Mad #53 March 1960

• Cover Artist: Kelly Freas
• Mad Logo: Harvey Kurtzman

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• Fleischman's Whiskey (Kelly Freas art) (C2)
• Contents Page (1)
• Letters (2-3)
• Ads for Alfred E. Neuman portrait, Mad Forever,
  Mad For Keeps, Son of Mad, Subscriptions
• Marvin Talks About Small Cars
  **consecutive places around the magazine
• Personalized Merchandising
  (written by Frank Jacobs / Bob Clarke art) (4-7)
• Breakfast at Liggett's (Don Martin) (8-9)
• Mad's Tips on Highway Safety
  (written by Tom Koch / George Woodbridge art) (10-11)
• New Movie Monsters from Madison Avenue
  (written by E. Nelson Bridwell / Wally Wood art) (12-14)
• What Would Happen if Teenagers Ran the Country
  (Dave Berg) (15-18)
• The Rifle, Man! (TV satire)
  (written by Nick Meglin / Mort Drucker art) (19-22)
• Mad's Society Page
  (written by Larry Siegel / Bob Clarke art) (23-25)
• Changing History for Commercial TV
  (written by Larry Siegel / Joe Orlando art) (26-29)
• Valentines to People We've Fallen Out of Love With
  (written by Frank Jacobs / Mort Drucker art) (30-31)
• Balcony Scene (Don Martin) (32)
• Mad Goes to an Alfred Hatchplot Movie
  (written by Larry Siegel / Wally Wood art) (33-36)
• Modern Sources of Untapped Energy
  (written by Sy Reit / George Woodbridge art) (37-39)
• Skiing (written by Dave Berg / Bob Clarke art) (40-43)
• Hazards of Illuminated Signs
  (written by Sy Reit / Joe Orlando art) (44-47)
• Down on Wall Street (Don Martin) (48)
• Ad for life-like, 3-D, bisque china Alfred E. Neuman Bust -
  3.75" tall = $1 / 5.5" tall = $2 (Lester Krauss photo)
  (repurposed snippet of Will Elder art from Medical) (C3)
• Back Cover -- Eastzone Kossak Film (Kelly Freas art)