Doug Gilford's MAD Cover Site

MAD #53 — March 1960

Cover art: Kelly Freas MAD logo: Harvey Kurtzman

"Adolescence is that period in a child's life when his parents become most difficult!" — Alfred E. Neuman

Contents

Fleischman's Whiskey

Art by Kelly Freas
Reprinted in 2 collections
- MAD Follies #1 — 1963 Annual
- MADvertising — 2005
C2
Contents Page

1
Letters Dept.
Notes
- Ads for Alfred E. Neuman portrait, MAD Forever, MAD For Keeps, Son of MAD, Subscriptions
2–3
Marvin Talks About Small Cars

(consecutive places around the magazine)
Personalized Merchandising

What's in a Name Brand Dept.

Written by Frank Jacobs / Art by Bob Clarke

4–7
Breakfast at Liggett's

Don Martin Dept. Part I

Don Martin
Reprinted in 2 collections
- Three Ring MAD — 1964 (Paperback #16)
- MAD's Greatest Artists: The Completely MAD Don Martin — 2007
8–9
MAD's Tips on Highway Safety

Route of All Evil Dept.

Written by Tom Koch / Art by George Woodbridge
Reprinted in 1 collection
- Three Ring MAD — 1964 (Paperback #16)
10–11
New Movie Monsters from Madison Avenue

It Came From Outta the Ad Space Dept.

Written by E. Nelson Bridwell / Art by Wally Wood
Reprinted in 4 collections
12–14 sample
What Would Happen if Teenagers Ran the Country

Red, White, and Blue-Jeans Dept.

Dave Berg
Reprinted in 2 collections
- A Golden Trashery of MAD — 1960
- Dave Berg's MAD Trash — 1977 Big Book
15–18
The Rifle, Man! (TV satire)

Breech of Premise Dept.

Written by Nick Meglin / Art by Mort Drucker
Reprinted in 3 collections
19–22 sample
MAD's Society Page

Black-and-Blue Bloods Dept.

Written by Larry Siegel / Art by Bob Clarke
Reprinted in 1 collection
- Three Ring MAD — 1964 (Paperback #16)
23–25
Changing History for Commercial TV

Pull the Plug Dept.

Written by Larry Siegel / Art by Joe Orlando
Reprinted in 1 collection
- More Trash From MAD #4 — 1961 Annual
26–29
Valentines to People We've Fallen Out of Love With

Change of Heart Dept.

Written by Frank Jacobs / Art by Mort Drucker
Reprinted in 1 collection
- A Golden Trashery of MAD — 1960
30–31
Balcony Scene

Don Martin Dept. Part II

Don Martin
Reprinted in 3 collections
32
MAD Goes to an Alfred Hatchplot Movie

Murder Will Out-Sell Dept.

Written by Larry Siegel / Art by Wally Wood
Reprinted in 2 collections
- A Golden Trashery of MAD — 1960
- Three Ring MAD — 1964 (Paperback #16)
33–36
Modern Sources of Untapped Energy

More Power to You Dept.

Written by Sy Reit / Art by George Woodbridge

37–39
Skiing

Runners-Up Dept.

Written by Dave Berg / Art by Bob Clarke
Reprinted in 2 collections
- A Golden Trashery of MAD — 1960
- MAD Follies #3 — 1965 Annual
40–43
Hazards of Illuminated Signs

Light Switch Dept.

Written by Sy Reit / Art by Joe Orlando
Reprinted in 3 collections
44–47 sample
Down on Wall Street

Don Martin Dept. Part III

Don Martin
Reprinted in 3 collections
48 sample
Ad for life-like, 3-D, bisque china Alfred E. Neuman Bust

3.75" tall = $1 / 5.5" tall = $2 / Photo by Lester Krauss

repurposed snippet of Will Elder art from Medical

C3 sample
Back Cover — Eastzone Kossak Film

Art by Kelly Freas
Reprinted in 4 collections
C4