MAD #157 — March 1973

"Flattery is the art of telling someone exactly what he thinks of himself!" — Alfred E. Neuman

Contents

• Ad for MAD Special Number 9 —
  featuring the first The Nostalgic MAD reprint of assorted MAD comic articles
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • About The Godfather satire — "nobody dared write!" Ads for Paperbacks, Alfred E. Neuman portraits, The Mad World of William M. Gaines by Frank Jacobs, Subscriptions (firepole fireman — Paul Coker, Jr. art)
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine)
• The Milking of The Planet That Went Ape (movie satires) —
  The Planet That Went Ape / Underneath The Planet That Went Ape / Escaping From The Planet That Went Ape / Conquering The Planet That Went Ape

  Monkey Big Business Dept.

  Written by Arnie Kogen / Art by Mort Drucker

  Reprinted in 6 collections

  • MAD Special #22 — Fall 1977
  • The Abominable Snow MAD — 1979 (Paperback #52)
  • MAD Special #43 — Summer 1983
  • MAD Special #79 — February 1992
  • MAD #501 — October 2009 (excerpt in MAD Vault)
  • MAD Spoofs Sci-Fi / Star Wars — Special Collector's Edition 2015
  4–11 sample sample
• A MAD Look at Money

  Mint Conditioning Dept.

  Arnoldo Franchioni
  12–14
• One Day on the Highway

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 4 collections

  • MAD Special #22 — Fall 1977
  • The MAD Bathroom Companion — Turd in a Series — 2003
  • The MAD Bathroom Companion — The Mother Load — 2004
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  15 sample
• You Never Can Win With a Bigot!

  In the Ire of the Beholder Dept.

  Written by Frank Jacobs / Art by Paul Coker, Jr.

  Reprinted in 9 collections

  • MAD Special #23 — Winter 1977
  • The Abominable Snow MAD — 1979 (Paperback #52)
  • MAD Zaps the Human Race! — Frank Jacobs — 1984 Big Book
  • MAD Special #79 — February 1992
  • MAD About the Seventies — 1996
  • MAD #501 — October 2009 (excerpt in MAD Vault)
  • Totally MAD — 2012
  • MAD's Greatest Writers — Frank Jacobs — 2015
  • Totally Inside MAD — 2016
  16–17 sample
• Don't You Feel Like a Schmuck?!

  Misfortune Kookie Dept.

  Al Jaffee

  Reprinted in 4 collections

  • MAD Special #23 — Winter 1977
  • MAD Special #69 — Winter 1989
  • The MAD Bathroom Companion — Turd in a Series — 2003
  • The MAD Bathroom Companion — The Mother Load — 2004
  18–21 sample
• The Lighter Side of Permissiveness

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 2 collections

  • MAD Special #22 — Fall 1977
  • MAD About the Buoy — 1980 (Paperback #53)
  22–26 sample
• Spy vs. Spy — canoe waterfall fake tree

  Joke and Dagger Dept.

  Antonio Prohias

  Reprinted in 6 collections

  • MAD Special #22 — Fall 1977
  • Super MAD — 1979 (Paperback #51)
  • MAD Special #79 — February 1992
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  27
• Middle Class Poverty is...

  Tightening the Money Belt Dept.

  Lloyd Gola

  Reprinted in 3 collections

  • MAD Special #23 — Winter 1977
  • MAD About the Buoy — 1980 (Paperback #53)
  • MAD Special #82 — July 1992
  28–30 sample
• Your Monthly "Pen" Pal Magazine

  Captive Audience Dept.

  Written by Tom Koch / Art by George Woodbridge
  31–36
• Some Really Dangerous Jobs For George Plimpton

  Let George Do It! Dept.

  Written by Arnie Kogen / Art by Jack Davis
  37–39
• Oz — Revisited — or... Let's Follow the Yellow Brick Road Again... If We Can!

  Gee, Wizard! Dept.

  Written by Don (Duck) Edwing / Art by Bob Clarke

  Reprinted in 1 collection

  • MAD Special #24 — Summer 1978
  40–41
• The Funny & Glare Show (TV satire)

  The Mod Couple Dept.

  Written by Dick DeBartolo / Art by Angelo Torres

  Reprinted in 1 collection

  • MAD Special #106 — August 1995
  42–47 sample
• Late One Night on a Dark and Scary Street

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 2 collections

  • MAD Special #23 — Winter 1977
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  48
• Fold-In — What crazy new trips are the freaks into lately?

  Al Jaffee

  Reprinted in 1 collection

  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — The Choke's on Us!

  Idea by Max Brandel / Photo by Irving Schild

  Reprinted in 2 collections

  • MAD Special #21 — Summer 1977
  • MAD Special #76 — Fall 1991
  C4