Mad #194 October 1977

• Cover Artist: Jack Rickard

  ---

• Ad for Mad Special Number 23
  featuring Don Martin "Special Effect" Stickers (C2)
• Contents Page (1)
• "Modern technology has developed a 15˘ soda can which, when discarded, will last forever…
  and a $5000 automobile which, when taken care of,
  will rust out in two or three years!" -- Alfred E. Neuman
• Letters (Sergio Aragones draws
  himself under King Kong's foot) (2-3)
• Ads for Mad's Don Martin Forges Ahead Paperback,
  Alfred E. Neuman portraits, Subscriptions
  (magnifying glass rigged to light bomb fuse with sunrise -
  written by Don (Duck) Edwing / Paul Coker, Jr. art)
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• Rockhead (movie satire)
  (written by Stan Hart / Mort Drucker art) (4-10)
• Early One Morning Out on the Bay
  (written by Don (Duck) Edwing / Don Martin art) (11)
• The Daily Rhyme
  (written by Frank Jacobs / Bob Clarke art) (12-15)
• If Today's Sex Symbols Weren't in Show Biz
  (written by Lou Silverstone / Harry North, Esq. art) (16-17)
• The Lighter Side of Nights (Dave Berg) (18-22)
• One Afternoon in the Post Office (Don Martin) (23)
• You're an Eternal Optimist if... (24-26)
  (written by Tom Koch and Jack Kent / Jack Davis art)
• Mad's "Religious Cult Leader" of the Year (27-30)
  (written by Lou Silverstone / George Woodbridge art)
• Obituaries For TV Show Characters
  (written by Frank Jacobs / idea by Billy Doherty) (31-33)
• A Mad Look at Sun 'N' Surf (Paul Peter Porges) (34-35)
• Mad's Cliche Killers
  (written by Stan Hart / Paul Coker, Jr. art) (36-38)
• Early One Evening in the Country (Don Martin) (39)
• The Office Workers' Hall of Fame
  (written by Dick DeBartolo / Bob Clarke art) (40-42)
• Lavoine & Shoiley (TV satire)
  (written by Lou Silverstone / Angelo Torres art) (43-48)
• Fold-In -- What popular source of energy is short-lived
  and of questionable value? (Al Jaffee) (C3)
• Back Cover -- More Scenes We'd Like to See
  The Frog Prince (Don Martin)