Mad #35 February 2024

• Cover Artist: Scott Anderson

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• Contents Page -
  Richard Williams Alfred art from #263 placed over
  comic #21 cover art written by Harvey Kurtzman (C2-1)
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine (new and reprinted)
• A Mad Look at Advertising (Sergio Aragones) (2-4)
• A Mad Look at a TV Commercial -
  Wrigley's Spearmint Gum (Al Jaffee) (5)
• Advertising Makes You Wonder...
  (written by Tom Koch / Jack Davis art) (6-9)
• Spy vs. Spy - rotating cannon /
  slapping billboard arms (Peter Kuper) (10-11)
• Subscription Ad (featuring Antonio Prohias spies) (12)
• Mad Artists' Response to a "Draw This Figure" Ad (13)
• Sad Men (TV satire)
  (written by Arnie Kogen / Tom Richmond art) (14-19)
• The Television Commercial (Sergio Aragones) (20)
• While Strolling Through the City
  (Don Martin / Carl Peterson color) (21-22)
• Fool-Aid (written by Al Jaffee / Kelly Freas art) (23)
• If TV Commercials Told Us Everything
  (written by Tom Koch / George Woodbridge art) (24-27)
• A TV Commercial We'd Like to See - Scam Wow!
  (written by Dick DeBartolo / Tom Bunk art) (28-29)
• More Effective Advertising Spaces
  (written by Paul Peter Porges / Bob Clarke art) (30-31)
• When the Government Allows Product
  Placement in The Pledge of Allegiance
  (written by Darren Johnson / Timothy Shamey art) (32)
• TV Ads We'd Like to See -
  The Clawettes Commercial (Joe Orlando art) (33)
• Let's Kill-off Ridiculous Ad Campaigns
  (Irving Schild photo) (34)
• TV Commercial Aids (Al Jaffee) (35-37)
• One Friday Morning (Don Martin) (38)
• Comic Book Ads! (written by Harvey Kurtzman)
  (Will Elder art / Marie Severin color) (39-43)
• TV Ads We'd Like to See -
  The Colgrate Commercial (Joe Orlando art) (44)
• Trademark Graffiti (Al Jaffee) (46-49)
• Burger King Funnies (John Caldwell) (50-52)
• Mad's Consumer Believe It or Nuts!
  (written by Dick DeBartolo / Bob Clarke art) (53)
• A TV Ad We'd Like To See -
  The Shill Gasoline Commercial
  (written by Lou Silverstone / George Woodbridge art) (54)
• I Just Put a Gas Station Attendant
  in My Tank! (Bob Clarke art) (55)
• Better Vision Business Association (John Putnam art) (56)
• Fold-In -- What group has long been the victim
  of false advertising? (Johnny Sampson) (C3)
• Back Cover -- Ad for the reissue of Spy vs. Spy - Omnibus