Mad #96 July 1965

• Cover Artist: Norman Mingo
• Cover Writers: Sergio Aragones and Ilia Rubini

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• Ad for The Eighth Annual Edition of The Worst From Mad
  featuring the Mad Zeppelin Construction Kit
• Contents Page
• Letters
• Ads for Subscriptions, Paperbacks, Alfred E. Neuman portraits
  (sculpture by Giuseppe Baggi)
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• Substandard Brands, Inc.
  (written by Ronald Axe and Sol Weinstein / Bob Clarke art)
• The Man From A.U.N.T.I.E. (TV satire)
  (written by Arnie Kogen / Mort Drucker art)
• On the Job (Don Martin)
• Baseball Foto-Plays (written by Arnie Kogen)
  (UPI and World Wide photos)
• Spy Vs. Spy (Antonio Prohias)
• Unspoken Messages in TV Commercials
  (written by Tom Koch / Joe Orlando art)
• Show Biz Celebrities in Ordinary Life Situations
  (written by Larry Siegel / Jack Rickard art)
• Spy Vs. Spy (Antonio Prohias)
• Today's Typical "Sales & Promotional" Gimmicks / Future "Sales & Promotional" Gimmicks for Even More Conservative Institutions (written by Larry Siegel / Paul Coker, Jr. art)
• Mad's Seed and Garden Catalog
  (written by Frank Jacobs / Bob Clarke art)
• The Lighter Side of The Boss (Dave Berg)
• In Injun Territory (Don Martin)
• TV Commercial Aids - or, How to Live
  With Television Commercials -
  and Still Not Go Out of Your Ever Lovin' Mind (Al Jaffee)
• Spy Vs. Spy Vs. Spy (Antonio Prohias)
• Crazy Fists (movie satire)
  (written by Dick DeBartolo / Mort Drucker art)
• The Indignant Husband (Don Martin)
• Fold-In -- The Harvest We Shall Reap From the
  Super-Patriots' Methods of Exposing
  "Communist Plotters" In America? (Al Jaffee)
• Back Cover -- Let's Kill-off Ridiculous Ad Campaigns
  (Irving Schild photo)