MAD #178 — October 1975

"The President's 'Economic Theories' means putting your money where his mouth is!" — Alfred E. Neuman

Contents

• Ad for MAD Super Special Number 17

  featuring 8 Don Martin Vital Message Posters and 8 Literary Heroes Portraits
  C2
• Contents Page
  1
• MAD Artists' Response to a "Draw This Figure" Ad —
  "Not an ounce of talent in the bunch!"

  Horses drawn by Jack Davis, Don Martin, Jack Rickard, Paul Coker, Jr., Angelo Torres, Mort Drucker, Sergio Aragones, Al Jaffee, George Woodbridge, Antonio Prohias, Bob Clarke, Dave Berg

  Reprinted in 4 collections

  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001 (Prohias excerpt)
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011 (Prohias excerpt)
  • MAD #35 — February 2024
  • MAD #602 — December 2026

  Ran in place of the Letters Dept. — Notes

  • Ads for Alfred E. Neuman Portraits, Paperbacks, Subscriptions — teeter totter rigged to blow — Written by Don (Duck) Edwing / Art by Paul Coker, Jr.
  2–3 sample
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• The Odd Father Part, Too! (movie satire)

  "Family" Reunion Dept.

  Written by Larry Siegel / Art by Mort Drucker

  Reprinted in 7 collections

  • MAD Special #31 — Summer 1980
  • The Explosive MAD — 1982 (Paperback #60)
  • Mort Drucker's MAD Show-Stoppers — 1985
  • MAD Special #122 — August 1997
  • MAD About The Mob — 2002
  • MAD About The Oscars — 2004
  • MAD About the Movies — Director's Cut — 2008
  4–11
• The MAD Circus

  Acts to Grind Dept.

  Arnoldo Franchioni
  12–14 sample
• One Day in South Dakota

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 3 collections

  • MAD Special #29 — Winter 1979
  • The Explosive MAD — 1982 (Paperback #60)
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  15–16
• The MAD Economics Primer

  Currency Events Dept.

  Written by Stan Hart / Art by Al Jaffee

  Reprinted in 1 collection

  • MAD Special #29 — Winter 1979
  17–21 sample
• Zappers That History Forgot

  Rocking the Quote Dept.

  Written by Alen Robin / Art by George Woodbridge

  Reprinted in 5 collections

  • MAD Special #28 — Fall 1979
  • Eternally MAD — 1983 (Paperback #62)
  • MAD Special #50 — Spring 1985
  • MAD XL #11 — August 2001
  • 1001 MAD Pages You Must Read Before You Die — 2009
  22–24
• Spy vs. Spy — concrete shower

  Joke and Dagger Dept.

  Antonio Prohias

  Reprinted in 9 collections

  • MAD Special #28 — Fall 1979
  • Eternally MAD — 1983 (Paperback #62)
  • MAD Special #88 — July 1993
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • MAD Magazine Poster Book — 2008
  • Spy vs Spy — Mega Mini Kit — 2010
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  • MAD Treasure Trove of Trash — Vol. 7 — December 2023
  25
• Business and Social Cards

  The Game of the Name Dept.

  Written by Frank Jacobs

  Reprinted in 3 collections

  • MAD Barfs — 1982 (Paperback #61)
  • MAD Zaps the Human Race! — Frank Jacobs — 1984 Big Book
  • MAD Special #106 — August 1995
  26–27
• The "All in the Family" Tree

  Spin-Offspring Dept.

  Written by Stan Hart and E. Nelson Bridwell
  28–29
• The Lighter Side of Indoor and Outdoor Gardening

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 3 collections

  • MAD Special #28 — Fall 1979
  • Eternally MAD — 1983 (Paperback #62)
  • The MAD Bathroom Companion — The Gushing Fourth Edition — 2004
  30–34
• A TV Ad We'd Like to See — The Geritol Commercial

  Give Us a "Break" Dept.

  Written by Dick DeBartolo / Photos by Irving Schild

  Reprinted in 3 collections

  • MAD Special #78 — January 1992
  • MAD Special #127 — March 1998
  • MADvertising — 2005
  35
• A MAD Look at Some Well-Kept Celebrities' Secrets

  Peek of Success Dept.

  Written by Paul Peter Porges / Art by Sandy Kossin
  36–37
• MAD's Recession Mother Goose

  From Bad Times to Verse Dept.

  Written by Frank Jacobs / Art by Paul Coker, Jr.

  Reprinted in 3 collections

  • MAD Special #31 — Summer 1980
  • MAD Barfs — 1982 (Paperback #61)
  • MAD Art — 2002 (excerpt)
  38–40
• Muddle on the Orient Express (movie satire)

  Loco-motive Dept.

  Written by Lou Silverstone / Art by Angelo Torres
  41–47 sample
• One Saturday Night at the North Pole

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 3 collections

  • MAD Special #31 — Summer 1980
  • MAD Barfs — 1982 (Paperback #61)
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  48
• Fold-In —
  What large group would be delighted to have President Ford join their ranks?

  Al Jaffee

  Reprinted in 1 collection

  • The MAD Fold-In Collection 1964-2010 — 2011
  C3
• Back Cover — Here's Looking at You, Kid!

  Photo by Irving Schild

  Reprinted in 1 collection

  • MAD Special #31 — Summer 1980
  C4