MAD #63 — June 1961

"People get into financial difficulty when they don't act their wage!" — Alfred E. Neuman

Contents

• Scutch Cellophane Tape (ad parody)

  Photo by Lester Krauss

  Reprinted in 1 collection

  • MADvertising — 2005
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for Subscriptions — "I just told a passenger where to get off!" (Lester Krauss photo of John Putnam as train conductor), Alfred E. Neuman portrait, Anthologies, Alfred E. Neuman bust
  2–3
• MAD Phoolosophies

  Marginal Thinking Dept.

  Written by Bob Margolin
  (various places around the magazine)
• MAD's Modernized Elementary School Textbooks

  Lesson the Load Dept.

  Written by Tom Koch / Art by Dave Berg

  Reprinted in 2 collections

  • MAD Follies #1 — 1963 Annual
  • It's a World, World, World, World MAD — 1965 (Paperback #19)
  4–7
• What's in a Name?

  Neuman-clature Dept.

  Written by Phil Hahn / Art by Mort Drucker
  8–9
• Specialized Breakfast Foods

  The Bowl Game Dept.

  Written by Bob Margolin / Art by Bob Clarke
  10–12
• At the Knife-Throwing School

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 5 collections

  • The Worst From MAD #6 — 1963 Annual
  • MAD Special #2 — Spring 1971
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD Special #104 — June 1995
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  13–14
• Adult TV Cartoons

  Drawing on an Old Format Dept.

  Written by Al Jaffee / Art by Wally Wood

  Reprinted in 2 collections

  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  • MAD Special #36 — Fall 1981
  15–17
• Magazines for Senior Citizens

  Paging the Aging Dept.

  Written by Tom Koch / Art by George Woodbridge

  Reprinted in 1 collection

  • It's a World, World, World, World MAD — 1965 (Paperback #19)
  18–19
• How to Improve America's Prestige Abroad

  Uncle Semantics Dept.

  Written by Frank Jacobs / Art by Joe Orlando

  Reprinted in 1 collection

  • The Worst From MAD #6 — 1963 Annual
  20–22
• Spy vs. Spy — girl trap / telephone receiver gun switch

  Joke and Dagger Dept. Part I

  Antonio Prohias

  Reprinted in 7 collections

  • The Worst From MAD #6 — 1963 Annual
  • MAD Special #2 — Spring 1971
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy vs Spy — January 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  23
• Sports Typography

  Slug it Out Dept.

  Written by Archie De Silva

  Reprinted in 4 collections

  • The Worst From MAD #6 — 1963 Annual
  • It's a World, World, World, World MAD — 1965 (Paperback #19)
  • The Ridiculously Expensive MAD — 1969
  • MAD Special #38 — Spring 1982
  24–25
• The Minute After That One-Minute TV Commercial

  Swinging After the Pitch Dept.

  Written by Sy Reit / Art by Bob Clarke

  Reprinted in 3 collections

  • The Worst From MAD #6 — 1963 Annual
  • It's a World, World, World, World MAD — 1965 (Paperback #19)
  • MADvertising — 2005
  26–29 sample
• In the Park

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 5 collections

  • The Worst From MAD #6 — 1963 Annual
  • It's a World, World, World, World MAD — 1965 (Paperback #19)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  30 sample
• The Great Magazine Circulation Drive

  Sub-version Dept.

  Written by Larry Siegel / Art by Joe Orlando

  Reprinted in 3 collections

  • The Worst From MAD #6 — 1963 Annual
  • It's a World, World, World, World MAD — 1965 (Paperback #19)
  • The Ridiculously Expensive MAD — 1969
  31–34
• Spy vs. Spy — trick road mural / exploding chicken egg

  Joke and Dagger Dept. Part II

  Antonio Prohias

  Reprinted in 7 collections

  • The Worst From MAD #6 — 1963 Annual
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  • MAD #37 — June 2024
  • MAD Treasure Trove of Trash — Vol. 8 — Mar/Apr 2024
  35
• A MAD Peek Behind the Scenes

  Inside-Ouch Dept.

  Dave Berg

  Reprinted in 3 collections

  • More Trash From MAD #6 — 1963 Annual
  • It's a World, World, World, World MAD — 1965 (Paperback #19)
  • MAD's Greatest Artists: Dave Berg — 2013
  36–37
• Paperback Roulette

  Cover-Story Dept.

  Written by Sy Reit / Art by Bob Clarke

  Reprinted in 1 collection

  • The Worst From MAD #6 — 1963 Annual
  38–40
• How to Read a Gossip Column

  Little Black-and-White Lies Dept.

  Written by Don Reilly / Art by George Woodbridge

  Reprinted in 1 collection

  • The Worst From MAD #6 — 1963 Annual
  41–43
• The Pickpocket

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 5 collections

  • The Worst From MAD #6 — 1963 Annual
  • It's a World, World, World, World MAD — 1965 (Paperback #19)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  44 sample
• MAD Visits John Wayde on the set of "At the Alamo"

  We Wish Hollywouldn't Dept.

  Written by Larry Siegel / Art by Mort Drucker
  45–48
• Ads for The Ides of MAD and other paperbacks
  C3
• Back Cover — But Wiser Beer (ad parody)

  Written by Al Jaffee / Art by Kelly Freas

  Reprinted in 2 collections

  • MAD Special #1 — Fall 1970
  • MADvertising — 2005
  C4