MAD #128 — July 1969

"Mini-skirts are getting so short these days, there's probably more cotton in the top of a bottle of aspirin!" — Alfred E. Neuman

Contents

• A Hawk's-Eye View of the United States

  Idea by Max Brandel / Art by Bob Clarke
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for Subscriptions (astronaut — Paul Coker, Jr. art), Paperbacks, Alfred E. Neuman portraits
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• The Guru of Ours (movie musical satire)

  Pot at the End of the Rainbow Dept.

  Written by Frank Jacobs / Art by Mort Drucker

  Reprinted in 2 collections

  • The MAD Morality — 1970 (excerpt)
  • MAD Special #10 — Fall 1973
  4–10
• On a Saturday Afternoon

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 7 collections

  • MAD Special #10 — Fall 1973
  • The Completely MAD Don Martin — 1974 Big Book
  • The Vintage MAD — 1976 (Paperback #41)
  • MAD Special #38 — Spring 1982
  • The MAD Bathroom Companion — Turd in a Series — 2003
  • The MAD Bathroom Companion — The Mother Load — 2004
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  11
• A MAD Nature Study Guide

  Fair Game Dept.

  Written by Frank Jacobs / Max Brandel / UPI and World Wide photos
  12–14
• The Heart Transplant

  Pump and Circumstances Dept.

  Al Jaffee

  Reprinted in 3 collections

  • MAD Special #10 — Fall 1973
  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  • MAD Special #104 — June 1995
  15–16
• MAD's Foreign Film Producer of the Year

  Rib a Dubbed Dud Dept.

  Written by Dick DeBartolo / Art by Joe Orlando

  Reprinted in 1 collection

  • MAD Special #13 — Fall 1974
  17–20
• One Day in a Hospital

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 3 collections

  • MAD Special #10 — Fall 1973
  • The Vintage MAD — 1976 (Paperback #41)
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  21 sample
• You Know You're Really Overweight When...

  Evaluating the Pound Dept.

  Written by Jack Kent / Art by Paul Coker, Jr.

  Reprinted in 5 collections

  • The MAD Morality — 1970 (excerpt)
  • MAD Special #10 — Fall 1973
  • MAD At You! — 1975 (Paperback #40)
  • MAD Special #102 — March 1995
  • MAD XL #18 — November 2002
  22–23 sample
• MAD's All-Inclusive Do-It-Yourself Protest Newspaper Story

  Picket Yourself Dept.

  Written by Frank Jacobs
  24–25
• The Lighter Side of Amusement Parks

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 3 collections

  • MAD Special #11 — Winter 1973
  • The Vintage MAD — 1976 (Paperback #41)
  • MAD Special #131 — October 1998
  26–30
• Spy vs. Spy — octopus TV

  Joke & Dagger Dept.

  Antonio Prohias

  Reprinted in 6 collections

  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • MAD Special #48 — Fall 1984
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  • MAD #49 — June 2026
  31
• Some "Greeting Cards to the Newlyweds" We'd Like to See

  For Better or Verse Dept.

  Written by Frank Jacobs / Idea by David Hunter / Art by Bob Clarke

  Reprinted in 3 collections

  • The MAD Morality — 1970 (excerpt)
  • MAD Special #10 — Fall 1973
  • The Vintage MAD — 1976 (Paperback #41)
  32–34
• One Day in a Sawmill

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 4 collections

  • The Completely MAD Don Martin — 1974 Big Book
  • MAD XL #3 — June 2000
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  35 sample
• A MAD Peek Behind the Scenes at a Laundry and Dry Cleaners

  Inside-Ouch Dept.

  Written by Larry Siegel / Art by Jack Davis

  Reprinted in 3 collections

  • The MAD Morality — 1970 (excerpt)
  • MAD Special #10 — Fall 1973
  • MAD Special #119 — March 1997
  36–37
• A MAD Portfolio of Appropriate Comic Strip Sound Effects

  Punch in the Noise Dept.

  Written by Earle Doud / Art by Bob Clarke

  Reprinted in 3 collections

  • MAD Special #10 — Fall 1973
  • The Vintage MAD — 1976 (Paperback #41)
  • MAD Special #36 — Fall 1981
  38–40
• The Heist

  Safe on Second Dept.

  Sergio Aragones

  Reprinted in 7 collections

  • MAD Special #12 — Summer 1974
  • The Vintage MAD — 1976 (Paperback #41)
  • MAD's Sergio Aragones On Parade — 1979 Big Book
  • MAD Special #106 — August 1995
  • MAD About The Mob — 2002
  • MAD's Greatest Artists: Sergio Aragonés — 2010
  • MAD #17 — February 2021
  41–42
• A MAD Look at Two College Generations

  Rah-Rah-Riot Dept.

  Written by Larry Siegel / Art by George Woodbridge

  Reprinted in 2 collections

  • MAD Special #10 — Fall 1973
  • The Vintage MAD — 1976 (Paperback #41)
  43–47
• Ad for The Twelfth Annual Edition of The Worst From MAD

  featuring Pre-Written "Get Mad" Postcards
  48
• Fold-In — What is the one unhappiness almost all modern parents are sure to share with their children?

  Al Jaffee

  Reprinted in 2 collections

  • MAD Special #12 — Summer 1974
  • The MAD Fold-In Collection 1964-2010 — 2011
  C3
• Back Cover — The Tomb of the Unknown Smoker

  Max Brandel / Photo by Irving Schild

  Reprinted in 2 collections

  • MAD Special #9 — Summer 1973
  • MAD Special #106 — August 1995
  C4