Mad Logos: Slanted and Enchanted


Mad #356 Chris,
The first appearance of slightly slanted Mad lettering appears to happen with issue #356, April 1997. It corresponded with the so-called "rebirth" of Mad. Mad was going through a transition which included becoming a true monthly, adding some regular features of questionable taste (like Monroe), and adopting an overall different attitude bent on competing with other more controversial sources of humor arising from the likes of Howard Stern. Society's taste (or lack there of) had changed. Mad was due if it wanted to survive.

David Futrelle's April 8, 1997 Salon article supports this view very nicely.

Of course this wasn't the first time Mad altered its logo!
As you can see by a few of these examples:
Mad #1 Mad #11 Mad #66 Mad #76 Mad #87 Mad #128
Comic
Daze
Life
Like
People
In The
Letters
Hand
Painted
Classic
Empties
Chalky

Mad #144 Mad #230 Mad #233 Mad #277 Mad #340 Mad #355 Mad #417
PatrioticVideo
Game
Time
Like
BadBrain
Pierce
MAAD
Proof
Serpent
Like

Hey Doug,
A little while ago I noticed something. The logo on issues #24-#26 are different from #27 onwards. The M in MAD has a pointier point.
Declan