Mad #170 October 1974

• Cover and Mad Logo Artist: Bob Clarke

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• Ad for Mad Super Special Number 14
  featuring 8 Don Martin Vital Message Posters
  and 8 Don Martin Art Depreciation Paintings (C2)
• Contents Page (1)
• Letters (2-3)
• Ads for The Mad Turned-On Zoo Paperback,
  Alfred E. Neuman portraits, Subscriptions
  (balloon in a shooting gallery - Paul Coker, Jr. art)
• Sergio Aragones Drawn-Out Dramas (summary)
  **various places around the magazine
• The Ecchorcist (movie satire)
  (written by Larry Siegel / Mort Drucker art) (4-11)
• Wishful Thinking
  (written by Paul Peter Porges / Jack Davis art) (12-14)
• One Sunday Morning on the Beach (Don Martin) (15-16)
• Mad's "Singles Only" Resort Owner of the Year (written
  by Lou Silverstone / George Woodbridge art) (17-20)
• Horrifying Cliches
  (written by May Sakami / Paul Coker, Jr. art) (21-23)
• Mad's All-Inclusive Do-It-Yourself Impeachment
  Newspaper Story (written by Frank Jacobs) (24-25)
• The Lighter Side of Hot Weather (Dave Berg) (26-30)
• Alfred's Poor Almanac
  (written by Frank Jacobs / John Putnam art) (31)
• If Other Celebrities Hosted "The Miss America Pageant"
  (written by Frank Jacobs / Jack Rickard art) (32-33)
• You Know You Married a Gal/Guy Who's Much
  Too Young/Old For You When... (Lloyd Gola) (34-36)
• Ghoulish Medical Corp. 1974 Hospital Supply Catalogue
  (written by Tom Koch / Bob Clarke art) (37-40)
• Spy vs. Spy - trick-door slats (Antonio Prohias) (41)
• Popicorn (movie satire)
  (written by Dick DeBartolo / Angelo Torres art) (42-47)
• One Fine Day in the Arctic (Don Martin) (48)
• Fold-In -- What is the only thing that
  completely ignores the law of gravity? (Al Jaffee) (C3)
• Back Cover -- A Mad Look at a TV Commercial -
  Wrigley's Spearmint Gum (Al Jaffee)