Mad #154 October 1972

• Cover Artist: Norman Mingo
• Cover Writer: Antonio Prohias

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• Ad for Mad Special Number 8
  featuring "The TV Guise Fall Preview" (C2)
• Contents Page (1)
• "Living on a budget is the same as living beyond
  your means, except that now you have a record of it!"
  -- Alfred E. Neuman
• Letters (featuring photo of Eddie Egan reading Mad) (2-3)
• Ads for Subscriptions (galley slave - Paul Coker, Jr. art), Paperbacks, Alfred E. Neuman portraits
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• The Cowkids (movie satire)
  (written by Dick DeBartolo / Jack Davis art) (4-11)
• Howard Hughes' Wallet (written by Arnie Kogen) (12-13)
• Mad's Ecology Mother Goose (idea by M.S. Pinkham)
  (written by Frank Jacobs / Paul Coker, Jr. art) (14-17)
• When Watching Television, You Can Be Sure of Seeing...
  (written by Lou Silverstone / Angelo Torres art) (18-20)
• One Day at the Bullfights (Don Martin) (21)
• The Mad Car-Owners Hate Book (Al Jaffee) (22-25)
• Spy vs. Spy - fake arms carry
  wrecking ball (Antonio Prohias) (26)
• The Mad Guide to Political Types
  (written by Frank Jacobs / George Woodbridge art) (27-30)
• One Day During a Cavalry Attack
  (written by John Caldwell / Don Martin art) (31)
• The Lighter Side of Hang-Ups (Dave Berg) (32-36)
• The Television Yellow Pages 1972-1973
  (written by Tom Koch / Jack Rickard art) (37-40)
• The Cute Rook (movie satire)
  (written by Stan Hart / Mort Drucker art) (41-47)
• One Night in a Bar Along the Highway (Don Martin) (48)
• Fold-In -- What can we expect from all the
  candidates in the 1972 political swim? (Al Jaffee) (C3)
• Back Cover -- America's Final Cigarette Break
  (written by Al Jaffee / Irving Schild photo)