Mad #198 April 1978

• Ad for Subscriptions -
  Why Kill Yourself? (big duck in a shooting gallery -
  written by Don (Duck) Edwing / Paul Coker, Jr. art) (C2)
• Contents Page (1)
• Letters (ad for Alfred E. Neuman portraits) (2)
• Ad for Mad Overboard Paperback (3)
• Sergio Aragones Drawn-Out Dramas (summary)
  **various places around the magazine
• The Dip (movie satire)
  (written by Stan Hart / Mort Drucker art) (4-10)
• One Morning in a Drug Store (Don Martin) (11)
• Food For Thought
  (Arnoldo Franchioni / UPI photos) (12-13)
• When the "UPC" Symbol Takes Over Completely
  (Henry Clark) (14-16)
• School Supplies Unlimited 1978-79 Wholesale Catalogue
  (written by Tom Koch / Bob Clarke art) (17-20)
• Around Noon on a Movie Set (Don Martin) (21)
• Kids' Fresh New Comebacks
  to Parents' Tired Old Comments
  (written by Tom Koch / Paul Coker, Jr. art) (22-24)
• Spy vs. Spy -
  nytroglycerin fly-swatter (Antonio Prohias) (25)
• Some Legendary Wire Hangers
  (written by Paul Peter Porges / Bob Clarke art) (26-27)
• The Lighter Side of Fire (Dave Berg) () (28-32)
• Warranty Questionnaire from the Purchasing Public
  (written by Dick DeBartolo) (33)
• You Can't Beat the System
  (written by Tom Koch / Jack Davis art) (34-37)
• Ten Little Businessmen (38-39) (Harry North, Esq. art)
  (written by Frank Jacobs / idea by Charles M. DeFuccio)
• Mad One-Time Use Products
  (written by Paul Peter Porges / Al Jaffee art) (40-42)
• Alas (TV satire)
  (written by Lou Silverstone / Angelo Torres art) (43-47)
• One Evening in a Bus Station (Don Martin) (48)
• Fold-In -- What competitive Russian and Japanese
  enterprise threatens total annihilation? (Al Jaffee) (C3)
• Back Cover -- One Evening in the City
  (written by Sergio Aragones / Don Martin art)