Mad #196 January 1978

• Cover Artist: Jack Rickard

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• Ad for Subscriptions - Mad's Cheap Publisher Turns Santa Claus (featuring photo of William M. Gaines in a Santa suit)
• Contents Page
• Letters - Portuguese, Dutch, German, Swedish, Japanese examples of Mad overseas (Don Martin, Dave Berg,
  Bob Clarke, Harry North, Esq., Mort Drucker art)
• Ad for Mad's Dave Berg Takes a Loving Look Paperback
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• Star Roars (movie satire) (Harry North, Esq. art)
  (written by Larry Siegel and Dick DeBartolo)
• Early One Morning In South America (Don Martin)
• Mad's "Realistic" Board Game - "Hospital"
  (written by Frank Jacobs / Bob Clarke art)
• Mad Diplomacy in Everyday Life Situations
  (written by Stan Hart / Paul Coker, Jr. art)
• If Celebrities Answered Their Own Fan Mail
  (written by Arnie Kogen)
• The Lighter Side of Water (Dave Berg)
• Late One Afternoon in South Dakota (Don Martin)
• If Public Services Were Run Like Private Enterprise
  (written by Frank Jacobs / Jack Rickard art)
• Mishaps of the Future (Paul Peter Porges)
• Mad's Literary Agent of the Year
  (written by Lou Silverstone / Harry North, Esq. art)
• A Mad Look at a Modern High School
  (written by Lou Silverstone / Jack Davis art)
• Inventions We'd Like to See
  (written by Paul Peter Porges / Al Jaffee art)
• Early One Evening in Atlantic City (Don Martin)
• He's Company (TV satire)
  (written by Arnie Kogen / Angelo Torres art)
• Fold-In -- What does a college education promise
  to give many of today's students? (Al Jaffee)
• Back Cover -- More Scenes We'd Like to See - The Frog Prince
  (written by Don (Duck) Edwing / Don Martin art)