Mad #45 March 1959

• Cover Artist: Kelly Freas
• Mad Logo: Harvey Kurtzman

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• Inferial Blend Whiskey (ad parody) (Kelly Freas art) (C2)
• Contents Page
  (Al Feldstein reports on "vital things" - see below) (1)
• "It is no longer a question of where civilization began, but if it ever did!" - Alfred E. Neuman
• Old Quotes Attributed to Modern Folks
  **various obscure places around the magazine
• First Annual Awards for "Worsts" of 1958
  (Wally Wood art) (2-3)
• Letters (ads for "What, Me Worry" Kid portrait, Mad For Keeps, The Brothers Mad, "Why bum around the country looking for Mad when you can subscribe!" (uncredited photo most likely by Larry Maleman of same train hobos from #43's T-Shirt ad: Al Feldstein, John Putnam, Jerry DeFuccio)) (4-5)
• Body-Building and Weight-Lifting
  (written by Al Jaffee / Bob Clarke art) (6-11)
• Fish Story (Don Martin) (12-13)
• Mad's Guide for Novice Drivers
  (written by Tom Koch / George Woodbridge art) (14-17)
• If Comic Strip Artists Drew Editorial Cartoons
  (written by Gary Belkin / Wally Wood art) (18-19)
• The George Washington Advertising Agency Inc.
  (written by Al Jaffee / Joe Orlando art) (20-23)
• It Pays to Read the Label -- Mama Mia
  (Larry Maleman photo)
  (written by Frank Jacobs / Joe Orlando art) (24-25)
• Photos of Poetry in Motion
  (written by Al Jaffee / Bob Clarke art) (26-28)
• Planned Obsolescence (Dave Berg) (29-31)
• Tattooing Gets a Shot in the Arm
  (written by Tom Koch / George Woodbridge art) (32-33)
• TV Commercials to Match the Show
  (written by Frank Jacobs / Mort Drucker art) (34-37)
• Business Valentines
  (written by Frank Jacobs / Bob Clarke art) (38-39)
• Professor Bleent in Africa (Don Martin) (40)
• Gook (magazine parody)
  (written by Tom Koch / Wally Wood art) (41-47)
• In an Amusement Park (Don Martin) (48)
• Real Ad -- Goldbrick Cuff Links (featuring Wally Cox) (C3)
• Back Cover -- SweatHard - Portable Oval Bathtubs
  (written by Al Jaffee / Kelly Freas art)