Mad #104 July 1966
- Cover Artist: Norman Mingo
- Cover Writer: Sergio Aragones
- Ad for The Ninth Annual Edition of The Worst From Mad
featuring a Mad Record - It's a Gas! (Norman Mingo art)
- Contents Page
- Letters
- Ads for The Mad Show Original "Off-Broadway" Cast Album, Subscriptions, Alfred E. Neuman portraits, paperbacks
(Irving Schild photo)
- Sergio Aragones Drawn-Out Dramas
**various places around the magazine
- Advertising Campaigns with Ulterior Motives
(written by Frank Jacobs / Jack Rickard art)
- Another Mad Peek Through the Microscope
(written by Phil Hahn / Paul Coker, Jr. art)
- Future Wit & Wisdom Books
(written by Phil Hahn and Jack Hanrahan / Mort Drucker art)
- In the Hospital (Don Martin)
- Mixing Personal Politics with Careers
(written by Frank Jacobs / George Woodbridge art)
- Stereotype-Casting By the Numbers
(written by Frank Jacobs / Bob Clarke art)
- Mad Visits the American Mediocrity Academy
(written by Larry Siegel / Jack Rickard art)
- Later On In the Hospital (Don Martin)
- Shape-ly Mad Verse (written by William Garvin)
- The Lighter Side of High School (Dave Berg)
- Road Signs We'd Really Like to See
(written by Phil Hahn and Jack Hanrahan / Bob Clarke art)
- Postage Stamp Advertising (Al Jaffee)
- Mad Looks at the "Voice-Typewriter"
(written by Stan Hart / Bob Clarke art)
- Track & Field Foto-Plays (written by Arnie Kogen)
(UPI and World Wide photos)
- Still Later On In the Hospital (Don Martin)
- Loused Up in Space (TV satire)
(written by Dick DeBartolo / Mort Drucker art)
- Fold-In -- The Kind of Fireworks Some
People Would Like to See (Al Jaffee)
- Back Cover -- The Day a Gentleman Finally
Offered a Lady a Tiparillo (Irving Schild photo)
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