Mad Magazine Recurring Features


Catalogs, Ad Brochures,
Financial Reports and Menus


in Order of Appearance in Regular Issues (and a few others)

back to Features List
These were longer articles in the form of a single subject, usually complete with covers -
essentially, multi-page advertising or information sources.

The too-numerous-to-mention single-page advertising parodies are beginning to be mentioned here.
Single-page ads that weren't parodies are too numerous to mention.

See the separate page for Magazines within Mad Magazine!

ARTICLE TITLE WRITER / ARTIST ISSUE / DATE
Bulletin of Alfred E. Neuman University 1958-59 Tom Koch / Joe Orlando 42 - Nov 1958
The American Mad Cross - First Aid Handbook Frank Jacobs / Wally Wood 47 - Jun 1959
Mad Looks at Adult Education
featuring Potrzebie High School Bulletin of Courses Available
Paul Laikin / George Woodbridge 51 - Dec 1959
The European Tourist's Guide to the U.S. Frank Jacobs / Joe Orlando 60 - Jan 1961
Mad's Do-It-Yourself Auto Repair Manual Dave Berg 61 - Mar 1961
Mail Order Gift Catalogues - featuring Potrzebie House Al Jaffee / Bob Clarke 62 - Apr 1961
Practical Scout Handbook Larry Siegel / Jack Rickard 66 - Oct 1961
Mad's Seed and Garden Catalog Frank Jacobs / Bob Clarke 96 - Jul 1965
College Programs to Develop Masters of Mediocrity -
featuring Megalopolis State University College of Disillusion's
Catalogue of Courses - Fall Semester 1966
Donald D. Shandler / Paul Coker, Jr. 101 - Mar 1966
The House of Krudd - Mail Order Gift Catalogue Tom Koch / Bob Clarke 155 - Dec 1972
American Trash and Trivia Company's
Head Shop Supplies - Wholesale Catalogue
Tom Koch / Bob Clarke 158 - Apr 1973
Ghoulish Medical Corp. 1974 Hospital Supply Catalogue Tom Koch / Bob Clarke 170 - Oct 1974
Annual Reports to Family Members -
The Flaxbender Family - Annual Financial Report 1974
Tom Koch / Irving Schild (photos) 173 - Mar 1975
The Mad Handbook of House-Guesting Paul Peter Porges / Jack Davis 176 - Jul 1975
Ripoff Cafe Accessories, Inc. Restaurant Supply Catalogue Tom Koch / Bob Clarke 180 - Jan 1976
The Alfred E. Neuman University
Competitive Hard-Sell 1976 Catalogue
Frank Jacobs / Bob Clarke
David Reagan (idea)/ Irving Schild (photos)
181 - Mar 1976
The Mad Clearance Catalogue of Unwanted
Articles, Features, Gimmicks, and Premises
Frank Jacobs / Jack Rickard
(and others if Rickard didn't draw them all)
188 - Jan 1977
School Supplies Unlimited 1978-79 Wholesale Catalogue Tom Koch / Bob Clarke 198 - Apr 1978
American Recreational & Resort Facilities, Inc.
Wholesale Supply Catalogue
Tom Koch / Bob Clarke 202 - Oct 1978
A Preview of this Year's "Gimmick" Christmas Gifts
featuring TRASH, Inc.'s Christmas 1978 Wholesale Gift Guide
Tom Koch / Bob Clarke 204 - Jan 1979
Crafty Bunko Schemes, Inc.
1979-80 Repairmen's Parts & Supply Catalogue
Tom Koch / Bob Clarke 208 - Jul 1979
Amalgamated Student Supply Co. - Mail Order Catalogue Tom Koch / Bob Clarke
Diane Riccobene (idea)
220 - Jan 1981
Stadium & Team Owners' Paraphenalia, Inc.
1981 Supply Catalogue
Tom Koch / Bob Clarke 226 - Oct 1981
Mad's Updated Practical Joke Catalog Al Jaffee
Diane Riccobene (idea)
233 - Sep 1982
State College of Adulthood Training Catalogue of Courses Tom Koch / George Woodbridge 240 - Jul 1983
The Mad School of Parenting Catalogue of Courses Stan Hart / George Woodbridge 243 - Dec 1983
The 1984 M.G.M. Movie Theatre Owners Supply Catalogue Tom Koch / Bob Clarke 245 - Mar 1984
M.O.B. (Mafia Outlet Bureau) Shop-By-Mail Catalogue Frank Jacobs / Bob Clarke 247 - Jun 1984
Mad's Practical Joke Catalogue For Doctors Beppe Sabatini / Al Jaffee 248 - Jul 1984
The Sham-Jock Sporting Goods Catalogue Frank Jacobs / Bob Clarke
James Kasmir (idea)
249 - Sep 1984
Mad's Practical Joke Catalogue for Courtrooms Desmond Devlin / Al Jaffee 267 - Dec 1986
The Mad Merchandise Mart Dick DeBartolo / Bob Clarke 275 - Dec 1987
Gift Catalog for Spoiled Rotten Pets Paul Peter Porges 282 - Oct 1988
Toys "R" U Catalogue Charlie Kadau and Joe Raiola /
George Woodbridge / Irving Schild (photos)
285 - Mar 1989
The Rookstone Catalog of Really Useful Tools, Nifty
Gadgets, Hi-Tech Thingamajigs and Crafty Geegaws
Al Jaffee 289 - Sep 1989
Mad's Catalogue of Practical Joke Items for the Computer Dick DeBartolo / Al Jaffee
Seth Greenberg (idea)
292 - Jan 1990
Leisure Time Courses Adults Really Need - featuring the
South Dakota College of Higher Learning at East Pierre
Adult Department of Continuing Education Course Catalogue
Winter 1990-91
Tom Koch / George Woodbridge 296 - Jul 1990
The Obnoxious Sports Fan's Supply Catalogue Tom Koch / Jack Davis 298 - Oct 1990
Mad's Avalanche O' Catalogs Charlie Kadau and Joe Raiola /
George Woodbridge
316 - Jan 1993
The National Pick-Your-Own Relatives Clearing House Catalogue Charlie Kadau, Joe Raiola,
Dan Birtcher /George Woodbridge
318 - Apr 1993
The Belching Dragon Menu Charlie Kadau and Joe Raiola /
George Woodbridge
322 - Oct 1993
Medical Trappings & Vestments, Inc. - Doctors' Supply Catalogue Tom Koch / Al Jaffee 324 - Jan 1994
Marblerow Gear Dick DeBartolo / Greg Theakston 338 - Aug 1995
The Academy for the Radical Religious Right Course Catalogue Stan Hart / Drew Friedman 339 - Sep 1995
Ikrappa Catalogue Scott Maiko / Albert Crudo (photos) 360 - Aug 1997
Merely 99¢ Store Circular Scott Maiko / Bob Clarke 371 - Jul 1998
The Official Titanic Oriented Artifacts & Stuff Catalog Dick DeBartolo / Timothy Shamey 372 - Aug 1998
Hallmock 1998 Holiday Catalog Scott Maiko / Scott Bricher 376 - Dec 1998
Slam's End - The Catalog of Pro Wrestling Merchandise Desmond Devlin / Angelo Torres 378 - Feb 1999
Steve Grieve's Official Catalog of Rare,
Unaffordable Rock & Roll Memorabilia
David Shayne and Joe Raiola /
Timothy Shamey
380 - Apr 1999
Jalopy Shopper -- Your Totaled Transportation Tabloid Jeff Kruse / Irving Schild (photos) 382 - Jun 1999
Omahog Steaks - Meats By Mail David Shayne and Joe Raiola /
James Warhola
383 - Jul 1999
Warner Bros. Studio Stores - Unofficial Catalog Scott Maiko / Scott Bricher,
Gary Hallgren, Anthony Cipriano,
Kevin Greene / Irving Schild (photos)
385 - Sep 1999
The Spending Annex Adult Education Center Scott Maiko / Irving Schild (photos) 388 - Dec 1999
The Spending Annex Adult Education Center Scott Maiko / Irving Schild (photos) 392 - Apr 2000
Sports Suction Catalog Jeff Kruse / Timothy Shamey 395 - Jul 2000
Johnson Family Garage Sale-O-Rama Catalog Danno Sullivan / Leslie Sternbergh 396 - Aug 2000
Mad's Modern Military Course Catalog Mike Snider and Andrew J. Schwartzberg /
George Woodbridge
397 - Sep 2000
The Shoddier Image Brian Farrelly and Sean Farrelly /
Irving Schild (photos)
408 - Aug 2001
The Pet Peddler - Your One-Stop Source for
Adopting the Animals Other People Eventually Got Sick Of
Jeff Kruse / Scott Bricher 411 - Nov 2001
Cents-Less Coupons Scott Maiko / Irving Schild (photos) 423 - Nov 2002
Cents-Less Coupons Scott Maiko / Scott Bricher /
Irving Schild (photos)
427 - Mar 2003
The Employing Guise Jeff Kruse / Irving Schild (photos) /
Ray Alma and Timothy Shamey
428 - Apr 2003
Cents-Less Coupons Scott Maiko / Scott Bricher /
Irving Schild (photos)
433 - Sep 2003
Pizza Trough Scott Maiko / Scott Bricher 456 - Aug 2005
Cents-Less Coupons Scott Maiko / Irving Schild (photos) 460 - Dec 2005
T.G.I. Fried-Day's Menu Dave Croatto / Irving Schild (photos) 468 - Aug 2006
Foolastic Book Club Dave Croatto /
Scott Bricher and Gary Hallgren
474 - Feb 2007
Stankee Candle Spring Catalogue Teresa Burns Parkhurst/Scott Bricher /
Irving Schild (photos)
475 - Mar 2007
Not So Hot Topic Catalog Scott Maiko / Irving Schild (photos) /
Albert Crudo (styling)
484 - Dec 2007
MOMA - The Museum of Monkey Art - Winter/Spring Catalogue / Hermann Mejia, Roberto Parada,
Richard Williams, James Warhola
488 - Apr 2008
Bananas Republic Scott Maiko / Leonardo Rodriguez 488 - Apr 2008
A-Hole Foods Market Kiernan P. Schmitt / 490 - Jun 2008
Sucker City Scott Maiko / Scott Bricher 492 - Aug 2008
Stuples Catalog Jeff Kruse / Scott Bricher 494 - Oct 2008
Pestco Jeff Kruse / 504 - Aug 2010
Bored Bath & Be Gone Jeff Kruse / Scott Bricher 510 - Aug 2011
Banana Republican Frank Santopadre / Scott Bricher 514 - Apr 2012
Hazard Fraught Tools Scott Maiko / Scott Bricher 515 - Jun 2012
Enchanted Lake Storytown Forest Scott Maiko /
Scott Bricher and Gary Hallgren
517 - Oct 2012
Gangreens Jeff Kruse / Scott Bricher 520 - Apr 2013
Silliams-Wonoma - The Catalog For Kooks Scott Maiko / Scott Bricher 523 - Oct 2013
Sports Atrocity Jeff Kruse / Scott Bricher 527 - Jun 2014
Banana Republican - 2016 Campaign Collection Frank Santopadre and Evan Waite /
Scott Bricher
539 - Jun 2016
The Official Stormtrooper Recruitment Pamphlet David Richards / Hermann Mejia 540 - Aug 2016
Catalogs within Mad Magazine

excerpt from College Programs to Develop Masters of Mediocrity - from #101 - March 1966