150 lots will be sold, with the first 75 being sold on Friday, May 12th,
and the last 75 sold on Saturday, May 13th.

A bidder number will cost you just $1.00.
You MUST have a bidder number to take part in this auction.

For those who want a hard copy catalog to hold in their hands, the cost will be $20, with free postage and free bidder number.
Hard copy catalogs will be available on April 10th.

My PayPal e-mail address is: tjohnson2@wi.rr.com
Please send with the "friends & family" option.


The 2017 MAD Magazine "Holy Grails" Auction


Friday, May 12, 2017 6:00 p.m. - Midnight CST

Saturday, May 13, 2017 6:00 p.m. - Midnight CST


Terms and Conditions

- E-mail bids will be accepted anytime on or before 10:00 p.m. CST on Friday, May 12, 2017 for Lots #1-75. E-mail bids will be accepted anytime before 10:00 p.m. CST on Saturday, May 13, 2017 for Lots #76-150. Please direct your bids and/or inquiries to: tjohnson2@wi.rr.com. After 10:00 p.m. CST (on each night), ALL BIDS WILL BE BY TELEPHONE ONLY!

- If my telephone line is busy, please call me back. The last two hours of the auction are quite busy. So, please call early with your "MAX" bids.

- When placing a bid, please indicate your bidder number and the lot or item number. If possible, please place your bids on the items in numerical order.

- The bidding increments will be as follows:

$1-50: $1 increment (example: current bid is $16. Next bid is $17)

$51-100: $2 increment (example: current bid is $64. Next bid is $66)

$101-500: $5 increment (example: current bid is $360. Next bid is $365)

$501-1000: $10 increment (example: current bid is $660. Next bid is $670)

$1001 and over: $25 increment (example: current bid is $1600. Next bid is $1625)

- I will execute your bids for you. Tell me your maximum bid, and I will bid in appropriate increments until your limit is reached. I will notify you if you are outbid, but only until 10:00 p.m. on the evening of each auction. After 10:00 p.m. on the night of each auction, no e-mail bids will be accepted and any questions asked via e-mail will be left unanswered. This might be a little inconvenient for my foreign bidders, but there is plenty of time to place bids beforehand.

- Winners will be notified by e-mail, and full payment is due within seven (7) days after notification. I might also consider a payment plan, but that would be on a per person basis. Generally, the terms of that payment plan would be; half the total amount owed paid right away, with the balance paid in a maximum of three (3) consecutive months. Those terms are non-negotiable. After the payment(s) are complete, I will ship your items.

- Returns are not accepted. All sales are final.

- Accepted forms of payment are: bank check, money order, cash, or personal check. I will also accept PayPal, but that payment must be made using the "Friends & Family" option. Foreign bidders must pay with PayPal, as I do not accept foreign currency. A 5% fee will be added to those paying with "regular" PayPal, including my foreign customers.

- All items will be shipped via the US Mail. I will ship either First Class or Priority Mail, depending on the size and/or weight of the item. FOREIGN BIDDERS PLEASE NOTE: The cost for foreign shipping is quite high, so please keep that in mind while placing your bids. I will ship to anywhere in the world, but to some countries, the shipping cost is very expensive. Insurance is optional.

- A prices realized list, enclosed with the merchandise, will be mailed to all winning bidders. I will be happy to send a prices realized list to anyone that requests one. The list will be sent via e-mail.

- All items will be sold to the highest bidder. In case of a tie, the bidder with the earliest bid placed will be declared the winning bidder.

- If you need a picture or two of any item from a different angle, please ask. I would be happy to send them to you, via e-mail. And, if you are unclear with any description (or have any questions), please ask before the night of the auction. I want to make sure you know EXACTLY what you are bidding on.

- The placing of a bid is an Agreement to Purchase, indicating that you agree to the above listed Terms and Conditions.

- The majority of the items in this auction come from the collections of longtime MAD Magazine memorabilia collectors, Jason Levine and Ed Norris, and former MAD Magazine staffer, Ms. Amy Vozeolas. It has been both an honor and a privilege working with everyone involved. And, thank you once again to MAD Magazine collector (and cover artist), Kent Gamble, for producing yet another fine cover for this auction catalog.


Good Luck, and Happy Bidding!

MADly,


Tim Johnson

5250 South Oak Ridge Drive

New Berlin, Wisconsin 53146

telephone: 1-262-679-1321

e-mail: tjohnson2@wi.rr.com



SESSION ONE - FRIDAY, MAY 12, 2017

Lot #1 - Denmark / Danish MAD Magazine #1 - First, Premiere, Issue - 1962 MB $100

This is a very cool (and very rare) foreign MAD Magazine first issue. Published in 1962 by Forlaget I.K. / Williams Forlag, this is the first, premiere, #1 issue from the Danish version of MAD Magazine. What makes this issue extra special is that the title is spelled "G-A-S", instead of "M-A-D". That is because the word "GAS" is the literal translation of the word "MAD" in the Danish language. In fact, the first thirteen (13) issues of the Danish MAD had the word "GAS" printed on the front cover, as the title was slowly converted to read "MAD" instead. This issue is in VG/F condition, with light surface, corner and edge wear.


Lot #2 - Sealed MAD Magazine Staff Logo Pin (1991) - Gold/Blue Version MB $20

This is a super rare MAD Magazine cloisonne pin. Produced in 1991 for E.C. Publications, this pin was originally planned to be a subscription premium giveaway. But, a different color MAD logo pin (red/white) was chosen instead. These blue/gold pins were still produced, but only in a small batch. They were then given away to MAD staffers and contributors. This pin is still sealed in its original bag, and is unused and in Mint condition.


Lot #3 - What, Me IBooks Promotional T-Shirt MB $20

This is a cool promotional item from MAD Magazine. Produced in 2002 for E.C. Publications by Simon & Schuster and ibooks, this item is a t-shirt featuring the covers of the first six (6) "50th Anniversary Edition" MAD paperback books. These books were exact reprints of the five (5) MAD paperback books published in the late 1950's by Ballantine Books, and the first MAD title published by Signet Books. This shirt is an Adult size extra-large (XL), and is unused and in Mint condition.


Lot #4 - MAD About The Sixties Promotional Post-It Note Cube (Sealed) MB $50

This item is a promotional item from the MAD About The Sixties trade paperback book. Produced in 1995 by Little, Brown, and Co., this item is a sealed cube of Post-It notes that feature Alfred E. Neuman and the MAD About The Sixties logo on each side. These were never sold to the general public, and were only given away to members of the MAD staff, and other employees at Little, Brown. Measuring approx. 3 1/4" by 3 1/4" by 3 1/4", this item is still factory sealed, and in Mint condition.


Lot #5 - Alfred E. Neuman "Fuzzy-Hair" Bust w/ Original Tag & Storage Box MB $40

This is an early 1960's bust featuring a likeness of MAD Magazine's Alfred E. Neuman. This bust features an Alfred lookalike with orange fuzzy hair, and comes with the original hangtag which reads, "Don't Be Sad, Don't Be Blue, 'Cause I'm The Guy Who'll Worry For You." Also included in this lot is the original storage box for the bust. The bust and box are both in Excellent display condition, although the box does have one corner split on the lid, and also a tiny hole (punched from the inside) on one side of the box. The bust measures approx. 4 1/2" tall.


Lot #6 - MAD Magazine Personalized Pen w/ Original Box - Ed Norris MB $40

This is a very cool (and very rare) office premium from MAD Magazine. Produced in 1992 for E.C. Publications, this item is a personalized pen that was given away as a gift for Christmas in 1992. The particular recipient of this pen was MAD Magazine memorabilia collector, Ed Norris, and Mr. Norris' name has been engraved on one side, along with the words, "What, Me Worry". The end of the pen also features a full color image of MAD Magazine's cover boy, Alfred E. Neuman. The ink has dried up in this pen, but it still displays beautifully. Both the pen and box appear to be unused, and both are in Mint condition.


Lot #7 - MAD Magazine / Alfred E. Neuman Rubber Coasters MB $10

This is a set of four (4) rubber coasters, featuring the face of Alfred E. Neuman. These coasters, and others in the set, were produced in 1995 by XPRES Corporation. There were also three (3) other coaster images produced, but this lot only has the Alfred E. Neuman for President coasters. These coasters, along with a set of ceramic magnets, ceramic steins, and ceramic coffee mugs, were also known as the MAD Magazine "Family Fun" collectibles line, as these were sold by a dealer called "Family Fun Collectibles", in the "For Sale"section in Toy Shop magazine. Measuring approx. 4" by 4", these coasters are unused, and in Mint condition.


Lot #8 - Alfred E. Neuman / It's A MAD, MAD, MAD World T-Shirt - 1992 MB $20

This is a very cool (and hand-decorated) MAD Magazine t-shirt. Produced in 1992 by Stanley DeSantis, this t-shirt features an image of Alfred E. Neuman on the front, and the back of Alfred's head on the back. The front also shows the words, "It's A MAD, MAD, MAD, MAD World". This shirt is an Adult size extra-large (XL), and is unused and in Mint condition. The shirt also has the original manufacturer's sticker on the front, which tells the buyer that this shirt is indeed hand-decorated.


Lot #9 - 2000 MAD Racing Team Baseball Cap / Hat - Dale Creasy Jr. MB $15

This is a cool piece of MAD Racing memorabilia. Produced in 2000 by NHRA Properties for E.C. Publications, this item is a cloth baseball cap/hat from the MAD Racing team of Dale Creasy Jr. The front of the hat shows the words, "Vote MAD", while the back has the words, "Dale Creasy Jr. - Don't Drink And Vote" stitched above the adjustable plastic strap. This hat is unused, and in Mint condition. It even has the NHRA Properties paper label still attached.


Lot #10 - 1995 MADTV / MAD TV Promotional Cast Member Cap / Hat MB $15

This is a cool piece of memorabilia from the early days of MAD TV. This item is a promotional baseball cap / hat that was given to the cast members of the FOX Network comedy hit, MAD TV. This hat features an embroidered MAD TV logo on the front, and has an adjustable cloth strap and buckle on the back. This cap is made of brushed black denim, and is soft and smooth. There is a bit of storage dust on it, but it appears to be unused. In Excellent display condition.


Lot #11 - MAD Magazine / Alfred E. Neuman Promotional Memo Pad MB $40

This is a cool piece of promotional MAD Magazine memorabilia. Produced in the 1980's by E.C. Publications, this item is a MAD Magazine / Alfred E. Neuman memo pad. This item was produced as a giveaway premium at trade shows and other media events, and it is one of two different pads that were produced. The other pad was black on blue, and was printed on heavier paper stock. In any event, this pad is super hard to find, and contains at least 25 sheets. I stopped counting after 25, and there were still a few left. Measuring approx. 5" by 7", this item appears to be unused, and is in Excellent display condition, with light storage and handling wear.


Lot #12 - 1999 MAD Magazine Wristwatch - DC Direct MB $20

This is a hard to find wristwatch from MAD Magazine. Produced in 1999 for E.C. Publications by DC Direct, this item is an Alfred E. Neuman wristwatch. This watch features a full color Alfred E. Neuman image on the face of the watch, and this particular watch is unused and in Mint condition. You'll be happy to know that this watch is still factory sealed, and is the "Official Watch of the U.S. Equestrian Boating Team!"


Lot #13 - Finland / Finnish MAD Magazine #1 - First, Premiere Issue - 1970 MB $75

This is a very cool (and very rare) foreign MAD Magazine first issue. Published in 1970 by Kustantaja Kuvajulkaisut Oy, this is the first, premiere, #1 issue from the Finnish version of MAD Magazine. This issue mainly contains reprints from the US version, but there is also some original content from Finnish artists and writers. This issue is in VG condition, with surface, corner and edge wear, with noted wear and light chipping along the spine. This one's a real toughie, so don't miss out!


Lot #14 - Anoka (Minnesota) Jackson Junior High School Yearbook w/ Alfred E. Neuman MB $40

Published in 1973 by the American Yearbook Company, this is the annual yearbook for the Jackson Junior High School, located in Anoka, Minnesota. Nicknamed, the Jaguars, the school chose Alfred E. Neuman to be its cover boy for their annual 1972-3 yearbook. I am unsure of the artist, but it obviously appears that he/she is of middle school age. Alfred also appears on other pages of the yearbook, and each image is very similar to the cover image. There are also several autographs and messages contained on the pages of the book, including the front cover. There is no "used with permission of MAD Magazine", or any reference to MAD anywhere is the book. But the name, "Alfred E. Jaguar", was used on the first page (pictured).


Lot #15 - 1988 Spy vs. Spy T-Shirt - Sun Sportswear MB $20

This is a cool MAD Magazine t-shirt. Produced in 1988 by Sun Sportswear, this is a MAD Magazine / Spy vs. Spy t-shirt. The art on the shirt features the Black Spy eating a plate of spaghetti noodles, which are really a pile of electrical cords. This shirt is an Adult size Large, and this particular shirt is unused, and in Near Mint condition, with ultra-light handling and storage wear.


Lot #16 - Canadian Alfred E. Neuman T-Shirt - Watson Brothers - 1988 MB $20

This is a very cool piece of foreign MAD Magazine memorabilia. Produced in 1988 for Watson Brothers, a chain of Canadian clothing stores, this is an Alfred E. Neuman t-shirt. The art on this shirt is not familiar, and was probably designed by someone with no connection to MAD Magazine. In any event, this shirt is very cool and very hard to find. It is an Adult size Large, and is unworn and in Near Mint condition, with ultra-light handling and storage wear.


Lot #17 - Certified MAD Denim Bucket Hat - Spencer Gifts - 1999 MB $20

Produced in 1999 by Prime Time Headgear, this is a MAD Magazine / Certified MAD denim bucket hat. This item was sold exclusively in Spencer Gifts stores in 1999 and the early 2000's, and is unworn. In fact, it still has the Spencer Gifts price tag still attached to the hat. The tag on this 100% cotton hat says that it is. "One Size Fits All", but it is a little too small for a large-headed man like myself. In any case, this item is unused, and in Near Mint condition, with light storage handling and storage wear.


Lot #18 - MAD Magazine / Alfred E. Neuman / What, Me Worry Baseball Cap / Hat MB $15

This is a cool MAD Magazine baseball cap. Produced in 1997 for E.C. Publications, this hat features the embroidered face of Alfred E. Neuman on the front, along with the MAD Magazine logo and the words, "What, Me Worry?" on the back. The back also features a black adjustable vinyl strap. This item was produced as a subscription premium back in the late 1990's, and was never sold in stores. It is a little dusty, but is unused, and in Mint condition.


Lot #19 - Sealed Package Of Alfred E. Neuman Bookmarks - American Library Association MB $15

This is a rare piece of MAD Magazine memorabilia. Produced in 2002 by the American Library Association, this is a sealed package of 250 Alfred E. Neuman bookmarks. The art on these bookmarks comes from MAD Magazine #101, and features Alfred E. Neuman sitting at his school desk. The American Library Association produced several kinds of bookmarks and posters, with some featuring cartoon and comic characters, and others featuring nature photos and real people. These bookmarks measure approx. 2" by 6". A companion Alfred E. Neuman poster featuring this exact image was also produced, and is featured in its own lot on Day Two of this weekend auction.


Lot #20 - MAD Magazine Diecast Toy Car Prototype Single Car Package MB $10

This is a cool piece of MAD Magazine memorabilia. Produced in 2000 by Racing Champions, this item is a 1/48 scale (Hot Wheels size) toy car. This is the "Spy vs. Spy" version, and there were five (5) different cars produced in the set. All five cars ended up being sold together in one set, in a graphic display box. This item is rare as it displays just one car for sale. None of the cars were ever sold individually. This item is unopened, and in Excellent display condition. There is a little bit of surface dirt on the front of the card, and a few spots on the back. But all of the edges and corners of the display card are all nice and straight, and the plastic has no issue at all.


Lot #21 - Stereo For Hillbillies Reel-To-Reel Tape w/ Alfred E. Newman On Cover MB $50

This item is a reel-to-reel tape featuring music from Warren Baker's Little Band. Entitled, "Stereo For Hillbillies", this item features such 1960's folk country music hits like, Clarinet Polka, Bury Me Not On The Lone Prairie, Little Brown Jug, Arkansas Traveler, Yellow Rose Of Texas, and many more. The lid of the box features an image of Alfred E. Neuman, which was taken from an early 1960's issue of MAD Magazine. Both the tape and box are in Excellent display condition.


Lot #22 - Alfred E. Neuman / Ohio State T-Shirt MB $20

This is a cool Alfred E. Neuman t-shirt. Produced in 1994 by Trau & Loevner, this shirt features Alfred E. Neuman, with the hair on his head sharpened by a pencil sharpener. This shirt is the "Ohio State" version, as this design was featured on other shirts with the names of colleges and universities on them. I have seen several of these shirts, from Wisconsin and Penn State, to Florida and Illinois. Another "college" shirt, featuring Alfred E. Neuman with the sides of his head shaved, was also produced by Trau & Loevner. This particular shirt is unused, and in Mint condition. It even has the K-Mart price tag still attached to the neck label. This shirt is an Adult size Large.


Lot #22 - MAD Magazine / Alfred E. Neuman / What-Me Worry T-Shirt UBI 1994 MB $20

Here's another cool Alfred E. Neuman shirt. Produced in 1994 by UBI, this is an Alfred E. Neuman / What - Me Worry t-shirt. This shirt features the words, "What....Me Worry" on the front in large block letters, while the back shirt features a blurred, 3-D image of Alfred E. Neuman. This shirt is an Adult size XL, and is unused and in Near Mint condition, with ultra-light handling wear.


Lot #23 - "I Will Never Read MAD In Class Again" T-Shirt - 1988 - Sun Sportswear MB $20

Here's yet another MAD Magazine t-shirt. Produced in 1988 by Sun Sportswear, this shirt features the cover of MAD Magazine #128 on the front. This shirt is one of the smallest MAD Magazine t-shirts I have ever seen, as it is a child's size Medium. But, it is also unused, and in Near Mint condition, with ultra-light handling and storage wear.


Lot #24 - Tank Girl #2 Comic Book w/ Alfred E. Neuman On The Cover MAD Logo Homage MB $5

Published in 2016 by Titan Comics, this is issue #2 of Tank Girl. The comic character, Tank Girl, originally was published in Great Britain back in 1988. A full length feature movie, featuring actress Lori Petty as Tank Girl, was released in 1995. This particular issue of Tank Girl, however, features Alfred E. Neuman as Tank Girl on the front cover, and the Tank Girl logo also uses the MAD Magazine logo script. And, the first story published in this book is an homage to the popular, "43-Man Squamish" article, which was published in MAD Magazine #95. This issue is unused, and in Mint condition.


Lot #25 - SyQuest Technology Plastic Bag w/ Alfred E. Neuman - 1994 MB $5

This is a cool piece of MAD Magazine memorabilia. Produced in 1994 by SyQuest Technologies, this is a plastic shopping bag with the face of Alfred E. Neuman on each side. SyQuest received permission to use the face of Alfred in their advertising, and two other companion pieces were made: an oversize postcard, and a wall poster. The wall poster is also offered for sale this weekend, and is included in Session Two. This bag is unused, and is in folded Near Mint condition, with some light wear along the creases. The bag is quite large, and measures approx 18 1/2" by 21 3/4".


Lot #26 - British MAD Magazine #1 - First, Premiere Issue - 1959 MB $40

This is a very cool piece of foreign MAD Magazine memorabilia. Published in 1959 by Strato Publications LTD., this is the first, premiere, #1 issue of the British version of MAD Magazine. The British version of MAD Magazine was the first of all of the foreign editions of MAD, and also has the most issues published of any foreign edition, with 381. This particular issue is in VG/F condition, with light surface, corner, and edge wear. There is a little extra wear along the spine, and there is also a 1/4" cover split at the top of the spine. This issue is in Excellent display condition.


Lot #27 - South African MAD Magazine #382 w/ Post Sept. 11 Cover - RARE MB $80

This is one of the rarest MAD Magazines, domestic or foreign, in existence. Published in 2001 by S.A. Magazine Co. (Pty) LTD., this is issue #382 of the South African version of MAD Magazine. What makes this issue special (and very rare) is that it was released with the controversial cover (illustrated by John Caldwell) of Alfred E. Neuman crossing / breaking a "crime scene" tape, instead of a finish line tape. This cover was scheduled to be for MAD #411, but in the wake immediately following the September 11 terrorist attacks, it was thought that this cover was in bad taste. The South African MAD was the only country that published this cover, and to find this issue is equivalent to finding a vein of gold. Although this issue is not in Mint condition, it is in G/VG condition, with surface, corner and edge wear. There is a 1/4" cover split at the top of the spine, and a small piece missing from the cover at the bottom of the spine. Despite the small amount of cover damage, this issue still displays quite nicely. Don't miss out!


Lot #29 - MAD Magazine Subscription Cards - Lot #1 MB $20

This is a cool collection of MAD Magazine subscription cards. Produced in the 1960's, 1970's and 1980's by E.C. Publications, these cards were sent out to subscribers to MAD Magazine whose subscriptions were about to run out, whose subscription wasn't filled, or to people who just ordered MAD for the first time. Three (3) of these cards are unused, and in Near Mint condition, while the other card shows a pen mark and a moisture stain on the front. Two (2) of the cards also have a pre-paid postage stamp on the back.


Lot #30 - Norway / Norwegian MAD Magazine Music Cassette Tape MB $80

This is a very cool piece of foreign MAD Magazine memorabilia. Produced in 1984 by Semic / Nordisk Forlag / AS, this is a cassette tape of Norwegian "dancing" songs. This tape contains such classics like, MAD-Dance, Brain Calypso, Ingen Mobber Meg, Hei Du!, Kraesj Bang, Stemme Hoyre, and Kontaktannonsens, among other favorites. This tape features cover artwork by Don Martin, and this tape is incredibly rare, even in Norway. There is some writing on the cover of the paper sleeve, and also on the back of the sleeve (you need to unfold it in order to see it). This item is in Excellent display condition, and the minimum bid reflects the scarcity of this item.


Lot #31 - MAD Magazine / Alfred E. Neuman / MADMAG.COM Promotional T-Shirt MB $20

This is a super rare MAD Magazine t-shirt. Produced in the 2000's by E.C. Publications, this item is a promotional t-shirt released in conjunction with the introduction of the MADMAG.com website. This shirt features the MAD logo (with the face of Alfred E. Neuman) on the left breast, while the back of the shirt shows the face of Alfred E. Neuman surrounded by red circles (like a target). This shirt is unused, and is in Near Mint condition, with a few teeny-tiny moisture stains in different areas of the shirt. It is an Adult size Medium.


Lot #32 - MAD Magazine / Up The Academy Promotional T-Shirt 1980 MB $50

This is a very rare piece of MAD Magazine memorabilia. Produced in 1980 by Warner Brothers Inc., this is a promotional t-shirt for the 1980 box office flop, Up The Academy. Many pieces of memorabilia were produced for this movie, as this item is one of the rarest pieces released. It features Alfred E. Neuman in full military regalia on the front (along with two pigeons on his helmet), and the "Up The Academy" logo on the back. This shirt appears to be unused, and is in Near Mint condition, with ultra-light storage and handling wear. It is an Adult size Medium.


Lot #33 - Swedish MAD Magazine - Original Cover Art Painting - 1964 #6 MB $750

This is a super rare piece of foreign MAD Magazine memorabilia. Produced in 1964 for the Swedish version of MAD Magazine, this is the original cover art painting for issue #6 from 1964 of the Swedish MAD. This art shows Alfred E. Neuman making the letter "M" with his fingers, while other members of the Swedish parliament cast their vote. Some of the politicians illustrated on this cover include Tage Erlander, Gunnar Hedlund, and Bertil Ohlin, to name a few. The artist for this piece is the famous 1960's Swedish MAD Magazine cover artist and interior page illustrator, BOWEN. Over time, the cover art that BOWEN did for the Swedish MAD became so popular in Europe that several foreign MAD Magazine publishers borrowed it for their own issues. This particular piece measures approx. 12 3/4" by 14 1/2", and is in Excellent display condition. It is watercolor and oil on art board. A copy of the 1964 #6 issue will also be included in this lot. BOWEN original art is very difficult to find, so don't miss out on this one!


Lot #34 - MAD Money Coin Bank - 1976 - Chelsea Marketing Corp. MB $15

This is a very cool piece of unlicensed MAD Magazine memorabilia. Produced in 1976 by Chelsea Marketing Corporation, this item is a cardboard coin bank. This items features a real-photo likeness of Alfred E. Neuman on each side, all the way down to the freckles and tousled hair. This item appears to have been lightly used, and is in Excellent display condition. There is a tiny dent on one side, however. It measures approx. 3 1/8" in diameter, and stands approx. 5 1/8" tall.


Lot #35 - Alfred E. Neuman / FLIP Skateboards Hooded Sweatshirt - 1995 MB $30

This is a cool Alfred E. Neuman sweatshirt. Produced in 1995 by the Flip Skateboard Company, this item is a sweatshirt that was released in support of FLIP's "MAD Mini" skateboard. This sweatshirt features Alfred E. Neuman on the front, and is reminiscent of the cover of the 1960's MAD paperback book, Like MAD. In fact, it borrows the wording of the title of that book, and the words, "Lie, FLIP" are printed above Alfred's head. This sweatshirt is an Adult size extra-large (XL), and is unused and in Mint condition.


Lot #36 - Early 1990's MAD Magazine Office Tote Bag - Black Version MB $20

This is a cool MAD Magazine office premium. Produced in the early 1990's for E.C. Publications, this is a MAD Magazine logo tote bag. There were two different styles of tote bag produced, along with two different colors. The blue version of this tote bag is also available for bidding on this weekend, but it is being offered in Session Two. This tote bag is unused, and in Mint condition. It measures approx. 13 1/4" tall by 14 1/4" wide, and is approx. 5" deep when opened.


Lot #37 - Complete Set Of Five (5) Australian MAD Magazine Toys MB $100

This is a very rare collection of foreign MAD Magazine memorabilia. Produced in 1995 for the Horwitz Grahame Pty. LTD, this lot contains a complete set of toys from the Australian version of MAD Magazine. These toys were sold on the shelves of novelty stores across Australia, and were even mentioned and promoted in the pages of the Australian MAD. The five (5) toys included in this set are a whoopee cushion, a squirt hand-held game, a squirt calculator, a bandaged finger, and a pair of plastic ears. These toys have never been opened, and are in presumed Mint condition. The display cards show just a tiny bit of storage and handling wear, and each toy is in Excellent display condition.


Lot #38 - Complete Set Of Three (3) Pairs of Canadian MAD Magazine Boxer Shorts MB $30

This is a cool collection of MAD Magazine clothing. Produced in Canada in 1994, this is a set of three (3) different pairs of MAD Magazine boxer shorts. Each pair of shorts features Alfred E. Neuman and his impish grin, and one of the pairs also includes the MAD Magazine logo. These shorts were sold exclusively in Canadian K-Mart stores, but only in selected cities. Each is an Adult size Medium, and they are all unused and in Mint condition. The K-Mart price tag is still attached to each pair as well.


Lot #39 - MAD Magazine / Alfred E. Neuman Wristwatch - Warner Bros. Store - 1993 MB $40

This is a cool Alfred E. Neuman wristwatch. Produced in 1993 by E.C. Publications, this watch was sold exclusively at the Warner Brothers Studio Stores from 1993 to 1996. The face of the watch features a cross-eyed Alfred E. Neuman, and the storage box has color graphics on the led and also the cardboard sleeve in which it rests. This watch is one of several pieces of MAD Magazine memorabilia produced for sale at the W.B.S.S. , with others being a denim jacket, a sweatshirt, a metal money clip, a statue, a puzzle, and cocktail napkins, just to name a few. This watch appears to be unused, and is in Excellent display condition. It is not known if the watch is in working order.


Lot #40 - Taiwanese MAD Magazine / Dave Berg Paperback Book MB $ 25

This is a very scarce foreign MAD Magazine paperback book. Published in (???) by (???), this is a collection of reprints of selected panels from Dave Berg's "The Lighter Side Of......" feature from MAD Magazine. Even though the cover is from the MAD Magazine paperback book, Dave Berg Looks At Our Sick World, there are no contents from that book whatsoever. The number "7" is printed on the spine, but I'm not sure if that means that this book is seventh in a series of Taiwanese MAD paperback books , or just number 7 in a series of American humor book reprints. In any case, this book is extremely difficult to find, and is very rare. It is complete, and in Excellent display condition, with a light corner crease on the front cover (technically the back cover if you are of Asian descent).


Lot #41 - MAD Magazine / Alfred E. Neuman Beach Towel - Uncle Sam - Who Needs You MB $100

This is one of the rarest pieces of the "New Collectibles" category of MAD Magazine memorabilia. Produced in 1989 by A La Carte / Saydah, this is a MAD Magazine / Alfred E. Neuman beach towel. It features Alfred E. Neuman as Uncle Sam, with his famous slogan, "Who Needs You". It measures approx. 30" by 60", and it appears to be unused, and in Near Mint condition. The colors are still nice and bright, and there is no fading at all. It is beautiful!


Lot #42 - MAD Comic Book #1 Cover Concept Print - Signed & Numbered 123/750 MB $75

This is a cool signed and numbered MAD Magazine print. Produced in 1991 by Another Rainbow, this item is a lithograph of the original rough cover painting to MAD Comic #1. The original rough was painted by Harvey Kurtzman, and Mr. Kurtzman signed his name in black Sharpie near the bottom right hand corner of the print. It has also been numbered, and is number 123/750. Measuring approx. 10 1/2" by 10 1/2", this item is in Near Mint condition, with ultra-light storage and handling wear. This item also comes with a Certificate of Authenticity booklet, which contains biographies of all of the popular MAD artists and writers.


Lot #43 - Muffler Men T-Shirt w/ Alfred E. Neuman (Half-Wit) - Roadside America MB $20

This is a cool piece of Alfred E. Neuman memorabilia. Produced in the 2000's by Roadside America, this is a t-shirt that features the iconic "Muffler Men" statues that graced the roadsides of the USA from the 1950's through today. The body of the statue was mainly the same for each, but the heads could be interchanged. The "Half-Wit" head bears a striking resemblance to Alfred E. Neuman, and was more than likely modeled after a pre-MAD image of him. This t-shirt is an Adult size extra-large (XL, and is unused and in wrinkled Mint condition.


Lot #44 - Osama Bin Laden / What - Me Worry T-Shirt w/ Alfred E. Neuman MB $20

This t-shirt features the 9/11 mastermind, Osama Bin Laden, wearing a t-shirt with the face of Alfred E. Neuman on it. The face of Alfred has obviously been photoshopped onto the real photo of Bin Laden, then the entire new picture has been printed onto a t-shirt. The phrase, "What - Me Worry?" has also been printed beneath the photo, and the Arabic version of the phrase has been printed above it. This shirt is an Adult size extra-large (XL), and appears to be unused and in Near Mint condition.


Lot #45 - Sealed Wheaties Box w/ Alfred E. Neuman MB $10

Here's a cool piece of unlicensed MAD Magazine memorabilia. Produced in the 1990's, this is an actual 8 oz. empty Wheaties box. The creator of this item then printed the face of Alfred E. Neuman on the front (from one of the Alfred E. Neuman prints from the MAD Magazine offices). This item measures approx. 6 3/4" by 9 1/2" by 2", and is still factory sealed. It is in Excellent display condition. I recall purchasing one of these back in the mid-1990's. It is a very cool "fantasy" Alfred E. Neuman collectible.


Lot #46 - Alfred E. Neuman Yo-Yo MB $10

Here's yet another piece of "fantasy" Alfred E. Neuman memorabilia. Produced in the 1990's, this item is an Alfred E. Neuman yo-yo. Featuring Alfred E. Neuman in his classic pose on each side, this item is a very well done item from the "Make Your Own Collectibles" era of the late 1990s. It measures approx. 2 1/4" in circumference, and is about 1" thick. It is made of hard plastic, and appears to have never been played with. It is in Excellent display condition.


Lot #47 - French / France MAD Magazine #1 First, Premiere Issue 1965 MB $50

Here is a hard to find foreign MAD Magazine first issue. Published in 1965 by Editions Francelia, this is the first, premiere, #1 issue from the French version of MAD Magazine. This issue contains reprints from past issues of MAD Magazine, and this issue is in VG condition, with surface, corner and edge wear. It is soild and complete, and in Excellent display condition.


Lot #48 - Spanish / Spain MAD Magazine #1 First, Premiere Issue LOCURAS 1975 MB $40

Here is yet another hard to find foreign MAD Magazine first issue. Published in 1975 by Euredit, this is the first, premiere, #1 issue of the Spanish version of MAD Magazine. The title, "Locuras", is the literal Spanish translation of the word, "MAD", and all six issues from this edition had "Locuras" at the title. This is actually the first issue from the SECOND edition of the Spanish MAD. The first edition, from 1974, also lasted only six issues. The title of those issues was just "MAD", so perhaps the editors thought that readership levels would be higher if they translated the name. In any case, this issue is in VG/F condition, with light surface, corner and edge wear.


Lot #49 - Thailand MAD Magazine #1 Cracked Magazine On Cover RARE MB $40

This is an extremely rare foreign MAD Magazine first issue. Published in (???) by (???), this item contains the first appearance of MAD Magazine printed material in the country of Thailand. This issue is known as a "bootleg" issue, as it was not licensed by MAD to be published. This issue also contains articles from Cracked Magazine (including the front cover), and could also be considered the first Cracked foreign #1 issue. This issue is in Excellent display condition, with just a hint of surface, edge and corner wear.


Lot #50 - Completely MAD Trade Paperback - Uncorrected Advance Proof - 1991 MB $30

This is a cool piece of MAD Magazine memorabilia. Published in 1991 by Little, Brown & Co., this is an "uncorrected advance proof" of the book, Completely MAD. Completely MAD takes a super detailed look into the creation of MAD Magazine, and is a thoroughly entertaining read. This uncorrected proof is basically a bound collection of photocopies of the pages of the book, with margin notes and post-it stickers placed on top of photographs to mark their place in the book. It is rather cool, actually. It's even better when you compare the proof to the actual published book, just to see if there were any changes made before publication. This proof has been read just a few times, and is in Excellent display condition.


Lot #51 - The Complete MAD Checklist #3 - Double Issue - Fred von Bernewitz MB $30

This is a hard to find collection of MAD Magazine memorabilia. Published in 1971 by Fred von Bernewitz, this is a set of two (2) volumes of the MAD Checklist #3. The MAD Checklists were the brainchild of MAD & EC Comic fanatic, Mr. Fred von Bernewitz, and the purpose of each MAD Checklist was to break down each issue of MAD article by article, as they appeared in the magazine. The artist and writer for each article is listed, and on what page they would be found. An online version of this idea can be found at MADCOVERSITE.COM. These two volumes appear to be unused, and are in Near Mint condition.


Lot #52 - Signed 1997 DC Comics Corporate Christmas Card w/ Al Jaffee Fold-In MB $5

This is a cool piece of MAD Magazine memorabilia. Produced in 1997 by DC Comics, this is the 1997 DC Comics corporate Christmas card. Normally, the card is your standard greeting card, with a picture on the front, and a pleasant greeting on the inside. This version, however, is a foldable version, and the art was drawn by the MAD Magazine Fold-In master, Mr. Al Jaffee. The card features a contingent of DC Comic Superheroes, clad only in their underwear. The gag is that someone is destined for a costume makeover. By doing the Fold-In, you will find that the answer is.................well, you will have to buy this card to find out. This card has been signed on the back by eight (8) DC Comics staffers (none of whose signatures I recognize). The card is unfolded, and is in Near Mint condition, with ultra-light storage and handling wear.


Lot #53 - 1991 Sigma Chi Fraternity "Derby Week" T-Shirt w/ Alfred E. Neuman MB $50

This is a very cool Alfred E. Neuman item. Produced in 1991 for the Sigma Chi fraternity at the University of Mississippi, this is the commemorative t-shirt for their annual "Derby Week", held April 8 - 13, 1991. This shirt is very rare, as only 200 or so were made. This shirt features the fraternity logo on the front left breast, while the back shows Alfred E. Neuman carrying a "Derby Day" pennant in one hand, and a mug of beer in the other. This shirt is an Adult size extra-large (XL), and it has been used and worn. There are a few small spots and stains on a few areas of the shirt, but most importantly, the image of Alfred is about as clean as you can get. Super rare!


Lot #54 - German MAD Magazine - Original "Na Und....?" T-Shirt 1980's MB $50

This is a rare piece of foreign MAD Magazine memorabilia. Produced in the 1980's for Williams Verlag GmbH, this is a German MAD Magazine / Alfred E. Neuman "Na Und.....?" t-shirt. These shirts were sold in stores, and also advertised on the pages of the German MAD. They are rather difficult to find, as not many were sold. This particular shirt has never been worn, and is in Mint condition, with ultra-light storage wear. In fact, this shirt was still sealed in its original plastic wrapper when I received it, and I had to cut open the bag to photograph it. It is beautiful!


Lot #55 - Sing Along With MAD - Untrimmed, Unbound Cover - RARE 1961 MB $15

Produced in 1961 by E.C. Publications, this item is an unbound and untrimmed cover for the Sing Along With MAD lyric booklet, which was the free bonus premium in the More Trash From MAD #4 annual. This item does not have the interior pages included. It is only the unbound and untrimmed cover. Measuring approx. 10 3/4" by 15 3/8", this item is unused, and in Near Mint condition, with a light pencil notation in the upper right hand corner of the front cover.


Lot #56 - South African MAD Magazine Board Game 1990's MB $10

This is a cool piece of foreign MAD Magazine memorabilia. Produced in the 1990's by Hasbro - South Africa, this is the South African version of the popular MAD Magazine board game. Back in 1979, Parker Brothers released the MAD Magazine board game to rave reviews. In fact, it quickly became the second best-selling game for Parker Brothers, behind Monopoly. In any case, this is the 1990's South African version, and little has changed. You probably wouldn't even notice anything different about this game, except for the "Hasbro - South Africa" logo on the side of the box lid. This game has been played with just once or twice, and is complete and in Excellent display condition. There is a little price sticker residue on the side of the box lid. But, that's about it.


Lot #57 - MAD Magazine - Alfred E. Neuman 45 RPM Record w/ Don Martin Picture Sleeve MB $40

This one of MAD Magazine's first "Holy Grails". Produced in 1959 by ABC-Paramount, this is a 45 rpm record, featuring the song "What - Me Worry, by Alfred E. Neuman. The "B" side is a tune affectionately known as, "Potrzebie. But, the best part of this lot is the color picture sleeve. It features the back of Alfred E. Neuman's head, and some of Don Martin's earliest work for MAD Magazine. The art on both sides of the sleeve is identical. While not in Mint condition, the sleeve is complete, and in full color. The record appears to have been played just a few times.


Lot #58 - MAD Nosey Shades - Complete Set Of Four (4) - 1989 - Imagineering MB $600

Well......, here they are! Arguably the rarest of all of the "New Collectibles" from the 1980's, this is a complete set of four (4) MAD Nosey Shades. Produced in 1989 by Imagineering, the "Nosey Shades" are actually a pair of sunglasses, with a nose attachment. The glasses are identical to each other, but the noses are different. These particular sunglasses are still factory sealed, so I can't tell you how they fit. As this is the first time that I have ever seen these, I have zero experience in telling you what they are like. In any event, the display card for each one is in Excellent display condition, with light handling and storage wear. I have only seen one of these for sale, and that was on eBay about 4 years ago. They were won by some famous, Grammy-winning guitarist who lives in California, who also is a best-selling author, and is an expert in the field of EC Comics and MAD Magazine. But, I can't quite remember his name. Darn it.

YOU NEED THESE IN YOUR COLLECTION! THEY WILL BE THE CROWN JEWEL IN ANY MAD COLLECTION!


Lot #59 - Spy vs. Spy / Network Computing Promotional Poster 1991 MB $40

Here is a very obscure Spy vs. Spy poster. Produced in 1991 by CMP Publications, this is a promotional poster for Network Computing magazine. This poster features the Black and White Spies from the popular MAD Magazine feature, Spy vs. Spy. This poster is also unique for another reason, as the artist for this poster is George Woodbridge. I have never heard of Mr. Woodbridge doing any "Spy" art for MAD, so this poster is new to me. But, it is very, very cool. This poster is in Excellent display condition, and measures approx. 20" by 30".


Lot #60 - Alfred E. Neuman Latex Head Mask - 1981 - Cesar MB $15

This is a cool Alfred E. Neuman mask. Produced in 1981 by Cesar, this mask was sold in gift shops and novelty stores through the mid-to-late 1980's This particular example appears to have never been worn, as the manufacturers tag is still attached to the mask. There is no size listed, although I assume that it will fit the head of any Adult. This mask is in Excellent display condition.


Lot #61 - MAD Magazine $2 Scratch-Off Lottery Ticket - Delaware Lottery MB $5

This is a super rare piece of MAD Magazine memorabilia. Produced in 2007 by the Delaware Lottery, this is an authentic ticket from the Delaware Lottery's "MAD" scratch-off game. This game featured a top prize of $1500, and, per Lottery rules, the game ended when the top prize was won. I discovered this ticket back in early 2008, while doing a simple Google "Image" search for Alfred E. Neuman. I called a few convenience stores in Delaware, and ended up purchasing 20 tickets. They sold like hotcakes on eBay shortly thereafter, with the last one (in unscratched, Mint condition) selling privately for $500. This particular ticket is in Excellent display condition, although it has been scratched. It measures approx. 4" by 4". A store window sign was also produced for this ticket, one of which exists in the MAD Magazine collection of a major East Coast collector.


Lot #62 - MAD Magazine / Alfred E. Neuman - 25th Anniversary Sticker / Decal MB $10

Here's a rare MAD Magazine sticker. Produced in 1977 by E.C. Publications, this is a promotional sticker celebrating the 25th anniversary of MAD Magazine. This sticker was given away at trade shows and other media-type events, and is quite rare. This particular example is unused (unpeeled), and is Near Mint condition, with ultra-light storage wear. It measures approx. 4" by 4".


Lot #63 - MAD Magazine Mini Lunchbox - 1999 - Corn Nuts MB $5

Here's a newer MAD Magazine collectible. Produced in 1999 by American Specialty Confections Inc., this is a mini tin lunchbox. Featuring Alfred E. Neuman and the MAD Magazine logo on each side, and the MAD logo on the top and bottom, this item was originally sold with a package of Corn-Nuts inside the tin. This item is still factory sealed, so it is assumed that the package of Corn-Nuts is still inside, although they wouldn't be fit to eat. Measuring approx. 2 1/4" by 4 3/4" by 5 1/2", this item is still unused, and in Mint condition.


Lot #64 - MAD Magazine / Alfred E. Neuman Coffee Mug 1996 XPRES MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in 1996 by the XPRES Corp., this item is an Alfred E. Neuman coffee mug. This mug features the face of Alfred E. Neuman on one side, the back of his head on the other (with the words, "What - Me Worry" shaved into the back, and the MAD logo on the side. This mug was part of a line of MAD Magazine collectibles sold in the pages of Toy Shop magazine by a seller called, "Family Fun Collectibles". Other items from this seller include a set of four (4) foam coasters, a set of four (4) ceramic magnets, and two (2) different ceramic steins. In any case, this mug is unused, and in Mint condition, with just a hint of light storage wear.


Lot #65 - Swedish MAD Magazine / Alfred E. Neuman Fan Club Membership Card 1960's MB $20

This is a very rare piece of foreign MAD Magazine memorabilia. Produced in the late 1960's by the Swedish version of MAD Magazine, this is a heavy stock paper membership card from the Swedish Alfred E. Neuman Fan Club. The Swedish Alfred E. Neuman Fan Club was the precursor to the more popular, Alfred E. Neuman Fan Supporter Club (AENFSC), of the 1970's and 1980's. This particular card features Alfred E. Neuman and the MAD logo on one side, along with a b/w photo of the fan club member (Mr. Lars Osterberg) on the other. But, the most valuable part of this piece is the signature of Swedish MAD's founder and first editor, Mr. Lasse O'Mansson. This item is in Excellent display condition, and appears to have been folded and stored neatly for the next 40 years after it was received.


Lot #66 - "Pre-MAD" Alfred E. Neuman Beatnik Postcard MB $10

Here's a cool piece of Alfred E. Neuman memorabilia. Produced in the 1960's by IMPKO, this is a postcard featuring an early image of Alfred E. Neuman. While not technically a pre-MAD item, as pre-MAD items are items that were produced before 1952, this item does use the pre-MAD image of Alfred. In any case, this item is in beautiful display condition, with just a hint of handling and storage wear.


Lot #67 - Swedish MAD Magazine / Alfred E. Neuman Fan Supporter Club Membership Card w/ Pin MB $20

Here's another cool piece from the Swedish version of MAD Magazine. Produced in the 1970's by the Swedish MAD, this item is heavy stock paper membership card from the Alfred E. Neuman Fan Supporter Club (AENFSC). This club rose to popularity in the 1970's and 1980's, and at its height had over 15,000 members. The club also produced some neat memorabilia as well, including keychains, posters, and clothing. This card also comes with an Alfred E. Neuman Fan Supporter Club pinback button still attached. Both the card and pinback button are in Excellent display condition.


Lot #68 - Pre-MAD Alfred E. Neuman Ceramic Mug - It Didn't Hurt A Bit 1910's? MB $75

Here's a cool piece of pre-MAD Magazine / Alfred E. Neuman memorabilia. Produced in the 1910's(?) for the New York Dental Parlors, this item is a ceramic mug featuring an early image of Alfred E. Neuman. This image, along with the quote, "It Didn't Hurt A Bit", also appeared on other pieces of pre-MAD memorabilia like, postcards, trade cards, and calendars. For being over 100 years old, this mug is in beautiful display condition, but it does have a few tiny cracks and dings, some crazing, a few light scratches, and some of the gold paint has been rubbed off of both the top and bottom trim. But, it is very rare, with less than ten (10) known to exist.


Lot #69 - NSA Security Awareness Poster w/ Alfred E. Neuman 1991 MB $40

Here's a cool piece of Alfred E. Neuman memorabilia. Produced in 1991 by the National Security Agency (NSA), this is their 1991 "Security Awareness" poster. Each year, the NSA produced a double-sided "Security Awareness" poster, each with a different theme. In 1991, they chose Alfred E. Neuman to be their poster boy. This poster measures approx. 17" by 22", and is in Excellent display condition, with just a hint of surface and edge wear. The back of the poster (not pictured) features Santa Claus and a couple of elves working in his workshop.


Lot #70 - Bob Clarke Signed Christmas Card MAD Magazine Artist 1980's MB $10

Here's a cool piece from the "Usual Gang Of Idiots". This item is a signed Christmas card, sent from MAD Magazine artist, Bob Clarke, to MAD Magazine artist, George Woodbridge. Many of the MAD artists made their own Christmas cards, and Mr. Clarke was prolific, making over 30 different cards. This card dates from the 1980's, and has been signed by Mr. Clarke on the inside in red marker. It is in Excellent display condition, but does show a light bend in one corner, and some tape residue on the back.


Lot #71 - 1907 Anitkamnia Tablet Calendar w/ Early Alfred E. Neuman Image MB $10

Here's a cool piece of pre-MAD / Alfred E. Neuman memorabilia. Produced in 1906 by the Anitkamnia Chemical Company, this is their annual 1907 tablet calendar. This calendar is titled "The Convalescent", and features two ladies and two children on the front. But, the back of the calendar features an early image of MAD Magazine's Alfred E. Neuman. In fact, this same image of Alfred E. Neuman would be used the next year by Antikamnia, for the front of their 1908 tablet calendar. This calendar measures approx. 7 3/4" by 10", and displays beautifully. There is a pin hole at the top, and there is some noticeable edge wear. There is also a light corner bend. But, this item is a rarity, and is hardly ever seen.


Lot #72 - Spy vs. Spy Dry Erase Message Board Subscription Premium 2000 MB $5

Here's a cool MAD Magazine subscription premium. Produced in 2000 for E.C. Publications, this item is a Spy vs. Spy dry erase message board. This item was produced in conjunction with the 40th anniversary of the popular MAD Magazine feature, Spy vs. Spy, and features both the Black and White Spies on the front. This item was never sold, and was given away free to people who purchased a subscription to MAD Magazine. Measuring approx. 4 1/2" by 8", this item is still factory sealed, and in Mint condition.


Lot #73 - MAD Magazine / Alfred E. Neuman Halloween Costume Top w/ Mask MB $25

Here's one of the earliest MAD Magazine collectibles. Produced in 1960 by Collegeville Costumes, this is an Alfred E. Neuman Halloween costume. Originally, this costume came in a generic Collegeville Costume box, along with a pair of generic orange/red pants. Those two items are missing. This lot contains just the shirt (an Adult size, probably Medium), and the mask. The mask has been crushed, and has several cracks along the chin and hair. One of the cracks in the hair leads all the way to Alfred's left eye. The shirt is in remarkably good condition, with fold marks and some chipping on the trim on the left wrist. While not complete, the most important parts of the costume are present. The opening bid is a bargain price for this item.


Lot #74 - Norwegian MAD Magazine Binder - Sealed w/ Norsk MAD 1990/1 Issue MB $10

Here's a cool piece of foreign MAD Magazine memorabilia. Produced in 1990 by Semic / Nordisk Forlag AS, this is a binder that was made to hold issues of the Norwegian MAD. The binder is somewhat difficult to find, as sales of this item were rather flat, due to poor distribution. This particular binder is still factory sealed flat, and the 1990 / #1 issue has also been shrinkwrapped with the binder, as a bonus. Both the binder and the magazine are in presumed Mint condition.


Lot #75 - MAD Magazine Books Lot - Stocking Stuffer, 100 Dumbest, Sotheby's Auction MB $15

Here's a cool collection of MAD Magazine books. Published in 1995, 2014, and 2016, this lot contains an auction catalog from Sotheby's "MAD About MAD" original art auction, MAD's The 100 Dumbest People, Events & Things of the Century, and the MAD Stocking Stuffer edition. These books come from the collection of former MAD Magazine staffer, Ms. Amy Vozeolas, and are unread and in Near Mint condition, with light storage and handling wear.



END OF SESSION ONE



SESSION TWO - SATURDAY, MAY 13, 2017

Lot #76 - The "NEW" MAD Promotional Store Display Kit Posters, Mobile, Letter MB $25

Here's a cool collection of MAD Magazine memorabilia. Produced in 1997 for E.C. Publications, this is a store display kit, featuring items promoting the "New" MAD. The re-launch of the "New" MAD Magazine took place on April 1, 1997. The new MAD featured a new logo on the cover, a few different artist and writers, new character features (like Melvin & Jenkins), and just a general new format. The items included in this lot include two (2) different posters, a mobile display (the items are unpunched from the card), a cover letter on MAD stationery, and the original storage envelope. All items are in Near Mint condition, with ultra-light storage and handling wear.


Lot #77 - Lot Of Two (2) QSL / Ham Radio Postcards With MAD Magazine References MB $5

Here is a unique piece of MAD Magazine memorabilia. Probably produced in the 1960's, this is a set of Two (2) different QSL / Ham Radio postcards. One of the postcards, belonging to a Ham Radio operator named Fred Conklin, features the art of Jack Davis from an early EC comic book. The other card, belonging to Ham Radio operator Paul Marks, features a swipe of the MAD Magazine logo. Both cards are in Excellent display condition, although the pink, MAD Artist, postcard shows a checkmark (in ink) on the front, as well as some ink writing on the back.


Lot #78 - MAD Magazine Artist - Don Martin Signed Letter w/ Envelope MB $20

Here a cool piece of signed MAD Magazine memorabilia. Produced in 1985, this item is a signed letter, sent from MAD Magazine artist, Don Martin, to MAD Magazine artist, Don "Duck" Edwing. The gist of the letter was to congratulate Mr. Edwing on a positive review he had for a "datekeeper" calendar Mr. Edwing illustrated. This lot contains the signed letter (written on official Don Martin stationery), a photocopy of the review, and the original mail envelope (on official Don Martin stationery). All items are in Excellent display condition.


Lot #79 - Jake & The Stiffs 45 RPM Record Alfred E. Neuman On Sleeve & Label MB $10

Here's an obscure piece of Alfred E. Neuman memorabilia. Produced in the 1990's by Gunk Records, this is a 45 rpm record, recorded by the musical group, Jake & The Stiffs. Of interest to MAD Magazine collectors is the picture sleeve for the record, as well as the label on the record. Both feature the grinning mug of MAD Magazine's Alfred E. Neuman, although an "X" appears on Alfred's forehead. Both items are in Excellent display condition, and although I have not played the record, it appears to be unplayed.


Lot #80 - MAD Magazine Associate Editor Jerry DeFuccio Signed Letter Al Jaffee Stationery MB $20

Here's a cool piece of signed MAD Magazine memorabilia. Produced in November of 1979, this is a signed letter, sent from MAD Magazine associate editor, Jerry DeFuccio, to a man named "John". This letter was typed on a sheet of paper that features artwork by MAD Magazine artist, Al Jaffee. The artwork on the letter is an announcement for the release of the Al Jaffee illustrated paperback book, Clods Letters To MAD. This letter has been signed in black ink by Mr. DeFuccio, and comes in an official MAD Magazine logo letter envelope. Both items are in Excellent display condition.


Lot #81 - Pre-MAD Magazine / Alfred E. Neuman Original Drawing & Tracing MB $20

Here's a cool piece of pre-MAD Magazine Alfred E. Neuman memorabilia. Probably produced in the 1940's, this is an original drawing of the "Sure - I'm For The New Deal" pre-MAD picture, along with a pencil tracing of the same picture. Each piece measures approx. 7" by 9", and each is in Excellent display condition. The pencil tracing does show a rusty paperclip mark, however.


Lot #82 - MAD Magazine / Promotional Baseball Cap / Hat MB $15

This is a cool piece of memorabilia from the early days of MAD TV. This item is a promotional baseball cap / hat that was given to the cast members of the FOX Network comedy hit, MAD TV. This hat features an embroidered MAD TV logo on the front, and has an adjustable cloth strap and buckle on the back. This cap is made of brushed black denim, and is soft and smooth. There is a bit of storage dust on it, but it appears to be unused. In Excellent display condition.




Lot #83 - 2000 MAD Racing Team Baseball Cap / Hat - Dale Creasy Jr. MB $15

This is a cool piece of MAD Racing memorabilia. Produced in 2000 by NHRA Properties for E.C. Publications, this item is a cloth baseball cap/hat from the MAD Racing team of Dale Creasy Jr. The front of the hat shows the words, "MAD Racing", while the back has the words, "Dale Creasy Jr. Caution - Student Driver" stitched above the adjustable plastic strap. This hat is unused, and in Mint condition.


Lot #84 - MAD Magazine / MAD TV Promotional Cloth Zippered Jacket MB $15

This is a cool piece of memorabilia from Season 14 of MAD TV. This item is a promotional zippered jacket that was given to the cast members and crew of the FOX Network comedy hit, MAD TV. This jacket features an embroidered MAD TV logo on the back by the neck, along with the words, "Season 14". It is an Adult size Medium, and appears to be unworn. In Excellent display condition.


Lot #85 - Australian MAD Magazine Denim Shirt MAD Wear International 1994 MB $15

Here's a cool piece of foreign MAD Magazine memorabilia. Produced in 1994 by MAD Wear International, this is an Australian MAD Magazine denim shirt. This shirt features the embroidered face of Alfred E. Neuman on the back, along with the MAD Magazine logo, and the words, " What - Me Worry - Since 1952". This shirt borrows the exact image from the MAD denim jacket that was sold in the Warner Brothers Studio Stores back in 1993 and 1994. The words, "What - Me Worry" are also embroidered on the left front breast. This shirt measures an Adult size Large, but it fits like an Adult XXL. This shirt appears to have never been worn, and is in Excellent display condition. This shirt is larger than the tagged size, and should be tagged quite a bit larger. A lady could wear it as a nightshirt, it is so big. I am not kidding.


Lot #86 - MAD Magazine Subscription Cards - Lot #2 MB $20

This is a cool collection of MAD Magazine subscription cards. Produced in the 1970's and 1980's by E.C. Publications, these cards were sent out to subscribers to MAD Magazine whose subscriptions were about to run out, whose subscription wasn't filled, or to people who just ordered MAD for the first time. Four (4) of these cards are unused, and in Near Mint condition, while the fifth card shows some dirt and staining on the back, as well as some light staining on the front. The front of each card is in Excellent display condition. These cards measure approx. 3 14" by 5 1/2".


Lot #87 - MAD Magazine Personalized Pen w/ Original Box - Ed Norris #2 MB $40

This is a very cool (and very rare) office premium from MAD Magazine. Produced in 1991 for E.C. Publications, this item is a personalized pen that was given away as a gift for Christmas in 1991. The particular recipient of this pen was MAD Magazine memorabilia collector, Ed Norris, and Mr. Norris' name has been engraved on one side, along with the words, "What, Me Worry". The end of the pen also features a full color MAD Magazine logo. The ink has dried up in this pen, but it still displays beautifully. Both the pen and box appear to be unused, and both are in Mint condition.


Lot #88 - MAD Magazine / Alfred E. Neuman / MADMAG.COM Promotional T-Shirt MB $20

This is a super rare MAD Magazine t-shirt. Produced in the 2000's by E.C. Publications, this item is a promotional t-shirt released in conjunction with the introduction of the MADMAG.com website. This shirt features the MAD logo (with the face of Alfred E. Neuman) on the left breast, while the back of the shirt is blank. This shirt is unused, and is in Near Mint condition, and is an Adult size Small. From the collection of former MAD Magazine staffer, Ms. Amy Vozeolas.


Lot #89. MAD Magazine / Usual Gang Of Idiots T-Shirt MB $20

This is a rare MAD Magazine t-shirt. Produced in 2001 by E.C. Publications, this t-shirt features self-portraits from the hands of Al Jaffee, Dave Berg, and Sergio Aragones, as well as a portrait of the founder of MAD Magazine, Mr. William M. (Bill) Gaines. This t-shirt was never offered for sale nationally, and was given away to the freelancers and staff of MAD Magazine. This item is in Excellent display condition, and is unused and in Mint condition. It is an Adult size extra-large (XL). From the collection of former MAD Magazine staffer, Ms. Amy Vozeolas.


Lot #90 - Australian MAD Magazine Coffee Mug Decal / Transfer Unused MINT MB $10

Here's a cool piece of foreign MAD Magazine memorabilia. Produced in the 1995 for Horwitz Grahame Pty. LTD., this is an Alfred E. Neuman coffee mug decal / transfer from the Australian version of MAD Magazine. This decal was originally produced to be adhered onto to a plain, white coffee mug. But this decal was never used. In any case, it is still a cool display item, and would look great framed or placed in your MAD scrapbook. Measuring approx. 3 1/2" by 9 3/4", this item is unused, and in Near Mint condition, with light storage and handling wear.


Lot #91 - Tulsapalooza Comix - Rare Concert Poster - w/ Alfred E. Neuman MB $15

Here's a cool piece of Alfred E. Neuman memorabilia. Produced in 1991 by Little Wing & Diabolical Publications, this is an official poster for the 1996 Tulsapalooza, which was held on Sunday, June 16, 1996, at the Riverparks Festival Stage in Tulsa, Oklahoma. The four (4) bands that appeared at the festival were the Butthole Surfers, Reverend Horton Heat, the SuperSuckers, and the Toadies. The Toadies used Alfred E. Neuman as a mascot for their appearance on the poster. This poster measures approx. 17 1/2" by 23", and is unused, and in Near Mint condition, with light handling and storage wear.


Lot #92 - Aurora / Alfred E. Neuman Model Kit Limited Edition Recast 1960's MB $25

Here's a rare piece of Alfred E. Neuman memorabilia. Produced in the late 1960's by Aurora Plastics Corp., this is an Aurora / Alfred E. Neuman plastic model kit. The Alfred E. Neuman model kit was originally produced in 1965 by Aurora, but due to popular demand, a limited edition of 50 kits was produced a few years later. This is one of those kits. The box is just a standard white storage box, with a copied label glued to the top. All of the pieces to the kit are not on trees, but rather are gathered in a factory sealed plastic bag. The four (4) signs are also uncut from their display. This kit is numbered #17/50, and is unused. There is some storage and handling wear to the box, including some creasing to the box lid. But it is complete and solid, and is perfect for storing the precious contents inside.


Lot #93 - The Ridiculously Expensive MAD Hardcover Book w/ All Bonuses Included MB $100

Here's a rare piece of MAD Magazine memorabilia. Published in 1969 by the World Publishing Company, this is a first printing of the MAD Magazine hardcover book, The Ridiculously Expensive MAD. This book could be considered a "Super-Sized Super Special", as it contains reprints from past issues of MAD Magazine. And, like the annual editions of MAD, this book also includes bonus premiums. The premiums included in this book are: MAD paperback book covers, MAD stencils, a bumper sticker, a cardboard record, a MAD Mobile, and some MAD Mischief Stickers. All of the bonuses are present, and all are still attached to the inside of the book, except for the record, which is loose. An added bonus, MAD Mobile Instruction Sheet, is also included. It is also loose, but was never attached to begin with. This book is in Excellent display condition, and the dustjacket is one of the best that I've seen. It is not in Mint condition by any means, but it is complete. There is some light surface wear on the dustjacket, along with some ultra-light fading. There is also some chipping on both the top and bottom at the spine.


Lot #94 - Sehome High School Annual Yearbook w/ MAD Magazine Theme MB $75

Here's a cool piece of MAD Magazine memorabilia. Published in 1988 by the Taylor Publishing Company, this is the 1987-1988 edition of The Windjammer, the annual yearbook for Sehome High School in Bellingham, Washington. This particular edition of The Windjammer pays homage to MAD Magazine, and features the MAD Magazine logo on the front cover, along with a swipe of the MAD Magazine price in one corner, and the "issue" number in the other. The back cover shows a reverse mirror image of the front cover. On the inside, the first page (Table Of Contents) is nearly identical in layout to the Table Of Contents of MAD Magazine. This is a very cool MAD Magazine-themed yearbook, and is one of the more hard to find MAD school yearbooks to find. In Excellent display condition.


Lot #95 - Early 1990's MAD Magazine Office Tote Bag - Blue Version MB $20

This is a cool MAD Magazine office premium. Produced in the early 1990's for E.C. Publications, this is a MAD Magazine logo tote bag. There were two different styles of tote bag produced, along with two different colors. The black version of this tote bag was offered for sale last night. This tote bag is unused, and in Mint condition. It measures approx. 13 1/4" tall by 14 1/4" wide, and is approx. 5" deep when opened.


Lot #96 - MAD Magazine Artist - Don Martin - Advertising Flyer - 1970's MB $15

Here's a cool piece of memorabilia from MAD Magazine's MADdest Artist, Mr. Don Martin. Produced in the 1970's by E.C. Publications, this is a flyer for MAD Magazine artist, Don Martin. This flyer was produced for Mr. Martin whenever he appeared at comic book conventions, trade shows, and other media events, which was not often. Mr. Martin was always one to shy away from the limelight, so not many of these were printed. This particular example has been tri-folded, and is in Excellent display condition. It measures approx. 8 1/2" by 11". This one's a rare one folks, don't miss out!


Lot #97 - Our, Cheap, Crummy, Answer To Your Letter To MAD Office Premium MB $15

Here's a rare piece of MAD Magazine memorabilia. Produced in the 1970's by E.C. Publications, this is a cool MAD Magazine office premium. This item was sent to readers who sent in a letter to MAD. The people who received this reply did not have their letter published, but was given this cool souvenir instead. This sheet features self-portraits of all of the MAD Magazine artists, and includes portraits of Jack Rickard, Sergio Aragones, Al Feldstein, Bill Gaines, Don Martin, Mort Drucker, Antonio Prohias, Nick Meglin, Al Jaffee, Norman Mingo, Duck Edwing, Dave Frazier, Angelo Torres, Bob Clarke, Lenny Brenner (stamp), Dave Berg, Bob Jones, Paul Coker, Jack Davis, John Putnam, George Woodbridge, Jerry DeFuccio, and P.P.Porges. This item has been tri-folded, and is in Excellent display condition.


Lot #98 - MAD Magazine / Alfred E Neuman Color Picture Signed By The Usual Gang Of Idiots MB $50

Here's a super rare and one-of-a-kind piece of MAD Magazine memorabilia. This item is a color picture of Alfred E. Neuman, that has been signed by ten (10) members of the Usual Gang of Idiots. The MAD-men who signed this item include Jack Rickard, John Putnam (w/ picture), Lenny Brenner, Nick Meglin, Sergio Aragones (w/ picture), Angelo Torres, Bob Clarke, Jerry DeFuccio, Antonio Prohias (w/ picture), and Bill Gaines. There is yet another signature at the top (in red ink) that I just can't make out. This item is truly one-of-a-kind, as I have never seen another. And, it is quite rare, as some of these signatures are very tough to get. The picture itself shows significant wear at the top edge, and there is some paper loss at the top, and the top of both the left and right side. There are also some pin holes at the top of the picture as well. However, the signatures are unaffected. This piece is super cool (and super rare), so please bid early and often!


Lot #99 - Sealed MAD Magazine / Alfred E. Neuman Keychain Subscription Premium MB $10

Here's a cool Alfred E. Neuman premium. Produced in 1998 for E.C. Publications, this item is a rubber Alfred E. Neuman keychain. This item features the smiling face of Alfred E. Neuman and the MAD Magazine logo, and was produced as a giveaway to those people who ordered a subscription to MAD Magazine. Measuring approx. 2 1/4" by 2 1/2", this item is still factory sealed, and in presumed Mint condition.


Lot #100 - MAD Magazine / Alfred E. Neuman T-Shirt CIA 1987 MB $20

Here's a cool piece of MAD Magazine clothing. Produced in 1987 by CIA, this is a MAD Magazine / Alfred E. Neuman t-shirt. This shirt features the cover of MAD Magazine #42 on the front, and shows Alfred E. Neuman as the stopper to a liquor bottle. This shirt is an Adult size Medium, and it appears to be unworn. It's colors are bright and beautiful, and it is in Excellent display condition.


Lot #101 - MAD Magazine / Spy vs. Spy T-Shirt 1992 Stanley DeSantis MB $20

Here's a cool Spy vs. Spy t-shirt. Produced in 1992 by Stanley DeSantis, this shirt features the popular Black and White (light blue and dark blue) Spies from the popular MAD Magazine feature, Spy vs. Spy. Alfred E. Neuman also makes an appearance on the shirt, as the clock face on a ticking time bomb. This shirt measures an Adult size extra-large (XL), and it appears to be unworn. The silk screened colors still smell new, and this shirt is in Excellent display condition.


Lot #102 - MADTV Emmy Consideration VHS Video Tape w/ Snake In A Can Storage MB $10

Here's a cool piece of MAD TV memorabilia. Produced in 2002 by the Yes Design Group, this is an Emmy Award consideration VHS video tape from the fine folks at MAD TV. The tape contains the entire episode of MAD TV that aired on January 10, 2002, and this tape is encased in a cardboard canister that also contains a spring-loaded cloth "snake". The canister measures approx. 5 1/2" by 8 1/2", and is in Excellent display condition. A WORD OF CAUTION: the spring loaded snake is a beast to get back into the canister. That is why there is a strong rubber band over the lid. If you do decide to open the canister, good luck in trying to put the snake back in.


Lot #103 - MAD Magazine / Alfred E. Neuman Money Clip - Warner Bros. Store - 1993 MB $20

This is a cool Alfred E. Neuman money clip. Produced in 1993 by E.C. Publications, this money clip was sold exclusively at the Warner Brothers Studio Stores from 1993 to 1996. This metal money clip is copper in color, and Alfred's head appears on a copper coin, about the size of a half dollar. This money clip is one of several pieces of MAD Magazine memorabilia produced for sale at the W.B.S.S. , with others being a denim jacket, a sweatshirt, a wristwatch, a statue, a puzzle, and cocktail napkins, just to name a few. This item appears to be unused, and is in Excellent display condition.


Lot #104 - MAD Magazine Christmas Gift Subscription Cards MB $20

This is a cool collection of MAD Magazine subscription cards. Produced in the 1960's, 1970's and 1980's by E.C. Publications, these cards were sent out to the recipients of a Christmas Gift subscription to MAD Magazine. Five (5) of these cards are unused, and in Near Mint condition. The other has been postally used, and is in Excellent display condition. The front of each card displays beautifully, while five (5) of the cards have a pre-paid postage stamp on the back. The five larger cards measure approx. 3 14" by 5 1/2", while the smaller card measures approx. 2 1/4" by 4".


Lot #105 - Sealed Newman's Own Popcorn Box w/ Alfred E. Neuman MB $15

Here's a cool piece of unlicensed MAD Magazine memorabilia. Produced in the 1990's, this is an actual 8 oz. empty Newman's Own popcorn box. The creator of this item then printed the face of Alfred E. Neuman on the front, the back (twice), one side, the top, and the bottom. This item measures approx. 6 1/4" by 4 1/2" by 2 3/4", and is still factory sealed. It is in Excellent display condition. I recall purchasing one of these back in the mid-1990's. It is a very cool "fantasy" Alfred E. Neuman collectible.


Lot #106 - 2000 MAD Racing Team Baseball Cap / Hat - Dale Creasy Jr. MB $15

This is a cool piece of MAD Racing memorabilia. Produced in 2000 by NHRA Properties for E.C. Publications, this item is a cloth baseball cap/hat from the MAD Racing team of Dale Creasy Jr. The front of the hat shows the words, "The MAD Ugly Car", while the back has the words, "NHRA Championship Drag Racing" stitched above the adjustable plastic strap. This hat is unused, and in Mint condition. It even has the NHRA Properties paper label still attached.


Lot #107 - MAD Magazine Baseball Cap / Hat Subscription Premium MB $15

This is a cool MAD Magazine baseball cap. Produced in the early 2000's for E.C. Publications, this hat features an embroidered MAD Magazine logo on the front. This item was produced as a subscription premium back in the early 2000's, and was never sold in stores. It is a little dusty, but is unused, and in Mint condition.


Lot #108 - "Pre-MAD" Alfred E. Neuman / "We Never Make Misteaks" Ashtray MB $40

Here's a cool piece of "pre-MAD" / Alfred E. Neuman memorabilia. Produced in the 1950's, this item is a ceramic ashtray, featuring a pre-MAD image of Alfred E. Neuman. This image was copied from the popular plastic postcard by Eden Plastics, that featured the exact same image and quotation. This ashtray measures approx. 3 3/4" by 3 3/4", and is in Excellent display condition. There is a tiny bit of loss on the gold trim, and perhaps a few light surface scratches. This item is very hard to find, and is in beautiful display condition.


Lot #109. Complete Set Of Sillie Willie Crazy Coasters w/ Original Box - Pre-MAD Alfred - MB $30

This is a cool piece of pre-MAD Magazine memorabilia. Probably produced in the 1940's, this lot contains a complete set of twelve (12) Sillie Willie Crazy Coasters. These coasters have funny sayings on them that are appropriate with the times, and two (2) of them feature pre-MAD Magazine images of Alfred E. Neuman on them. These coasters appear to be unused, and are in Near Mint condition. The display box shows some wear, and has split into two pieces, but is in generally good condition.


Lot #110 Bob Adamcik's Cafe Oversize Feature Matchbook w/ Pre-MAD Alfred E. Neuman - MB $10

This is a cool piece of pre-MAD Magazine memorabilia. Produced in the 1940's by the Lion Match Company, this item is an oversize jumbo feature matchbook for Bob Adamcik's Cafe out of Schulenburg, Texas. This item is special, however, as the back of the matchbook shows a pre-MAD Magazine image of Alfred E. Neuman. This matchbook is unused, and still contains all of its matches. It is in decent display condition, but shows surface, corner and edge wear. This is a very cool piece of pre-MAD Magazine memorabilia.


Lot #111 - MAD Magazine Wristwatch - Concepts Plus - 1987 MB $20

This is a hard to find wristwatch from MAD Magazine. Produced in 1987 for E.C. Publications by Concepts Plus, this item is an Alfred E. Neuman wristwatch. This watch features Alfred E. Neuman in a straightjacket on the face of the watch, and this particular watch is unused and in Mint condition. This watch is still factory sealed, and there is a "Toys-R-Us" price sticker still attached to the back.


Lot #112. Complete Set of Eight (8) MAD Magazine Squirt Toys Imagineering 1987 MB $200

This is a complete set of eight (8) MAD Magazine squirt toys. Manufactured in 1987 by Imagineering, this set includes the following squirt toys: a camera, a stapler, a pack of gum, a headset, a calculator, a pen and pencil, a fire extinguisher and a lighter. While these toys can occasionally be found for sale individually, it is rare to find them for sale all together in one lot. These toys are still factory sealed, and in near Mint condition, with light edge wear, and light card bending. These are a "must have" in any serious collection of MAD Magazine memorabilia.


Lot #113 - MAD Magazine / Halloween Gift Pack Paperback Booklets MB $15

Here's a rare piece of MAD Magazine memorabilia. Published in 1987 by Warner Books, this is a collection of ten (10) MAD Magazine mini-booklets. These booklets were produced for sale in a special gift pack, entitled, "MAD Trick Or Treat Reading". This gift pack contained five (5) mini copies of the Howling MAD paperback book, and five (5) mini copies of the Monster MAD paperback book. This item is still factory sealed, and the booklets appear to be in Near Mint condition. The hang display / header card has certainly seen better days, as it is bent and shows ink writing on one side of the card. Despite the less-than-ideal condition of the hang display, this is still a rather hard to find piece of MAD Magazine memorabilia. Don't miss out on this one!


Lot #114 - MAD Magazine Office Premium T-Shirt - Three Faces Of MAD MB $20

Here is an ultra-rare MAD Magazine t-shirt. Produced in 1990 by E.C. Publications, this item is a t-shirt that was only sold for a limited time through the MAD Magazine offices. Featuring the MAD Magazine logo at the top, this shirt also features three faces of MAD Magazine's Alfred E. Neuman. The faces are identical, except the middle face has been printed upside down. These shirts had a very short print run, and are seldom, if ever, seen. This shirt is an Adult size Medium, and this shirt is unused, and in Mint condition.


Lot #115 - MAD Magazine / MAD Logo T-Shirt 1992 Stanley DeSantis MB $20

Here's a cool MAD Magazine logo t-shirt. Produced in 1992 by Stanley DeSantis, this shirt features the MAD Magazine logo on the front. The MAD logo used on the shirt is the "old school" style, and features artwork inside of each of the letters of the MAD logo. This shirt measures an Adult size extra-large (XL), and it appears to be unworn. The silk screened colors still smell new, and this shirt is in Excellent display condition.


Lot #116 - SyQuest Technology Promotional Poster w/ Alfred E. Neuman - 1994 MB $10

This is a cool piece of MAD Magazine memorabilia. Produced in 1994 by SyQuest Technologies, this is a promotional wall poster featuring the face of Alfred E. Neuman on the front. SyQuest received permission to use the face of Alfred in their advertising, and two other companion pieces were made: an oversize postcard, and a plastic shipping bag. The shopping bag is also offered for sale this weekend, and is included in Session One. This poster appears to be unused, and is in Near Mint condition, with some light wear along the edges. This poster measures approx 24" by 30".


Lot #117 - MAD Magazine / Alfred E. Neuman Wall Poster - American Library Association MB $15

This is a rare piece of MAD Magazine memorabilia. Produced in 2002 by the American Library Association, this is a MAD Magazine / Alfred E. Neuman wall poster. The art on this poster comes from MAD Magazine #101, and features Alfred E. Neuman sitting at his school desk. The American Library Association produced several kinds of bookmarks and posters, with some featuring cartoon and comic characters, and others featuring nature photos and real people. This poster measures approx. 22" by 34", and is in decent display condition, with surface, storage and handling wear. A companion set of Alfred E. Neuman bookmarks featuring this exact image was also produced, and is featured in its own lot in Session One of this weekend auction.


Lot #118 - Alfred E. Neuman "Fantasy" Pez Dispenser - Unauthorized - 2000's MB $20

This is a cool piece of unauthorized Alfred E. Neuman memorabilia. Produced in the 2000's, this is an original Pez candy dispenser, but with a "fantasy" Alfred E. Neuman head attached to it. When these first came out for sale on eBay, they were priced too high for a knockoff that many thought looked like Howdy Doody. But, Howdy Doody doesn't have the missing tooth, so Alfred E. Neuman it is. In any case, there are not many of these around, and this particular item is in Excellent display condition, with light handling and storage wear.


Lot #119 - Set Of Thirty-Four (34) Don Martin Greeting Cards Banana Peals 1990's MB $50

This is a neat collection of Don Martin greeting cards. Produced in the 1990's by Funny Papers Inc., this is a set of thirty-four (34) different greeting cards featuring the art of the late MAD Magazine artist, Don Martin. Don Martin called this set of greeting cards, "Banana Peals", and there were originally thirty-six (36) cards in the complete set. The set of cards are numbered from 201-236, and cards 207 and 211 are missing from the set. These cards have never been used, and are in Near Mint condition, with light storage and handling wear. There are no envelopes included with these cards.


Lot #120 - Original Alfred E. Neuman Iron-On Decal Outrageous Put-On Company 1975 MB $10

Here's a cool piece of Alfred E. Neuman memorabilia. Produced in 1975 by the Outrageous Put-On Company, this item is an Alfred E. Neuman iron-on t-shirt decal / transfer. This item was put on ringer t-shirts of the mid-1970's, and features Alfred E. Neuman, with his trademark slogan, "What - Me Worry". This is an unauthorized use of Alfred E. Neuman and the artist who drew this , while very talented, was not employed by MAD. This item measures approx. 9" by 10", and is in Excellent display condition. You could even make your own Alfred E. Neuman t-shirt, if you wanted to.


Lot #121 - Alfred E. Neuman "Green Arrow" Action Figure & Christmas Ornament Lot MB $5

Here's a couple pieces of Alfred E. Neuman memorabilia. Produced in 2002 (by DC Direct) and 1998 (for Spencer Gifts), this lot contains one Alfred E. Neuman as the Green Arrow action figure, and one Alfred E. Neuman Christmas ornament. Both items appear to be is Excellent display condition, however each of them are missing their right hands. The hand for the Green Arrow is replaceable, but the hand for the Christmas ornament has broken off. The Green Arrow action figure stands approx. 4" tall, while the Christmas ornament stands approx. 4" tall.


Lot #122 - Complete Set Of Six (6) MAD Magazine Subscription Premium Cloisonne Pins MB $40

Here's a cool lot of MAD Magazine pins. Produced in 1991 and 1994 for E.C. Publications, this lot contains three (3) 1991 MAD Magazine subscription premium cloisonne pins, and three (3) 1994 MAD Magazine subscription premium cloisonne pins. The 1991 pins include the White Spy pin, the Black Spy pin, and the MAD logo pin. The 1994 pins include the MAD Zeppelin pin, the Flip the Bird, and the Arthur the Artichoke pin. All three of the 1991 pins are still factory sealed, and in presumed Mint condition. Two of the 1994 pins are still factory sealed, while the MAD Zeppelin pin has been taken out of its bag. It still displays beautifully, however.


Lot #123 - MAD Magazine Wristwatch - Concepts Plus - 1987 MB $10

This is a hard to find wristwatch from MAD Magazine. Produced in 1987 for E.C. Publications by Concepts Plus, this item is an Alfred E. Neuman wristwatch. This watch features Alfred E. Neuman in a straightjacket on the face of the watch, and this particular watch has been gently used and is in Near Mint condition, with a hint of storage wear.


Lot #124 - MAD Magazine / Alfred E. Neuman T-Shirt Alfred Smiley Face Sun Sportswear MB $20

Here's a cool Alfred E. Neuman t-shirt. Produced in 1988 by Sun Sportswear, this item is a MAD Magazine / Alfred E. Neuman t-shirt. Featuring the cover of MAD Magazine #150 on the front, this shirt is an Adult sized Large. This t-shirt is unused, and in Near Mint condition, with ultra-light handling wear.


Lot #125 - MAD Magazine Office Premium T-Shirt - MAD Magazine Logo MB $20

Here is an ultra-rare MAD Magazine t-shirt. Produced in 1990 by E.C. Publications, this item is a t-shirt that was only sold for a limited time through the MAD Magazine offices. Featuring the MAD Magazine logo on the left breast, this shirt had a very short print run, and is seldom, if ever, seen. This shirt is an Adult size Medium, and is unused, and in Mint condition.


Lot #126 - MAD Magazine / Alfred E. Neuman Ceramic Magnets Set Sealed MB $10

This is a set of four (4) different ceramic magnets, featuring the face of Alfred E. Neuman and Spy vs. Spy. These magnets were produced in 1995 by XPRES Corporation. These magnets, along with a set of foam rubber coasters, ceramic steins, and ceramic coffee mugs, were also known as the MAD Magazine "Family Fun" collectibles line, as these were sold by a dealer called "Family Fun Collectibles", in the "For Sale" section in Toy Shop magazine. Measuring approx. 1 7/8" by 1 7/8", these magnets are still factory sealed, and in Mint condition.


Lot #127 - MAD Magazine Pin Collection Alfred E. Neuman For President , Duck Edwing MB $20

Here's a neat collection of MAD Magazine pins. The first is a large, square Alfred E. Neuman for President pinback. This pin is unlicensed and was modeled after a bonus premium stamp out of More Trash From MAD #7. The second is an Alfred E. Neuman metal tab pin from the 1964 Alfred E. Neuman for President campaign kit. The third is the Alfred E. Neuman cloisonne pin that was given to readers who filled out the 1994 MAD Readership Survey, and the last one is a "Duck" Edwing cloisonne pin. All of the pins are in Excellent display condition, and the Alfred cloisonne pin is still factory sealed. From the collection of former MAD Magazine staffer, Ms. Amy Vozeolas.


Lot #128 - MAD Magazine / MAD TV Cast Photos - Envelope - Letter Opener MB $15

Here's a cool lot of MAD TV memorabilia. Produced in 1997 for the FOX Broadcasting Company, this is a collection of photos from the cast of MAD TV. The actors featured in these individual photos are: Aries Spears, Mary Scheer, Phil Lamarr, Nicole Sullivan, Debra Wilson, Will Sasso, and David Herman. These photos measure approx. 8" by 10", and are in Excellent display condition. Also included in this lot is a legal-sized MAD TV mailing envelope (in unused, Mint condition), and a factory sealed MAD TV letter opener.


Lot #129 - MAD Magazine / MAD TV Promotional Photographic Slides RARE MB $20

Here's a cool collection of MAD TV slides. Produced in 1996 by the FOX Broadcasting Company, this is a set of twenty-eight (28) different photographic slides from the hit late night comedy, MAD TV. Some of the slides features shots of the entire cast, while others show the individual actors themselves. Some of the slides even show scenes from the TV show itself. Each slide measures approx. 2" by 2", and all are in Excellent display condition.


Lot #130 - Illustrators Magazine #5 Alfred E. Neuman (Like, MAD) On The Cover MB $10

Here's a cool magazine featuring Alfred E. Neuman. Published in 2013 by The Book Palace LTD. this is issue #5 of Illustrators Quarterly. What makes this issue special for MAD Magazine memorabilia collectors is the appearance of Alfred E. Neuman on the front cover. That same image is shown on the inside of the magazine, and is part of an interview with illustrator, Mick Brownfield, whose rendition of Alfred E. Neuman appears on the cover. This issue appears to be unread, and is in Near Mint condition, with just a hint of storage and handling wear.


Lot #131 - Canvas Confidential Hardcover Book - Kelly Freas Sy Reit Frank Jacobs MB $10

Here's a first printing of the hardcover book, Canvas Confidential. Published in 1963 by the Dial Press, this book was written by MAD Magazine contributors, Sy Reit and Frank Jacobs, and illustrated by the 1960's MAD Magazine cover artist, Kelly Freas. This book takes a look at the "other" side of a famous painting (like the picture of American Gothic, shown), and some of these are absolutely hilarious. While not technically a MAD Magazine book, you can certainly see the MAD Magazine-style humor in each page.


Lot #132 - 1998 MAD Racing Team Baseball Cap / Hat - Jerry Tolliver - NHRA MB $15

This is a cool piece of MAD Racing memorabilia. Produced in 1998 by NHRA Properties for E.C. Publications, this item is a cloth baseball cap/hat from the MAD Racing team of Jerry Tolliver. The front of the hat shows the words, "MAD Racing - Unsafe At Any Speed", while the sides have the words, "NHRA" and "What - Me Worry?" stitched in colored thread. This hat is unused, and in Mint condition, but is just a tad dusty.


Lot #133 - 1990 Phi Delta Theta Fraternity "Date Dash" Sweatshirt w/ Alfred E. Neuman MB $75

This is a very cool Alfred E. Neuman item. Produced in 1990 for the Phi Delta Theta fraternity, this is the commemorative sweatshirt for their annual "MAD Dash Date Party" in the Spring of 1990. This sweatshirt is very rare, as only 300 or so were made. This shirt features Alfred E. Neuman on the front, with the MAD Magazine logo on the back. This sweatshirt is an Adult size extra-large (XL), and it has been worn just once or twice. This is a super rare Alfred E. Neuman sweatshirt, so don't miss out!


Lot #134 - MAD Magazine / Alfred E. Neuman T-Shirt UBI 1994 MB $20

Here's a cool Alfred E. Neuman t-shirt. Produced in 1994 by UBI, this shirt features the words, "I'm MAD" on the front of the shirt, while the back has an image of Alfred E. Neuman. This shirt is an Adult size extra-large (XL), and it appears to have been worn just once or twice. It is in beautiful display condition. The size tag has been removed from the neck, but you can just tell it is the larger, XL size.




Lot #135 - Alfred E. Neuman / FLIP Skateboards Promo T-Shirt - 1995 MB $30

This is a cool Alfred E. Neuman T-shirt. Produced in 1995 by the Flip Skateboard Company, this item is a t-shirt that was released in support of FLIP's "MAD Mini" skateboard. This t-shirt features Alfred E. Neuman on the front, and is reminiscent of the cover of the 1960's MAD paperback book, Like MAD. In fact, it borrows the wording of the title of that book, and the words, "Like, FLIP" are printed above Alfred's head. This t-shirt is an Adult size Large, and is unused and in Mint condition. A companion sweatshirt of this same design is also being sold in Session One in this weekend's auction.


Lot #136 - Don Martin Signed Character Sketch "To Ed Norris - Don Martin......." 1990's MB $150

Here's a cool sketch from MAD Magazine's MADdest artist. This sketch, drawn by MAD Magazine's MADdest artist, Don Martin, shows a gentleman doffing his hat to a lady. It turns out that he was wearing a graduation mortarboard, and his head is shaped exactly like his hat. This item has been enscribed, "To Ed Norris - Don Martin....", and this piece comes directly from the collection of Mr. Norris. Measuring approx.8 1/2" by 11", this item is in Excellent display condition, and would look beautiful framed.


Lot #137 - MAD Magazine / Spy vs. Spy Paperback Book Cover Proof 1983 MB $10

Here's a rare piece of Spy vs. Spy memorabilia. Produced in 1983 by Warner Books, this is a cover proof for the 1983 Spy vs. Spy paperback book, The Fifth MAD Report On Spy vs. Spy. This proof was made to check the color and printing clarity, and was supposed to be destroyed after the release of the book. But, a sticky-fingered elf kept it, and now here it is. It measures approx. 7" by 8 1/4", and is in Excellent display condition. It does show a single hole punch below the "D" in the MAD logo, however.


Lot #138 - Set Of Two (2)Color Sales Flyers MAD Magazine Watches Concepts Plus MB $10

Here are some cool MAD Magazine advertising flyers. Produced in 1987 for E.C. Publications by Concepts Plus, this is a set of two(2) different color sales flyers for a collection of MAD Magazine timepieces. The first is for a MAD Magazine wall clock (in the shape of a watch), and a MAD Magazine alarm clock. Neither item was produced for sale, however a few samples were made of the MAD Wall Clock, and were given to a few members of the MAD staff. The second flyer is for the MAD watches, which were released nationwide. In addition to the red and white bands pictured, this watch was also made with a black band and a light blue band. These flyers are very cool. and I would guess there are very few around, if any. Both are in Excellent display condition.


Lot #139 - MAD Magazine Card Game Store Display Header Sign Parker Brothers 1980 MB $125

Here's a super rare piece of MAD Magazine memorabilia. Produced in 1980 by Parker Brothers, this is a store display header sign for the MAD Magazine card game. The MAD Magazine card game was the companion to the MAD Magazine board game, but the card game did not reach the successful status as it's cousin. This header sign features artwork by the late MAD Magazine artist, Mr. Jack Davis, and is the first (and only) one of these I have ever seen. And, I've seen a lot. That being said, I would estimate there are fewer than five (5) of these left in existence, and an argument could be made for this item being the only one left in existence. This item measures approx. 14" by 19 1/2", and is in Excellent display condition. It has also been folded vertically down the center.


Lot #140 - German MAD Magazine #115 w/ Bonus Toy & Other German MAD Toys MB $20

Here's a very rare collection of German MAD Magazine memorabilia. This lot includes issue #115 from the German version of MAD Magazine. What makes this issue special is that is comes with a bonus "toy" that was shrink-wrapped with the magazine. The "toy" is called Rotz-Schleim, and it appears to be a container of fake snot. This lot also contains other German MAD bonus "toys", and those include a Schocker Ohr (Bloody Ear), a container of "Furz-Spray" (fart spray), and 3 vials of "Stinkbomben" (stink bombs). The issues of German MAD that belong to those bonus toys are #'s 88, 103 and 107, but those are not included in this auction. These toys are unopened, and are in Near Mint condition, with light storage wear. The issue of German MAD #115 is in F/VF condition.


Lot #141 - MAD Magazine / Up The Academy Promotional Banner / Flag Set MB $75

Here's a cool piece of memorabilia from the box office flop, Up The Academy. Produced in 1980 by Warner Brothers, this item is a string of coated paper flags, featuring characters from the MAD Magazine-inspired film. This string of flags is at least sixteen (16) feet long, as there is several feet of string that is rolled up on one end. I didn't want to undo it. There are six (6) different flags attached to the string, and there are three (3) with Alfred E. Neuman as the Soldier, one of actress Barbara Bach, one with a listing of the different artists on the movie soundtrack, and one of a dog. Each flag measures approx. 12" wide by 16" long, and the flags are in Excellent display condition. They might have a couple of curled up points, but that's about it. This is one of the rarest pieces of memorabilia from the movie, so don't miss out on this treasure!


Lot #142 - MAD Magazine Board Game FACTORY SEALED 1979 Parker Brothers MB $75

Here's a rare piece of MAD Magazine memorabilia. Produced in 1979 by Parker Brothers, this is the MAD Magazine board game. The MAD Magazine board game was at one time the second-best selling game ever for Parker Brothers (behind Monopoly), and for a few short weeks, even outsold Monopoly. This particular game, however, is still factory sealed. I assume that the contents are all complete and in Mint condition, but you never know after almost 40 years of being in a box. This game displays beautifully, but there are a few small tears in the cellophane in a couple of areas. You will be hard pressed to find another gem like this one!


Lot #143 - MAD Magazine Trade Paperback Book Store Display Poster MAD Cover To Cover MB $15

Here's a cool MAD Magazine poster. Produced in 2000 by Watson - Guptil Publications, this is a store display poster for the MAD Magazine book, MAD Cover To Cover. This poster features the cool PhotoMosaic art of artist, Robert Silvers, and this same art appears on the cover of the book. This poster measures approx. 24" by 36", and is in Excellent display condition, with light wear and handling marks around the edges.


Lot #144 - Sergio Aragones / MAD Marginals Counter Top Display Stand w/ Books MB $100

Here's a super rare piece of MAD Magazine memorabilia. Produced in 1975 by Warner Books, this is a counter top display stand for the MAD Magazine / Sergio Aragones paperback book, MAD Marginals. The bottom storage area of this display stand is just a generic box. However, the display sign is where the value is to this piece. The sign repeats the title of the book, and there are a few MAD Marginals along the side of the sign. The sign itself measures approx. 9" by 11 1/2", and is in Excellent display condition. The box is complete, and outside of being a bit yellowed, is in Near Mint condition. This lot also comes with two (2) of the MAD Marginals digest-sized books. Both of those are in Near Mint condition. When was the last time you saw this item? Probably never before. When is the next time you will see another one of these for sale? Probably never again. This just might be the last one of these in existence. Don't miss out on this rarity!


Lot #145 - MAD Magazine Original Art - Bruce Springsteen - Gerry Gersten MB $250

Here's a cool piece of original art from one of the Usual Gang Of Idiots. Illustrated by the late MAD Magazine artist, Gerry Gersten, this is a portrait of the rock music legend, Bruce Springsteen. This item has been dated Sept. 7, 1995, and has been signed by the artist in the lower right hand corner of the art. I am not sure which issue of MAD Magazine this art was published in, but it is very cool nonetheless. This piece of art measures approx. 16 1/5" by 20" with an image size of approx. 14" by 16". This item is beautiful, and will display nicely on your wall.


Lot #146 - MAD Magazine / Spy vs. Spy T-Shirt 1992 Stanley DeSantis MB $20

Here's a cool Spy vs. Spy t-shirt. Produced in 1992 by Stanley DeSantis, this shirt features the cover to the Spy vs. Spy paperback book, The All New Secret File On Spy vs. Spy, on the front. This shirt measures an Adult size extra-large (XL), and it appears to be unworn. The silk screened colors still smell new, and this shirt is in Excellent display condition.


Lot #147 - MAD Magazine T-Shirt - American Marketing Works - 1988 MB $50

Here is a very cool (and very rare) MAD Magazine t-shirt. Produced in 1988 by American Marketing Works, this is a MAD Magazine t-shirt featuring a couple of cover reprints from the early MAD / EC comic books. This shirt reprints the covers to MAD comic book covers 4 and 11, and also MAD Magazine issue #238. This shirt is bright and colorful, and still smells brand new. It is an Adult sized extra-large (XL), and is in Excellent display condition. The opening bid reflects the rarity of this shirt.


Lot #148 - MAD Magazine Artist / Bob Clarke MAD Jacket & MAD Baseball Cap MB $200

Here's some cool pieces of memorabilia from one of the Usual Gang Of Idiots. This jacket and hat were owned and worn by the late MAD Magazine artist, Mr. Bob Clarke. These items are incredibly rare, as the only people who received them were the MAD staff and all of the MAD freelance artists and writers. The jacket features an embroidered MAD Magazine logo on the back, and is an Adult sized Large. The jacket is lined, with snap button closures in the front. The jacket dates from the 1980's. The hat features an embroidered MAD patch on the front. The hat is adjustable, and has Mr. Clarke's sweaty DNA all over it. This lot also comes with a newspaper article / interview with Mr. Clarke. Mr. Clarke is seen wearing this MAD hat in the newspaper photo. The jacket does smell a little musty, and also smells of stale cigarette smoke, as Mr. Clarke was a life-long smoker.


Lot #149 - Alfred E. Neuman / Penn State T-Shirt Certified MAD MB $20

This is a cool Alfred E. Neuman t-shirt. Produced in 1994 by Trau & Loevner, this shirt features Alfred E. Neuman, with the sides of his head shaved. This shirt is the "Penn State" version, as this design was featured on other shirts with the names of colleges and universities on them. I have seen several of these shirts, from Wisconsin and Ohio State, to Florida and Illinois. Another "college" shirt, featuring Alfred E. Neuman with the hair on his head sharpened by a pencil sharpener (see Lot #22), was also produced by Trau & Loevner. This shirt has been worn just a few times, and is in Excellent display condition.


Lot #150 - Alfred E. Neuman Life-size Rubber Mask 1990's Don Post MB $100

Here's a very cool and one-of-a-kind Alfred E. Neuman item. Produced in the 1990's by Don Post Studios, this is a solid latex and foam display bust of MAD Magazine's Alfred E. Neuman. This bust was the model for the 1990's Alfred E. Neuman rubber mask that was released along with the Black Spy and White Spy Halloween masks back in the late 1990's. This item has been hand-painted and finished by artist, Robert Thorp, and is in beautiful display condition. It measures approx. 11" from ear to ear, 13"from the base to the top of the head, and 10" from the tip of the nose to the back of the head. This is truly a one-of-a-kind piece, and would be the centerpiece of your MAD Magazine / Alfred E. Neuman collection.



END OF SESSION TWO