MAD #40 — July 1958

"It takes 12,000 workers to put a bottle of milk on your doorstep, and at 4 A.M. in the morning, it sounds like it!" — Alfred E. Neuman

Contents

• Ad for MAD For Keeps
  C2
• Contents Page
  1
• New Authors for Old Books

  Marginal Thinking Dept.
  (various places around the magazine)
• Initials That Describe the Name

  Much Abbreviated Drivel Dept.

  Written by Frank Jacobs / Art by George Woodbridge

  Reprinted in 2 collections

  • More Trash From MAD #2 — 1959 Annual
  • A Golden Trashery of MAD — 1960
  2–3
• Letters Dept.

  Notes

  • Subscription ad — "Discover for yourself why MAD is shunned by America's leading advertisers — Subscribe to MAD" sample, Ads for "What, Me Worry" Kid portrait, Jewelry
  4–5
• MAD Trading Stamps

  Redeeming Feature Dept.

  Written by Tom Koch / Art by Bob Clarke

  Reprinted in 2 collections

  • More Trash From MAD #2 — 1959 Annual
  • A Golden Trashery of MAD — 1960
  6–7
• Pizza Pie

  Pass Another Napkin Dept.

  Dave Berg

  Reprinted in 5 collections

  • More Trash From MAD #2 — 1959 Annual
  • Fighting MAD — 1961 (Paperback #11)
  • Dave Berg's MAD Trash — 1977 Big Book
  • MAD's Greatest Artists: Dave Berg — 2013
  • MAD #29 — February 2023
  8–10 sample
• The Paper-Pickers

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 2 collections

  • More Trash From MAD #2 — 1959 Annual
  • MAD's Greatest Artists — The Completely Mad Don Martin — 2007
  11–12
• Eccchh, Teen Age Son of Thing

  Boy Meets Ghoul Dept.

  Art by Wally Wood

  Reprinted in 3 collections

  • Horrifyingly MAD — 2011
  • MAD #16 — December 2020
  • MAD Haunts Halloween — Special Edition 2024
  13–16
• TV Scenes We'd Like to See

  Television Dept.

  Written by E. Nelson Bridwell / Art by Joe Orlando

  Reprinted in 1 collection

  • Fighting MAD — 1961 (Paperback #11) (excerpt)
  17–18
• Ernie Kovacs' Strangely Believe It!

  Ernie Kovacs Dept.

  Written by Ernie Kovacs / Art by Wally Wood
  19 sample
• MAD Solves College Overcrowding Problem With "Carefully Planned" Alfred E. Neuman University

  Student Bodies Dept.

  Art by Bob Clarke

  Reprinted in 1 collection

  • More Trash From MAD #2 — 1959 Annual
  20–21
• Inside Story (Famous Stomachs)

  Belly Laughs Dept.

  Art by Basil Wolverton
  22–23
• Pravda Translated

  Black and White, and Red All Over Dept.

  Written by Frank Jacobs / Art by Wally Wood

  Reprinted in 1 collection

  • More Trash From MAD #2 — 1959 Annual
  24–27
• MAD Summer Vacation Guide

  Let's Get Away From it All Dept.

  Written by Tom Koch / Art by Bob Clarke

  Reprinted in 1 collection

  • The Worst From MAD #2 — 1959 Annual
  28–29
• Bob & Ray — The Cold Cereal War

  Bob and Ray Dept.

  Written by Bob Elliott and Ray Goulding, and Tom Koch / Art by Mort Drucker
  30–32
• The Bear Hunter

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 3 collections

  • More Trash From MAD #2 — 1959 Annual
  • A Golden Trashery of MAD — 1960
  • MAD's Greatest Artists — The Completely Mad Don Martin — 2007
  33–34
• Future "Of-The-Month" Clubs

  Join in Haste, Repent at Leisure Dept.

  Written by Frank Jacobs / Art by Bob Clarke

  Reprinted in 2 collections

  • More Trash From MAD #2 — 1959 Annual
  • Fighting MAD — 1961 (Paperback #11)
  35–38
• Coast-To-Coast for $16.75 (including meals)

  A Fare to Remember Dept.

  Written by Frank Jacobs / Art by Wally Wood

  Reprinted in 2 collections

  • More Trash From MAD #2 — 1959 Annual
  • A Golden Trashery of MAD — 1960
  39–41
• How to Read a Chamber of Commerce Folder

  Key to the City Dept.

  Written by Larry Yother / Art by Joe Orlando

  Reprinted in 1 collection

  • More Trash From MAD #2 — 1959 Annual
  42–43
• Andy Griffith — What it Was, Was Football!

  Andy Griffith Dept.

  Written by Andy Griffith / Art by George Woodbridge
  44–47
• A Drive In The Country

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 2 collections

  • More Trash From MAD #2 — 1959 Annual
  • MAD's Greatest Artists — The Completely Mad Don Martin — 2007
  48
• Ad — "The perfect thing for romantic MAD fans who want to be alone!" — MAD T-Shirt — $1.25

  Photo by Larry Maleman of Nick Meglin and model Jackie Young in movie theater
  C3 sample
• Back Cover — Sailem Cigarettes

  Art by Kelly Freas

  Reprinted in 4 collections

  • The Worst From MAD #2 — 1959 Annual
  • A Golden Trashery of MAD — 1960
  • MAD About the Fifties — 1997
  • MADvertising — 2005
  C4