156 lots will be sold, with the first 75 being sold on Friday, October 27th,
and the last 81 sold on Saturday, October 28th.

A bidder number will cost you just $1.00.
You MUST have a bidder number to take part in this auction.

My PayPal e-mail address is: tjohnson2@wi.rr.com
Please send with the "friends & family" option.

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The 2017 MAD Magazine Fall Auction


Friday, October 27th, 2017 6:00 p.m. - Midnight CST

Saturday, October 28th, 2017 6:00 p.m. - Midnight CST


Terms and Conditions

- E-mail bids will be accepted anytime on or before 10:00 p.m. CST on Friday, October 27, 2017 for Lots #1-75. E-mail bids will be accepted anytime before 10:00 p.m. CST on Saturday, October 28, 2017 for Lots #76-156. Please direct your bids and/or inquiries to: tjohnson2@wi.rr.com. After 10:00 p.m. CST (on each night), ALL BIDS WILL BE BY TELEPHONE ONLY!

- If my telephone line is busy, please call me back. The last two hours of the auction are quite busy. So, please call early with your "MAX" bids.

- When placing a bid, please indicate your bidder number and the lot or item number. If possible, please place your bids on the items in numerical order.

- The bidding increments will be as follows:

$1-50: $1 increment (example: current bid is $16. Next bid is $17)

$51-100: $2 increment (example: current bid is $64. Next bid is $66)

$101-500: $5 increment (example: current bid is $360. Next bid is $365)

$501-1000: $10 increment (example: current bid is $660. Next bid is $670)

$1001 and over: $25 increment (example: current bid is $1600. Next bid is $1625)

- I will execute your bids for you. Tell me your maximum bid, and I will bid in appropriate increments until your limit is reached. I will notify you if you are outbid, but only until 10:00 p.m. on the evening of each auction. After 10:00 p.m. on the night of each auction, no e-mail bids will be accepted and any questions asked via e-mail will be left unanswered. This might be a little inconvenient for my foreign bidders, but there is plenty of time to place bids beforehand.

- Winners will be notified by e-mail, and full payment is due within seven (7) days after notification. I might also consider a payment plan, but that would be on a per person basis. Generally, the terms of that payment plan would be; half the total amount owed paid right away, with the balance paid in a maximum of three (3) consecutive months. Those terms are non-negotiable. After the payment(s) are complete, I will ship your items.

- Returns are not accepted. All sales are final.

- Accepted forms of payment are: bank check, money order, cash, or personal check. I will also accept PayPal, but that payment must be made using the "Friends & Family" option. Foreign bidders must pay with PayPal, as I do not accept foreign currency. A 5% fee will be added to those paying with "regular" PayPal, including my foreign customers.

- All items will be shipped via the US Mail. I will ship either First Class or Priority Mail, depending on the size and/or weight of the item. FOREIGN BIDDERS PLEASE NOTE: The cost for foreign shipping is quite high, so please keep that in mind while placing your bids. I will ship to anywhere in the world, but to some countries, the shipping cost is very expensive. Insurance is optional.

- A prices realized list, enclosed with the merchandise, will be mailed to all winning bidders. I will be happy to send a prices realized list to anyone that requests one. The list will be sent via e-mail.

- All items will be sold to the highest bidder. In case of a tie, the bidder with the earliest bid placed will be declared the winning bidder.

- If you need a picture or two of any item from a different angle, please ask. I would be happy to send them to you, via e-mail. And, if you are unclear with any description (or have any questions), please ask before the night of the auction. I want to make sure you know EXACTLY what you are bidding on.

- The placing of a bid is an Agreement to Purchase, indicating that you agree to the above listed Terms and Conditions.

- Several of the items in this auction come from the collections of longtime MAD Magazine memorabilia collectors, Gary Kritzberg, Jason Levine and Ed Norris, and Annie Gaines Ashton, the wife of the late founder of MAD Magazine, Mr. William M. (Bill) Gaines. It has been both an honor and a privilege working with everyone involved. And, thank you once again to MAD Magazine collector (and cover artist), Kent Gamble, for producing yet another fine cover for this auction catalog.


Good Luck, and Happy Bidding!

MADly,


Tim Johnson

5250 South Oak Ridge Drive

New Berlin, Wisconsin 53146

telephone: 1-262-527-2932

e-mail: tjohnson2@wi.rr.com


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SESSION ONE - FRIDAY, OCTOBER 27, 2017


Lot #1 - Sealed Newman's Own Popcorn Box w/ Alfred E. Neuman MB $100

Here's a cool piece of unlicensed MAD Magazine memorabilia. Produced in the 1990's, this is an actual 8 oz. empty Newman's Own popcorn box. The creator of this item then printed the face of Alfred E. Neuman on the front, the back (twice), one side, the top, and the bottom. This item measures approx. 6 1/4" by 4 1/2" by 2 3/4", and is still factory sealed. It is in Excellent display condition. I recall purchasing one of these back in the mid-1990's. It is a very cool "fantasy" Alfred E. Neuman collectible.


Lot #2 - Set Of Two (2) MAD Magazine / Alfred E. Neuman Engravable Keychains MB $10

This is a cool piece of  MAD Magazine memorabilia.  Produced in 1996 by Florida Keys Engraving, this is a set of two (2) different MAD Magazine / Alfred E. Neuman plastic keychains. These keychains were made to be personalized with someone's engraved name on the front, with enough room for just the person's first name.  Measuring approx. 1 1/8" by 2 1/4", these are unused and in Mint condition.


Lot #3 - MAD Magazine / Alfred E. Neuman Boxer Shorts w/ Original Hanger Size XL MB $10

This is a cool piece of MAD Magazine memorabilia.  Produced in the late 2000's for E.C. Publications, this is a pair of Alfred E. Neuman boxer shorts.  These shorts feature the face of Alfred E. Neuman on a yellow background, and there are several faces of Alfred E. Neuman on the shorts.   This particular pair of shorts still contain the original paper label (w/ original hanger).   Measuring a Men's size Extra Large (40" - 42"), these are unused and in Mint condition.


Lot #4 - Norwegian / Norsk MAD Magazine / Alfred E. Neuman Pinback Button MB $10

This is a super cool piece of foreign MAD Magazine memorabilia.  Produced in the 1990's for Semic Nordisk Forlag A/S, this is a promotional pinback button from the Norwegian version of MAD Magazine.  This item was an subscription premium giveaway, and is very difficult to find.  Measuring approx. 1" in diameter, this item is unused, but shows some light storage and handling wear.  In Near Mint condition.


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Lot #5 - The Complete MAD Checklist #3 - Double Issue - Fred von Bernewitz MB $75

This is a hard to find collection of MAD Magazine memorabilia. Published in 1971 by Fred von Bernewitz, this is a set of two (2) volumes of the MAD Checklist #3. The MAD Checklists were the brainchild of MAD & EC Comic fanatic, Mr. Fred von Bernewitz, and the purpose of each MAD Checklist was to break down each issue of MAD article by article, as they appeared in the magazine. The artist and writer for each article is listed, and on what page they would be found. An online version of this idea can be found at MADCOVERSITE.COM. These two volumes appear to be unused, and are in Near Mint condition.


Lot #6 - Spy vs. Spy Dry Erase Message Board Subscription Premium 2000 MB $5

Here's a cool MAD Magazine subscription premium. Produced in 2000 for E.C. Publications, this item is a Spy vs. Spy dry erase message board. This item was produced in conjunction with the 40th anniversary of the popular MAD Magazine feature, Spy vs. Spy, and features both the Black and White Spies on the front. This item was never sold, and was given away free to people who purchased a subscription to MAD Magazine. Measuring approx. 4 1/2" by 8", this item is still factory sealed, and in Mint condition. From the collection of Annie Gaines Ashton.


Lot #7 - MAD Magazine / Halloween Gift Pack Paperback Booklets MB $15

Here's a rare piece of MAD Magazine memorabilia. Published in 1987 by Warner Books, this is a collection of ten (10) MAD Magazine mini-booklets. These booklets were produced for sale in a special gift pack, entitled, "MAD Trick Or Treat Reading". This gift pack contained five (5) mini copies of the Howling MAD paperback book, and five (5) mini copies of the Monster MAD paperback book. This item is still factory sealed, and the booklets appear to be in Near Mint condition. The hang display / header card is also in Near Mint condition. Don't miss out on this one! From the collection of Annie Gaines Ashton.


Lot #8 - Set Of Thirty-One (31) Don Martin Greeting Cards Banana Peals 1990's MB $50

This is a neat collection of Don Martin greeting cards. Produced in the 1990's by Funny Papers Inc., this is a set of thirty-one (31) different greeting cards featuring the art of the late MAD Magazine artist, Don Martin. Don Martin called this set of greeting cards, "Banana Peals", and there were originally thirty-six (36) cards in the complete set. The set of cards are numbered from 201-236, and cards 207, 211, 212, 213 and 218 are missing from the set. These cards have never been used, and are in Near Mint condition, with light storage and handling wear. There are no envelopes included with these cards.


Lot #9 - 2000 MAD Racing Team Baseball Cap / Hat - Dale Creasy Jr. MB $15

This is a cool piece of MAD Racing memorabilia. Produced in 2000 by NHRA Properties for E.C. Publications, this item is a cloth baseball cap/hat from the MAD Racing team of Dale Creasy Jr. The front of the hat shows the words, "MAD Racing", while the back has the words, "Dale Creasy Jr. Caution - Student Driver" stitched above the adjustable plastic strap. This hat is unused, and in Mint condition.


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Lot #10 - MAD Magazine Personalized Pen - Alfred E. Neuman MB $40

This is a very cool (and very rare) office premium from MAD Magazine. Produced in 1991 for E.C. Publications, this item is a personalized pen that was given away as a gift for Christmas in 1991. The particular recipient of this pen was MAD Magazine's own, Alfred E. Neuman, and the end of the pen also features a full color MAD Magazine logo. The ink has dried up in this pen, but it still displays beautifully. The pen appears to be unused, and is in Mint condition. From the collection of Annie Gaines Ashton.


Lot #11 - MAD Magazine / Alfred E. Neuman Ceramic Magnets Set Sealed MB $20

This is a set of four (4) different ceramic magnets, featuring the face of Alfred E. Neuman and Spy vs. Spy. These magnets were produced in 1995 by XPRES Corporation. These magnets, along with a set of foam rubber coasters, ceramic steins, and ceramic coffee mugs, were also known as the MAD Magazine "Family Fun" collectibles line, as these were sold by a dealer called "Family Fun Collectibles", in the "For Sale" section in Toy Shop magazine. Measuring approx. 1 7/8" by 1 7/8", these magnets are still factory sealed, and in Mint condition. From the collection of Annie Gaines Ashton.


Lot #12 - MAD Magazine / Alfred E. Neuman Wristwatch - Warner Bros. Store - 1993 MB $40

This is a cool Alfred E. Neuman wristwatch. Produced in 1993 by E.C. Publications, this watch was sold exclusively at the Warner Brothers Studio Stores from 1993 to 1996. The face of the watch features a cross-eyed Alfred E. Neuman, and the storage box has color graphics on the led and also the cardboard sleeve in which it rests. This watch is one of several pieces of MAD Magazine memorabilia produced for sale at the W.B.S.S. , with others being a denim jacket, a sweatshirt, a metal money clip, a statue, a puzzle, and cocktail napkins, just to name a few. This watch appears to be unused, and is in Excellent display condition. It is not known if the watch is in working order. From the collection of Annie Gaines Ashton.


Lot #13 - Alfred E. Neuman "Fuzzy-Hair" Bust w/ Original Tag & Storage Box MB $80

This is an early 1960's bust featuring a likeness of MAD Magazine's Alfred E. Neuman. This bust features an Alfred lookalike with orange fuzzy hair, and comes with the original hangtag which reads, "Don't Be Sad, Don't Be Blue, 'Cause I'm The Guy Who'll Worry For You." Also included in this lot is the original storage box for the bust. The bust and box are both in Excellent display condition. The bust measures approx. 4 1/2" tall, and is still factory sealed in its original storage bag.


Lot #14 - 1988 Spy vs. Spy T-Shirt Sun Sportswear MB $20

This is a cool MAD Magazine t-shirt. Produced in 1988 by Sun Sportswear, this is a MAD Magazine / Spy vs. Spy t-shirt. The art on the shirt features the Black Spy and the White Spy up to their usual mischief and antics. This shirt is an Adult size Large, and this particular shirt has been gently used, and is in Excellent display condition, with handling and storage wear.


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Lot #15 - Dublin High School Annual Yearbook w/ MAD Magazine Theme MB $75

Here's a cool piece of MAD Magazine memorabilia. Published in 1975 by the Jostens Yearbook Publishing Co., this is the 1974-1975 edition of the annual yearbook for Dublin High School in Dublin, California. This particular edition pays homage to MAD Magazine, and features the MAD Magazine logo on the front cover, along with a swipe of the MAD Magazine price in one corner, and the "issue" number in the other. Alfred E. Neuman appears on the front cover as well. On the inside, the first page (Table Of Contents) is nearly identical in layout to the Table Of Contents of MAD Magazine. This is a very cool MAD Magazine-themed yearbook, and is a relatively difficult MAD school yearbook to find. In Excellent display condition.


Lot #16 - Alfred E. Neuman / "Why Worry?" Oversize Jumbo Postcard MB $15

Here's a cool piece of MAD Magazine memorabilia. Produced in the 1950's by the Mayer Post Card Co., this item is an oversize jumbo postcard that features the grinning mug of MAD Magazine's Alfred E. Neuman. The "Why Worry?" verse is printed across the front of the postcard, but you can definitely see Alfred's face underneath the printed verse. This postcard has been postally used, and there is a mailing address and greeting written in ink on the back. There are also two (2) cancelled stamps attached to the back, and this item has been postmarked February 17, 1955. In Excellent display condition.


Lot #17 - Sealed Sales Package Of MAD Magazine Greeting Cards Gibson MB $25

Here's a super rare piece of MAD Magazine memorabilia. Produced in 1994 by Gibson Greetings Co., this item is a sealed package of MAD Magazine / Dave Berg greeting cards. This package of cards contains five (5) greetings cards (with envelopes), along with a "Just For Fun" mini header sign that fits inside a slot on a greeting card display unit. While individual greeting cards from the MAD Magazine series can be found, to find a sealed display package of them is quite the achievement. Contents of the sealed package are in presumed Mint condition.


Lot #18 - Roctober Magazine #23 Fall 1998 Issue MAD Magazine Tribute Issue MB $25

Here's is a super rare parody of MAD Magazine. Published in 1998 by Roctober & Jake Austen, this is issue #23 of Roctober, a punk / metal magazine. This issue is the famous MAD Magazine tribute issue, and is it extremely rare. The cover features several versions of Alfred E. Neuman, and the contents has parodies of most every MAD Magazine feature you can think of, from Don Martin and Spy vs. Spy, to Dave Berg and the back cover MAD Fold-In. After this issue was released, the publishers received a "cease and desist" letter from MAD, ordering Roctober to destroy any remaining copies that were not already sold. Just a few survived. This particular issue is beautiful, and appears to have been read just once or twice.


Lot #19 - Westville Township High School Annual Yearbook w/ Pre-MAD Alfred E. Neuman MB $75

Here's a cool piece of pre- MAD Magazine memorabilia. Published in 1922 by the Westville Township High School, this is the 1921-1922 edition of The Janus, the annual yearbook for Westville Township High School in Westville, Illinois. This particular edition of The Janus has an advertisement for Dr. Frank L. Browne, a dentist from Westville. The advertisement shows a beautiful pre-MAD image of Alfred E. Neuman, and is identical to the popular pre-MAD Alfred images that were used during this time frame. This is a very cool pre-MAD / Alfred E. Neuman high school yearbook, and is just one of a handful that have survived. There is evidence of surface, corner and edge wear, and there is a bit of fading as well. But this item still displays quite nicely.


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Lot #20 - The Journal Of MADness Special Anti-Ed Norris Edition December 2000 MB $30

Here's a cool MAD Magazine fanzine. Published in 2000 by John Hett and the Journal Of MADness, this is a special limited edition mini-issue of the MAD Magazine fanzine, The Journal Of MADness. This particular issue contains the collected works of "nasty" letters and messages sent from Ed Norris, the publisher of the MAD Magazine fanzine, The MAD Panic, to John Hett, the publisher of The Journal Of MADness. This volume was printed in a limited edition of 100, and this is #99/100. It comes in it's own storage envelope, which has an "Alfred E. Neuman for President - 2000" ink stamp on it. Both item appear to be unused, and are in Mint condition.


Lot #21 - SyQuest Technology Plastic Bag w/ Alfred E. Neuman - 1994 MB $5

This is a cool piece of MAD Magazine memorabilia. Produced in 1994 by SyQuest Technologies, this is a plastic shopping bag with the face of Alfred E. Neuman on each side. SyQuest received permission to use the face of Alfred in their advertising, and two other companion pieces were made: an oversize postcard, and a wall poster. This bag is unused, and is in folded Near Mint condition, with some light wear along the creases. The bag is quite large, and measures approx 16" by 18". From the collection of Annie Gaines Ashton.


Lot #22 - Certified MAD Denim Shirt Spencer Gifts 1999 MB $20

Produced in 1999 by Blue Generation, this is a MAD Magazine / Certified MAD denim long sleeved shirt. This item was sold exclusively in Spencer Gifts stores in 1999 and the early 2000's, and is unworn. In fact, it still has the Spencer Gifts price tag still attached to the collar. This item is unused, and in Near Mint condition, with light storage and handling wear. There is also a little bit more significant wear on the exposed folds of the shirt.


Lot #23 - Good Days & MAD Booksellers Press Kit 1994 Dick DeBartolo MB $30

Here's a rare piece of MAD Magazine memorabilia. Produced in 1994 by Thunder's Mouth Press, this is an official press kit for the MAD Magazine inspired book, Good Days & MAD. Good Days & MAD, was written by MAD Magazine's MADdest writer, Dick DeBartolo, and is literally his personal memoir about his days at MAD Magazine. This kit included the following items: a press release from TMP, a sheet of MAD stamps, an issue of MAD Magazine #330, a personal message from Dick DeBartolo (on MAD stationery, one "good" book review, and one "bad" book review. All items are contained in an official Thunders Mouth Press paper folder. The red folder shows some storage and handling wear, while the contents are in Near Mint condition.


Lot #24 - Spy vs. Spy / The Syndicated Comic Strip Official Press Kit 2002 MB $20

Here's a cool piece of MAD Magazine memorabilia. Produced in 2002 by Tribune Media Services, this is the official press kit for the Spy vs. Spy syndicated comic strip. The Spy vs. Spy comic strip was launched in 2002 by Tribune Media, and was illustrated by the late MAD Magazine artist, Mr. Don "Duck" Edwing, and Mr. Dave Manak. The strip only appeared on Sundays, and ran for a total of 39 weeks in 2002. This press kit appears to be unused, and is in Near Mint condition, with ultra-light handling and storage wear.


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Lot #25 - MAD Magazine / MAD Racing Handout Sheet Signed By Dale Creasy Jr. MB $5

This is a super cool piece of MAD Magazine memorabilia.  Produced in 2000 by Creasy Family Motorsports, this is a handout sheet for the Dale Creasy Jr. / MAD Top Fuel Funny Car.  This car was part of the National Hot Rod Association (NHRA), and was driven by Mr. Creasy for two seasons.  This sheet measures approx. 8 1/2" by 11". and is unused and in Mint condition. It is also signed by Mr. Creasy in black Sharpie on the front.


Lot #26 - Brazilian MAD Magazine Sticker Album Ultra Rare Foreign MAD Magazine Premium MB $60

Here's a cool piece of foreign MAD Magazine memorabilia. Published in 1994 by Distribuidora Record De Servicos, this is a sticker album from the Brazilian version of MAD Magazine. This item is quite rare, as distribution was very poor. Generally, you could either find the sticker albums easily, and the stickers would be tough to find, or the albums would be the toughie with the stickers very easy to find. There were originally 208 different stickers produced for this album, and 170 of them are attached inside. While the stickers are stuck to the interior pages, the album itself is beautiful, with just a hint of storage and handling wear.


Lot #27 - Two (2) Issues Of The Worcester Phoenix Bill Clinton What - Me Worry MB $10

Here's an obscure piece of MAD Magazine memorabilia. Published in 1996 and 1999 by The Phoenix Newspapers, this lot contains two (2) issues of the Worcester (Mass.) Phoenix. The front page of each of these issues features President Bill Clinton, along with the words, "What , Me Worry?". Thissue from 1996 has Mr. Clinton in a cartoon-y caricature, while the 1999 issue shows a b/w photo of Mr. Clinton. The 1996 issue appears to be just the first few pages, while the 1999 issue appears to be the entire newspaper. Both items are in Excellent display condition.


Lot #28 - Set Of Two (2) Mark Cohen / MAD Original Art Catalogs Includes RARE Misprint MB $30

This lot contains a super rare piece of MAD Magazine memorabilia. Published in 1994 by Mark Cohen, this lot contains two (2) display catalogs from the "Humor In A Jugular Vein - The Art, Artists & Artifacts Of MAD Magazine" traveling art exhibit. The exhibit was conceived by MAD Magazine original art collector, Mr. Mark Cohen, who decided to travel the country showcasing his impressive collection of MAD Magazine original art. Three different catalogs were produced, and all three have the same content. The covers are different, however. In this lot, both covers appear to be identical. But, Mr. Cohen forgot to remove the "Price" and "Issue Number" from the upper corners on the first print run of catalogs, resulting in a batch of unusable catalogs. A hand signed note from Mr. Cohen indicates that only 20 to 50 of the misprint catalogs will survive. Both catalogs appear to be unused, and are in Mint condition.


Lot #29 - Complete Set Of Ten (10) MAD Magazine Premium Cloisonne Pins MB $75

Here's a cool lot of MAD Magazine pins. Produced in 1991 and 1994 for E.C. Publications, this lot contains four (4) 1991 MAD Magazine subscription premium cloisonne pins, three (3) 1994 MAD Magazine subscription premium cloisonne pins, an Alfred E. Neuman readership survey cloisonne pin, a blue/gold MAD Magazine staff logo cloisonne pin, and a MAD football helmet cloisonne pin. The 1991 pins include two different White Spy pins, the Black Spy pin, and the MAD logo pin. The 1994 pins include the MAD Zeppelin pin, the Flip the Bird, and the Arthur the Artichoke pin. All ten pins are still factory sealed, and in presumed Mint condition. Here's an instant collection of some relatively difficult to find MAD Magazine premiums. From the collection of Annie Gaines Ashton.


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Lot #30 - MAD Magazine / MAD Magnet Sheet Subscription Premium 1997 MB $5

Here's a cool MAD Magazine subscription premium. Produced in 1997 by E.C. Publications, this item is a MAD Magazine magnet sheet. This item was produced as a subscription premium, and was given away to people who subscribed or re-subscribed to MAD Magazine. Measuring approx. 5" by 8", this item includes seven (7) different magnets. All of them are still attached to the main sheet, except for Basil Wolverston's "Ugly Girl Of The Month" magnet, which is loose. In Excellent display condition. From the collection of Annie Gaines Ashton.


Lot #31 - Complete Set Of Six (6) Hardee's Special Edition Mini MAD Magazines RARE MB $100

Here's a super rare collection of MAD Magazine premiums. Published in 1989 by E.C. Publications and Hardee's Food Systems, this is a complete set of six (6) promotional MAD Magazines. These issues were given away to customers at Hardee's fast food restaurants, with a special food and beverage purchase. Each mini issue is eight (8) pages in length, and contains all of your favorite MAD Magazine features, from Dave Berg's "The Lighter Side Of...." and Don Martin, to Sergio Aragones and Al Jaffee's Fold-In. Each issue is unread, and is in Mint condition. From the collection of Annie Gaines Ashton.


Lot #32 - Swedish MAD Magazine - MAD Klassiker Hardcover Book EC Comic Reprints MB $15

Here's a cool piece of foreign MAD Magazine memorabilia. Published in 1989 by Semic Press AB, this item is a hardcover book that features reprints of the popular MAD comic books, published in the 1950's by E.C. Comics. You could almost say that this is the Swedish version of the Russ Cochran volumes of MAD comics that were published in the 1980's. This volume includes feature stories like Superduperman, Mole!, and the Lone Stranger, among others, and this particular book appears to be unread. It is in Near Mint condition, with ultra-light surface and handling wear. From the collection of Annie Gaines Ashton.


Lot #33 - MAD Magazine / "State Of The MAD Art" MAD Office Visit Souvenir Poster MB $15

Here's a cool piece of MAD Magazine memorabilia. Produced in the 1980's by E.C. Publications, this item is a "State Of The MAD Art" souvenir poster. This item was given away to people who toured the MAD Magazine offices in the 1980's, and features self portraits of virtually all of your favorite MAD Magazine artists, including Sergio Aragones, Jack Davis, Al Jaffee, Don Martin, and Antonio Prohias, among many others. The back of the poster shows a brief biography of each artist. Measuring approx. 12" by 15 3/8", this item appears to be unused, and is in Near Mint condition, with a light corner bend. It has also been folded down the middle. From the collection of Annie Gaines Ashton.


Lot #34 - Chinese (Taiwan) MAD Magazine Promotional Press Kit 1990 RARE MB $50

Here's a super rare piece of foreign MAD Magazine memorabilia. Produced in 1990 Rock Communications, this is a promotional press kit from the Chinese (Taiwan) version of MAD Magazine. This kits includes a slick poster of Alfred E. Neuman on roller skates, six (6) biographical pages for Bill Gaines, Alfred E. Neuman and MAD, two (2) larger posters (folded) of biographies of the MAD Magazine artists, and a MAD greeting card (invitation). There are also two (2) newspaper articles included that have references to MAD in them. All of the pieces are enclosed in a yellow folder. The inside of the folder also features gag cartoons from Don Martin and Antonio Prohias. All items are in Excellent display condition, with light handling and storage wear. The folder also has two small bent corners. From the collection of Annie Gaines Ashton.


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Lot #35 - MAD Magazine / Alfred E. Neuman Mouse Pad Subscription Premium 1996 MB $5

Here's a cool MAD Magazine subscription premium. Produced in 1996 by E.C. Publications, this item is a MAD Magazine / Alfred E. Neuman computer mouse pad. This item was produced as a subscription premium, and was given away to people who subscribed or re-subscribed to MAD Magazine. Measuring approx. 7 1/2" by 8", this item features a black & white silhouette of Alfred E. Neuman on the front. In Excellent display condition. From the collection of Annie Gaines Ashton.


Lot #36 - MAD Magazine #345 Cover Signed By Eight (8) Of The Usual Gang Of Idiots 1996 MB $50

Here's a rare piece of MAD Magazine memorabilia. Published in 1996 by E.C. Publications, this is issue #345 of MAD Magazine. But, what makes this item special is that it has been signed on the front cover by eight (8) members of the Usual Gang Of Idiots. Signatures include those from John Ficarra, Nadina Simon, Nick Meglin, Amy Vozeolas, Jonathan Schneider, Annie Gaines, and Marla Weisenborn. It has also been stamped (signed) by Lenny Brenner. This item appears to be unread, and is in Mint condition. From the collection of Annie Gaines Ashton.


Lot #37 - MAD Magazine / MAD TV Promotional T-Shirt No Don Martin MB $20

This is a very rare piece of MAD TV memorabilia. Produced in the mid-1990's by Quincy Davis Productions, this item is a promotional t-shirt from the very early days of MAD TV. This shirt features an image of the MAD TV logo across the front of the shirt, along with a "No Don Martin" on the front as well. This shirt is an Adult size Extra Large (XL), and is unused, and in Mint condition. From the collection of Annie Gaines Ashton.


Lot #38 - MAD Magazine / MAD Dinner Cruise Promotional T-Shirt 1993 MB $100

Here's a super rare piece of clothing from the Usual Gang Of Idiots. Produced in 1993 by E.C. Publications, this item is a commemorative t-shirt from the 1993 MAD Dinner Cruise. The MAD Dinner Cruise was held on October 7, 1993 in Frankfurt, Germany, and was held in the company of several foreign MAD Magazine publishers. The dinner cruise was held during the Frankfurt Book Fair, which some of the MAD Magazine staff (and the same delegation of foreign MAD publishers) attended. This t-shirt features a 5-panel gag from MAD Magazine artist, Don "Duck" Edwing on the front, while the words, "MAD Dinner Cruise - October 7, 1993 - Frankfurt, Germany" are printed on the back. This shirt has been worn just once or twice, and is in Excellent display condition. It is an Adult size Large. From the collection of Annie Gaines Ashton.


Lot #39 - MAD Magazine Office Premium T-Shirt MAD Magazine Logo / Alfred E. Neuman MB $20

Here is a rare MAD Magazine t-shirt. Produced in the 1990's by E.C. Publications, this item is a t-shirt that was only sold for a limited time through the MAD Magazine offices. Featuring the MAD Magazine logo (along with Alfred E. Neuman) on the left breast, this shirt had a very short print run, and is seldom seen. This shirt is an Adult size Large, and is unused, and in Mint condition. From the collection of Annie Gaines Ashton.


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Lot #40 - MAD Magazine / Spy vs Spy / Alfred E. Neuman Boxer Shorts Watson Brothers MB $20

This is a cool piece of MAD Magazine clothing. Produced in Canada in 1992, this is a pair of MAD Magazine boxer shorts. This pair of shorts features Alfred E. Neuman and both the Black and White Spies from the popular MAD Magazine feature, Spy vs. Spy. These shorts were sold exclusively in the Canadian clothing store chain, Watson Brothers, but only in selected cities. This pair of shorts is an Adult size Large, and they are unused and in Mint condition. The MAD logo sales tag is still attached as well. From the collection of Annie Gaines Ashton.


Lot #41 - MAD Magazine / 1989 MAD Christmas Party Invitation / Letter Signed By Bill Gaines MB $75

Here's a super rare piece of MAD Magazine memorabilia. Printed on official MAD Magazine stationery, this is an original letter / invitation to the 1989 MAD Magazine office Christmas Party, which was held on December 19th, 1989 at the Cafe Espanol in New York City. This letter was composed by Bill Gaines, and he has also signed the letter in red Sharpie at the bottom. Only around 30 of these were made (and signed), and I would guess the rest were thrown away shortly after the event was held. This particular specimen was never mailed, and is unfolded and in Mint condition. From the collection of Annie Gaines Ashton.


Lot #42 - 1994 MAD Magazine / Sergio Aragones Autograph Sheet San Diego Comic Con MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in 1994 by E.C. Publications, this item is a single page autograph sheet, featuring a self-portrait of MAD Magazine artist, Mr. Sergio Aragones. This sheet (and perhaps a stack of hundreds like it) was produced by MAD Magazine for Mr. Aragones to use at the 1994 San Diego Comic Con. Fans of Mr. Aragones would line up at his booth, and when a autograph was requested, he would use this sheet. Measuring approx. 5 1/2" by 8 1/2", this sheet is unused, and in Mint condition. From the collection of Annie Gaines Ashton.


Lot #43 - MAD Magazine Autograph Sheet Late 1990's Comic Con MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in the late 1990's by E.C. Publications, this item is a single page autograph sheet, featuring border artwork by MAD Magazine artist, Mr. Tomas Bunk. Hundreds of sheets like this one were produced, and given to various MAD Magazine artists for use at comic book conventions and other media events . Whenever fans would line up at the MAD artist's booth or table, they would use this sheet for an autograph or sketch. Measuring approx. 8 1/2" by 11", this sheet is unused, and in Mint condition. From the collection of Annie Gaines Ashton.


Lot #44 - 1994 MAD Magazine / Annie Gaines Autograph Sheet San Diego Comic Con MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in 1994 by E.C. Publications, this item is a single page autograph sheet, featuring a caricature (by George Woodbridge) of Annie Gaines, the wife of the late founder of MAD Magazine, Mr. William M. "Bill" Gaines. This sheet (and perhaps a stack of hundreds like it) was produced by MAD Magazine for Mrs. Gaines to use at various comic book conventions and other media events across the country. Fans of Mrs. Gaines would line up at her table, and when a autograph was requested, she would use this sheet. Measuring approx. 5 1/2" by 8 1/2", this sheet is unused, and in Mint condition. From the collection of Annie Gaines Ashton.


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Lot #45 - MAD Magazine / Alfred E. Neuman Original Color Portrait Signed MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in the 1980's by E.C. Publications, this item is a full color portrait of MAD Magazine's cover boy, Alfred E. Neuman. Portraits like these were sold thru the Letters Pages of MAD Magazine starting in the 1960's, and millions were sold. This particular example, however, has been signed by MAD's current editor, John Ficarra, and MAD's former co-editor, Nick Meglin. Measuring approx. 7" by 10", this item is unused, and in Mint condition. An identical unsigned portrait like this one will also be included in this lot. From the collection of Annie Gaines Ashton.


Lot #46 - Australian MAD Magazine / Alfred E. Neuman Bonus Premium Poster 1980's MB $5

Here's a cool piece of foreign MAD Magazine memorabilia. Produced in the 1980's by Horwitz Grahame Pty. LTD., this item is a full color pull-out poster of MAD's Alfred E.Neuman. This item was originally produced as a bonus premium in an early issue of the Australian version of MAD Magazine. Measuring approx. 10 3/4" by 15 3/4" (unfolded), this item is beautiful, and in Excellent display condition. This poster has beem folded in half, and there are four small staple holes in the center of the poster. From the collection of Annie Gaines Ashton.


Lot #47 - 1964 MAD Magazine / Alfred E. Neuman For President Campaign Kit Poster MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in 1964 by E.C. Publications, this item is a display poster from the 1964 Alfred E. Neuman for President campaign kit. The 1964 Alfred E. Neuman campaign kit was sold through the pages of MAD Magazine, and contained two color posters, a pinback button, lapel tab pins, and a day-glo bumper sticker. This poster measures approx. 13" by 23", and is in Excellent display condition. It has been folded into fourths (as that how it was originally shipped), and there is some wear along the folded edges. From the collection of Annie Gaines Ashton.


Lot #48 - Alfred E. Neuman "Original" Kids T-Shirt Kedsco 1981 MB $15

Here's a hard to find piece of MAD Magazine and Alfred E. Neuman memorabilia . Produced in 1981 by Kedsco, this item is an Alfred E. Neuman t-shirt. There were several styles of this t-shirt produced, and these are known as the Alfred E. Neuman "Original" t-shirts, due to the fact that the word "Original" is printed beneath Alfred's face on the back of the shirt. This particular shirt is a Child's size 14/16, and it is unused and in Mint condition. From the collection of Annie Gaines Ashton.


Lot #49 - MAD Magazine / Alfred E Neuman Stocking Stuffer Set w/ Special Issue MB $50

This is a super cool collection of MAD Magazine memorabilia. Produced in 1999 by DC Direct, this is a boxed set containing an Alfred E. Neuman as Santa Claus action figure, an Alfred E. Neuman head Christmas tree ornament, and a Flip The Bird figurine. Also included in this set is a rare special mini issue of MAD called, the "MAD Stocking Stuffer" . This set is unopened, and it is assumed the contents are in Mint condition. The box shows a little bit of storage and handling wear, but that's about it. From the collection of Annie Gaines Ashton.


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Lot #50 - MAD Magazine / Alfred E. Neuman Folk Art Rug RARE MB $50

Here's a cool piece of unlicensed MAD Magazine & Alfred E. Neuman memorabilia. Produced in the late 1990's, this is a folk art rug, with an image of Alfred E. Neuman on it. The image comes from the box of MAD cocktail napkins that were sold in the Warner Brothers Studio Stores in the early 1990's, and the MAD Magazine logo is also used. This item measures approx. 13 3/4" by 18" and is in Excellent display condition. Although the manufacturer is unknown, there were just a few of these produced, at the request of MAD Magazine memorabilia collector, Dr. Gary Kritzberg. From the collection of Annie Gaines.


Lot #51 - MAD Magazine / Alfred E. Neuman Christmas Candy Empty Container 1993 MB $5

Here's a rare piece of MAD Magazine memorabilia. Produced in 1993 by Berzerk Candy Werks, this is an empty plastic container that once held pieces of MAD Magazine Christmas candy. Back in the Spring of 1993, the regular MAD Candy was introduced in pink boxes, and each box had a mini black & white MAD comic sheet attached to it. The MAD Christmas candy was supposed to be released the following November, but it was decided to scrap that idea. Ultimately, the MAD Christmas candy was never released, and all of the containers (like this one) were given away as samples. I have heard that the candy contained inside was simply red & green jelly beans, but I cannot confirm this. As you can see, a portion of the plastic MAD wrapper is still attached to the lid. The top of the lid does show some light fading, but otherwise is in Excellent display condition.


Lot #52 - Alfred E. Neuman as Uncle Sam First Day Cover February 18, 2017 MB $5

Here's a cool piece of MAD Magazine memorabilia. Produced in 2017, this item is a First Day Cover postal cache that features MAD Magazine's Alfred E. Neuman dressed as Uncle Sam. This item is postmarked February 18, 2017, and comes out of Mesa, Arizona. Measuring approx. 3 5/8" by 6 1/2", this item is unused, and in Mint condition.


Lot #53 - Sergio Aragones / FUNNIES Promotional Pinback Button 2011 MB $5

Here's a cool piece of Sergio Aragones memorabilia. Produced in 2011 by Bongo Entertainment Inc., this item is a promotional pinback button from Sergio Aragones' FUNNIES comic book. This pinback button features a color self-portrait of Sergio on the front, and it is in Excellent display condition. It measures approx. 2 1/4" in diameter. There is some light scratching on the back as well.


Lot #54 - Sergio Aragones 3-D Paperback Book w/ Attached 3-D Glasses RARE MB $5

Here's another cool piece of Sergio Aragones memorabilia. Published in 1989 by The 3-D Zone, this item is a book of 3-dimensional drawings by MAD Magazine's most popular cartoonist, Sergio Aragones. The cartoons contained in this book are exclusive to the book, and have not been published anywhere else. Since the original 3-D glasses that come with the book are still attached inside the book, a pair of official Creature From The Black Lagoon 3-D glasses are provided to assist in your viewing pleasure. The book is in F/VF condition, with light surface, corner and edge wear.


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Lot #55 - Alfred E. Neuman Pocket Watch Unlicensed Cracked MB $15

Here's a cool piece of unlicensed MAD Magazine memorabilia. This item is a pocketwatch that has the face of Alfred E. Neuman on the watch face. The ends of the main hands of the watch have been placed on Alfred's nose, and I am unsure whether or not Alfred's face was printed on the face or glued on the face. In any event, this is a very cool item, and is certainly a cool display piece. The plastic case covering the face of the watch is cracked, and there is light staining on the cracked plastic. The watch measures approx. 2" in diameter, and does not work.


Lot #56 - MAD Magazine / Spy vs. Spy Cloisonne Pin Set Cool! MB $10

Here's some cool Spy vs. Spy memorabilia. Produced in the 2000's, this lot contains a pair of Spy vs. Spy cloisonne pins. Each pin features a side silhouette of each spy, and they are in Excellent display condition. The face of each spy measures approx. 7/8", from the tip of the nose to the top of the hat. You could even use these as a tie tack as well.


Lot #57 - 2000 MAD Racing Team T-Shirt Dale Creasy Jr. Student Driver MB $15

This is a cool piece of MAD Racing memorabilia. Produced in 1999 by NHRA Properties for E.C. Publications, this item is a t-shirt from the MAD Racing team of Dale Creasy Jr. The front of the hat shows Alfred E. Neuman with crossbones, with the words, "What - Me Hurry Caution: Student Driver", while the back shows the Dale Creay MAD Funny Car, along with the MAD Racing logo. This shirt is unused, and in Mint condition, and is an Adult size Large.


Lot #58 - MAD Magazine / Alfred E. Neuman Eating Corn T-Shirt Sun Sportswear MB $20

Here's yet another MAD Magazine t-shirt. Produced in 1988 by Sun Sportswear, this shirt features the cover of MAD Magazine #154 on the front. This shirt is from the popular late 1980's line of t-shirts from Sun Sportswear, and this particular shirt appears to be lightly used, and in Excellent display condition, with ultra-light handling and storage wear. It is an Adult size Large.


Lot #59 - MAD Magazine / Alfred E. Neuman / Mount Rushmore T-Shirt Sun Sportswear MB $20

Here's yet another MAD Magazine t-shirt. Produced in 1988 by Sun Sportswear, this shirt features the cover of MAD Magazine #31 on the front. This shirt is from the popular late 1980's line of t-shirts from Sun Sportswear, and this particular shirt appears to be lightly used, and in Excellent display condition, with ultra-light handling and storage wear. It is an Adult size Large.


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Lot #60 - MAD Magazine / Alfred E. Neuman T-Shirt Motorcycle Biker 1994 MB $15

Here's a cool MAD Magazine t-shirt. Produced in 1994 by Tour Champ, this item is a MAD Magazine t-shirt. Featuring the Certified MAD logo on the front left breast, this t-shirt features Alfred E. Neuman dressed as a motorcycle biker on the back. This shirt is unworn, and is in Near Mint condition. The original store price tag from K-Mart is still attached to the size label at the back of the neck.


Lot #61 - Australian MAD Magazine / Alfred E. Neuman Necktie RARE MB $10

Here's a cool piece of foreign MAD Magazine memorabilia. Produced in 1995 by the Australian company, Davenport, this necktie is just one of a couple of different MAD Magazine neckties produced by Davenport. Including this necktie, all of the Australian MAD Magazine clothing was sold in a clothing store company called, Grannie Mae's. Other pieces of Australian MAD clothing produced were t-shirts, shirt and shorts sets, a denim jacket, neckties, and a sweatshirt. This necktie is made with 100% polyester, and appears to be unused. It is in Excellent display condition.


Lot #62 - Pre-MAD Magazine / Alfred E Neuman Bob Adamcik's RESTAURANT Matchbook MB $5

This is a cool piece of pre-MAD Magazine memorabilia.  Produced in the 1950's by the Jim Stotts Adv. Co. for Bob Adamcik's Restaurant, this item is an oversize feature matchbook the shows a pre-MAD image of Alfred E. Neuman on the back.  This matchbook has been used, and is missing a few of its matches.  It is rather beat up, with surface, corner and edge wear, but the image of Alfred is still as strong as ever.  This item is super rare, as it has the word, "RESTAURANT" printed on it rather than the word, "CAFE".  Most of the Bob Adamcik items in MAD collections across the world have Bob Adamcik Café items, not Bob Adamcik Restaurant items.  Most completist MAD collectors need this in their collections.

Please Note:  The Bob Adamcik's CAFE matchbook is shown for comparison only.  It is not included in this auction.


Lot #63 - Lot Of Two (2) Dave Berg Paperback Books Non-MAD Roger Kaputnik MB $5

Here's a cool collection of MAD Magazine memorabilia. Published in 1974 by New American Library and 1994 by S.P.I. books, this is a set of two (2) paperback books from MAD Magazine's Dave Berg. The books contain priginal writing and text from Dave Berg, but the illustrations contained within are borrowed from previously published issues of MAD Magazine. The "My Friend God" book is noteworthy, as it was published by a different publishing company than the first release of that same title. Hence, the cover artwork is different. Both books are in Excellent display condition, with light surface, corner and edge wear. There is also evidence of some light moisture staining on the front covers.


Lot #64 - MAD Magazine / "Soul Of MAD" Complete Set Of Eight (8) Notecards 2008 MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in 2008 by Heritage Auctions, this is a complete set of eight (8) notecards from the MAD Magazine / Soul Of MAD original art auction. This auction was held on November 14, 2008 at the Heritage Auction Galleries in Dallas, Texas, and featured the iconic "Soul of MAD" original art collection. There were eight different notecards produced, and each one comes with a generic white envelope. An official Heritage Auction Galleries ink pen is also included. The notecards and envelopes are unused, and in Mint condition. It is assumed the pen is also unused.


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Lot #65 - Alfred E. Neuman / "What - Me Register?" Pinback Button Unlicensed MB $15

Here's a cool piece of Alfred E. Neuman memorabilia. Probably produced in the 1980's this item is a pinback button that features the grinning mug of everyone's favorite cover boy, Alfred E. Neuman. I am not sure of the history surrounding this pinback: when it was made, who it was made for, was it sold or given away, etc. All I do know is that it is very cool and very hard to find. It measures approx. 2 1/4 in diameter, and is in Excellent display condition, with some rubbing and scratching on the back. The stick pin is also slightly bent.


Lot #66 - 2004 MAD Racing Team Baseball Cap / Hat Michael Waltrip MB $15

This is a cool piece of MAD Racing memorabilia. Produced in 2004 by Chase Authentics for E.C. Publications, this item is a cloth baseball cap/hat from the MAD Racing team of Michael Waltrip. The front of the hat shows the words, "MAD Racing - Unsafe At Any Speed", while the back has a facsimile signature of Mr. Waltrip and the number "99" stitched directly in the center. This hat is unused, and in Mint condition.


Lot #67 - Swedish MAD Magazine / Alfred E. Neuman Pinback Button 2014 RARE MB $10

Here's a cool piece of foreign MAD Magazine memorabilia. Produced in 2014 for Egmont Kids Media Nordic AB, this item is a promotional pinback button from the Svenska (Swedish) MAD Magazine trade paperback reprint collection. This particular pin was produced for book #2 is the series, and there have been two (2) additional volumes published since. In fact, volume #5 is at the printers as I type this. In any event, this pinback is extremely hard to find, as it was given away in a very limited release. It measures approx. 1 1/2" in diameter, and is unused and in Mint condition.


Lot #68 - Sergio Aragones / MAD Magazine Authentic Geocache Pathtag Coin 2013 MB $5

Here's a cool piece of Sergio Aragones memorabilia. Produced in 2013 by The MAD Museum, this item is a geocaching pathtag coin that feature a beautiful likeness of MAD Magazine's Sergio Aragones. Borrowing the art from Mr. Aragones "FUNNIES" pinback button (see Lot #53), this pinback button features a color self-portrait of Sergio on the front. It measures almost 1" in diameter, and has it's own serial number printed on the back. It is unused, and in Mint condition, and is sealed tightly in a display card. It is numbered #46 / 50.


Lot #69 - 1968 MAD Magazine Original Color Photographic Slide MAD Letters Page MB $5

Here's a rare piece of MAD Magazine memorabilia. Produced in 1968, this item is an original color photographic slide. This slide shows a boy standing in the aisle of an airplane, reading a copy of MAD Magazine #118. This item was submitted to MAD Magazine for possible submission into the Letter Pages of MAD, but it was never published. This item comes from the collection of the late MAD Magazine associate editor, Mr. Jerry DeFuccio, and is in Excellent display condition. It measures approx. 2" by 2".


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Lot #70 - MAD Money Slot Machine Glass Panel w/ Alfred E Neuman MB $25

This is a cool piece of MAD Magazine memorabilia. Produced in the 1960's by Sega, this item is a heavy glass panel from a British "MAD Money" slot machine. There were a few styles of these MAD Money machines, and each one had Alfred E. Neuman appearing somewhere on the machine. Almost always, Alfred's face appeared on the reel strips. Measuring approx. 5" by 6 1/2", this item is in Excellent display condition. There is some light paint chipping on the back, but the image of Alfred is unaffected.


Lot #71 - MAD Magazine / Alfred E Neuman / Cartoon Network Poster Mint 2010 MB $5

This is a cool piece of MAD Magazine memorabilia.  Produced in 2010 by the Cartoon Network, this is a promotional poster from the MAD - Animated Series.  It features a partial picture of Alfred E. Neuman on the front, along with the MAD - Animated Series and Cartoon Network logos. This item measures approx. 11" by 17", and is unused and in Mint condition.  


Lot #72 - Australian MAD Magazine / Alfred E. Neuman Necktie RARE MB $10

Here's a cool piece of foreign MAD Magazine memorabilia. Produced in 1995 by the Australian company, Davenport, this necktie is just one of a couple of different MAD Magazine neckties produced by Davenport. Including this necktie, all of the Australian MAD Magazine clothing was sold in a clothing store company called, Grannie Mae's. Other pieces of Australian MAD clothing produced were t-shirts, shirt and shorts sets, a denim jacket, neckties, and a sweatshirt. This necktie is made with 100% polyester, and is unused and in Mint condition. In fact, both the original plastic hanger and original paper hangtag are still attached to the tie.


Lot #73 - MAD Magazine / Alfred E. Neuman As Uncle Sam T-Shirt Honey Boo Boo MB $15

Here's a super rare piece of MAD Magazine memorabilia. Produced in 2013 for the Cartoon Network, this item is a super rare promotional t-shirt from the MAD - The Animated Series. In 2013, MAD - The Animated Series produced a spoof of the popular TLC reality show, Here Comes Honey Boo Boo, and called it, Here Comes Yogi Boo Boo. The episode was a 3:00 minute short cartoon, and featured the cartoon character Boo Boo bear as the child reality star, Honey Boo Boo. In any case, a very small print run of t-shirts were made to promote the episode, and one of those shirts is offered here. It is an Adult size Medium, and is unused and in Mint condition.


Lot #74 - 2011 MAD Magazine / Spy vs. Spy Comic-Com International "Volunteer" T-Shirt MB $20

Here's a super cool piece of MAD Magazine and Spy vs. Spy memorabilia. Produced in 2011 by Graphitti Designs for Comic Con International, this item is a promotional t-shirt featuring the Black and White spies from the popular MAD Magazine feature, Spy vs. Spy. In 2011, it was the 50-year anniversary of the first published Spy vs. Spy strip that was featured in MAD Magazine. In celebration of that historic event, the folks at Comic Con International decided to use the Black and White Spies on the t-shirts that were worn by volunteer workers at the event. This particular shirt measures an Adult size Extra-Large (XL), and in unused and in Mint condition. It even comes with it's original plastic bag from Graphitti. This is a white t-shirt, with black printing.


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Lot #75 - MAD Magazine / Alfred E. Neuman Beach Towel Uncle Sam Who Needs You MB $150

Outside of the MAD Nosey Shades, this is the rarest piece of the "New Collectibles" category of MAD Magazine memorabilia. Produced in 1989 by A La Carte / Saydah, this is a MAD Magazine / Alfred E. Neuman beach towel. It features Alfred E. Neuman as Uncle Sam, with his famous slogan, "Who Needs You", and the words, "Mom, Apple Pie, and MAD Magazine" are printed at the top. It measures approx. 30" by 60", and it appears to be unused, and in Near Mint condition. The colors are still nice and bright, and there is no fading at all. It is beautiful! It is a thinner white beach towel, and not as plush as the more popular "blue & purple" version that I offered in my May MAD Auction (Lot #41)a few months back. In the book, Collectibly MAD, it is listed as being made in the year 1988. But, the date shown on the towel is clearly 1989. Maybe one was sold in the Spring of 1989 and the other in the Fall? Who knows? This will be a crown jewel in someone's MAD Magazine collection., so don't miss out!



END OF SESSION ONE



SESSION TWO - SATURDAY, OCTOBER 28, 2017


Lot #76 - MAD Magazine / Spy vs. Spy Necktie Ralph Marlin RARE MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in 1998 by Ralph Marlin, this is a Spy vs. Spy necktie. In the late 1990's Ralph Marlin produced three (3) MAD Magazine-inspired neck ties. The others were Alfred E. Neuman as Santa Claus and Alfred E. Neuman on a $1,000,000 bill. This Spy vs. Spy necktie is made with 100% polyester, and is unused and in Mint condition. It is by far the most difficult to find of the three different Ralph Marlin ties, and is rarely seen.


Lot #77 - MAD Magazine / Alfred E. Neuman T-Shirt Jumping The Shark 1994 MB $15

Here's a cool MAD Magazine t-shirt. Produced in 1994 by Tour Champ, this item is a MAD Magazine t-shirt. Featuring the Certified MAD logo on the front left breast, this t-shirt features Alfred E. Neuman rollerblading over a shark on the back. Measuring an Adult size Extra'Large (XL), this shirt is unworn, and is in Near Mint condition. The original store price tag from K-Mart is still attached to the size label at the back of the neck.


Lot #78 - MAD Magazine / Alfred E. Neuman Boxer Shorts Certified MAD MB $20

This is a cool piece of MAD Magazine memorabilia. Produced in the 1990's by Evandale, this is a pair of MAD Magazine boxer shorts. These shorts feature Alfred E. Neuman on the front, and have a Certified MAD logo paper tag still attached. These shorts are a Men's size Small (28-30), and are unused and in wrinkled Mint condition. These were originally sold in K-Mart stores, but the distribution wasn't very good. Here's a super rare piece of MAD Magazine clothing to add to your collection, so don't miss out!


Lot #79 - MAD Magazine / Alfred E. Neuman Baseball Cap / Hat Salesman's Sample MB $15

This is a super rare piece of MAD Magazine memorabilia. Produced in the late 1990's, this item is a MAD Magazine / Alfred E. Neuman baseball cap/hat. The front of the hat shows an embroidered image of Alfred E. Neuman picking his nose, and the MAD Magazine logo is also embroidered on the bill of the hat. The back shows the words, "What - Me Worry" embroidered on the back. The words, "SAMPLE - No Commercial Value" have been stamped on the inside of the bill. Featuring a "one size fits all" plastic size adjuster in the back, this hat is unused, and in Mint condition.


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Lot #80 - "Pre-MAD" Alfred E. Neuman Pinback Button Unlicensed MB $10

Here's a cool piece of early Alfred E. Neuman memorabilia. Probably produced in the 1960's this item is a pinback button that features an early "pre-MAD" image of everyone's favorite cover boy, Alfred E. Neuman. I am not sure of the history surrounding this pinback, nor am I sure exactly how old it is. All I do know is that it is very cool and very hard to find. It measures approx. 1" in diameter, and is in Excellent display condition, with some rubbing and scratching on the back.


Lot #81 - MAD Magazine / Alfred E. Neuman Baseball Cap / Hat Salesman's Sample MB $15

This is a cool piece of MAD Magazine memorabilia. Produced in the early 1990's by Stanley DeSantis, this item is a MAD Magazine / Alfred E. Neuman baseball cap/hat. The front of the hat shows a silk-screened image of Alfred E. Neuman, along with the words, "What Me Worry?". Featuring a "one size fits all" plastic size adjuster in the back, this hat appears to be unused, and is in Near Mint condition, with light storage and handling wear.


Lot #82 - British MAD Magazine / Alfred E. Neuman Pinback Button "Pick Ya Nose Badge" MB $10

Here's a cool piece of foreign MAD Magazine / Alfred E. Neuman memorabilia. Produced in 1991 for E.C. Publications and Suron International Publications, this item is a pinback button that features Alfred E. Neuman picking his nose. This item was a bonus premium for the British version of MAD Magazine, and was taped to the cover of British MAD #347. It is extremely difficult to find an issue of British MAD #347 with the pinback attached, as people had sticky fingers at the newstand, and took the pinbacks from the issues before the issues were sold. This item measures approx. 1 1/2" in diameter, and is unused and in Mint condition.


Lot #83 - 2011 MAD Magazine / Spy vs. Spy Comic-Com International "Volunteer" T-Shirt MB $20

Here's a super cool piece of MAD Magazine and Spy vs. Spy memorabilia. Produced in 2011 by Graphitti Designs for Comic Con International, this item is a promotional t-shirt featuring the Black and White spies from the popular MAD Magazine feature, Spy vs. Spy. In 2011, it was the 50-year anniversary of the first published Spy vs. Spy strip that was featured in MAD Magazine. In celebration of that historic event, the folks at Comic Con International decided to use the Black and White Spies on the t-shirts that were worn by volunteer workers at the event. This particular shirt measures an Adult size Medium, and in unused and in Mint condition. It even comes with it's original plastic bag from Graphitti. This is a black t-shirt, with white printing. A similar shirt (white w/ black printing) is offered in Lot #74 in this weekend's auction.


Lot #84 - MAD Magazine / Alfred E. Neuman Baseball Cap / Hat Six (6) Faces Of Alfred MB $15

This is a super rare piece of MAD Magazine memorabilia. Produced in the late 1990's, this item is a MAD Magazine / Alfred E. Neuman baseball cap/hat. The front of the hat shows six (6) embroidered images of Alfred E. Neuman, including one of Alfred wearing a MAD Magazine logo hat. Featuring a "one size fits all" plastic size adjuster in the back, this hat is unused, and in Mint condition.


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Lot #85 - Alfred E. Neuman Dry Erase Message Board Subscription Premium 1998 MB $5

Here's a cool MAD Magazine subscription premium. Produced in 1998 for E.C. Publications, this item is a MAD Magazine / Alfred E. Neuman dry erase message board. This item features Alfred E. Neuman on the front, along with an italicized MAD Magazine logo. This item was never sold, and was given away free to people who purchased a subscription to MAD Magazine. Measuring approx. 4 1/2" by 8", this item is still factory sealed, and in Mint condition. From the collection of Annie Gaines Ashton.


Lot #86 - 1994 MAD Magazine / Sergio Aragones Autograph Sheet Chicago Comic Con MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in 1994 by E.C. Publications, this item is a single page autograph sheet, featuring a self-portrait of MAD Magazine artist, Mr. Sergio Aragones. This sheet (and perhaps a stack of hundreds like it) was produced by MAD Magazine for Mr. Aragones to use at the 1994 Chicago Comic Con. Fans of Mr. Aragones would line up at his booth, and when a autograph was requested, he would use this sheet. Measuring approx. 5 1/2" by 8 1/2", this sheet is unused, and in Mint condition. From the collection of Annie Gaines Ashton.


Lot #87 - 1994 MAD Magazine Autograph Sheet San Diego / Chicago Comic Con MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in 1994 by E.C. Publications, this item is a single page autograph sheet. This sheet (and perhaps a stack of hundreds like it) was produced by MAD Magazine for various MAD Magazine freelance artists to use at different comic book conventions across the country. Measuring approx. 5 1/2" by 8 1/2", this sheet is unused, and in Mint condition. From the collection of Annie Gaines Ashton.


Lot #88 - MAD Magazine / Alfred E. Neuman Engravable Day-Glo License Plate MB $10

This is a cool piece of  MAD Magazine memorabilia.  Produced in 1996 by Florida Keys Engraving, this is a MAD Magazine / Alfred E. Neuman plastic license plate. This license plate was made to be personalized with someone's engraved name on the front, with enough room for just the person's first name.  Measuring approx. 6" by 12", this item is unused and in Mint condition. A smaller, day-glo plastic keychain is also shown in the third photo, but for size comparison only. It is not included in this auction.


Lot #89 - 1968 MAD Magazine / Alfred E. Neuman For President Poster MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in 1968 by E.C. Publications, this item is an Alfred E. Neuman for President poster. Posters exactly like this one were bound into the More Trash From MAD #11 annual, as bonus premiums. This particular poster, however, was never bound into the magazine. This poster measures approx. 15 1/4" by 20 1/4", and is in Excellent display condition. It has been folded into fourths (as that how it was originally bound), and there is some wear along the folded edges. From the collection of Annie Gaines Ashton.


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Lot #90 - Virginia Commonwealth University Annual Yearbook w/ MAD Magazine Theme MB $75

Here's a cool piece of MAD Magazine memorabilia. Published in 1972 by the Taylor Publishing Co., this is the 1971-1972 edition of the annual yearbook for the Virginia Commonwealth University - Health Sciences / Medial College. This particular edition pays homage to MAD Magazine, and features the MAD Magazine logo on the front cover, along with a swipe of the MAD Magazine price in one corner, and the "issue" number in the other. Alfred E. Neuman appears on the front cover as well. This is a very cool MAD Magazine-themed yearbook, and is a relatively difficult MAD school yearbook to find. In Excellent display condition.


Lot #91 - MAD Magazine / Alfred E. Neuman Hologram 1994 Lightrix MB $5

Here's a cool piece of MAD Magazine memorabilia. Produced in 1994 by Lightrix, this item is an Alfred E. Neuman hologram. When a light iss hown directly on one side of Alfred's face, his normal face appears. When a light is shown directly on the opposite side, a facial skeleton appears. This hologram has been "framed" by it's packaging, and the back of the packaging reveals the history of the pre-historic caveman, Neumanus Moronicus. This item measures approx. 5 1/2" by 7 1/4", and is in Excellent display condition.


Lot #92 - "The MAD Auction" MAD Magazine Archives Auction Catalog Heritage Auctions MB $10

Here's a cool piece of MAD Magazine memorabilia. Published in 2006 by the Heritage Auction Galleries, this item is an auction catalog from the January 21, 2006 live auction of MAD Magazine memorabilia. Entitled, "The MAD Auction - Featuring the MAD Magazine Archives", this auction catalog is filled with early EC / MAD comic books, high grade MAD Magazines and Annuals, MAD Magazine original art, and assorted MAD Magazine memorabilia. At seventy-six (76) pages in length, this item appears to have been read just once or twice. It is in Excellent display condition.


Lot #93 The 20 Dumbest People, Events, and Things Of 1999 &2000 MAD Magazine Mini Issues MB $10

Here's a set of two (2) cool promotional issues of MAD Magazine. Published in 2000 & 2001 by E.C. Publications, these are the "20 Dumbest People, Events, and Things of 1999" and "......2000" special issues of MAD Magazine. These issues takes a look at just that, the 20 Dumbest........., but in MAD's classic style of satire and parody. Both issues even include a special back page Fold-In by Al Jaffee. These issues were included in several national periodicals in the Spring of 2000 and Spring of 2001. Both issues are in Near Mint condition, with light handling wear.


Lot #94 - Complete Set Of Eight (8) Pieces Of Alfred E. Neuman "Stage" Money 1960's MB $10

This is a cool collection of Alfred E. Neuman memorabilia.  Produced in the 1960's, this item is a set of "stage" funny money, featuring an image of MAD Magazine's cover boy, Alfred E. Neuman.  The denominations of these pieces are $1, $5, $10, $20, $50, $100, $500 and $1000.  They are slightly smaller in size than a piece of regular US currency, and measure approx. 2 5/8" by 6".  They are unused, and in Near Mint condition. This set also contains the original paper wrapper for the bills, which has split in half on one side.


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Lot #95 - MAD Magazine / Alfred E. Neuman Gift Subscription Notification Card 1990's MB $3

Here's a cool piece of MAD Magazine memorabilia. Produced in the 1990's by E.C. Publications, this item is a MAD Magazine gift subscription notification card. This item was mailed to people who received a gift subscription to MAD Magazine, either from a relative or friend. Featuring Alfred E. Neuman on the front, along with a quote from the founder of MAD Magazine, William M. (Bill) Gaines, this item is unused (and unmailed), and comes directly from the offices of MAD Magazine.


Lot #96 - German MAD Magazine Sticker "Ich Bin Verruckt - Ich Lese MAD" Alfred E Neuman MB $20

This is a super rare piece of foreign MAD Magazine memorabilia.  Produced in the early 1970's by Williams Verlag AB, this is a promotional "Ich Bin Verruckt - Ich Lese MAD" sticker from the German version of MAD Magazine.  This item features Alfred E. Neuman on the front, with hippie hair and sideburns, and rose-colored glasses. As some of you may recall, there was also a yellow version and red version of this sticker produced. This one is by far the most difficult one to find, and is quite rare in Germany as well. This item is unused and in Near Mint condition, with ultra-light storage and handling wear.  It measures approx. 4" in diameter, and still has the original "seperation tab" attached.


Lot #97 - MAD Magazine / Frank Kelly Freas Business Card Signed 1960s's RARE MB $15

This is a super cool piece of MAD Magazine memorabilia.  Produced in the 1960's, this is the official business card for Mr. Frank Kelly Freas, the late cover artist for MAD Magazine.  Featuring an embossed MAD Magazine logo (and printing) on the front, this item is unused, and has been signed on the back by Mr. Freas himself! Measuring approx. 2" by 3 1/2", this card also features the rare and short-lived 1960's mailing address for MAD's corporate office, 850 Third Avenue in New York City.


Lot #98 - 1984 San Jose, California Postmarked Envelope w/ Alfred E. Neuman Cancelled Stamp MB $5

Here's a cool piece of Alfred E. Neuman memorabilia. Produced in 1984, this item is an illustrated mailing envelope, with a cancelled Alfred E. Neuman (fake) postage stamp attached to it. This item has been postmarked in San Jose, California, with a date of November 6, 1984. The Alfred E. Neuman stamp originally was found as a bonus in the MAD Magazine annual, More trash From MAD #7, and is not an official USPS postage stamp. This item is in Excellent display condition, with just a tiny light crease on one corner.


Lot #99 - Early 1960's Original b/w MAD Trip Photograph Collection Of George Woodbridge MB $50

Here is a super rare piece of MAD Magazine memorabilia. Produced in the early 1960's, this is an original black & white photograph from one of the early MAD Magazine trips abroad. Several of the famous MAD-men are pictured, including Bill Gaines, Lenny Brenner, Al Jaffee, Dave Berg, Bob Clarke, Frank Jacobs, Al Feldstein, George Woodbridge, and Nick Meglin, among others. Measuring approx, 5" by 7", this item is in Excellent display condition, with light surface and handling wear. It appears the photo has been trimmed along the left border as well. From the collection of George Woodbridge.


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Lot #100 - MAD Magazine / Lime Rock Trading Cards Two (2) Uncut Sheets Promo Cards MB $5

Here's a unique piece of MAD Magazine memorabilia. Produced in 1992 by Lime Rock International, this lot contains two (2) uncut sheets of MAD Magazine Series One promo cards. There are a total of ten (10) promo cards in the set, and all ten are represented. Each card also features a foil-embossed "Lime Rock Inside Trader" insignia at the upper right hand corner of each card. The smaller uncut sheet measures approx. 5" by 7", while the larger sheet measures approx. 5 1/4" by 10 3/4". Both sheets are in Mint condition.


Lot #101 - Pre-MAD Magazine / Alfred E. Neuman / Me Worry Vintage Picture MB $15

Here's a cool piece of pre-MAD Magazine / Alfred E. Neuman memorabilia. Probably produced in the 1940's, this item is an early black & white picture of MAD Magazine's cover boy, Alfred E. Neuman. This picture is actually colored, as Alfred's tie appears to be a light brown or burgundy. Measuring approx. 5" by 7", this item is in beautiful display condition, with the only flaws being a slight touch of fading, and two (2) thumbtack holes in opposite corners.


Lot #102 - The MAD Show Original Opening Night Program January 9, 1966 RARE MB $20

Here's a super rare piece of MAD Magazine memorabilia. Produced in 1966 by the New Theatre in New York City, this item is an original program from the opening (premiere) night of the off-Broadway musical hit, The MAD Show. The MAD Show premiered on January 9, 1966, and ran for over 800 performances. The show moved to different cities, and parts of the original ensemble cast followed. This particular program is in remarkably good condition, with light edge browning and a light corner crease. The more familiar Showcard (or Playbill) for The MAD Show would be produced just a week later. Here's a rare one, folks, so don't miss out!


Lot #103 - MAD Magazine Office Premium Alfred E. Neuman TWE ($3) Dollar Bill MB $5

Here's a cool MAD Magazine office premium. Produced in the 1980's by E.C. Publications, this item is a piece of fake funny money. Featuring the face of Alfred E. Neuman on the front, this item was mainly given away at media events, but also to people who toured the MAD Magazine offices. The back of the bill shows Alfred showing off his "mooning" skills. This item is slightly smaller than a regular piece of US currency, and measures approx. 2 5/8" by 5 5/8" It is unused, and in Mint condition.


Lot #104 - Pre-MAD Magazine / Alfred E Neuman Bob Adamcik's RESTAURANT Menu MB $50

This is a cool piece of MAD Magazine memorabilia.  Produced in 1969 by the V.C. Menu Company, this item is an original menu from Bob Adamcik's Restaurant in Schulenburg, Texas. Before the discovery of this menu, the only items from Bob Adamcik's Cafe (or Restaurant) that featured an image of Alfred E. Neuman were a couple different postcards and a matchbook. This item is super rare, as it is most likely the only one in any collection of MAD Magazine memorabilia. Besides the menu, this lot also includes a list of items contained in the "Tri-County Bob Adamcik Property Auction", which occurred on May 28, 1978. So, the restaurant has been gone for almost 40 years? Who knew? This menu measures approx. 9 1/2" by 12 1/2", and is in good display condition, with surface, corner and edge wear. While not in Mint condition, this item is complete, and in solid display condition, and is probably the last one in existence.


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Lot #105 - Mac DeMarco Original Concert Tour T-Shirt MB $5

Here's a cool piece of MAD Magazine memorabilia. Produced by Next Level, this is an original concert tour t-shirt for Mac Demarco, a Canadian singer-songwriter. This t-shirt is from his "Rock N' Roll Nightclub" CD, and features a likeness of Alfred E. Neuman and a play on the MAD logo with the word, "MAC". This item has been washed and worn, and appears to be an Adult size Extra-Large (XL), although the tag does not state a size.


Lot #106 - Mark Cohen / MAD Magazine Original Art Original Display Poster MB $30

This lot contains a super rare piece of MAD Magazine memorabilia. Produced in 1992 by The Sonoma County Museum for Mark Cohen, this item is an original display poster from the "Humor In A Jugular Vein - The Art, Artists & Artifacts Of MAD Magazine" traveling art exhibit. The exhibit was conceived by MAD Magazine original art collector, Mr. Mark Cohen, who decided to travel the country showcasing his impressive collection of MAD Magazine original art. Measuring approx. 11" by 17", this item appears to be unused, and is in Near Mint condition with ultra-light handling and storage wear.


Lot #107 - Overstreet Comic Book Price Guide #6 Jerry DeFuccio Signed Art By Harry North MB $20

Here's an obscure piece of MAD Magazine memorabilia. Published in 1976 by Robert M. Overstreet, this item is a copy of Overstreet Comic Book Price Guide #6. Featuring art by Will Eisner (The Spirit) on the front cover, this book is cherished by MAD Magazine collectors as it has been signed by the former associate editor of MAD Magazine, Mr. Jerry DeFuccio. In addition, a drawing of King Kong accompanies the signature, and has been drawn by the popular British MAD Magazine artist, Mr. Harry North. This item comes from the collection of E. Nelson Bridwell, a part-time writer for MAD Magazine, and a more popular writer for DC Comics. This book is in VG condition, with surface, corner and edge wear.


Lot #108 - MAD Magazine / Gibson Greeting Cards Original Shelve Display Header Card MB #15

Here's a cool piece of MAD Magazine memorabilia. Produced in 1995 by Gibson Greetings, this item is a display header card for Gibson's line of MAD Magazine greeting cards. The line of MAD Magazine items from Gibson Greetings not only included greeting cards, but gift wrapping paper and a gift bag as well. These items were sold in selected stores across the country, and sometimes distribution wasn't very good. In any case, this header card is in Excellent display condition, and measures approx. 8 1/4" by 15 1/2".


Lot #109 - MAD's Greatest Artists / Don Martin Rare Advance Uncorrected Proof Edition MB $15

Here's a rare piece of MAD Magazine memorabilia. Published in 2007 by Running Press, this item is an Advance Uncorrected Proof edition of The Completely MAD Don Martin. The Completely MAD Don Martin was originally a two-volume hardcover collection of Don Martin's most popular work from MAD Magazine. Collections from the likes of Sergio Aragones, Al Jaffee, and Frank Jacobs followed from the same publisher. This particular item, however, is a 16-page sampling from the Don Martin set, and is quite difficult to find. This item measures approx. 9 3/4" by 13", and appears to be unread, and is in Near Mint condition.


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Lot #110 - Alfred E. Neuman / What Me Worry? T-Shirt Unlicensed MB $20

Here's a cool piece of Alfred E. Neuman memorabilia. This item is a t-shirt featuring the likeness of MAD Magazine's cover boy, Alfred E. Neuman. The word's, "What, Me Worry?" also appear beneath Alfred, although there is no reference to MAD Magazine to be found anywhere on this shirt. In addition, the entire seamed neckline has been cut off and removed, which means that there is no information as to the manufacturer of this shirt nor the size of the shirt. My best guess-timate would be that this is an Adult size Medium. Outside of the trimmed neckline, this shirt is in Excellent display condition.


Lot #111 - Brazilian MAD Magazine T-Shirt Ultra Rare Foreign MAD Magazine Premium MB $50

Here's a cool piece of foreign MAD Magazine memorabilia. Produced in the 1990's by Distribuidora Record De Servicos, this is a promotional t-shirt from the Brazilian version of MAD Magazine. This item is features Alfred E. Neuman on the front, and I am not sure what the text translates to. a hint of storage and handling wear. This item appears to be unworn, although there is a little touch of light staining from being stored for over twenty years. There is not size label, but it appears to be an Adult size Extra-Large (XL). Here's a very cool (and very rare) piece of foreign MAD Magazine memorabilia, so don't miss out!


Lot #112 - 1998 MAD Racing Team T-Shirt Jerry Toliver Spy vs. Spy MB $10

This is a cool piece of MAD Racing memorabilia. Produced in 1998 by NHRA Properties for E.C. Publications, this item is a t-shirt from the MAD Racing team of Jerry Toliver. The front of the shirt shows the Black and White Spies from the popular MAD Magazine feature, Spy vs. Spy, while the back shows the Jerry Toliver MAD Funny Car, along with the MAD Racing logo. This shirt has been washed and worn, and is a Youth size Large. There is a small grease stain on the right shoulder, and a very light stain on the lower front.


Lot #113 - Lot Of Nine (9) Issues Of The MAD Panic Fanzine 1998-2002 Ed Norris MB $20

Here's a cool lot of MAD Magazine memorabilia. Published in 1998, 1999, 2001, and 2002 by Ed Norris, this lot contains nine (9) issues of the MAD Magazine fanzine, The MAD Panic. The MAD Panic was a bi-monthly fanzine, and was normally twelve (12) pages in length. It covered a variety of topics in the world of MAD Magazine, from recent MAD collectibles and early appearances of Alfred E. Neuman, to MAD Magazine news bits and a MAD Magazine collectors registry. The issues included in this lot are 50, 54, 62, 63, 64, 65, 67, 68, and 71, and they range in publication date from September of 1998 to September of 2002. All issues appear to be unread, and are in Near Mint condition, with ultra-light handling and storage wear. The original mailing envelopes for each issue are not included.


Lot #114 - MAD Magazine / Gibson Greeting Cards Collection Of Twenty-Nine (29) MB $50

Here's a cool collection of MAD Magazine memorabilia. Produced in 1994, 1995, 1996, and 1997 by Gibson Greetings, this lot contains twenty-nine (29) different MAD Magazine greeting cards. The line of MAD Magazine items from Gibson Greetings not only included greeting cards, but gift wrapping paper and a gift bag as well. These items were sold in selected stores across the country, and sometimes distribution wasn't very good. These cards feature the artistry of MAD Magazine artists like Sergio Aragones, Dave Berg, Norman Mingo, Jack Davis, Duck Edwing and Paul Coker, among others. These cards are all unused, and in Mint condition. The generic colored envelopes are not included.


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Lot #115 - MAD Magazine / Alfred E. Neuman Color Picture w/ Original Mailing Envelope MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in 1971 by E.C. Publications, this item is an original Alfred E. Neuman color picture, with its original mailing envelope. The full color Alfred E. Neuman color pictures were sold for many years in the Letters Pages of MAD, and millions were sold. This particular envelope contained just one (1) picture (as ordered), and this picture is included, along with the original thin cardboard backing board. The envelope is postmarked MAY-1971, and the envelope is in Excellent display condition, although the name of the addressee has been crossed off with black magic marker. The picture is in Near Mint condition, with ultra-light handling wear.


Lot #116 - MAD Magazine / The Art Of MAD Original Printers Color Proof Christie's 1992 MB $10

Here's a rare piece of MAD Magazine memorabilia. Produced in 1992 by Russ Cochran, Publisher, this item is an original color printers proof from The Art Of MAD, an auction catalog produced for Christies auction house in New York City. This proof was sent to the Editorial staff at MAD Magazine, and the enclosed letter indicates that any changes to the color must be made immediately. The original mailing envelope has been addressed to Annie Gaines, but the letter from Russ Cochran is unsigned. The color proof has been folded into quarters, and measures approx. 17 1/2" by 23" unfolded. All pieces are in Excellent display condition.


Lot #117 - MAD Magazine Necktie Original Salesman Sample Display Watson Brothers MB $25

Here's a rarely seen piece of MAD Magazine memorabilia. Produced in 1991 by Watson Brothers, this item is a salesman sample display unit for one of the MAD Magazine neckties that were sold in the Canadian Watson Brothers department store chain in the early 1990's. This item is a long paper folder that has a complete MAD Magazine tie intact, along with four (4) different color swatches for the same tie. The tie featured is called, "MAD - Alfie On Tour", and features Alfred E. Neuman in different poses from past MAD Magazine covers. This item measures approx. 5 1/2" by 18 7/8" (folded), and is in Excellent display condition. The tie enclosed in the folder is removable, and is unused and in Mint condition.


Lot #118 - Alfred E. Neuman / Silly Olympics IV Cloth Patch 1993 Boy Scouts Of America MB $25

Here's a very rare piece of Alfred E. Neuman memorabilia. Produced in 1993 for Boy Scout Troop #100 (city unknown), this item is a cloth patch featuring the grinning mug of MAD Magazine's Alfred E. Neuman. This patch was made in conjunction with the troop's Silly Olympics IV, and is extremely rare. This is a licensed piece of MAD Magazine memorabilia, and has a copyright year of 1993. Measuring approx. 3" in diameter, this item is unused, and in Mint condition. The black mark on Alfred's head in picture #2 is actually a foil sticker that reads, "Made in Taiwan".

Lot #119 - 1950's MAD Magazine Original Stationery Sheet 225 LaFayette St. RARE MB $30

Here's a super rare piece of MAD Magazine history. Produced in the 1950's by E.C. Publications, this item is an original sheet of MAD Magazine stationery. Featuring Alfred E. Neuman at the top right hand corner, this is a seldom seen version of your typical MAD Magazine stationery. This sheet also features the classic MAD Magazine logo at the top, with the address: 225 LaFayette Street / New York 12, N.Y. / CAnal 6 - 1994. This item does show a super light crease across the bottom of the sheet, but otherwise is in Mint condition. It measures approx. 7 1/4" by 10 1/2". From the collection of Annie Gaines Ashton.


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Lot #120 - 1960's MAD Magazine Original Stationery Sheet 850 Third Avenue RARE MB $20

Here's a super rare piece of MAD Magazine history. Produced in the 1960's by E.C. Publications, this item is an original sheet of MAD Magazine stationery. This sheet features the classic MAD Magazine logo at the top, with the address: 850 Third Avenue / New York, N.Y. 10022 / PLaza 2-7685. Measuring approx. 7 1/4" by 10 1/2", this item is unused, and in Mint condition. There is an ultra-light crease along the bottom, however. From the collection of Annie Gaines Ashton.


Lot #121 - The Self-Made MAD Paperback Book w/ Hardcover Library Binding MB $30

Here's a rare piece of MAD Magazine memorabilia. Published in 1964 by Signet Books, this is an 11th printing of the MAD Magazine paperback book, The Self-Made MAD. Normally, this book wouldn't really cause a ruckus, and could easily be found on eBay for just a dollar or two. But, what makes this particular book special is that it has a special library binding attached to it. Typically, the front cover was removed, and the book was glued into the hardcover binding. The front cover was then re-attached to the hardcover front. This book was offered for rental usage in the 1960's and 1970's at the Nazareth (PA.) Memorial Library, and the library stamp is shown on page 3. This book is in Excellent display condition.


Lot #122 - 1950's Entertaining Comics Original Stationery Sheet 225 LaFayette St. RARE MB $100

Here's a super rare piece of MAD Magazine and E.C. Comics history. Produced in the 1950's by the Entertaining Comics Group, this item is an original sheet of E.C. Comics stationery. Featuring an amazing array of color Jack Davis art from the top to the bottom on the left hand side, this item also shows the Entertaining Comics Group logo, with the address: 225 LaFayette Street / New York 12, N.Y. / CAnal 6 - 1994 - 5. Measuring approx. 8 5/8" by 11 1/8", this item is unused, and in Near Mint condition, with ultra-light handling and storage wear. From the collection of Annie Gaines Ashton.


Lot #123 - 1950's MAD Magazine Original Stationery Sheet 225 LaFayette St. RARE MB $30

Here's a super rare piece of MAD Magazine history. Produced in the 1950's by E.C. Publications, this item is an original sheet of MAD Magazine stationery. Featuring the classic MAD Magazine logo at the top, with the address: 225 LaFayette Street / New York 12, N.Y. / CAnal 6 - 1994, this item is in Mint condition. It measures approx. 7 3/8" by 10 1/2". From the collection of Annie Gaines Ashton.


Lot #124 - A Cheap, Crummy, Souvenir Of My Visit To MAD Poster MAD Office Premium MB $15

Here's a rare piece of MAD Magazine memorabilia. Produced in the 1970's by E.C. Publications, this is a cool MAD Magazine office premium. This item was given to visitors who visited the MAD offices. This poster features self-portraits of all of the MAD Magazine artists, and includes portraits of Jack Rickard, Sergio Aragones, Al Feldstein, Bill Gaines, Don Martin, Mort Drucker, Antonio Prohias, Nick Meglin, Al Jaffee, Norman Mingo, Angelo Torres, Bob Clarke, Lenny Brenner, Dave Berg, Paul Coker, Jack Davis, John Putnam, George Woodbridge, and Jerry DeFuccio. Measuring approx. 7 1/2" by 15 3/4", th item is in Excellent display condition.


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Lot #125 - Mark Cohen / MAD Magazine Original Art Original Display Poster MB $30

This lot contains a super rare piece of MAD Magazine memorabilia. Produced in 1993 by Seattle's Pacific Arts Center for Mark Cohen, this item is an original display poster from the "Humor In A Jugular Vein - The Art, Artists & Artifacts Of MAD Magazine" traveling art exhibit. The exhibit was conceived by MAD Magazine original art collector, Mr. Mark Cohen, who decided to travel the country showcasing his impressive collection of MAD Magazine original art. Measuring approx. 11" by 17", this item appears to be unused, and is in Near Mint condition with ultra-light handling and storage wear.


Lot #126 - The MAD Show Original Program Establishment Theatre Company RARE MB $30

Here's a super rare piece of MAD Magazine memorabilia. Published in the late 1960's by Dunetz & Lovett, this item is an official program from a showing of The MAD Show. The MAD Show premiered on January 9, 1966, and ran for over 800 performances. The show moved to different cities, and parts of the original ensemble cast followed. This is from one of those post-New Theatre shows. This program is quite large and measures approx. 9" by 12". It is Excellent display condition, with light storage and handling wear, particularly around the spine. Here's a rare one, folks, so don't miss out!


Lot #127 - Collection Of Three (3) Foreign MAD Magazines Australia, Great Britain, Quebec MB $25

Here's a cool collection of foreign MAD Magazine memorabilia. Published in 1987, 1991, and 1998, this collection contains the following three (3) foreign MAD Magazine issues: Australia #361, Great Britain #301 and Quebec #2. All three issues appear to be unread, and all are in Near Mint condition, with just a hint of light storage and handling wear.


Lot #128 - The Journal Of MADness Subscription Notice Renewal Card December 1998 MB $5

Here's a cool piece of memorabilia from a MAD Magazine fanzine. Produced in 1998 by John Hett and the Journal Of MADness, this is a subscription renewal notice postcard. This postcards was sent to subscribers of The Journal Of MADness whose subscriptions were about to lapse. Measuring approx, 5 1/2" by 8 1/2", this item has been postally used, but is in Near Mint condition. It is postmarked December 1, 1998, and there is a cancelled stamp and address label still attached to the back of the card.


Lot #129 - Completely MAD Promotional Oversize Postcard 1991 Little Brown MB $10

Here's a cool piece of MAD Magazine memorabilia. Produced in 1991 by Little, Brown & Company, this item is a promotional postcard from the "tell-all" book about MAD Magazine , Completely MAD. The frint of the postcard features the cover of the book, along with a quote from Candice Bergen. The back gives a brief synopsis of the logistics of the book, i.e. page number, price, publication date, etc. Measuring approx. 6" by 8", this item is unused, and in Mint condition.


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Lot #130 - Alfred E. Neuman / The Marlboro Smoke Shop Fake $20 Bill 1970's RARE MB $20

Here's a rare piece of Alfred E. Neuman memorabilia. Produced in the 1970's by the Marlboro Smoke Shop, out of Marlboro, Massachusetts, this item is a promotional fake $20 bill that was handed out to customers at the store. One side features the smiling face of MAD Magazine's Alfred E. Neuman, while the other side shows a copy of an older folded $20 bill. Measuring approx. 2 1/2" by 3 1/4", this item has been very gently used, and is in Near Mint condition.


Lot #131 - MAD Magazine / Up The Academy Original Newspaper Advertisement 1980 MB $5

Here's a cool piee of MAD Magazine memorabilia. Published in 1980, this item is an original newspaper advertisement for the 1980 box office flop, Up The Academy. This item features Alfred E. Neuman at the top, wearing a military helmet. This advertisement has been clipped from the newspaper, and measures approx. 1 1/2" by 8". It is about the size of a bookmark, and is in Excellent display condition.


Lot #132 MAD Magazine / MAD TV Press Kit w/ Original Envelope MB $40

This item comes from the FOX Networks smash comedy hit, MAD TV. Printed in 1995 by FOX Publicity, this item is a complete MAD TV press kit, and contains a selection of black & white still photos, printed biographies of the cast and crew, and a brief summary of the general content of the show. All of the items are contained in a glossy paper folder (featuring Alfred E. Neuman in a straightjacket), and the complete kit is then contained in the original white paper envelope. This is one of the rarest MAD TV pieces to find, especially because of the existence of the original mailing envelope.


Lot #133 - Chicago Tribune / March Madness Basketball Section w/ Alfred E. Neuman MB $10

Here's a cool piece of MAD Magazine and Alfred E. Neuman memorabilia. Published in 2008 by the Chicago Tribune, this item is a special pull-out section from the March 17, 2008 edition of the Chicago Tribune. This section is dedicated to the NCAA Men's basketball tournament, and the front of the section features Alfred E. Neuman holding a basketball. The MAD Magazine logo font has also been used in the word "MADNESS". This item has been folded in half, but otherwise is in Excellent display condition.


Lot #134 - Fold 'n Tuck Paperback Book w/ Alfred E. Neuman Appearance 1990 MB $5

Here's an obscure piece of Alfred E. Neuman memorabilia. Published in 1990 by Dolphin / Doubleday book publishers, this item is a book filled with celebrity "facelifts". The premise of the book is that if you take one celebrity's face and combine it with another celebrity's face, it will create yet a different celebrity's face. The cover shows Diana Ross combining with Kirk Douglas to make Michael Jackson. But our hero, Alfred E. Neuman, also makes an appearance. The book shows that combining Alfred's face with Clint Eastwood's will create the face of David Letterman. This book is a first printing, and is in Excellent display condition. It does have a few folded pages, as that is what you're supposed to do to achieve the new (third) face.


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Lot #135 - MAD Poster Special / MAD Super Special #123 September 1997 MB $5

Here's a cool piece of MAD Magazine memorabilia. Published in 1997 by E.C. Publications, this item is an issue of the MAD Poster Special. This issue contains ten (10) full color posters measuring approx. 13" by 20". and five (5) smaller full color posters measuring approx. 10" by 13". Of course, these posters are printed back to back, so you cannot display them all together at once. This item is also known as MAD Super Special #123. This item has been looked at just a few times, and is in Near Mint condition, with just a hint of storage and handling wear.


Lot #136 - The Philadelphia Inquirer Magazine w/ Alfred E. Neuman On The Cover 1997 MB $5

Here's a hard to find piece of MAD Magazine memorabilia. Published in 1997 by the Philadelphia Inquirer, this is a special pull-out section from theJuly 20, 1997 edition of the Philadelphia Inquirer. Alfred E. Neuman appears on the front cover of this section, and there is a six (6) page cover story on the inside that talks about the new direction MAD Magazine has taken in an effort to regain some of it's fan base. This particular issue appears to be unread, and is in Mint condition.


Lot #137 - Mark Cohen / MAD Magazine Original Art Original Mailing Postcard MB $10

This lot contains a super rare piece of MAD Magazine memorabilia. Produced in 1993 by the Blanden Memorial Art Museum for Mark Cohen, this item is an original postcard mailer from the "Humor In A Jugular Vein - The Art, Artists & Artifacts Of MAD Magazine" traveling art exhibit. The exhibit was conceived by MAD Magazine original art collector, Mr. Mark Cohen, who decided to travel the country showcasing his impressive collection of MAD Magazine original art. Measuring approx. 5 1/2" by 8 1/2", this item appears to be unused, and is in Near Mint condition with ultra-light handling and storage wear.


Lot #138 - Australian MAD Magazine / Alfred E. Neuman Dress Shirt RARE MB $40

Here's a cool piece of foreign MAD Magazine memorabilia. Produced in 1995 by the Australian company, MAD Wear international, this shirt is one of a couple of different styles of dress shirts that were produced by MWI. Including this shirt, all of the Australian MAD Magazine clothing was sold in a clothing store company called, Grannie Mae's. Other pieces of Australian MAD clothing produced were t-shirts, shirt and shorts sets, a denim jacket, neckties, and a sweatshirt. This shirt is made with 100% cotton, and appears to be unused. Measuring an Adult size Large, it is in Excellent display condition.


Lot #139 - MAD Magazine / Don Martin "Protect Our Wildlife" Poster 1970's MB $10

Here's a cool MAD Magazine poster. Published in the 1970's by the Western Graphics Corporation, this poster features MAD Magazine artist, Don Martin, at his finest. This poster measures approx. 21" by 32", and is in Excellent display condition, with just a hint of storage and handling wear. While the book, Collectibly MAD, shows a second Don Martin poster made by Western Graphics, there is evidence of an unreleased third Don Martin poster, also by Western Graphics. That unreleased poster shows an image of a large, heavy set African-American woman, with a breast popping out of her dress. That particular image came from one of the "Don Martin Sound Effects Stickers" bonus in MAD Super Special #23.


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Lot #140 - MAD Magazine / Alfred E.Neuman "Surf's Up" Poster Bi-Rite 1988 MB $10

Here's another cool MAD Magazine poster. Published in 1988 by Bi-Rite, this poster features the artwork of the late MAD Magazine artist, Mr. George Woodbridge. In fact, the art for this poster originally appeared on the cover of MAD Magazine #241. Measuring approx. 20" by 28", this poster is in Excellent display condition, with just a hint of storage and handling wear. This poster is one of four (4) different MAD posters produced by Bi-Rite. Each of the others are equally difficult to find.


Lot #141 - MAD Magazine / Alfred E. Neuman Lifesize Stand-Up Display 1997 MB $25

Here's a cool piece of MAD Magazine memorabilia. Produced in 1997 by Advanced Graphics, this is an Alfred E. Neuman stand-up display unit. This item was not made as a promotional item or an advertising piece. It was simply made as for the consumer who wanted a life-sized Alfred E. Neuman standing in their home. This item has never been used, and is in Excellent display condition. There is a little bit of handling and storage wear along the sides and bottom, but that's about it. It measures approx. 28" wide by 68" tall.


Lot #142 - Australian MAD Magazine / Spy vs. Spy Polo Shirt RARE MB $40

Here's a cool piece of foreign MAD Magazine memorabilia. Produced in 1995 by the Australian company, MAD Wear international, this shirt is one of a couple of different styles of polo shirts that were produced by MWI. Including this shirt, all of the Australian MAD Magazine clothing was sold in a clothing store company called, Grannie Mae's. Other pieces of Australian MAD clothing produced were t-shirts, shirt and shorts sets, a denim jacket, neckties, and a sweatshirt. This shirt is made with a 65% / 35% polyester /cotton blend, and appears to be unused. Measuring an Adult size Extra Large, it is in Excellent display condition.


Lot #143 - MAD Magazine / Alfred E. Neuman T-Shirt Bowl Haircut 1995 MB $15

Here's a cool MAD Magazine t-shirt. Produced in 1995 by Tour Champ, this item is a MAD Magazine t-shirt. Featuring the Certified MAD logo on the front left breast, this t-shirt features Alfred E. Neuman with a fresh haircut. Measuring an Adult size Large , this shirt is unworn, and is in Near Mint condition. The original store price tag is still attached to the sleeve of the shirt.


Lot #144 - MAD Magazine / Alfred E. Neuman T-Shirt Thunder Creek 2000's MB $15

Here's a cool MAD Magazine t-shirt. Produced in the 2000's by Thunder Creek, this item is a MAD Magazine t-shirt. Featuring the MAD logo across the front, this t-shirt features positive and negatives images of Alfred E. Neuman . Measuring an Adult size Large, this shirt is unworn, and is in Near Mint condition. The original store price tag is still attached to the size label at the back of the neck.


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Lot #145 - Australian MAD Magazine / Don Martin Necktie Super RARE MB $175

Here's a super cool (and super rare) piece of foreign MAD Magazine memorabilia. Produced in the 1980's by the Australian company, John & Lois, this is a Don Martin necktie. This necktie doesn't show any copyright information from either MAD Magazine or Don Martin, so I am guessing it is an unauthorized (bootleg) item. But, this tie is very well made, and might have even been a salesman's sample. Who knows? In any event, this item is quite rare, and would be a welcome addition to your MAD Magazine memorabilia collection. This necktie is made with 100% polyester, and appears to be unused, and is in Excellent display condition. A tiny piece has been clipped for the manufacturers label on the back of the tie, however


Lot #146 - Swedish MAD Magazine / Alfred E. Neuman Ceramic Bisque Bust 1970's MB $200

Here's a cool piece of foreign MAD Magazine memorabilia. Produced in the 1970's for Stiko-Sweden, this is a Swedish Alfred E. Neuman ceramic bust. This bust is very similar to the version that was sold in the United States in the 1960's, and I believe that the bust is cast from the original mold of the US version (or at least a one-off). It stands approx. 5" tall, and the base is glazed a light brown rather than gray. The manufacturers sticker is still attached to the back, and there is no felt on the bottom (there was never any felt to begin with). Overall, this bust is beautiful, and in Near Mint condition.


Lot #147 - Alfred E. Neuman / The Marlboro Smoke Shop Pocket Protector 1970's MB $20

Here's a rare piece of Alfred E. Neuman memorabilia. Produced in the 1970's by the Marlboro Smoke Shop, out of Marlboro, Massachusetts, this item is a plastic pocket protector that was offered for sale to customers at the store. The smiling face of MAD Magazine's Alfred E. Neuman is featured on the front, and is an unauthorized use of the image. Measuring approx. 3 1/2" by 5 1/2", this item has been very gently used, and is in Near Mint condition.


Lot #148 - Alfred E. Neuman Silver & Bronze Coin Set w/ Display Case MB $30

Here's a cool piece of Alfred E. Neuman memorabilia. Produced in the early 1990's, this lot contains two (2) different Alfred E. Neuman coins. Both coins weigh one ounce, and the silver coin is actually one ounce of real silver. The second coin has a bronze finish, but I am not sure what the metal is. Both coins are protected in their respective coin cases, and both coins are displayed within a blue "velvet" snap-top display case. Both coins feature Alfred E. Neuman on the front, along with his trademark, "What - Me Worry?". These coins are unauthorized.


Lot #149 - Al Jaffee / Snappy Answers To Stupid Questions Cocktail Napkins w/ Box MB $75

Here's a super rare piece of MAD Magazine & Al Jaffee memorabilia. Produced in 1968 by Monogram for Al Jaffee and E.C. Publications, this is a box of Snappy Answers to Stupid Questions cocktail napkins. The box still has the complete set of 36 napkins, and each napkin shows a different Snappy Answers to Stupid Questions gag. The napkins do show some light edge browning, and the display box is a little dirty, with storage and handling wear. But, this set is complete, and very hard to find. There is also some price sticker residue on one side of the lid.


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Lot #150 - Old Burlap Bag w/ Pre-MAD Alfred E. Neuman Image It Didn't Hurt A Bit MB $75

Here's a cool piece of pre-MAD Alfred E. Neuman memorabilia. Probably produced in the 1940's, this item features an early pre-MAD Magazine image of Alfred E. Neuman. Images like this one were found on early, turn-of-the-century "It Didn't Hurt A Bit" advertising pieces, from Painless Romaine in Topeka, Kansas, to the 1907 and 1908 Antikamnia calendars. I am not confident that this item is over 100 years old, but the image shown on this item certainly would dictate that. This bag is an oval shape, and measures approx. 13" by 15 1/2". The words, "Mother Pinned A Rose On Me", are printed next to the image of Alfred, and the pink rose is actually puffy (stuffed). Overall, this item is in beautiful display condition, and does have that vintage, musty smell.


Lot #151 - Japanese MAD Magazine / Dave Berg Paperback Book 1985 RARE MB $30

Here's a cool piece of foreign MAD Magazine memorabilia. Published in 1985 by "Your Guess Is As Good As Mine", this item is a Dave Berg / The Lighter Side Of...... book that has been translated into the Japanese language. This book was not meant to be sold. Rather, it was printed for Japanese students to learn the subtleties of the English language. This book appears to have been used just once or twice, and is in Excellent display condition. The original obi (paper wrap) is missing, however.


Lot #152 - Beatnik "Cool School" Water Decal w/ "pre-MAD" Alfred E. Neuman MB $10

Here's a cool piece of Alfred E. Neuman memorabilia. Produced in the 1960's by IMPKO, this decal was part of a "Comic College Decal" series, which included four or five other decals styles. This particulate style features a "pre-MAD" image of Alfred E. Neuman. A couple of different postacrds also bear this same image. This particular decal measures approx. 2 3/4" by 7 1/2", and is unused and in Mint condition. It is still factory sealed in its original plastic wrapper.


Lot #153 - Original Slot Machine Reel Strips w/ Alfred E. Neuman 1960's Mills Sega MB $25

Here's another cool piece of Alfred E. Neuman memorabilia. Produced in the 1960's in England, this is a set of three (3) paper reel strips. These strips were used in British "MAD Money" slot machines, which were found mainly on cruise ships. There were a few different companies that made the machines, but they always used the same reel strips. The glass panels on the front of the slot machine doors (or on the top of the machine), would vary in design, size and shape. In any event, two of the strips have Alfred's face on them, while the other is just fruit. They measure approx. 1 1/2" by 25 1/2" unrolled, and are in Excellent display condition, with just a slight amount of surface and edge wear.


Lot #154 - Alfred E. Neuman / "MAD" School 3-Ring Binder 1960 Standard Plastic Products MB $75

Here's a cool piece of MAD Magazine memorabilia. Produced in 1960 by Standard Plastic Products (SPP), this item is a 3-ring school binder. But, what makes this item special is the fact that the front shows a likeness of MAD Magazine' Alfred E. Neuman. SPP would make at least four (4) other binders with Alfred E. Neuman on them, and each of those would have the more definitive face of Alfred on them. But, you could consider the "first" of the SPP / Alfred E. Neuman binders. This binder also has the word, "MAD" in large block letters, on the front. This item is in Excellent display condition, although the vinyl covering is seperated in a few spots along the edges.


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Lot #155 - Four (4) Packages Of "Novelty Cards" w/ Alfred E. Neuman On The Header Cards MB $40

Here's another cool piece of Alfred E. Neuman memorabilia. Probably produced in the 1960's, this is a collection of four (4) packs of "novelty cards". From what I can tell, these cards have humorous sayings and gags, which are all timely and typical for the 1960's. But, the real value of these cards lies in the paper header card / hang tag. Three out of the four hangtags feature an unauthorized use of Alfred E. Neuman. And, it is a modern version of Alfred as well. There is no manufacturer listed, nor is there a copyright date. Each package contains twenty-four (24) cards, and each is still factory sealed. The paper hang tags are in Excellent display condition, and one or two might have a slightly bent corner. But, that's about it.




Lot #156 - MAD Magazine / MAD TV / Alfred E. Neuman Lifesize Stand-Up Display 1995 MB $200

Here's a cool piece of MAD Magazine memorabilia. Produced in 1995 for Quincy Davis Entertainment, this is a MAD TV / Alfred E. Neuman stand-up display unit. This item was made for display in the lobbies of FOX TV network affiliate offices, and was never sold to the public. This item has never been used, and is in Excellent display condition. There is a little bit of handling and storage wear along the sides and bottom, but that's about it. It measures approx. 27" wide by 64" tall. This is definitely one of the rarest (if not THE rarest) pieces of MAD TV memorabilia, so don't miss out on this beauty!



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