sep 1962
(real Tiparillo ad campaign parodied) -
from Mad's Great Moments in Advertising
The day a gentleman
finally offered a
lady a Tiparillo
Tiparillo ad
// Irving Schild 104 - Jul 1966
Travailers Insurance Travelers Insurance Al Jaffee // Lester Krauss 71 - Jun 1962
Truth Cigarettes
True
Cigarettes
True ad
Billy Doherty / Irving Schild 239 - Jun 1983

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Ultra-White Toothpaste from A TV Ad We'd Like to See Ultra Brite Toothpaste Dick DeBartolo / Jack Rickard 129 - Sep 1969
Ultra Blight Toothpaste - from Recycling Your Throw-Aways Ultra Brite Toothpaste Paul Peter Porges / Al Jaffee 202 - Oct 1978
Ugly Bite Toothpaste - from "New-Improved"
Products that Really are New and Improved
Ultra Brite Toothpaste Al Jaffee 204 - Jan 1979
(real United Airlines ad with speech balloon added) United Airlines 67 - Dec 1961
(real United Nations ad campaign parodied) -
from Ads We'd Like to See
photo of dozing U.N. delgate accompanies slogan:
"A trip to the U.N. Headquarters can be
educational and inspirational. What's more, it's fun."
Max Brandel 110 - Apr 1967
Richard The Lionhearted Wants You for The Third Crusade -
from If There'd Been a Madison Ave. Down Through History
Uncle Sam Wants You For U.S. Army Sy Reit / Bob Clarke 64 - Jul 1961
Brewers Foundation To Encourage Excess -
from The Commercial Artist!
U.S. Brewers Association / Foundation -
Beer Belongs
Harvey Kurtzman / Will Elder 22 - Apr 1955
The Beverage Of Moderation Foundation To Encourage Excess
U.S. Brewers
Association / Foundation -
Beer Belongs
U.S. Brewers ad
Harvey Kurtzman / Will Elder 27 - Apr 1956
(real U.S. Brewers Association ad - speech balloon added) U.S. Brewers Association 68 - Jan 1962
U.S. Snail - from Warning Labels We Desperately Need U.S. Mail (Postal Service) Tom Koch / Bob Clarke 242 - Oct 1983
Company's Going U.S. Travel Service - "Company's Coming" // Lester Krauss 93 - Mar 1965
Van Hustle - from Bonus Balonus Van Heusen shirts Dick DeBartolo / Bob Clarke 224 - Jul 1981
Greasylene Hair Tonic
Vaseline Hair TonicVaseline Hair Tonic ad
113 - Sep 1967
Vicejoy Cigarettes - from TV Ads We'd Like to See Viceroy Cigarettes / Mort Drucker 46 - Apr 1959
Adlai Stevenson ..."A thinking man's candidate... a voting
man's hope" - from Madison Avenue's Political Ad Campaigns
Viceroy Cigarettes -
"A thinking man's filter... a smoking man's taste"
Gary Belkin / George Woodbridge 56 - Jul 1960
Vic Tinny Gyms - from article of the same name Vic Tanny Gyms Al Jaffee / Wally Wood 49 - Sep 1959
Volatilis Vitalis / Kelly Freas 35 - Oct 1957
Volksbuggen
VolkswagenVolkswagen ad
Al Jaffee / Bob Clarke 75 - Dec 1962

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Beaties - Breakfast of Cool Cats
from Specialized Breakfast Cereals
Wheaties Cereal - Breakfast of Champions Bob Margolin / Bob Clarke 63 - Jun 1961
The Wheaties Commercial (ad campaign) -
from TV Ads We'd Like to See
Wheaties Cereal / Joe Orlando 87 - Jun 1964
White Rock ad by Sam Katzman -
from If Hollywood Directors Staged Advertising Photos
White Rock Soft Drinks / Wally Wood 43 - Dec 1958
Fozless Fooznick Sells Crazyroot Cream-Oil
Hair Tonic through a comic strip
Al Capp uses
Fearless Fosdick comic to
sell Wildroot Creme Oil
Wildroot ad
/ Will Elder 25 - Aug 1955
Wildbrute Creme Oil -
from Why Not Warnings On All Packages!
Wildroot Creme Oil Stan Hart / Bob Clarke 91 - Dec 1964
Wiltson - from Half Truths in TV Ads Wilson Tennis Racquets Paul Peter Porges / Al Jaffee 207 - Jun 1979
Winsten cigarettes
Winston cigarettesWinston cigarettes ad
// Larry Maleman 37 - Jan 1958
(real Winston campaign ad through Abraham Lincoln) -
from Madison Avenue Turns to History and Literature
Winston cigarettes Larry Siegel / Bob Clarke 51 - Dec 1959
Richard M. Nixon ..."Nixon runs good like a candidate should"
from Madison Avenue's Political Ad Campaigns
Winston cigarettes -
"Winston tastes good like a cigarette should"
Gary Belkin / George Woodbridge 56 - Jul 1960
Plastic Surgeon Dr. Winston - "A Winston nose smells good
like a cute little normal nose should" from If Doctors Advertised
Winston cigarettes -
"Winston tastes good like a cigarette should"
Gary Belkin / Bob Clarke 59 - Dec 1960
Winsom cigarettes -
from When the Cigarette Industry Fights Back
Winston cigarettes Don Reilly / Jack Rickard 89 - Sep 1964
Winsom cigarettes
Winston
cigarettes
Winston cigarettes ad
// Irving Schild 140 - Jan 1971
If it wasn't for Winsom, I wouldn't smoke.
If it wasn't for Winston,
I wouldn't smoke.
Winston cigarettes ad
// Irving Schild 183 - Jun 1976
Guzzlemidt Rotgut Wolfschmidt Genuine Vodka / Bob Clarke / Lester Krauss 76 - Jan 1963
Wolfschmidt Vodka (talking ad campaign) -
from Future Talking Ads
Tide Detergent, Scotch Tape,
Imperial Margarine, Lucky Strike Cigarettes
copy the Wolfschmidt Vodka talking ad formula
Frank Jacobs // Lester Krauss 82 - Oct 1963
(real Wrigley's Spearmint Gum ad campaign parodied) -
from A MAD Look at a TV Commercial
Wrigley's Spearmint Gum -
"Carry the big fresh flavor wherever you go..."
Al Jaffee 170 - Oct 1974
Double-Rot Gum - from Surprise Television Commercials Wrigley's Doublemint Gum Tom Koch / Jack Davis 199 - Jun 1978

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Yellowed Pages Yellow Pages Al Jaffee / Bob Clarke 66 - Oct 1961
Yellow Pages - Better let your feet do the walking next time Yellow Pages - Let your fingers do the walking Sergio Aragones // Lester Krauss 79 - Jun 1963
(real Yellow Pages ad campaign -
"Let your fingers do the walking!")
Yellow Pages -
Let your fingers
do the walk-*#@&!
Yellow Pages ad
// Irving Schild 184 - Jul 1976
Tromp Stamp Co. - from Comic Book Ads! Zenith Co. (sold collectible stamps) Harvey Kurtzman / Will Elder 21 - Mar 1955
Nippo Lighters
Zippo LightersZippo Lighters ad
// Lester Krauss 78 - Apr 1963


Ones I should probably work in to the list somehow...

merged campaigns of a few advertisers in Trademarks resulting from future mergers Don Reilly / Wally Wood 84 - Jan 1964
not sure if the many examples in Violent TV Commercials can be classified as satires Earle Doud / Mort Drucker 142 - Apr 1971
using the campaigns of a few advertisers in When Madison Avenue Appeals to Extremists Frank Jacobs / Jack Rickard 148 - Jan 1972
Rhyming Ads: lots and lots of brands named but none are parodied Frank Jacobs / Bob Clarke 222 - Apr 1981
Questions We'd Like to Ask Some TV Advertisers:
Mad jabs some actual advertisers, but no parodies are done
Tom Koch / Angelo Torres 230 - Apr 1982
An Advertiser Would Have Us Believe...
with the exception of American Expresso and E.F. Mutton (mentioned above),
these are mainly jabs at ad campaigns without naming the advertiser
Tom Koch / Jack Davis 242 - Oct 1983