Mad #196 January 1978
- Cover Artist: Jack Rickard
- Ad for Subscriptions - Mad's Cheap Publisher Turns Santa Claus (featuring photo of William M. Gaines in a Santa suit)
- Contents Page
- Letters - Portuguese, Dutch, German, Swedish, Japanese examples of Mad overseas (Don Martin, Dave Berg,
Bob Clarke, Harry North, Esq., Mort Drucker art)
- Ad for Mad's Dave Berg Takes a Loving Look Paperback
- Sergio Aragones Drawn-Out Dramas
**various places around the magazine
- Star Roars (movie satire) (Harry North, Esq. art)
(written by Larry Siegel and Dick DeBartolo)
- Early One Morning In South America (Don Martin)
- Mad's "Realistic" Board Game - "Hospital"
(written by Frank Jacobs / Bob Clarke art)
- Mad Diplomacy in Everyday Life Situations
(written by Stan Hart / Paul Coker, Jr. art)
- If Celebrities Answered Their Own Fan Mail
(written by Arnie Kogen)
- The Lighter Side of Water (Dave Berg)
- Late One Afternoon in South Dakota (Don Martin)
- If Public Services Were Run Like Private Enterprise
(written by Frank Jacobs / Jack Rickard art)
- Mishaps of the Future (Paul Peter Porges)
- Mad's Literary Agent of the Year
(written by Lou Silverstone / Harry North, Esq. art)
- A Mad Look at a Modern High School
(written by Lou Silverstone / Jack Davis art)
- Inventions We'd Like to See
(written by Paul Peter Porges / Al Jaffee art)
- Early One Evening in Atlantic City (Don Martin)
- He's Company (TV satire)
(written by Arnie Kogen / Angelo Torres art)
- Fold-In -- What does a college education promise
to give many of today's students? (Al Jaffee)
- Back Cover -- More Scenes We'd Like to See - The Frog Prince
(written by Don (Duck) Edwing / Don Martin art)
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