MADvertising - 1972

  • Written by: Dick DeBartolo
  • Cover and Interior Artist: Bob Clarke

  • Known printings: Signet 7 / Warner 1

  • Foreword - How This Book Came To Be...
  • Advertising Principles Through the Ages
  • Label Wording
  • Package Size Variety
  • "NEW"
  • Remerchandising
  • New Uses
  • Ideal Christmas Gift
  • Bargain Pricing
  • Wording that defeats its own purpose
  • Sexy, Smutty, Come On Covers to sell slow moving books
  • Good news outer packaging, bad news inside...
  • The Asterisk
  • "Cents Off" deals
  • Statistics don't lie but bend the truth!
  • Games and Premiums
  • Trading Stamps
  • Ads can tell you the size of the company
  • Future Airline Gimmicks
  • Omitting an actual product picture
  • Low priced "look-alike"
  • Editing for TV Commercials
  • Fooling your sense of size
  • Commercial Soundtracks
  • Cropping photos
  • Omitting negative text
  • Inclusion of text raises buyer alarm about the competition
  • Honesty in Want Ads
  • Totally Honest Labels
  • Honest Car Names
  • Valuable Coupons
  • Back Cover - promotional text
1972 printing - Click cover for larger view MADvertising
 
1979 printing MADvertising
This image: themadmuseum.com