MAD #109 — March 1967

"Efficiency Experts are smart enough to tell you how to run your business, and too smart to start one of their own!" — Alfred E. Neuman

Contents

• Ad for The Fourth Annual Collection of MAD Follies

  featuring the MAD Mobile
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for Subscriptions — “Aren't you glad you subscribe to MAD? Don't we wish everybody did!” — photo by Irving Schild of a lady with shampoo-soaked hair sample; Paperbacks; Alfred E. Neuman portraits
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• Who in Heck is Virginia Woolfe? (movie satire)

  No One Over 18 Will Be Permitted to Read the Following Article Unless Accompanied by a Child Dept.

  Written by Larry Siegel / Art by Mort Drucker

  Reprinted in 5 collections

  • More Trash From MAD #12 — 1969 Annual
  • The MAD Morality — 1970 (excerpt)
  • Completely MAD — 1991 (excerpt)
  • MAD About the Movies — 1998
  • MAD About the Movies — Director's Cut — 2008
  4–10 sample
• Correspondence Schools for Repulsive People

  Graduating Crass Dept.

  Written by Phil Hahn and Jack Hanrahan

  Reprinted in 1 collection

  • More Trash From MAD #12 — 1969 Annual
  11–13 sample
• In the Locker Room

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 3 collections

  • The Rip Off MAD — 1973 (Paperback #34)
  • MAD Special #38 — Spring 1982
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  14–15
• The Lighter Side of Arguments

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 2 collections

  • The Rip Off MAD — 1973 (Paperback #34)
  • Dave Berg's MAD Trash — 1977 Big Book
  16–19
• Announcements for Everything

  MAD Takes Pleasure in Presenting This Dept.

  Written by Frank Jacobs

  Reprinted in 3 collections

  • The Worst From MAD #12 — 1969 Annual
  • The Rip Off MAD — 1973 (Paperback #34)
  • MAD Special #45 — Winter 1983
  20–22
• Spy Vs. Spy — twisted flier / submarine shark switch

  Joke and Dagger Dept. Part I

  Antonio Prohias

  Reprinted in 6 collections

  • The Worst From MAD #12 — 1969 Annual
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy vs Spy — Mega Mini Kit — 2010
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  23
• The Preamble Revisited

  You Gotta Have a Strong Constitution Dept.

  Max Brandel

  Reprinted in 2 collections

  • The Worst From MAD #12 — 1969 Annual
  • Completely MAD — 1991 (excerpt)
  24–25 sample
• Idiot-Proof Products

  The Brain and Strain Is Mainly on the Wane Dept.

  Al Jaffee

  Reprinted in 4 collections

  • The Worst From MAD #12 — 1969 Annual
  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  • Completely MAD — 1991 (excerpt)
  • MAD #19 — June 2021 (excerpt)
  26–30
• Downtown

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 6 collections

  • The Worst From MAD #12 — 1969 Annual
  • The Rip Off MAD — 1973 (Paperback #34)
  • The Completely MAD Don Martin — 1974 Big Book
  • The MAD Gross Book — 2001
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  31 sample
• Horrifying Clichés

  Spooking From Pictures Dept.

  Written by Phil Hahn / Art by Paul Coker, Jr.

  Reprinted in 6 collections

  • The Worst From MAD #12 — 1969 Annual
  • The MAD Monster Book of Horrifying Clichés — 2002
  • Horrifyingly MAD — 2011
  • Inside MAD — 2013
  • MAD Choice Cuts — Special Collector's Edition 2014
  • Totally Inside MAD — 2016
  32–33
• Spy Vs. Spy — periscope pull / urban mannequin spy is real

  Joke and Dagger Dept. Part II

  Antonio Prohias

  Reprinted in 6 collections

  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • MAD Special #110 — January 1996
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  • MAD Presents Spy vs Spy: The Big Blast — Special Collector's Edition 2016
  34
• MAD School Songs for Everyday Activities

  Siss…Boom…Blah…Dept.

  Written by Frank Jacobs / Art by George Woodbridge

  Reprinted in 7 collections

  • MAD Follies #7 — 1969 Annual
  • The MAD Morality — 1970 (excerpt)
  • The Rip Off MAD — 1973 (Paperback #34)
  • MAD Special #67 — Summer 1989
  • Inside MAD — 2013
  • MAD Choice Cuts — Special Collector's Edition 2014
  • Totally Inside MAD — 2016
  35–37
• How Various Magazines Might Handle the Same Cartoon Situation

  Editorial Wheeze Dept.

  Written by Al Jaffee / Art by Bob Clarke

  Reprinted in 3 collections

  • The Worst From MAD #12 — 1969 Annual
  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  • MAD Special #110 — January 1996
  38–39 sample
• Advertising Endorsements We'll Probably Never Get to See

  Wild Pitches Dept.

  Written by Max Brandel / UPI photos
  40–42
• Doc Tari (TV satire)

  Hollywood and Vines Dept.

  Written by Dick DeBartolo / Art by Jack Davis
  43–47 sample
• Cop Art

  Finger Painting Dept.

  Written by Harry Borgman / Art by George Woodbridge
  48
• Fold-In — What is Today's Most Shocking Drug Menace?

  Al Jaffee

  Reprinted in 1 collection

  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — The K.E.N.T. Society (Knowledge Ends Needless Tumors)

  Written by Vic Cowen / Art by Bob Clarke

  Reprinted in 2 collections

  • The MAD Morality — 1970
  • MADvertising — 2005
  C4