Mad #37
#37		 Mad #38
#38		 Mad #39
#39		 Mad #40
#40		 Mad #41
#41		 Mad #42
#42		 Mad #43
#43		 1958
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  • Mad #40 July 1958

  • Cover Artist: Kelly Freas
  • Mad Logo: Harvey Kurtzman
  • Ad for Mad For Keeps
  • Contents Page
  • Initials That Describe the Name
    (written by Frank Jacobs / George Woodbridge art)
  • New Authors for Old Books
    **various obscure places around the magazine
  • Discover for yourself why Mad is shunned
    by America's leading advertisers - Subscribe to Mad
  • Letters
  • Ads for "What, Me Worry" Kid portrait, Jewelry
  • Mad Trading Stamps (written by Tom Koch / Bob Clarke art)
  • Pizza Pie (Dave Berg)
  • The Paper-Pickers (Don Martin)
  • Eccchh, Teen Age Son of Thing (Wally Wood art)
  • TV Scenes We'd Like to See
    (written by E. Nelson Bridwell / Joe Orlando art)
  • Ernie Kovacs' Strangely Believe It! (Wally Wood art)
  • Mad Solves College Overcrowding Problem With "Carefully Planned" Alfred E. Neuman University (Bob Clarke art)
  • Inside Story (Famous Stomachs) (Basil Wolverton art)
  • Pravda Translated (written by Frank Jacobs / Wally Wood art)
  • Summer Vacation Guide (written by Tom Koch / Bob Clarke art)
  • Bob & Ray -- The Cold Cereal War
    (written by Tom Koch / Mort Drucker art)
  • The Bear Hunter (Don Martin)
  • Future "Of-The-Month" Clubs
    (written by Frank Jacobs / Bob Clarke art)
  • Coast-To-Coast for $16.75 (including meals)
    (written by Frank Jacobs / Wally Wood art)
  • How to Read a Chamber of Commerce Folder
    (written by Larry Yother / Joe Orlando art)
  • Andy Griffith -- What it Was, Was Football!
    (George Woodbridge art)
  • A Drive In The Country (Don Martin)
  • Ad for the Mad T-Shirt - The perfect thing for romantic Mad fans who want to be alone! - $1.25 (photo by Larry Maleman)
  • Back Cover -- Sailem Cigarettes (Kelly Freas art)
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Click back cover for larger view Mad #40