MAD #154 — October 1972

"Living on a budget is the same as living beyond your means, except that now you have a record of it!" — Alfred E. Neuman

Contents

• Ad for MAD Special Number 8 featuring "The TV Guise Fall Preview"
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Photo of Eddie Egan reading MAD #152; ads for Subscriptions (Paul Coker, Jr. galley slave art), Paperbacks, Alfred E. Neuman portraits
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine)
• The Cowkids (movie satire)

  Short in the Saddle Dept.

  Written by Dick DeBartolo / Art by Jack Davis
  4–11
• Howard Hughes' Wallet

  Odd Ball in the Back Pocket Dept.

  Written by Arnie Kogen
  12–13
• MAD's Ecology Mother Goose

  Our Goose is Cooked Dept.

  Idea by M.S. Pinkham / Written by Frank Jacobs / Art by Paul Coker, Jr.

  Reprinted in 3 collections

  • MAD Special #19 — Fall 1976
  • MAD About The Buoy — 1980 (Paperback #53)
  • MAD Special #76 — Fall 1991
  14–17
• When Watching Television, You Can Be Sure of Seeing...

  Pick-Up Schticks Dept.

  Written by Lou Silverstone / Art by Angelo Torres

  Reprinted in 1 collection

  • MAD Special #21 — Summer 1977
  18–20
• One Day at the Bullfights

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 5 collections

  • MAD Special #20 — Winter 1976
  • MAD Special #97 — Late Spring 1994
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • Extremely Moronic MAD — 2012
  • MAD's Greatest Artists — Don Martin — 2014
  21
• The MAD Car-Owners Hate Book

  Car Sick Dept.

  Al Jaffee

  Reprinted in 6 collections

  • MAD Special #22 — Fall 1977
  • Super MAD — 1979 (Paperback #51)
  • MAD Special #76 — Fall 1991
  • MAD XL #9 — June 2001
  • 1001 MAD Pages You Must Read Before You Die — 2009
  • Extremely Moronic MAD — 2012
  22–25 sample
• Spy vs. Spy — fake arms carry wrecking ball

  Joke and Dagger Dept.

  Antonio Prohias

  Reprinted in 4 collections

  • MAD Special #20 — Winter 1976
  • MAD Special #76 — Fall 1991
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  26
• The MAD Guide to Political Types

  Knowing Your Left from Your Right Dept.

  Written by Frank Jacobs / Art by George Woodbridge

  Reprinted in 2 collections

  • MAD Special #21 — Summer 1977
  • MAD Zaps the Human Race! — Frank Jacobs — 1984 Big Book
  27–30
• One Day During a Cavalry Attack

  Don Martin Dept. Part II

  Written by John Caldwell / Art by Don Martin

  Reprinted in 5 collections

  • MAD Special #19 — Fall 1976
  • Super MAD — 1979 (Paperback #51)
  • The MAD Bathroom Companion — Turd in a Series — 2003
  • The MAD Bathroom Companion — The Mother Load — 2004
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  31
• The Lighter Side of Hang-Ups

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 5 collections

  • MAD Special #19 — Fall 1976
  • Super MAD — 1979 (Paperback #51)
  • MAD Special #76 — Fall 1991
  • MAD About Dad — 2004 (excerpt)
  • MAD's Greatest Artists: Dave Berg — 2013
  32–36
• The Television Yellow Pages 1972–1973

  Show Biz-zy Signals Dept.

  Written by Tom Koch / Art by Jack Rickard
  37–40 sample
• The Cute Rook (movie satire)

  The Heist of Idiocy Dept.

  Written by Stan Hart / Art by Mort Drucker
  41–47
• One Night in a Bar Along the Highway

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 4 collections

  • The Abominable Snow MAD — 1979 (Paperback #52)
  • The MAD Gross Book — 2001
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  48
• Fold-In — What can we expect from all the candidates in the 1972 political swim?

  Al Jaffee

  Reprinted in 1 collection

  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — America's Final Cigarette Break

  Written by Al Jaffee / Photo by Irving Schild

  Reprinted in 2 collections

  • MAD Special #20 — Winter 1976
  • MADvertising — 2005
  C4