MAD #129 — September 1969

"Bachelors, like detergents, work fast and leave no rings!" — Alfred E. Neuman

Contents

• Don Martin Takes a Look at a Fairy Tale (Rapunzel)

  Don Martin

  Reprinted in 5 collections

  • MAD Special #10 — Fall 1973
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  • MAD #36 — April 2024
  • MAD Treasure Trove of Trash — Vol. 8 — Mar/Apr 2024
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for Subscriptions (lighthouse keeper — Art by Paul Coker, Jr.), Alfred E. Neuman portraits, MAD's Don Martin Cooks Up More Tales Paperback
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• MAD Origami Zoo of Cliche Creatures

  Ecchology Dept.

  Written by Frank Jacobs / Origami by Giuseppe Baggi

  Reprinted in 4 collections

  • The MAD Morality — 1970 (excerpt)
  • MAD Special #10 — Fall 1973
  • The Vintage MAD — 1976 (Paperback #41)
  • MAD Fixes Cats — Special Collector's Edition 2025
  4–6
• The Brother Hoods (movie satire)

  Kissy-Kissy, Bang-Bang Dept.

  Written by Lou Silverstone / Art by Mort Drucker

  Reprinted in 1 collection

  • Mort Drucker's MAD Show-Stoppers — 1985
  7–12
• Don Martin Takes Another Look at the Same Fairy Tale

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 3 collections

  • MAD Special #10 — Fall 1973
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  13–14
• The MAD Primer of Bigots, Extremists and Other Loose Ends

  It Must've Been Something They Hate Dept.

  Written by Frank Jacobs and Stan Hart / Art by Jack Davis

  Reprinted in 5 collections

  • The MAD Morality — 1970 (excerpt)
  • MAD Special #10 — Fall 1973
  • MAD At You! — 1975 (Paperback #40)
  • Completely MAD — 1991 (excerpt)
  • MAD #40 — December 2024 (excerpt)
  15–17 sample
• The MAD Approach Toward Bridging the Generation Gap

  Chide Psychology Dept.

  Written by Earle Doud / Art by Paul Coker, Jr.

  Reprinted in 1 collection

  • MAD Special #66 — Spring 1989
  18–21
• The Anatomy of a Movie Ad Campaign

  Screen-Ploy Dept.

  Written by Dick DeBartolo / Art by Bob Clarke

  Reprinted in 4 collections

  • MAD Special #10 — Fall 1973
  • The Vintage MAD — 1976 (Paperback #41)
  • MAD Special #30 — Spring 1980
  • MAD's Maddest Writer Dick DeBartolo presents Here's MAD in Your Eye — 1984 Big Book
  22–23
• The Lighter Side of Status Seeking

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 6 collections

  • The MAD Morality — 1970 (excerpt)
  • MAD Special #10 — Fall 1973
  • The Vintage MAD — 1976 (Paperback #41)
  • Dave Berg's MAD Trash — 1977 Big Book
  • MAD Special #95 — September 1994
  • MAD's Greatest Artists: Dave Berg — 2013
  24–28
• Spy vs. Spy — hot air balloon trap

  Joke and Dagger Dept.

  Antonio Prohias

  Reprinted in 7 collections

  • MAD Special #12 — Summer 1974
  • The Vintage MAD — 1976 (Paperback #41)
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • MAD Special #110 — January 1996
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy vs. Spy — An Explosive Celebration — 2015
  29
• A MAD Look at Dogs

  Mutt and Jest Dept.

  Sergio Aragones

  Reprinted in 8 collections

  • MAD Special #10 — Fall 1973
  • The Vintage MAD — 1976 (Paperback #41)
  • MAD's Sergio Aragones On Parade — 1979 Big Book
  • MAD Special #128 — June 1998
  • MAD's Greatest Artists: Sergio Aragonés — 2010
  • MAD #24 — April 2022
  • MAD Treasure Trove of Trash — Vol. 1 — May/June 2022
  • MAD Goes to the Dogs & Other Beasties! — Special Collector's Edition 2024
  30–32
• A MAD Gray Paper — “The State of Our Cities”

  Putting Down Town Dept.

  Written by Stan Hart / Art by George Woodbridge

  Reprinted in 4 collections

  • The MAD Morality — 1970 (excerpt)
  • MAD Special #10 — Fall 1973
  • The Vintage MAD — 1976 (Paperback #41)
  • MAD Special #110 — January 1996
  33–37
• Don Martin Takes a Last Look at the Same Fairy Tale

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 6 collections

  • MAD Special #10 — Fall 1973
  • MAD Special #44 — Fall 1983
  • The MAD Gross Book — 2001
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD Kids #13 — December 2008
  • MAD's Greatest Artists — Don Martin — 2014
  38 sample
• Dr. Benjamin Spock — Teenage Care

  Bringing Up Fodder Dept.

  Written by Larry Siegel / Art by Bob Clarke

  Reprinted in 1 collection

  • MAD Special #10 — Fall 1973
  39–42
• Jewelia (TV satire)

  Filly of Soul Dept.

  Written by Stan Hart / Art by Mort Drucker

  Reprinted in 1 collection

  • Completely MAD — 1991 (excerpt)
  43–47
• A Dove's-Eye View of the Joint Chiefs of Staff

  Put Up Your “Dukes” Dept.

  Max Brandel / Wide World photo
  48
• Fold-In — What were investigations into the “Pueblo Affair” really looking for?

  Al Jaffee

  Reprinted in 1 collection

  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — A TV Ad We'd Like to See — Ultra-White Toothpaste

  Written by Dick DeBartolo / Art by Jack Rickard

  Reprinted in 3 collections

  • MAD Special #11 — Winter 1973
  • MAD Special #127 — March 1998
  • MADvertising — 2005
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