MAD #37 — January 1958

"A man without mirth is like a wagon without springs." — Henry Ward Beecher (1813–1878)

Contents

• Kings Man Close Shave Lotion (ad parody)

  Art by Kelly Freas

  Reprinted in 2 collections

  • More Trash From MAD #1 — 1958 Annual
  • A Golden Trashery of MAD — 1960
  C2
• Contents Page
  1
• Christmas Gifts That Will No Doubt Be Returned

  Refund Dept.
  (various places around the magazine)
• Realistic Comic Book Heroes

  So's Your Old Super Man Dept.

  Written by Ron Goulart / Art by Mort Drucker

  Reprinted in 1 collection

  • The Ides of MAD — 1961 (Paperback #10)
  2–3
• Letters Dept.

  Notes

  • Ads for first four MAD Paperbacks, "What, Me Worry" Kid portrait, Jewelry
  4–5
• MAD's Xmas Toys

  Under the Spreading Christmas Tree Dept.

  Written by Paul Krassner / Art by Bob Clarke

  Reprinted in 2 collections

  • More Trash From MAD #2 — 1959 Annual
  • Fighting MAD — 1961 (Paperback #11)
  6–7
• Secret Sportalk

  Bzz-Bzz-Bzzt Dept.

  Art by Wally Wood

  Reprinted in 1 collection

  • The Worst From MAD #2 — 1959 Annual
  8
• Three Strange Tales by Don Martin

  In A Tavern / In King Arthur's Kitchen / In Another Tavern

  Don Martin Dept.

  Don Martin

  Reprinted in 3 collections

  • More Trash From MAD #2 — 1959 Annual
  • Fighting MAD — 1961 (Paperback #11): "In Another Tavern" only
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  9–12 sample
• Ernie Kovacs' Strangely Believe It!

  Ernie Kovacs Dept. Part I

  Written by Ernie Kovacs / Art by Wally Wood

  Reprinted in 2 collections

  • MAD About the Fifties — 1997
  • MAD For Decades — 2007
  13 sample
• Distinctive Rejection Slips

  Punch in the No's Dept.

  Written by Frank Jacobs

  Reprinted in 2 collections

  • The Worst From MAD #2 — 1959 Annual
  • Fighting MAD — 1961 (Paperback #11)
  14–15
• Report to Russia

  Red Carpet Dept.

  Written by Dave Berg / Art by Wally Wood

  Reprinted in 4 collections

  • The Worst From MAD #2 — 1959 Annual
  • A Golden Trashery of MAD — 1960
  • MAD About the Fifties — 1997
  • MAD For Decades — 2007
  16–19 sample
• Bob & Ray — Ambiguous Signs Inc.

  Bob & Ray Dept.

  Written by Bob Elliott and Ray Goulding and Tom Koch / Art by Mort Drucker
  20–22
• Scene's We'd Like to See — The Bank Examiner

  Hollywood Dept.

  Written by George Mandel / Art by Joe Orlando

  Reprinted in 4 collections

  • The Worst From MAD #2 — 1959 Annual
  • A Golden Trashery of MAD — 1960
  • MAD #26 — August 2022
  • MAD Treasure Trove of Trash — Vol. 2 — Aug/Sep 2022
  23 sample
• MAD's Xmas Games

  Shake, Rattle, and Roll Dept.

  Written by Albert Meglin / Art by Bob Clarke

  Reprinted in 3 collections

  • More Trash From MAD #2 — 1959 Annual
  • A Golden Trashery of MAD — 1960
  • The MAD World of William M. Gaines — 1972 (excerpt)
  24–27
• See Them Now

  Characters That Grow On You Dept.

  Written by Ernie Kovacs / Art by George Woodbridge

  Reprinted in 1 collection

  • MAD Follies #1 — 1963 Annual
  28–29
• Ernie Kovacs' Strangely Believe It!

  Ernie Kovacs Dept. Part II

  Written by Ernie Kovacs / Art by Wally Wood
  30
• How to Wage Peace

  War is Heck Dept.

  Dave Berg

  Reprinted in 2 collections

  • The Worst From MAD #2 — 1959 Annual
  • The Ides of MAD — 1961 (Paperback #10)
  31–33
• Ernie Kovacs' Strangely Believe It!

  Ernie Kovacs Dept. Part III

  Written by Ernie Kovacs / Art by Wally Wood
  34 sample
• MAD Goes HiFi

  Sound Thinking Dept.

  Written by Frank Jacobs / Art by Bob Clarke

  Reprinted in 5 collections

  • The Worst From MAD #2 — 1959 Annual
  • The Ides of MAD — 1961 (Paperback #10)
  • MAD About the Fifties — 1997
  • MAD Art — 2002 (excerpt)
  • MAD For Decades — 2007
  35–39
• The Seven Blunders of the World

  We Couldn't Think Of A Dept.

  Written by Frank Jacobs / Art by Joe Orlando

  Reprinted in 2 collections

  • Fighting MAD — 1961 (Paperback #11)
  • MAD #25 — June 2022
  40–41
• Orson Bean's Civil War

  Orson Bean Dept.

  Written by Orson Bean / Art by George Woodbridge
  42–45
• Shakespeare Up-To-Date

  The Bard of Birdland Dept.

  Written by Paul Laikin / Art by John Putnam

  Reprinted in 2 collections

  • The Worst From MAD #2 — 1959 Annual
  • The Ides of MAD — 1961 (Paperback #10)
  46
• MAD Wishes You a Merry Christmas and Happy New Year

  Seasons Greetings Dept.

  Don Martin

  Reprinted in 1 collection

  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  47–48 sample
• Subscription Ad — If you insist upon being sick to your stomach, get your money's worth!

  Art by Al Feldstein
  C3
• Back Cover — Winsten Cigarettes (ad parody)

  Photo by Larry Maleman

  Reprinted in 4 collections

  • More Trash From MAD #1 — 1958 Annual
  • A Golden Trashery of MAD — 1960
  • MAD About the Fifties — 1997
  • MADvertising — 2005
  C4