MAD #104 — July 1966

"There's one thing we know for sure about the speed of light: It gets here too early in the morning!" — Alfred E. Neuman

Contents

• Ad for The Ninth Annual Edition of The Worst From MAD

  featuring MAD Record — It's a Gas!

  Art by Norman Mingo
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for The MAD Show Original "Off-Broadway" Cast Album cover, Subscriptions — "I could swear I just saw a 'MAD' fly into Mrs. Murphy's kitchen!" (photo by Irving Schild of John Putnam as postman), Alfred E. Neuman portraits, paperbacks
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• Advertising Campaigns with Ulterior Motives

  Underhand Pitch Dept.

  Written by Frank Jacobs / Art by Jack Rickard

  Reprinted in 2 collections

  • MAD Follies #6 — 1968 Annual
  • The MAD Morality — 1970 (excerpt)
  4–7 sample
• Another MAD Peek Through the Microscope

  Microfolk Dept.

  Written by Phil Hahn / Art by Paul Coker, Jr.

  Reprinted in 1 collection

  • The Non-Violent MAD — 1972 (Paperback #33)
  8–9 sample
• Future Wit & Wisdom Books

  Funny-Bone-Heads Dept.

  Art by Mort Drucker / Written by Phil Hahn and Jack Hanrahan

  Reprinted in 1 collection

  • The Worst From MAD #11 — 1968 Annual
  10–12
• In the Hospital

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 6 collections

  • More Trash From MAD #11 — 1968 Annual
  • The Non-Violent MAD — 1972 (Paperback #33)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD Special #45 — Winter 1983
  • The MAD Bathroom Companion — The Gushing Fourth Edition — 2004
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  13
• Mixing Personal Politics with Careers

  Party Poopers Dept.

  Written by Frank Jacobs / Art by George Woodbridge

  Reprinted in 1 collection

  • The Non-Violent MAD — 1972 (Paperback #33)
  14–17
• Stereotype-Casting By the Numbers

  One-Two-Three-Fourmula Dept.

  Written by Frank Jacobs / Art by Bob Clarke

  Reprinted in 3 collections

  • MAD Follies #6 — 1968 Annual
  • The Non-Violent MAD — 1972 (Paperback #33)
  • MAD Special #45 — Winter 1983
  18–20
• MAD Visits the American Mediocrity Academy

  Institution for the Criminally Inane Dept.

  Written by Larry Siegel / Art by Jack Rickard

  Reprinted in 1 collection

  • More Trash From MAD #11 — 1968 Annual
  21–24
• Later On In the Hospital

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 5 collections

  • More Trash From MAD #11 — 1968 Annual
  • The Non-Violent MAD — 1972 (Paperback #33)
  • The Completely MAD Don Martin — 1974 Big Book
  • The MAD Bathroom Companion — The Gushing Fourth Edition — 2004
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  25
• Shape-ly MAD Verse

  Rhyme With a View Dept.

  Written by William Garvin

  Reprinted in 3 collections

  • More Trash From MAD #11 — 1968 Annual
  • MAD Special #45 — Winter 1983
  • The MAD Bathroom Companion — The Gushing Fourth Edition — 2004
  26–27
• The Lighter Side of High School

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 5 collections

  • MAD Follies #6 — 1968 Annual
  • The Ridiculously Expensive MAD — 1969
  • The MAD Morality — 1970 (excerpt)
  • The Non-Violent MAD — 1972 (Paperback #33)
  • MAD About Dad — 2004 (excerpt)
  28–31
• Road Signs We'd Really Like to See

  Highway Ribbery Dept.

  Written by Phil Hahn and Jack Hanrahan / Art by Bob Clarke

  Reprinted in 2 collections

  • More Trash From MAD #11 — 1968 Annual
  • The Non-Violent MAD — 1972 (Paperback #33)
  32–33
• Postage Stamp Advertising

  Licking the Problem Dept.

  Al Jaffee

  Reprinted in 7 collections

  • MAD Follies #6 — 1968 Annual
  • The Non-Violent MAD — 1972 (Paperback #33)
  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  • MAD Special #69 — Winter 1989
  • Completely MAD — 1991 (excerpt)
  • MAD XL #17 — August 2002
  • 1001 MAD Pages You Must Read Before You Die — 2009
  34–36
• MAD Looks at the "Voice-Typewriter"

  Miss-Take-a-Letter Dept.

  Written by Stan Hart / Art by Bob Clarke
  37–39
• Track & Field Foto-Plays

  Running Commentary Dept.

  Written by Arnie Kogen / UPI and World Wide photos
  40–41
• Still Later On In the Hospital

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 5 collections

  • More Trash From MAD #11 — 1968 Annual
  • The Non-Violent MAD — 1972 (Paperback #33)
  • The Completely MAD Don Martin — 1974 Big Book
  • The MAD Bathroom Companion — The Gushing Fourth Edition — 2004
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  42
• Loused Up in Space (TV satire)

  Science Affliction Dept.

  Written by Dick DeBartolo / Art by Mort Drucker

  Reprinted in 3 collections

  • MAD Follies #6 — 1968 Annual
  • MAD Special #117 — December 1996
  • MAD Spoofs Sci-Fi / Star Wars — Special Collector's Edition 2015
  43–48 sample
• Fold-In — The Kind of Fireworks Some People Would Like to See

  Al Jaffee

  Reprinted in 1 collection

  • The MAD Fold-In Collection 1964–2010 — 2011
  C3 sample
• Back Cover — The Day a Gentleman Finally Offered a Lady a Tiparillo

  Photo by Irving Schild

  Reprinted in 3 collections

  • More Trash From MAD #11 — 1968 Annual
  • The Ridiculously Expensive MAD — 1969
  • MADvertising — 2005
  C4