Mad #196 January 1978

• Cover Artist: Jack Rickard

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• Ad for Subscriptions - Mad's Cheap Publisher Turns Santa Claus (featuring photo of William M. Gaines as Santa) (C2)
• Contents Page (1)
• Letters - Portuguese, Dutch, German, Swedish, Japanese examples of Mad overseas (Don Martin, Dave Berg,
  Bob Clarke, Harry North, Esq., Mort Drucker art) (2)
• Ad for Mad's Dave Berg Takes a Loving Look Paperback (3)
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• Star Roars (movie satire) (Harry North, Esq. art)
  (written by Larry Siegel and Dick DeBartolo) (4-10)
• Early One Morning In South America (Don Martin) (11)
• Mad's "Realistic" Board Game - "Hospital"
  (written by Frank Jacobs / Bob Clarke art) (12-13)
• Mad Diplomacy in Everyday Life Situations
  (written by Stan Hart / Paul Coker, Jr. art) (14-16)
• If Celebrities Answered Their Own Fan Mail
  (written by Arnie Kogen) (17-19)
• The Lighter Side of Water (Dave Berg) (20-24)
• Late One Afternoon in South Dakota (Don Martin) (25)
• If Public Services Were Run
  Like Private Enterprise
  (written by Frank Jacobs / Jack Rickard art) (26-29)
• Mishaps of the Future (Paul Peter Porges) (30-32)
• Mad's Literary Agent of the Year
  (written by Lou Silverstone / Harry North, Esq. art) (33-36)
• A Mad Look at a Modern High School
  (written by Lou Silverstone / Jack Davis art) (37-39)
• Inventions We'd Like to See
  (written by Paul Peter Porges / Al Jaffee art) (40-43)
• Early One Evening in Atlantic City (Don Martin) (44)
• He's Company (TV satire)
  (written by Arnie Kogen / Angelo Torres art) (45-48)
• Fold-In -- What does a college education promise
  to give many of today's students? (Al Jaffee) (C3)
• Back Cover --
  More Scenes We'd Like to See - The Frog Prince
  (written by Don (Duck) Edwing / Don Martin art)