MAD #35 — February 2024

Article title links go to original source issues

NEW = First appearance of original material

Contents

• Contents Page — Richard Williams Alfred art from MAD #263 placed over comic MAD #21 cover art written by Harvey Kurtzman
  C2–1
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine — new and reprinted)
• A MAD Look at Advertising

  Serge-In General Dept.

  Sergio Aragones
  2–4
• A MAD Look at a TV Commercial — Wrigley's Spearmint Gum

  Al Jaffee
  5
• Advertising Makes You Wonder...

  Ad Insult to Injury Dept.

  Written by Tom Koch / Art by Jack Davis
  6–9
• Spy vs. Spy — rotating cannon / slapping billboard arms

  Joke and Dagger Dept.

  Peter Kuper
  10–11
• Subscription Ad

  featuring Antonio Prohias spies
  12
• MAD Artists' Response to a “Draw This Figure” Ad
  13
• Sad Men (TV satire)

  It's an Ad, Ad, Ad, Ad World Dept.

  Written by Arnie Kogen / Art by Tom Richmond
  14–19
• The Television Commercial

  For Whom the Taco Bell Tolls Dept.

  Sergio Aragones
  20
• While Strolling Through the City

  Don Martin Dept.

  Don Martin / Carl Peterson color
  21–22
• Fool-Aid

  Written by Al Jaffee / Art by Kelly Freas
  23
• If TV Commercials Told Us Everything

  Ad-mission Impossible Dept.

  Written by Tom Koch / Art by George Woodbridge
  24–27
• A TV Commercial We'd Like to See — Scam Wow!

  There's a Soaker Born Every Minute Dept.

  Written by Dick DeBartolo / Art by Tom Bunk
  28–29
• More Effective Advertising Spaces

  Ad-venture Dept.

  Written by Paul Peter Porges / Art by Bob Clarke
  30–31
• When the Government Allows Product Placement in The Pledge of Allegiance

  Polluting the Flag Dept.

  Written by Darren Johnson / Art by Timothy Shamey
  32
• TV Ads We'd Like to See — The Clawettes Commercial

  Television Dept. Part I

  Joe Orlando art
  33
• Let's Kill-off Ridiculous Ad Campaigns

  Irving Schild photo
  34
• TV Commercial Aids

  Out, Damn Spot! Dept.

  Al Jaffee
  35–37
• One Friday Morning

  Don Martin Dept.

  Don Martin
  38
• Comic Book Ads!

  Cut-Your-Own-Throat Dept.

  Written by Harvey Kurtzman / Art by Will Elder / Color by Marie Severin
  39–43
• TV Ads We'd Like to See — The Colgrate Commercial

  Television Dept. Part II

  Joe Orlando art
  44
• Trademark Graffiti

  Add-vertising Dept.

  Al Jaffee
  46–49
• Burger King Funnies

  Err to the Throne Dept.

  John Caldwell
  50–52
• MAD's Consumer Believe It or Nuts!

  An Embarrassment of Richard's Dept.

  Written by Dick DeBartolo / Art by Bob Clarke
  53
• A TV Ad We'd Like To See — The Shill Gasoline Commercial

  Written by Lou Silverstone / Art by George Woodbridge
  54
• I Just Put a Gas Station Attendant in My Tank!

  Bob Clarke art
  55
• Better Vision Business Association

  John Putnam art
  56
• Fold-In — What group has long been the victim of false advertising? NEW

  Johnny Sampson

  Reprinted in 1 collection

  • MAD Hodgepodge of Humor Vol. 4 — April 2026
  C3
• Back Cover — Ad for the reissue of Spy vs. Spy — Omnibus
  C4