Mad #110 April 1967

  • Cover Artist: Norman Mingo
  • Cover Writer: Antonio Prohias
  • Ad for The Mad Adventures of Captain Klutz Paperback
    (Don Martin) (C2)
  • Contents Page (1)
  • "Most of us don't know exactly what we want,
    but we're pretty sure we don't have it!
    " -- Alfred E. Neuman
  • Letters Dept. (2-3)
  • Ads for Subscriptions - "Some folding money will guarantee you a whale of a good time!" (origami by Giuseppe Baggi / Irving Schild photo), Alfred E. Neuman portraits
  • Drawn-Out Dramas by Sergio AragonesMARGINAL THINKING DEPT. (summary)
    **various places around the magazine
  • The Mad Hate BookVEX EDUCATION DEPT. (Al Jaffee) (4-7)
  • Ads We'd Like to SeeWILD PITCHES DEPT. (Max Brandel) (8-9)
  • One Day in a HospitalDON MARTIN DEPT. PART I (Don Martin) (10-11)
  • Songs of FoodTUNING FORK DEPT.
    (written by Frank Jacobs / Paul Coker, Jr. art) (12-14)
  • The Life of Your RunOBIT PLAYER DEPT. (TV satire)
    (written by Dick DeBartolo / Mort Drucker art) (15-20)
  • Spy Vs. SpyJOKE AND DAGGER DEPT. PART I - billiard balls /
    magnet beats armor (Antonio Prohias) (21)
  • A Portfolio of Mad Zoo-LulusANIMAL CRACK-UPS DEPT. (Max Brandel) (22-23)
  • What is a Born Loser?HI, JINX! DEPT.
    (written by Tom Koch / Sergio Aragones art) (24-25)
  • The Lighter Side of Camera-BugsBERG'S-EYE VIEW DEPT. (Dave Berg) (26-29)
  • Spy Vs. SpyJOKE AND DAGGER DEPT. PART II - electrified harp /
    briefcase getaway through customs (Antonio Prohias) (30)
  • The Television Network President of the YearTHE BOOB IN CHARGE OF THE TUBE DEPT.
    (written by Stan Hart / Joe Orlando art) (31-35)
  • Meet Ziraldo - A Delicious Brazilian "Nut"BOFFO NOVA DEPT. (36-37)
  • Yellow Pages for Super HeroesCOMIC RELIEF DEPT.
    (written by Don Reilly / John Putnam art) (38-39)
  • Winter Sports Foto-PlaysSNOW LAUGHING MATTER DEPT.
    (written by Arnie Kogen / UPI photos) (40-41)
  • A Quick StrollDON MARTIN DEPT. PART II (Don Martin) (42)
  • Fantastecch VoyageINSIDE JOKE DEPT. (movie satire)
    (written by Larry Siegel / Mort Drucker art) (43-48)
  • Fold-In -- What is replacing girls
    in young men's minds? (Al Jaffee) (C3)
  • Back Cover -- The P.H.I.L.C.O. Society (Publicizing
    Homeowners' Ignorance of Losses from Color Ownership)
    (Irving Schild photo)

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