Mad #173 March 1975

• Cover Artist: Jack Davis
• Cover Writer: Sergio Aragones

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• Ad for Mad Special Number 15 features the third The
  Nostalgic Mad reprint of assorted Mad comic articles (C2)
• Contents Page (1)
• Letters (2-3)
• Ads for Clods' Letters to Mad Paperback,
  Alfred E. Neuman portraits, Subscriptions (archery target -
  written by Don (Duck) Edwing / Paul Coker, Jr. art)
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• Chinaclown (movie satire)
  (written by Larry Siegel / Mort Drucker art) (4-10)
• One Saturday Morning in a Supermarket (Don Martin) (11)
• A Mad Look at our Consumer Society
  (Arnoldo Franchioni / UPI and other photos) (12-13)
• Specialized Magazines for Office Waiting Rooms
  (written by Tom Koch / Jack Rickard art) (14-15)
• A Mad Look at Model-Building (Sergio Aragones) (16-19)
• The Lighter Side of Collecting (Dave Berg) (20-24)
• Spy vs. Spy - moving train tunnel (Antonio Prohias) (25)
• You Know You're Really
  a Pet Owner When... (Lloyd Gola) (26-27)
• One Hot Sunny Afternoon in the
  Middle of the Ocean (Don Martin) (28)
• Mad's Poll-Taker of the Year
  (written by Lou Silverstone / Paul Coker, Jr. art) (29-32)
• Annual Reports to Family Members
  (written by Tom Koch / Irving Schild photos) (33-40)
• A Modern Business Success Story
  (written by Dick DeBartolo / Bob Clarke art) (41-42)
• Kojerk (TV satire)
  (written by Arnie Kogen / Angelo Torres art) (43-47)
• One Tuesday Afternoon
  on West Main Street (Don Martin) (48)
• Fold-In -- What is the one driving hazard that auto
  makers are almost powerless to remove? (Al Jaffee) (C3)
• Back Cover -- Who Goes Up... Must Come Down!
  (Irving Schild photo)