Mad #198 April 1978

• Ad for Subscriptions - Why Kill Yourself?
  (written by Don (Duck) Edwing / Paul Coker, Jr. art)
• Contents Page
• Letters
• Ads for Mad Overboard Paperback, Alfred E. Neuman portraits
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• The Dip (movie satire)
  (written by Stan Hart / Mort Drucker art)
• One Morning in a Drug Store (Don Martin)
• Food For Thought (Arnoldo Franchioni / UPI photos)
• When the "UPC" Symbol Takes Over Completely
  (Henry Clark)
• School Supplies Unlimited 1978-79 Wholesale Catalogue
  (written by Tom Koch / Bob Clarke art)
• Around Noon on a Movie Set (Don Martin)
• Kids' Fresh New Comebacks to Parents' Tired Old Comments
  (written by Tom Koch / Paul Coker, Jr. art)
• Spy vs. Spy (Antonio Prohias)
• Some Legendary Wire Hangers
  (written by Paul Peter Porges / Bob Clarke art)
• The Lighter Side of Fire (Dave Berg)
• Warranty Questionnaire from the Purchasing Public
  (written by Dick DeBartolo)
• You Can't Beat the System
  (written by Tom Koch / Jack Davis art)
• Ten Little Businessmen (Harry North, Esq. art)
  (written by Frank Jacobs / idea by Charles M. DeFuccio)
• Mad One-Time Use Products
  (written by Paul Peter Porges / Al Jaffee art)
• Alas (TV satire)
  (written by Lou Silverstone / Angelo Torres art)
• One Evening in a Bus Station (Don Martin)
• Fold-In -- What competitive Russian and Japanese
  enterprise threatens total annihilation? (Al Jaffee)
• Back Cover -- One Evening in the City
  (written by Sergio Aragones / Don Martin art)