Mad #32 April 1957

• Cover Artist: Norman Mingo
• Mad Logo: Harvey Kurtzman

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• Ad for Utterly Mad and others
  (Jack Davis and Will Elder art) (C2)
• Contents Page (1)
• Fictitious Want Ads placed by Famous Folk
  **various obscure places around the magazine
• Nansy - How other artists would interpret
  Ernie Brushfiller's comic (2-3) (Wally Wood art)
• Letters - Mad Subscription Ad - You can break the magazine habit! (Will Elder doctor art used from Panic comic ad),
  Ad for "What, Me Worry" Kid portrait - Now in Full Color!
  (Will Elder art) (4-5)
• The Steve Allan Story (Bob Clarke art) (6-10)
• Scenes We'd Like to See -
  The Faithful Dog (Joe Orlando) (11)
• It's Gonna Be a Mad Mad Year!
  (Wally Wood art) (12-13)
• The Bad Seat (movie satire)
  (written by Paul Laikin / Bob Clarke art) (14-15)
• Big Big Story (TV satire) (Don Martin) (16-18)
• Making a Paper Eucalyptus Tree - an Orson Bean routine
  (Wally Wood art) (19-22)
• Mad's TV Advertising Award to The Rolly Cigarette Ad
  (written by Alen Robin / Mort Drucker art) (23)
• The Ideal Woman as Seen by Various Types of Magazines
  vs. The Real Woman Who Reads Them
  (written by D. Marshall Purdy / Kelly Freas art) (24-25)
• "Prisoner, When Arrested, Clung to the Railings"
  Henry Mayo Bateman original from 1917 (26-27)
• What's Happened to Sports Magazines?
  (Bob Clarke art) (28-31)
• Alfred E. Neuman's Childhood Chums (Nick Meglin) (32-33)
• Movies are Longer than Ever
  (Wally Wood art) (34-35)
• Tom Lehrer Sings The Wild West is Where I Want To Be
  (George Woodbridge art) (36-38)
• Future TV Ad (Don Martin) (39-40)
• The Night People vs. "Creeping Meatballism" -
  (written by Jean Shepherd / Wally Wood art) (41-44)
• The Mad Dating Technique (Bob Clarke art) (45-48)
• Real Ad - Famous Artists Schools (C3)
• Back Cover -- Mad Record Labels (Wally Wood art)