Mad #104 July 1966

• Cover Artist: Norman Mingo
• Cover Writer: Sergio Aragones

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• Ad for The Ninth Annual Edition of The Worst From Mad
  featuring Mad Record - It's a Gas! (Norman Mingo art) (C2)
• Contents Page (1)
• Letters (2-3)
• Ads for The Mad Show Original "Off-Broadway" Cast Album, Subscriptions - "I could swear I just saw a 'Mad' fly into Mrs. Murphy's kitchen!" (Irving Schild photo of John Putnam as postman), Alfred E. Neuman portraits, paperbacks
• Sergio Aragones Drawn-Out Dramas (summary)
  **various places around the magazine
• Advertising Campaigns with Ulterior Motives
  (written by Frank Jacobs / Jack Rickard art) (4-7)
• Another Mad Peek Through the Microscope
  (written by Phil Hahn / Paul Coker, Jr. art) (8-9)
• Future Wit & Wisdom Books (Mort Drucker art) (10-12)
  (written by Phil Hahn and Jack Hanrahan)
• In the Hospital (Don Martin) (13)
• Mixing Personal Politics with Careers
  (written by Frank Jacobs / George Woodbridge art) (14-17)
• Stereotype-Casting By the Numbers
  (written by Frank Jacobs / Bob Clarke art) (18-20)
• Mad Visits the American Mediocrity Academy
  (written by Larry Siegel / Jack Rickard art) (21-24)
• Later On In the Hospital (Don Martin) (25)
• Shape-ly Mad Verse (written by William Garvin) (26-27)
• The Lighter Side of High School (Dave Berg) (28-31)
• Road Signs We'd Really Like to See (32-33)
  (written by Phil Hahn and Jack Hanrahan / Bob Clarke art)
• Postage Stamp Advertising (Al Jaffee) (34-36)
• Mad Looks at the "Voice-Typewriter"
  (written by Stan Hart / Bob Clarke art) (37-39)
• Track & Field Foto-Plays (written by Arnie Kogen)
  (UPI and World Wide photos) (40-41)
• Still Later On In the Hospital (Don Martin) (42)
• Loused Up in Space (TV satire)
  (written by Dick DeBartolo / Mort Drucker art) (43-48)
• Fold-In -- The Kind of Fireworks Some
  People Would Like to See (Al Jaffee) (C3)
• Back Cover -- The Day a Gentleman Finally
  Offered a Lady a Tiparillo (Irving Schild photo)