Mad #190 April 1977

• Cover Artist: Jack Rickard
• Cover Writer: Al Jaffee

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• Ad for Subscriptions - Why Kill Yourself?
  (big duck in a shooting gallery -
  written by Don (Duck) Edwing / Paul Coker, Jr. art) (C2)
• Contents Page (1)
• Letters
  (Paul Coker, Jr. Christmas card with Jimmy Carter) (2-3)
• Ads for Alfred E. Neuman portraits,
  The Medicine Mad Paperback)
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• The Shootiest (movie satire)
  (written by Dick DeBartolo / Mort Drucker art) (4-9)
• If Fictional Characters Lived in the "Real" World of Today
  (Arnoldo Franchioni / UPI photos) (10-12)
• One Tuesday Morning on Main Street (Don Martin) (13)
• Mad "Death" Announcements
  (written by Frank Jacobs) (14-15)
• The Lighter Side of Goofs (Dave Berg) (16-20)
• If Other Businesses Offered "No-Frills" Service
  (written by Stan Hart / George Woodbridge art) (21-23)
• Still More What's the Story...?
  (written by Don (Duck) Edwing / Bob Clarke art) (24-25)
• Testimonial Roasts for Ordinary People
  (written by Arnie Kogen / Bob Jones art) (26-29)
• When You're Poor...and...When You're Rich
  (written by Frank Jacobs / Jack Davis art) (30-31)
• One Wednesday Morning on a Desert Island
  (Don Martin) (32)
• The Original Mad Cover and One Mad Moment Later!
  (written by Don (Duck) Edwing)
  (Mort Künstler, Norman Mingo, Jack Davis,
  Jack Rickard art) (33-35)
• Top Secret Minutes of Top Secret Meetings
  (written by Tom Koch / Harry North, Esq. art) (36-39)
• Footnotes* to Literature
  (written by Paul Peter Porges / Paul Coker, Jr. art) (40-41)
• A Super Opportunity (Sergio Aragones) (42)
• One Dame at a Time (TV satire) (43-47)
  (written by Larry Siegel / Angelo Torres art)
• One Morning Back on Main Street (Don Martin) (48)
• More Scenes We'd Like to See -
  The Frog Prince (Don Martin) (C3)
• Back Cover -- Mad Salutes the Automobile Industry
  (Al Jaffee)