Mad #53 March 1960
- Cover Artist: Kelly Freas
- Mad Logo: Harvey Kurtzman
- Fleischman's Whiskey (Kelly Freas art)
- Contents Page
- Letters
- Ads for Alfred E. Neuman portrait, Mad Forever,
Mad For Keeps, Son of Mad, Subscriptions
- Marvin Talks About Small Cars
**consecutive places around the magazine
- Personalized Merchandising
(written by Frank Jacobs / Bob Clarke art)
- Breakfast at Liggett's (Don Martin)
- Highway Safety (written by Tom Koch / George Woodbridge art)
- New Movie Monsters from Madison Avenue
(written by E. Nelson Bridwell / Wally Wood art)
- What Would Happen if Teenagers Ran the Country (Dave Berg)
- The Rifle, Man! (TV Satire)
(written by Nick Meglin / Mort Drucker art)
- Society Page (written by Larry Siegel / Bob Clarke art)
- Changing History for Commercial TV
(written by Larry Siegel / Joe Orlando art)
- Valentines to People We've Fallen Out of Love With
(written by Frank Jacobs / Mort Drucker art)
- Balcony Scene (Don Martin)
- Mad Goes to an Alfred Hatchplot Movie
(written by Larry Siegel / Wally Wood art)
- Modern Sources of Untapped Energy
(written by Sy Reit / George Woodbridge art)
- Skiing (written by Dave Berg / Bob Clarke art)
- Hazards of Illuminated Signs
(written by Sy Reit / Joe Orlando art)
- Down on Wall Street (Don Martin)
- Ad for life-like, 3-D, bisque china Alfred E. Neuman Bust -
3.75" tall = $1 / 5.5" tall = $2 (Lester Krauss photo)
- Back Cover -- Eastzone Kossak Film (Kelly Freas art)
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