MAD #56 — July 1960

"Invariably, the contents of a will are a dead giveaway!" — Alfred E. Neuman

Contents

• League of Frightened Coffee Growers

  Written by Al Jaffee / Art by Kelly Freas
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for Alfred E. Neuman bust, Alfred E. Neuman portrait, "Alfred E. Neuman for President" Kit, Subscriptions ("A Little Knowledge is a Dangerous Thing!")
  2–3
• More "Mad Y'OX"

  Marginal Marvin Dept.
  (various places around the magazine)
• Madison Avenue's Political Ad Campaigns

  Hoke-Filled Room Dept.

  Written by Gary Belkin / Art by George Woodbridge
  4–9
• MAD's Modern Olympic Games

  Five-Ring Circus Dept.

  Written by Tom Koch / Art by Mort Drucker

  Reprinted in 2 collections

  • The Self-Made MAD — 1964 (Paperback #17)
  • MAD Special #115 — September 1996
  10–12 sample
• The Chiropractor

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 4 collections

  • More Trash From MAD #4 — 1961 Annual
  • MAD Special #1 — Fall 1970
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  13 sample
• Bubble Gum Cards

  Chew's Who Dept.

  Written by Tom Koch / Art by Joe Orlando

  Reprinted in 1 collection

  • The Self-Made MAD — 1964 (Paperback #17)
  14–17
• The Good Woman in Africa

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 1 collection

  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  18
• How Publicity Works

  Bilking It Dry Dept.

  Written by Frank Jacobs / Art by Joe Orlando

  Notes & reprints

  • Art credited to Bob Clarke by mistake
  • More Trash From MAD #4 — 1961 Annual
  19–21
• The Garbage Explosion

  Litter-ly Speaking Dept.

  Written by Sy Reit / Art by Bob Clarke

  Reprinted in 4 collections

  • The Worst From MAD #4 — 1961 Annual
  • Completely MAD — 1991 (excerpt)
  • MAD Special #126 — January 1998
  • MAD Treasure Trove of Trash — Vol. 1 — May/June 2022
  22–24
• The MAD "Comic" Opera

  Songs of India Ink Dept.

  Written by Frank Jacobs / Art by Wally Wood

  Reprinted in 9 collections

  • The Worst From MAD #4 — 1961 Annual
  • The Self-Made MAD — 1964 (Paperback #17)
  • MAD Special #36 — Fall 1981
  • Completely MAD — 1991 (excerpt)
  • MAD Art — 2002 (excerpt)
  • MAD About Comic Strips — 2003
  • Inside MAD — 2013
  • MAD Choice Cuts — Special Collector's Edition 2014
  • Totally Inside MAD — 2016
  25–30
• Scenes We'd Like to See — The Race Through the Jungle

  Hollywood Dept.

  Art by Mort Drucker

  Reprinted in 3 collections

  • More Trash From MAD #4 — 1961 Annual
  • MAD Special #1 — Fall 1970
  • MAD #20 — August 2021
  31
• Honest Ads

  The Truth Blurts Dept.

  Written by Tom Koch / Art by Bob Clarke

  Reprinted in 1 collection

  • More Trash From MAD #4 — 1961 Annual
  32–35
• Patty Play Dolls

  Berg's-Eye View Dept.

  Dave Berg
  36–38 sample
• MAD's TV "Alfie" Awards

  Clumsy Category Dept.

  Written by Larry Siegel / Art by Mort Drucker
  39–41
• The Tourist and the Italian Urchins

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 1 collection

  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  42
• The U.S. Army Chicken Officer's Field Manual

  The Man in Command Dept.

  Written by Larry Siegel / Art by Bob Clarke

  Reprinted in 2 collections

  • More Trash From MAD #4 — 1961 Annual
  • The Self-Made MAD — 1964 (Paperback #17)
  43–47
• The Chase

  Don Martin Dept. Part IV

  Don Martin

  Reprinted in 2 collections

  • The Self-Made MAD — 1964 (Paperback #17)
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  48
• Ad for The Organization MAD and A Golden Trashery of MAD

  Photo by Lester Krauss
  C3
• Back Cover — Rummie Walker Whiskey

  Art by Frank Kelly Freas(h)

  Reprinted in 2 collections

  • MAD About the Sixties — 1995
  • MADvertising — 2005
  C4