Mad #40 July 1958

• Cover Artist: Kelly Freas
• Mad Logo: Harvey Kurtzman

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• Ad for Mad For Keeps (C2)
• Contents Page (1)
• New Authors for Old Books
  **various obscure places around the magazine
• Initials That Describe the Name
  (written by Frank Jacobs / George Woodbridge art) (2-3)
• Letters (Discover for yourself why Mad is shunned by America's leading advertisers - Subscribe to Mad)
  (Ads for "What, Me Worry" Kid portrait, Jewelry) (4-5)
• Mad Trading Stamps
  (written by Tom Koch / Bob Clarke art) (6-7)
• Pizza Pie (Dave Berg) (8-10)
• The Paper-Pickers (Don Martin) (11-12)
• Eccchh, Teen Age Son of Thing (Wally Wood art) (13-16)
• TV Scenes We'd Like to See
  (written by E. Nelson Bridwell / Joe Orlando art) (17-18)
• Ernie Kovacs' Strangely Believe It!
  (Wally Wood art) (19)
• Mad Solves College Overcrowding Problem With
  "Carefully Planned" Alfred E. Neuman University
  (Bob Clarke art) (20-21)
• Inside Story (Famous Stomachs)
  (Basil Wolverton art) (22-23)
• Pravda Translated
  (written by Frank Jacobs / Wally Wood art) (24-27)
• Mad Summer Vacation Guide
  (written by Tom Koch / Bob Clarke art) (28-29)
• Bob & Ray -- The Cold Cereal War
  (written by Tom Koch / Mort Drucker art) (30-32)
• The Bear Hunter (Don Martin) (33-34)
• Future "Of-The-Month" Clubs
  (written by Frank Jacobs / Bob Clarke art) (35-38)
• Coast-To-Coast for $16.75 (including meals)
  (written by Frank Jacobs / Wally Wood art) (39-41)
• How to Read a Chamber of Commerce Folder
  (written by Larry Yother / Joe Orlando art) (42-43)
• Andy Griffith -- What it Was, Was Football!
  (George Woodbridge art) (44-47)
• A Drive In The Country (Don Martin) (48)
• Ad for the Mad T-Shirt - "The perfect thing for romantic Mad fans who want to be alone!" - $1.25 - (photo by
  Larry Maleman of Nick Meglin and model
  Jackie Young in movie theater) (C3)
• Back Cover -- Sailem Cigarettes (Kelly Freas art)