MAD #45 — March 1959

"It is no longer a question of where civilization began, but if it ever did!" — Alfred E. Neuman

Contents

• Inferial Blend Whiskey (ad parody)

  Art by Kelly Freas

  Reprinted in 2 collections

  • More Trash From MAD #2 — 1959 Annual
  • MADvertising — 2005
  C2
• Contents Page

  Al Feldstein reports on "vital things" — MAD will move to an eight issue per year schedule,
  plans to offer a "MAD Item of the Issue," and thanks readers for buying 1,000,000 copies per issue
  1
• Old Quotes Attributed to Modern Folks

  Marginal Thinking Dept.
  (various places around the magazine)
• First Annual Awards for "Worsts" of 1958

  Awards Dept.

  Art by Wally Wood
  2–3
• Letters Dept.

  Notes

  • Ads for "What, Me Worry" Kid portrait, MAD For Keeps, The Brothers MAD, "Why bum around the country looking for MAD when you can subscribe!" (uncredited photo most likely by Larry Maleman of same train hobos from MAD #43's T-Shirt ad: Al Feldstein, John Putnam, Jerry DeFuccio)
  4–5
• Body-Building and Weight-Lifting

  Charley Horse Dept.

  Written by Al Jaffee / Art by Bob Clarke

  Reprinted in 3 collections

  • MAD Forever — 1959
  • More Trash From MAD #3 — 1960 Annual
  • MAD In Orbit — 1962 (Paperback #13)
  6–11 sample
• Fish Story

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 5 collections

  • More Trash From MAD #3 — 1960 Annual
  • MAD In Orbit — 1962 (Paperback #13)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  12–13
• MAD's Guide for Novice Drivers

  This Auto Kill You Dept.

  Written by Tom Koch / Art by George Woodbridge

  Reprinted in 2 collections

  • MAD Forever — 1959
  • More Trash From MAD #3 — 1960 Annual
  14–17
• If Comic Strip Artists Drew Editorial Cartoons

  With a Little Bit of Puck Dept.

  Written by Gary Belkin / Art by Wally Wood

  Reprinted in 4 collections

  • MAD Forever — 1959
  • The Worst From MAD #3 — 1960 Annual
  • MAD In Orbit — 1962 (Paperback #13)
  • MAD Special #36 — Fall 1981
  18–19
• The George Washington Advertising Agency Inc.

  Nothing But the Truth Dept.

  Written by Al Jaffee / Art by Joe Orlando

  Reprinted in 3 collections

  • MAD Forever — 1959
  • More Trash From MAD #3 — 1960 Annual
  • MAD In Orbit — 1962 (Paperback #13)
  20–23 sample
• It Pays to Read the Label — Mama Mia

  Conned by the Canned Goods Dept.

  Written by Frank Jacobs / Art by Joe Orlando / Photo by Larry Maleman

  Reprinted in 1 collection

  • More Trash From MAD #3 — 1960 Annual
  24–25
• Photos of Poetry in Motion

  Nel Blur Dipinto Di Blur Dept.

  Written by Al Jaffee / Art by Bob Clarke

  Reprinted in 2 collections

  • MAD Follies #2 — 1964 Annual
  • MAD Art — 2002 (excerpt)
  26–28
• Planned Obsolescence

  Mirage in the Garage Dept.

  Dave Berg

  Reprinted in 1 collection

  • More Trash From MAD #3 — 1960 Annual
  29–31
• Tattooing Gets a Shot in the Arm

  Come Into My Parlor Dept.

  Written by Tom Koch / Art by George Woodbridge

  Reprinted in 1 collection

  • MAD Forever — 1959
  32–33
• TV Commercials to Match the Show

  So it Won't Upset Your Stomach Dept.

  Written by Frank Jacobs / Art by Mort Drucker

  Reprinted in 1 collection

  • MAD Follies #2 — 1964 Annual
  34–37
• Business Valentines

  First Love Dept.

  Written by Frank Jacobs / Art by Bob Clarke

  Reprinted in 1 collection

  • MAD Follies #2 — 1964 Annual
  38–39
• Professor Bleent in Africa

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 3 collections

  • MAD Follies #1 — 1963 Annual
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  40
• Gook (magazine parody)

  Look Back in Anger Dept.

  Written by Tom Koch / Art by Wally Wood

  Reprinted in 2 collections

  • More Trash From MAD #3 — 1960 Annual
  • Completely MAD — 1991 (excerpt)
  41–47 sample
• In an Amusement Park

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 1 collection

  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  48
• Real Ad — Goldbrick Cuff Links

  featuring Wally Cox
  C3
• Back Cover — SweatHard — Portable Oval Bathtubs

  Written by Al Jaffee / Art by Kelly Freas

  Reprinted in 1 collection

  • MAD Forever — 1959
  C4