Mad #203 December 1978

• Cover Artist: Jack Rickard

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• Ad for Subscriptions
  (Harry North, Esq. art from #187) (C2)
• Contents Page (1)
• "Political campaign speeches are like steer horns:
  A point here…a point there…and a lot of bull in between!"
  -- Alfred E. Neuman
• Letters (photo of Susan Richardson with a Mad) (2)
• Ad for The Mad Guide to Careers and
  A Mad Treasure Chest Paperbacks (3)
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• The Force and I - The Mad "Star Wars" Musical
  (written by Frank Jacobs / Mort Drucker art) (4-10)
• One Morning at Max's Novelty Shop (Don Martin) (11)
• More Candid Mad Snapshots of Historical Celebrities
  (Paul Peter Porges) (12-14)
• If Freedom of the Press Applied to High School Papers
  (written by Tom Koch / Bob Clarke) (15-18)
• Easily-Computed Human Factors
  (written by Dennis Snee / Paul Coker, Jr. art) (19-21)
• The Lighter Side of Rip-Offs (Dave Berg) (22-26)
• How to Read a New Car Ad
  (written by Alen Robin / George Woodbridge art) (27-29)
• A Mad Look at The "Clorox" Commercial
  (written by Dick DeBartolo / Jack Rickard art) (30-31)
• The Mad Travel Agency's Specialized
  Tours for You and Your Neurosis -
  A Seven Day Tour of Israel For the Guilt-Ridden
  (written by Stan Hart / Harry North, Esq. art) (32-33)
• If Sesame Street Branched Out
  Into Specialized Avenues of Education
  (written by Frank Jacobs / Jack Davis art) (34-39)
• Amazing Facts About the Animal World
  vs. Amazing Facts About the American Scene
  (written by Dennis Snee / Bob Jones art) (40-41)
• One Afternoon at Rocky's Diner (Don Martin) (42)
• Fantasy "Buy"land (TV satire)
  (written by Lou Silverstone / Angelo Torres art) (43-47)
• One Evening at the Bus Terminal (Don Martin) (48)
• Fold-In -- What former world champ is
  taking an awful licking lately? (Al Jaffee) (C3)
• Back Cover -- One Day in Paris
  (written by Don (Duck) Edwing / Don Martin art)