In Honor of Mad's 67th Birthday October/November 2019
67 Reasons I Enjoy MAD Enough To Waste Time Internetting It
In no particular order:
1 |
Dave Berg before The Lighter Side |
Planned Obsolescence, Push Carts, Pizza Pie, Modern Furniture, Big Cars |
2 |
Al Jaffee's Fold-In |
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3 |
Anti-Smoking articles and ads |
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4 |
Basil Wolverton people |
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5 |
Consistent increase in value of the 23 comics and many of the early magazines |
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6 |
Presidential humor |
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7 |
Sergio Aragones' marginals and A Mad Look At... |
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8 |
Weird Words |
axolotl, poiuyt, furshlugginer, moxie, ganef, potrzebie, etc. |
9 |
Don Martin |
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10 |
Early guest articles |
Sid Caesar, Bob & Ray, Ernie Kovacs,Orson Bean, Jean Shepherd, Henry Morgan, Eddie Lawrence, Tom Lehrer, Wally Cox, Andy Griffith |
11 |
Antonio Prohias' Spy Vs. Spy |
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12 |
Caricatures of famous people by the master - Mort Drucker |
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13 |
Dumb responses to stupid letters |
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14 |
If you're just after regular issues, they don't take up much space (click image). |
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15 |
What will they do with Alfred next? |
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16 |
Songs based on popular tunes |
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17 |
That middle-finger cover |
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18 |
Lack of Advertising -well, at least before March 2001 |
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19 |
They look so impressive all bagged and boxed in an orderly fashion (click image). |
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20 |
You can impress or sicken your friends with your Mad knowledge |
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21 |
Ad parodies |
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22 |
TV and Movie parodies (often better than the real movie) |
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23 |
Witty Writers |
Frank Jacobs, Larry Siegel, Lou Silverstone, Stan Hart, Paul Peter Porges, Tom Koch, Dick DeBartolo, some of the new guys |
24 |
That whole Bill Gaines mystique |
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25 |
Mad "Do-It-Yourself" articles |
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26 |
Bill Elder -wild, madcap humor straight out of a mental institution |
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27 |
Before the intertubes and Ebay, scary old book stores to rummage through looking for that one last issue to complete the collection. |
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28 |
Wally Wood |
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29 |
Mole |
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30 |
Old people remember it. You can share it with your granny. |
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31 |
Sight gag covers |
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32 |
The Neuman smile |
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33 |
Creative Photo Editing from Arnoldo Franchioni |
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34 |
Watching the magazine change over the years. As the times changed, so did Mad. |
content, structure, layout, design |
35 |
Bizzaro gross humor from Tom Bunk |
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36 |
That old, dry-rot smell of your not-so-well-maintained issues adding an air of authenticity to your entire collection. |
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37 |
J. Fred Muggs |
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38 |
The fun they had with Nixon |
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39 |
The fun they had with Vietnam |
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40 |
Self deprecating humor - they knew they were trash before you did |
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41 |
Amazing inventions |
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42 |
Word play |
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43 |
Poetry |
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44 |
Harvey Kurtzman comic daze |
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45 |
Hippies |
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46 |
Cultural snapshot - What were we interested in when? |
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47 |
The Mad Nasty File from the 80's |
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48 |
Hawks and Doves |
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49 |
Norman Mingo and Kelly Freas covers |
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50 |
Biting social commentary - putting into words what we already know about ourselves |
You Know You're Really... When... |
51 |
Fake Magazines and Magazine Parodies |
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52 |
Scenes We'd Like To See |
53 |
Ads for Mad Stuff like straightjackets, cufflinks, Alfred E. Neuman busts, books, calendars, watches, T-shirts |
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54 |
Believe It or Nuts! |
55 |
Fake Catalogues |
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56 |
Annual 20 Dumbest People, Events and Things |
57 |
The Fundalini Pages |
58 |
Topical, controversial, consistently thought-provoking Max Brandel pieces |
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59 |
Anything by Teresa Burns Parkhurst |
60 |
It's been around for 66 years! What more could there be?! |
61 |
George Woodbridge's amazing attention to historic detail |
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62 |
Paperback Books! |
63 |
John Caldwell |
64 |
OK... Dave Berg during The Lighter Side... |
65 |
Horrifying Clichés |
66 |
Seeing what transpires with the Burbank Mad. |
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67 |
Realizing, after the expected end of most new MAD content and it's departure from the public newsstand, the ultimate change to the nature of MAD as we know it may be upon us... I'll keep internetting it as long as there's interest, but I've gotta tell you: the powers that be are not making it easy. |
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I have a few reasons to add to your 62 reasons:
1. The wit and wisdom of Alfred E. Neuman. Those little quotes in
the table of contents are terrific.
2. Dave Bergs Lighter side. I know you included his pre-Lighter
Side work, but I love the lighter side. As a teenager I loved how he
drew hot girls, (Hell, I still love how he drew hot girls).
3. Black and White. I have always been a fan of pen and ink art.
I am not a big fan of the new format.
4. Dick DeBartolo
5. Frank Jacobs
6. Wally Wood
7. Jack Davis
8. John Caldwell
9. Mad Super Specials. Back when I was a kid they had free junk in
the Super Specials, like stamps, bumper stickers and best of all real
records. That was cool stuff.
10. I know you counted both of these guys, but the two top reasons I
started reading MAD, and continued reading over the years is Don Martin
and Sergio Aragones.
Just thought I would send a few random thoughts, one MAD fan to the
next.
Ed
A very nice site you have on the net. I read your 62 reasons for
collecting Mad magazines.' I would like to add 'Horrifying Clichés' to
the list! I'm not really a Mad magazine collector but I do have almost
every issue from number 100 up. The prices of anything older than
that are surprisingly steep, and out of reach for a normal (!) person.
I
find the new format somehow lifeless; the old one was better. Anyway,
thanks for your site; keep up the good work! Yours sincerely, Markku Tampere, Finland
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