MAD #110 — April 1967

"Most of us don't know exactly what we want, but we're pretty sure we don't have it!" — Alfred E. Neuman

Contents

• Ad for The MAD Adventures of Captain Klutz Paperback

  Don Martin
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for Subscriptions — "Some folding money will guarantee you a whale of a good time!" (origami by Giuseppe Baggi / Irving Schild photo), Alfred E. Neuman portraits
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• The MAD Hate Book

  Vex Education Dept.

  Al Jaffee

  Reprinted in 8 collections

  • The Worst From MAD #12 — 1969 Annual
  • The MAD Morality — 1970 (excerpt)
  • The Token MAD — 1973 (Paperback #35)
  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  • MAD Special #50 — Spring 1985
  • MAD Special #69 — Winter 1989
  • The MAD Bathroom Companion — The Gushing Fourth Edition — 2004
  • Totally Useless MAD — 2013
  4–7 sample
• Ads We'd Like to See

  Wild Pitches Dept.

  Max Brandel

  Reprinted in 1 collection

  • MADvertising — 2005
  8–9
• One Day in a Hospital

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 6 collections

  • The Worst From MAD #12 — 1969 Annual
  • The Token MAD — 1973 (Paperback #35)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD Special #110 — January 1996
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  10–11
• Songs of Food

  Tuning Fork Dept.

  Written by Frank Jacobs / Art by Paul Coker, Jr.

  Reprinted in 10 collections

  • More Trash From MAD #12 — 1969 Annual
  • The MAD Morality — 1970 (excerpt)
  • The Token MAD — 1973 (Paperback #35)
  • MAD Special #131 — October 1998
  • Inside MAD — 2013
  • MAD Picks — Special Collector's Edition 2013
  • MAD's Greatest Writers — Frank Jacobs — 2015
  • Totally Inside MAD — 2016
  • MAD #29 — February 2023
  • MAD Treasure Trove of Trash — Vol. 4 — Nov/Dec 2022
  12–14
• The Life of Your Run (TV satire)

  Obit Player Dept.

  Written by Dick DeBartolo / Art by Mort Drucker

  Reprinted in 1 collection

  • The Worst From MAD #12 — 1969 Annual
  15–20 sample
• Spy vs. Spy — billiard balls / magnet beats armor

  Joke and Dagger Dept. Part I

  Antonio Prohias

  Reprinted in 9 collections

  • More Trash From MAD #12 — 1969 Annual
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • MAD Special #73 — Winter 1990
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • MAD Color Classics #6 — September 2002
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • Insanely Awesome MAD — 2011
  • Insanely Awesome MAD — Deluxe Edition — 2014
  • MAD Hodgepodge of Humor Vol. 4 — April 2026
  21
• A Portfolio of MAD Zoo-Lulus

  Animal Crack-Ups Dept.

  Max Brandel

  Reprinted in 8 collections

  • More Trash From MAD #12 — 1969 Annual
  • The Token MAD — 1973 (Paperback #35)
  • MAD Special #50 — Spring 1985
  • MAD Special #85 — January 1993
  • The MAD Bathroom Companion — Turd in a Series — 2003
  • The MAD Bathroom Companion — The Mother Load — 2004
  • Disturbingly Awful MAD — 2013
  • MAD Kids #13 — December 2008 (excerpt)
  22–23
• What is a Born Loser?

  Hi, Jinx! Dept.

  Written by Tom Koch / Art by Sergio Aragones

  Reprinted in 3 collections

  • More Trash From MAD #12 — 1969 Annual
  • MAD's Sergio Aragones On Parade — 1979 Big Book
  • MAD's Greatest Artists: Sergio Aragonés — 2010
  24–25
• The Lighter Side of Camera-Bugs

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 2 collections

  • The Worst From MAD #12 — 1969 Annual
  • MAD's Greatest Artists: Dave Berg — 2013
  26–29
• Spy vs. Spy — electrified harp / briefcase getaway through customs

  Joke and Dagger Dept. Part II

  Antonio Prohias

  Reprinted in 12 collections

  • The Worst From MAD #12 — 1969 Annual
  • The Token MAD — 1973 (Paperback #35)
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • MAD Special #85 — January 1993
  • MAD Color Classics #2 — September 2000
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy vs Spy — January 2011
  • Insanely Awesome MAD — 2011
  • Insanely Awesome MAD — Deluxe Edition — 2014
  • MAD #32 — August 2023
  • MAD Treasure Trove of Trash — Vol. 6 — Jul/Aug 2023
  30 sample
• The Television Network President of the Year

  The Boob in Charge of the Tube Dept.

  Written by Stan Hart / Art by Joe Orlando

  Reprinted in 1 collection

  • The Worst From MAD #12 — 1969 Annual
  31–35
• Meet Ziraldo — A Delicious Brazilian "Nut"

  Boffo Nova Dept.

  Ziraldo
  36–37
• Yellow Pages for Super Heroes

  Comic Relief Dept.

  Written by Don Reilly / Art by John Putnam

  Reprinted in 4 collections

  • The Worst From MAD #12 — 1969 Annual
  • MAD Special #40 — Fall 1982
  • MAD Special #96 — Early Spring 1994
  • MAD About Super Heroes — 2002
  38–39
• Winter Sports Foto-Plays

  Snow Laughing Matter Dept.

  Written by Arnie Kogen / Photos by UPI
  40–41
• A Quick Stroll

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 6 collections

  • The Worst From MAD #12 — 1969 Annual
  • The Token MAD — 1973 (Paperback #35)
  • The Completely MAD Don Martin — 1974 Big Book
  • The MAD Bathroom Companion — Turd in a Series — 2003
  • The MAD Bathroom Companion — The Mother Load — 2004
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  42
• Fantastecch Voyage (movie satire)

  Inside Joke Dept.

  Written by Larry Siegel / Art by Mort Drucker

  Reprinted in 1 collection

  • Completely MAD — 1991 (excerpt)
  43–48
• Fold-In — What is replacing girls in young men's minds?

  Al Jaffee

  Reprinted in 1 collection

  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — The P.H.I.L.C.O. Society
  (Publicizing Homeowners' Ignorance of Losses from Color Ownership)

  Photo by Irving Schild

  Reprinted in 1 collection

  • More Trash From MAD #12 — 1969 Annual
  C4