Mad #54 April 1960

• Cover Artist: Kelly Freas
• Mad Logo: Harvey Kurtzman

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• Phonyex Mutual Life Insurance
  (written by Larry Siegel / Kelly Freas art) (C2)
• Contents Page (1)
• Letters (2-3)
• Ads for Alfred E. Neuman portrait, Mad Forever,
  Mad For Keeps, Son of Mad, Subscriptions
• Marvin Introduces A New Game: "Mad Y'OX"
  **consecutive places around the magazine
  (written by Paul Laikin)
• Ad Testimonials from Politicians
  (written by Tom Koch / Bob Clarke art) (4-7)
• The Magician (Don Martin) (8-9)
• How I Turned $6.85 into a Zillion (written by Al Jaffee) (10)
• Around the World With U.S. Television
  (written by Larry Siegel / Wally Wood art) (11-16)
• The Interpreter
  (written by Arnie Kogen / Joe Orlando art) (17-19)
• Educational Billboards
  (written by Tom Koch / Bob Clarke art) (20-21)
• America is Getting Soft (Dave Berg) (22-25)
• You Can Learn A Lot When You Go Through People's Garbage (written by Frank Jacobs / Bob Clarke art) (26-27)
• Distinctive Picket Lines
  (written by Frank Jacobs / George Woodbridge art) (28-30)
• My Fair Ad-Man (Broadway musical satire)
  (written by Nick Meglin / Mort Drucker art) (31-37)
• Mail by Missile (written by Sy Reit / Bob Clarke art) (38-39)
• The Hero (Don Martin) (40)
• Doctors' Progress
  (written by Al Jaffee / George Woodbridge art) (41-42)
• Movie Land (magazine parody)
  (written by Larry Siegel / Joe Orlando art) (43-47)
• Uncle Herman and the Coke Machine (Don Martin) (48)
• Ad for life-like, 3-D, bisque china Alfred E. Neuman Bust -
  3.75" tall = $1 / 5.5" tall = $2 (Lester Krauss photo)
  (repurposed snippet of Will Elder art from Medical) (C3)
• Back Cover -- Aspire Boot-Lick Polish (Kelly Freas art)