Mad #28 July 1956

• Cover Artist: Wally Wood
• Cover Writer: Harvey Kurtzman
• Cover Border Artists: Harvey Kurtzman and Will Elder
• Mad Logo: Harvey Kurtzman

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• Billows Cotton-Pick Whiskey (ad parody)
  (written by Harvey Kurtzman / Will Elder art)
  "I had one grunch, but the eggplant over there." (C2)
• Contents Page (1)
• Letters (2-3)
• He Rose Tattooed (movie satire)
  (written by Harvey Kurtzman / Wally Wood art) (4-5)
• Stamps - Collecting is Popular World Wide Hobby
  (Al Jaffee) (6-7)
• Best Toothpaste with Frammistan (ad parody)
  (Will Elder art) (8)
• Super Guided Missle (written by Harvey Kurtzman /
  Al Jaffee, Wally Wood, Jack Davis art) (9-12)
• Children's Primer
  (written by Harvey Kurtzman / Will Elder art) (13-15)
• Comic Books - Reprint of Black and Blue Hawks!
  (written by Harvey Kurtzman / Wally Wood art)
  from issue #5 (16-19)
• Young Men's Spring Fashions for 1956
  (written by Harvey Kurtzman / Jack Davis art) (20-23)
• Your Income Tax
  (written by Bernard Shir-Cliff / Jack Davis art) (24-27)
• Collegiate Whimsey
  (from various college publications) (28-29)
• Civil War Biography: General Homer T. (Old Hominy) Shotbag (Ed Fisher and Seltz art?) (30-36)
• Talk
  (written by Harvey Kurtzman / Wally Wood art) (37-41)
• Rare Old Cartoons featuring Henry Mayo Bateman (42-43)
• Million Dollar Horse - Naushea's Story
  (written by Al Jaffee / Jack Davis art) (44-47)
• Book Review -
  (written and possible art by Bernard Wiseman) (48)
• Medical (TV Satire)
  (written by Harvey Kurtzman / Will Elder art) (49-53)
• Real Ads (54-55) for
  • Silly Putty (Will Elder art)
  • San Francisco Records
  • A Roger Price Book
  • Viking Pipe Gift Set
  • "What, Me Worry" Kid portrait
  • A nine-issue $2 Mad Subscription
    (painted by Cassilly Adams)
• Paper Doll Page
  (written by Harvey Kurtzman / Will Elder art) (56-C3)
• Back Cover -- The Heathy Girl
  (written by Harvey Kurtzman / Russ Heath art)

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• This issue has three cover variations.
  (different wording within the diagonal yellow banner)
  • "with very useful Income Tax Guide - Deductions, Cheating, Etc."
  • "with a late and utterly useless Income Tax Guide -
    Deductions, Cheating, Etc - you could have tried!"
  • "with enjoyable article on Guided Missles and
    How They Can Blow Up Earth"