Doug Gilford's MAD Cover Site

MAD #46 — April 1959

Cover art: Kelly Freas MAD Logo: Harvey Kurtzman "This is the end of Mad. Mainly, this is the back cover! For the beginning of Mad, turn the magazine upside down and start at the front, stupid! April Fool!"

"MAD expresses the teenagers' cynicism about the world of mass media that their elders have created… as… a Romanized barbarian might have rebelled against the decadence of Rome." — The New Yorker Magazine (Nov. 29, 1958)

Contents

Samforized (ad parody)

Art by Kelly Freas
Reprinted in 1 collection
- The Worst From MAD #3 — 1960 Annual
C2
Contents Page

1
Mad Daffynitions

Marginal Thinking Dept.

(various places around the magazine)
Letters Dept.
Notes
- Ads for Alfred E. Neuman portrait; The Brothers Mad; Musically Mad Hi-Fi LP Album; Don't look like an April Fool — Subscribe to Mad (art by George Woodbridge)
2–3
Sunday Evening Television Roulette

Change for the Better Dept.

Written by Gary Belkin / Art by Mort Drucker

4–7
The Suicide

Don Martin Dept. Part I

Don Martin
Reprinted in 1 collection
- MAD's Greatest Artists — The Completely MAD Don Martin — 2007
8–9
Authentic Sounds in Stereo

Middle of the Roar Dept.

Written by Tom Koch / Art by Wally Wood
Reprinted in 1 collection
- The Worst From MAD #7 — 1964 Annual
10–11
Modern Auto Accidents

There's a Ford in Your Suture Dept.

Written by Al Jaffee / Art by Bob Clarke
Reprinted in 3 collections
12–14
How High-Class Magazines Can Use Low-Class Pictures

Increase the Circulation Dept.

Written by Frank Jacobs / Art by Joe Orlando
Reprinted in 1 collection
- MAD In Orbit — 1962 (Paperback #13)
15–17
Western Weapons of the Future

Have Spitton — Will Travel Dept.

Written by Larry Siegel / Art by George Woodbridge

18–19
The Hip Persuaders

Grey Flannel Goatee Dept.

Written by Gary Belkin / Art by Wally Wood
Reprinted in 1 collection
- More Trash From MAD #3 — 1960 Annual
20–22 sample
How to Choose and Train Your Master

A Doghouse is Not a Home Dept.

Written by Frank Jacobs and Robert Margroff / Art by George Woodbridge
Reprinted in 3 collections
23–26
MAD's Modern Handy Phrase Book For the American Tourist

Nuts to Vous Dept.

Written by Sy Reit / Art by George Woodbridge
Reprinted in 2 collections
- The Worst From MAD #3 — 1960 Annual
- Completely MAD — 1991 (excerpt)
27–29 sample
Modern Architecture

Pencil Point of View Dept.

Written by Al Jaffee / Art by Bob Clarke
Reprinted in 1 collection
- MAD Follies #1 — 1963 Annual
30–32
On Choosing a Book

Don Martin Dept. Part II

Don Martin
Reprinted in 3 collections
33
If Famous Authors Wrote the Comics

High Flown Balloons Dept.

Written by Frank Jacobs / Art by Wally Wood
Reprinted in 4 collections
34–37
MAD's Cut-Rate Success Symbols

Get Rich Cheap Dept.

Written by Sy Reit / Art by Joe Orlando
Reprinted in 3 collections
38–39
Movies are Emptier Than Ever

There's No Business in Show Business Dept.

Dave Berg

40–42
TV Ads We'd Like To See — The Vicejoy Ad

Television Dept.

Art by Mort Drucker

43
The Happy Endings Weren't So Happy

The Grimm Facts Dept.

Written by Sy Reit / Art by Bob Clarke

44–47
On Picking Flowers

Don Martin Dept. Part III

Don Martin
Reprinted in 1 collection
- MAD's Greatest Artists — The Completely MAD Don Martin — 2007
48
Ad for the MAD Straight Jacket — $4.95

Pictured: Jerry DeFuccio, Lenny Brenner, and one other

C3 sample
Back Cover — RGA Victim Color TV

Written by Al Jaffee / Art by Kelly Freas
Reprinted in 3 collections
C4