Mad #37 January 1958

• Cover Artist: Norman Mingo
• Mad Logo: Harvey Kurtzman

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• Kings Man Close Shave Lotion (ad parody)
  (Kelly Freas art) (C2)
• Contents Page (1)
• "A man without mirth is like a wagon without springs."
  -- Henry Ward Beecher (1813-1878)
• Realistic Comic Book Heroes
  (written by Ron Goulart / Mort Drucker art) (2-3)
• Christmas Gifts that will No Doubt be Returned
  **various obscure places around the magazine
• Letters (ads for first four Mad Paperbacks /
  "What, Me Worry" Kid portrait, Jewelry) (4-5)
• Mad's Xmas Toys
  (written by Paul Krassner / Bob Clarke art) (6-7)
• Secret Sportalk (Wally Wood art) (8)
• Three Strange Tales by Don Martin -- (9-12)
  • In A Tavern
  • In King Arthur's Kitchen
  • In Another Tavern
• Ernie Kovacs' Strangely Believe It! (Wally Wood art) (13)
• Distinctive Rejection Slips (written by Frank Jacobs) (14-15)
• Report to Russia
  (written by Dave Berg / Wally Wood art) (16-19)
• Bob & Ray -- Ambiguous Signs Inc.
  (written by Tom Koch / Mort Drucker art) (20-22)
• Scene's We'd Like to See - The Bank Examiner
  (written by George Mandel / Joe Orlando art) (23)
• Mad's Xmas Games
  (written by Albert Meglin / Bob Clarke art) (24-27)
• See Them Now
  (written by Ernie Kovacs / George Woodbridge art) (28-29)
• Ernie Kovacs' Strangely Believe It! (Wally Wood art) (30)
• How to Wage Peace (Dave Berg) (31-33)
• Ernie Kovacs' Strangely Believe It!
  (Wally Wood art) (34)
• Mad Goes HiFi
  (written by Frank Jacobs / Bob Clarke art) (35-39)
• The Seven Blunders of the World
  (written by Frank Jacobs / Joe Orlando art) (40-41)
• Orson Bean's Civil War (George Woodbridge art) (42-45)
• Shakespeare Up-To-Date
  (written by Paul Laikin / John Putnam art) (46)
• Mad Wishes You a Merry Xmas and Happy New Year
  (Don Martin) (47-48)
• If you insist upon being sick to your stomach,
  get your money's worth! Subscribe to Mad
  (Al Feldstein art) (C3)
• Back Cover -- Winsten Cigarettes (ad parody)
  (Larry Maleman photo)