Doug Gilford's Mad Cover Site

Cover Artist: Mark Fredrickson
Acknowledgments
Contents
Introduction
Jell-y
(written by Harvey Kurtzman / Will Elder art)
Bofforin (Will Elder art)
Bind-Aig Plastic Strips
(written by Harvey Kurtzman / Will Elder art)
The New Expandable Severolet
(written by Al Feldstein / Wally Wood art)
Miss Clairold (Kelly Freas art)
Crust Gum Paste (Kelly Freas art)
Bet Telephone System (Wally Wood art)
Cell Telephone System (Kelly Freas art)
Park-David Great Moments in Medicine
(Kelly Freas art)
RGA Victim Color TV
(written by Al Jaffee / Kelly Freas art)
G-M Five Breakaway Body by Fishey
(written by Al Jaffee / Kelly Freas art
Hames Underwear for Men and Boys
(written by Larry Siegel / Kelly Freas art)
TV Ads We'd Like to See -
The Schleppe's Commercial (Joe Orlando art)
Paying for a Diamond is Forever (De Beers)
(written by Al Jaffee / Kelly Freas art)
Parloraid Land Camera
(written by Larry Siegel / Kelly Freas art)
Eastzone Kossak Film (Kelly Freas art)
Phonyex Mutual Life Insurance
(written by Larry Siegel / Kelly Freas art)
Aspire Boot-Lick Polish (Kelly Freas art)
My Fair Ad-Man (Broadway musical satire)
(written by Nick Meglin / Mort Drucker art)
Goldbrick & Goldbrick (Kelly Freas art)
The Mad Madison Avenue Primer
(written by Larry Siegel / Wally Wood art)
Safe Form Insurance
(written by Al Jaffee / Lester Krauss photo)
Sham-Bug's Beat-A-Check Soup Kit
(Kelly Freas art)
Stikky Peanut Butter
(written by Al Jaffee / Kelly Freas art)
Instant Sinka Bath Salts
(written by Al Jaffee / Joe Orlando art)
Commercial Roulette
(written by Gary Belkin / Bob Clarke art)
Aren't you glad you Dial correctly?
(Lester Krauss photo)
Aarow Shirts (Kelly Freas art)
Furd Foulcar (Bob Clarke art)
If Doctors Advertised
(written by Gary Belkin / Bob Clarke art)
What Sort of Man Reads Mad?
(Lester Krauss photo)
General Realistic TV (Kelly Freas art)
Scutch Cellophane Tape (Lester Krauss photo)
The Minute After That
One-Minute TV Commercial
(written by Sy Reit / Bob Clarke art)
If There'd Been a Madison
Avenue Down Through History
(written by Sy Reit / Bob Clarke art)
Yellowed Pages (written by Al Jaffee / Bob Clarke art)
Dee Cayers (Kelly Freas art)
Cadillac Jewelry (Kelly Freas art)
How Madison Avenue Could Sell America to the World
(written by Paul Laikin / Bob Clarke art)
Editorial Additions to Airline Ads - United
Editorial Additions to Airline Ads - American
Fool-Aid (written by Al Jaffee / Kelly Freas art)
Bayar Aspirin Needs Fast Relief
(written by Al Jaffee / Lester Krauss photo)
Liberty Mutilate Insurance (Lester Krauss photo)
Travailers Insurance
(written by Al Jaffee / Lester Krauss photo)
Maidinfirm Bra (Lester Krauss photo)
Museum of Madison Avenue
(written by Gary Belkin / Wally Wood art)
The Birth of a Madison Avenue Brand Name
(written by Walter Farley / George Woodbridge art)
Sucka Instant Coffee (Lester Krauss photo)
Doggy Train Dog Food (Kelly Freas art)
Bootyrest by Zippin$ (Lester Krauss photo)
Der Car Kraut: Volks Wagen (Kelly Freas art)
Volksbuggen - Pesky Import
(written by Al Jaffee / Bob Clarke art)
Yellow Pages -
After You Let Your Fingers Do the Walking
(written by Sergio Aragones / Lester Krauss photo)
Association of American Florists (Lester Krauss photo)
Mayjag Washing Machines (Lester Krauss photo)
Lady Clinic Plastic Surgeons - Is it True...
Blondes Have More Fun? (Lester Krauss photo)
Trust Your Car Will Be Stopped by the Man Who
Wears the Star - State Trooper (Lester Krauss photo)
Buluva Watches (Lester Krauss photos)
Better Vision Business Association
Concertina Expanding Can (Lester Krauss photo)
Pony Parimutuels of New York (Lester Krauss photo)
Contact Continuously Contagious Capsules
(written by Al Jaffee / Bob Clarke art)
Drug Manufacturers Association (Lester Krauss photo)
Bilked Telephone System (Lester Krauss photo)
Blecch Shampoos (Frank Frazetta art)
I Just Put a Gas Station
Attendant in My Tank! (Bob Clarke art)
Let's Kill-off Ridiculous Ad Campaigns
(Irving Schild photo)
The Day they Shot the "Ten-Foot-Tall
Washing Machine" Commercial in an
8-Foot High Basement (Irving Schild photo)
The Day They Forgot to Put the Top Down for
the Hertz Commercial (Irving Schild photo)

The Day That "Ajax" got the Housewife out of
the Kitchen a Little Too Fast! (Irving Schild photo)
The Day the Wrong Giant Came Out of the Washer --
Ho-Ho-Ho! (Irving Schild photo)
Great Gray Hair Conditioner (Irving Schild photo)
Fold-In -- What would be a perfect
slogan for the advertising industry? (Al Jaffee)
President Johnson on Madison Avenue (Max Brandel)
Aviz Can't Afford Dirty Plugs! (Lester Krauss photo)
Mad #115 Cover (Bob Clarke art)
Ads We'd Like to See (Max Brandel)
Clear-All Field Glasses (Irving Schild photo)
The 60-Second Disappointment -
Parloraid Color Pack Camera (Irving Schild photo)
A TV Ad We'd Like to See - Ultra-White Toothpaste
(written by Dick DeBartolo / Jack Rickard art)
A TV Ad We'd Like to See - The Geritol Commercial
(written by Dick DeBartolo / Irving Schild photos)
A TV Scene We'd Like to See - Caesar made the salad!
(written by Al Jaffee / Irving Schild photos)
Bilk System - Reach out and put the touch on someone.
(Irving Schild photos)
A Mad Look at Half-Truths in TV Ads
(written by Paul Peter Porges / Al Jaffee art)
Advertising Makes You Wonder...
(written by Tom Koch / Jack Davis art)
We'll Always be Suckers for Clever Advertising...
(written by Tom Koch / Jack Rickard art)
An Advertiser Would Have Us Believe...
(written by Tom Koch / Jack Davis art)
More Ads We Never Got to See
(written by Dick DeBartolo / Harry North, Esq. art)
If Advertisers Made Use of Old Masters
(written by Frank Jacobs)
The Integrity Record Club (Irving Schild photo)
(written by Charlie Kadau and Joe Raiola)
The Day AT&T Went Too Far (written by John Prete)
(Harvey Kurtzman & Will Elder art)
Mad's Advertising Gullibility Test
(written by Mike Snider / Al Jaffee art)
A TV Commercial We'd Like to See -
The American Ex-Pres Card (written by John Prete)
(Harvey Kurtzman and Will Elder art)
Obituaries for Merchandising Characters
(written by Frank Jacobs / Bob Clarke art)
Fat Book of the Month Club
(written by Lou Silverstone / Bob Clarke art)
A TV Commercial We'd Like to See - Dry Ideal
(written by Billy Doherty / Angelo Torres art)
Bulgin' Belly Burner
(written by Dick DeBartolo / Irving Schild photos)
Mad #281 Cover (Sam Viviano art)
Advertising Characters & Corporate Mascots That
Better Reflect the Miserable Companies They Work For
(written by Charlie Kadau / George Woodbridge art)
Toys "R" U Catalogue (George Woodbridge art)
(written by Charlie Kadau and Joe Raiola)
I'm the NRA. (Nature's Revenge Association)
(written by Charlie Kadau and Joe Raiola)
(Irving Schild photo / computer imaging by Peter Sun)
Get Mutt. You'll Pay.
(written by Charlie Kadau / Angelo Torres art)
More Obituaries for Merchandising Characters
(written by Frank Jacobs / Bob Clarke art)
Show You Care. Save a Child Star
(written by Frank Santopadre)
A TV Ad We'd Like To See - Milk. It Does a Body Good?
(written by Dick DeBartolo / C. F. Payne art)
Energizer Rabbit Commercials That
Were Never Completed (John Caldwell)
A Letter from USscAir Chairman & CEO
E. Death Scorchfield (written by Dick DeBartolo)
Swindle Gardens (James Warhola art)
Finally, A Cure for the Common Coffin!
(written by Charlie Kadau and Joe Raiola)
Mad #343 Cover (Richard Williams art)
forgot milk? (written by John Prete)
Just for Rodman Hair Color
(written by Andrew J. Schwartzberg)
The U.S. HealthScare HealthPhone
(written by Butch D'Ambrosio / Bob Clarke art)
Stoppa-Da-Sneezin'
(written by Dick DeBartolo / Irving Schild photo)
Psychic Fiends Network (written by Dick DeBartolo)
Citibunk UnAdvantage Card (written by Dick DeBartolo)
Ikrappa Catalogue
(written by Scott Maiko / Albert Crudo photos)
So What If It's 110 Degrees, You'd Better Keep Sewing.
(written by David Shayne and Joe Raiola)
(Irving Schild photo)
The Day Sports Endorsements Went Too Far
- Tiger Woods at the PGA Championship
(written by John Caldwell / Mort Drucker art)
The Totally Amazing Ab Terrorizer!!!
(written by Dick DeBartolo / Irving Schild photo)
Nic-O-Stop Stop Smoking Aid
(written by Dick DeBartolo / Irving Schild photos)
How to Talk to Your Kids About Drugs -
Partnership For a Drugged-Out America
(written by John Prete / Irving Schild photo)
Columpia House - Get 11 CDs for 1¢
(written by Charlie Kadau and Joe Raiola)
Visa Ad Parody from Entertain Me Weakly
(written by David Shayne / Irving Schild photo)
Studio Shill Store from Entertain Me Weakly
(written by Scott Brooks / Irving Schild photo)
A Man's Guide to Not Buying Into Diamonds
(written by John Prete)
The Boose Wavy Radio (written by John Prete)
Tommy Hifigure (written by Dick DeBartolo)
Toyzuki: Trouble on the road (James Kirkland art)
(written by David Shayne and Joe Raiola)
Orwreck XL Vacuum
(written by John Prete / Hermann Mejia art)
A Newspaper Ad We'd Like to See (Gay Bashing)
(written by John Prete / Irving Schild photos)

A TV Commercial We'd Like To See -
MasterFraud - Parts One & Two
(written by Frank Jacobs / Irving Schild photos)
Mark McGwire - Home 'Roid King
(written by David Shayne)
Dr. Kevorkian's Children's Book Club (written by
Frank Santopadre and Michael Patrick Dobkins)
(Robert Tanenbaum art)
SlimeDish Digital Television (written by Dick DeBartolo)
Dial 10-10-10-10-10-10--QZZ and Save Up to .05%
(written by Dick DeBartolo)
Microsoft: What we're doing to you today
(written by Peter Kuper)
A More Factual Version of that Deceptive Home Depot Ad
(written by Jacob Lambert / Irving Schild photos)
hypeline.con (Hermann Mejia art)
(written by David Shayne and Joe Raiola)
Mad #397 Cover (Roberto Parada art)
Fold-In -- Whassup? (Al Jaffee)
Forcefully / Sexually / Sickly Palm
(written by Arie Kaplan / Irving Schild photo)
New "Rock & Rap Inspired" Ben & Jerry's Flavors
(written by Arie Kaplan / Scott Bricher art)
The Home Despot (George Woodbridge art)
(written by Jeff Kruse and Russ Cooper)
The Mad Bulletin Board
(written by David Shayne and Joe Raiola)
Jerry Falwell - "A.I.: Asinine Ideology"
(Angelo Torres art)
What - Mad Sell Out? - "A MAD Cover We'll Soon See"
(Norman Mingo and Patrick Merrell art)
(written by Patrick Merrell)
Cents-Less Coupons (423,427,433) (Irving Schild photos)
(written by Scott Maiko / Scott Bricher art)
Carpool - The Video Game (written by David Shayne)
(Scott Bricher and Timothy Shamey art)
Kobe Bryant - "A diamond bribes her forever."
(written by Don Vaughan / Irving Schild photos)
If Other Companies Copied the iPod Ad Campaign -
iPoop / iPop / iPot (Scott Bricher art)
Marlbrando Tattoo Needles (Will Elder art)
Mad's TV Advertising Award to The Rolly Cigarette Ad
(written by Alen Robin / Mort Drucker art)
Sailem Cigarettes (Kelly Freas art)
Winsten Cigarettes (Larry Maleman photo)
Chesterfind Cigarettes (Kelly Freas art)
Likely Strife Cigarettes (Lester Krauss photo)
Carry-On Cigarettes (Lester Krauss photo)
Winsom Cancer-Blend Cigarettes (Irving Schild photo)
Marble-Row Funeral Directors (Irving Schild photo)
Cigarette Finks (Irving Schild photo)
The Day a Gentleman Finally
Offered a Lady a Tiparillo (Irving Schild photo)
The K.E.N.T. Society (Knowledge Ends Needless Tumors)
(written by Vic Cowen / Bob Clarke art)
The Day the "Show Us Your 'Lark' Pack" Camera
Crew Passed the Wrong Group of Smokers
(Irving Schild photo)
The Tobacco Companies Go To Even
Greater Lengths with The 100mm Cigarette
(written by Harry Borgman / Irving Schild photo)
Cemetery Fillers Cigarettes (Irving Schild photo)
America's Final Cigarette Break
(written by Al Jaffee / Irving Schild photo)
Can you spot the former Cancel smoker?
(Irving Schild photo)
You Found Out! (the truth)
(written by Billy Doherty / Irving Schild photo)
Some Straight Talk About Selling Cigarettes to a
Hostile Public - R.J. Riddles (written by Billy Doherty)
An Ad They'll Never Show - You've Got Cancer of the
Hump! (written by Don (Duck) Edwing / John Pound art)
Dear & Departed / Bentsome & Hedges
(written by Darren Johnson / Scott Bricher art)
Ol' Craw Whiskey
(written by Harvey Kurtzman / Will Elder art)
Canadian Clubbed
(written by Harvey Kurtzman / Will Elder art)
Padst Red Ribbon
(written by Harvey Kurtzman / Will Elder art)
Beer Belongs - Enjoy It
(written by Harvey Kurtzman / Will Elder art)
Inferial Blend Whiskey (Kelly Freas art)
Rummie Walker Whiskey ('Crocked' - Frank Kelly Freash)
Fleischman's Whiskey (Kelly Freas art)
But Wiser Beer (written by Al Jaffee / Kelly Freas art)
Guzzlemidt Rotgut (Lester Krauss photo)
Old Croc Whiskey (Bob Clarke art)
Canadian Club - Alcoholics Anonymous
(Lester Krauss photos / Bob Clarke art)
RonReagan. A rum to help forget. (Irving Schild photos)
Johnnie Warper (Irving Schild photo)
(written by Charlie Kadau and Joe Raiola)
Tankedaway (Gerry Gersten art)
A TV Ad We'd Like to See - Budweiser Frogs
(written by John Prete / Bob Jones art)
Absolut Truth. (written by Al Jaffee)
(Irving Schild photo / Stephen Hausler computer art)
Absolut Kevorkian. / Liver. / O.J. / Winter.
(written by Al Jaffee / Greg Theakston art)
Absolut America West.
(written by Kenny Byerly / Scott Bricher art)
Absolut Saddam.
(written by John Prete / James Kirkland art)
Dewar's Ad Rejects - Nice party trick /
Drunk driver / Downsizing / Looking good
(written by David Shayne / Irving Schild photo)
Real Ads By MADmen
Jack Davis for Michelob, Reactor video game,
Mad Magazine board game
Mort Drucker for Burger King, Easter Airlines,
Party Tyme cocktail mixes
Sam Viviano for Rain Dance car wax,
Florida orange juice, Gas-X

Index

Article Title Links Go To Original Source Issues

MADvertising

- by David Shayne - 2005