MAD #198 — April 1978

"Most of the people who slap you on the back expect you to cough up something!" — Alfred E. Neuman

Contents

• Ad for Subscriptions — Why Kill Yourself?

  big duck in a shooting gallery — written by Don (Duck) Edwing / Paul Coker, Jr. art
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • "Star Roars" reader reactions, ad for Alfred E. Neuman portraits
  2
• Ad for MAD Overboard Paperback
  3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• The Dip (movie satire)

  Bubble, Bottles and Boobs Dept.

  Written by Stan Hart / Art by Mort Drucker

  Reprinted in 1 collection

  • MAD Special #59 — Summer 1987
  4–10
• One Morning in a Drug Store

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 3 collections

  • Forbidden MAD — 1984 (Paperback #67)
  • MAD Special #57 — Winter 1986
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  11
• Food For Thought

  Vittle Issues Dept.

  Arnoldo Franchioni / UPI photos
  12–13
• When the "UPC" Symbol Takes Over Completely

  Code Front Moving In Dept.

  Henry Clark

  Reprinted in 3 collections

  • MAD Special #45 — Winter 1983
  • Stamp Out MAD — 1984 (Paperback #66)
  • MAD Special #106 — August 1995
  14–16
• School Supplies Unlimited 1978-79 Wholesale Catalogue

  Torture of Learning Dept.

  Written by Tom Koch / Art by Bob Clarke

  Reprinted in 3 collections

  • Monster MAD — 1985 (Paperback #68)
  • MAD Special #59 — Summer 1987
  • The MAD Student Survival Guide — 2002
  17–20
• Around Noon on a Movie Set

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 7 collections

  • MAD Special #43 — Summer 1983
  • Monster MAD — 1985 (Paperback #68)
  • MAD XL #23 — August 2003
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • 1001 MAD Pages You Must Read Before You Die — 2009
  • The MAD Vault — MAD #506 — December 2010
  • MAD's Greatest Artists — Don Martin — 2014
  21
• Kids' Fresh New Comebacks to Parents' Tired Old Comments

  Minority Retort Dept.

  Written by Tom Koch / Art by Paul Coker, Jr.

  Reprinted in 4 collections

  • Monster MAD — 1985 (Paperback #68)
  • MAD Special #57 — Winter 1986
  • MAD XL #18 — November 2002
  • 1001 MAD Pages You Must Read Before You Die — 2009
  22–24
• Spy vs. Spy — nitroglycerin fly-swatter

  Joke and Dagger Dept.

  Antonio Prohias

  Reprinted in 7 collections

  • Forbidden MAD — 1984 (Paperback #67)
  • MAD Special #59 — Summer 1987
  • MAD Special #137 — May 1999
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • Amazingly Stupid MAD — 2012
  • Amazingly Stupid MAD — Expanded Edition — 2013
  25
• Some Legendary Wire Hangers

  Bent Offerings Dept.

  Written by Paul Peter Porges / Art by Bob Clarke

  Reprinted in 3 collections

  • Stamp Out MAD — 1984 (Paperback #66)
  • MAD Special #57 — Winter 1986
  • MAD Special #119 — March 1997
  26–27
• The Lighter Side of Fire

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 2 collections

  • Son of MAD Sucks — 1985 (Paperback #70)
  • MAD Special #56 — Fall 1986
  28–32
• Warranty Questionnaire from the Purchasing Public

  Seller Beware Dept.

  Written by Dick DeBartolo
  33
• You Can't Beat the System

  Establishment Anguish Dept.

  Written by Tom Koch / Art by Jack Davis

  Reprinted in 2 collections

  • Monster MAD — 1985 (Paperback #68)
  • MAD Special #60 — Fall 1987
  34–37
• Ten Little Businessmen

  There Goes the Neighborhood Dept.

  Idea by Charles M. DeFuccio / Written by Frank Jacobs / Art by Harry North, Esq.

  Reprinted in 2 collections

  • Forbidden MAD — 1984 (Paperback #67)
  • MAD Special #59 — Summer 1987
  38–39
• MAD One-Time Use Products

  One to a Customer Dept.

  Written by Paul Peter Porges / Art by Al Jaffee

  Reprinted in 3 collections

  • MAD Special #45 — Winter 1983
  • The Plaid MAD — 1985 (Paperback #69)
  • MAD Special #104 — June 1995
  40–42 sample
• Alas (TV satire)

  Counter-Schlockwise Dept.

  Written by Lou Silverstone / Art by Angelo Torres

  Reprinted in 2 collections

  • The Qwerty MAD — 1986 (Paperback #71)
  • MAD Special #58 — Spring 1987
  43–47
• One Evening in a Bus Station

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 3 collections

  • Stamp Out MAD — 1984 (Paperback #66)
  • MAD Special #57 — Winter 1986
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  48
• Fold-In — What competitive Russian and Japanese enterprise threatens total annihilation?

  Al Jaffee

  Reprinted in 2 collections

  • MAD Special #72 — Fall 1990
  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — One Evening in the City

  Written by Sergio Aragones / Art by Don Martin

  Reprinted in 2 collections

  • MAD Color Classics #10 — September 2004
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  C4