Mad #49 September 1959

• Cover Artist: Kelly Freas
• Mad Logo: Harvey Kurtzman

  ---

• Cell Telephone System (ad parody) (Kelly Freas art) (C2)
• Contents Page (1)
• "One sure way parents can keep their teenage daughters out of hot water is to put some dishes in it!" - Alfred E. Neuman
• Capsule Movie Reviews
  **various obscure places around the magazine
• Letters (ads for Alfred E. Neuman portrait, Alfred E. Neuman sings "What, Me Worry?" and his Furshlugginer Five Play "Potrzebie" on the Hottest 45 Record Out, Mad Forever, The Bedside Mad, Summer is the best time to subscribe to Mad!) (2-3)
• The Mad Horror Primer
  (written by Larry Siegel / Wally Wood art) (4-7)
• The Boy and His Toy (Don Martin) (8-9)
• Mad Looks at Book Clubs
  (written by Frank Jacobs / Bob Clarke art) (10-13)
• Functional Architecture (Dave Berg) (14-15)
• Half-Finished Billboards
  (written by Frank Jacobs / Joe Orlando art) (16-19)
• Scenes We'd Like to See - The Cops Close In
  (written by Klaus Nordling / Mort Drucker art) (20)
• Family Magazines
  (written by Arnie Kogen / George Woodbridge art) (21-23)
• America's Dream Car
  (written by Sy Reit / Bob Clarke art) (24-26)
• Sid Caesar's Version of "Shrunk World"
  (Mort Drucker art) (27-30)
• The Sculptor in His Studio (Don Martin) (31)
• Mad Medals for Everyday Heroes
  (written by Dave Berg / George Woodbridge art) (32-33)
• A Best Seller Hits the Commercial Trail
  (written by Sy Reit / Wally Wood art) (34-37)
• TV Ads We'd Like to See - The Clawettes Commercial
  (Joe Orlando art) (38)
• New and Old Versions of Lincoln's Gettysburg Address
  (written by Paul Laikin / Mort Drucker art) (39)
• Mad's Specialized Resorts Section
  (written by Paul Laikin / Bob Clarke art) (40-41)
• TV Ads We'd Like to See - The Colgrate Commercial
  (Joe Orlando art) (42)
• Vic Tinny Gyms
  (written by Al Jaffee / Wally Wood art) (43-47)
• The 17th Floor (Don Martin) (48)
• Ad - You'll "Fight 'Em Off" in your Mad T-Shirt! (C3)
  (Jerry DeFuccio, Lenny Brenner, and three ladies)
• Back Cover -- Four Posies Society
  (written by Al Jaffee / Kelly Freas art)