Mad #137 September 1970

• Cover Artist: Jack Rickard

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• Hawks & Doves - umbrella sunburn (Al Jaffee) (C2)
• Contents Page (1)
• "The only reason more American families don't own an elephant is: they've never been offered one for a dollar down and a dollar a week!" -- Alfred E. Neuman
• Letters (Vernard Eller's The Mad Morality mentioned) (2-3)
• Ads for Subscriptions (outhouse user - Paul Coker, Jr. art), Mad About Mad by Sergio Aragones Paperback, Alfred E. Neuman portraits
• Sergio Aragones Drawn-Out Dramas (summary)
  **various places around the magazine
• Boob and Carnal and Tad and Alas (movie satire)
  (written by Stan Hart / Mort Drucker art) (4-9)
• Great Non-Violent Guns (Don Martin) (10-11)
• A Mad Portfolio of TV Scenes We'd Like to See (12-13)
  (written by Lou Silverstone / Wide World and UPI photos)
• The Lighter Side of Summer Resorts (Dave Berg) (14-18)
• A Boy-Dog Named "Lassie" (song parody)
  with apologies to Shel Silverstein and his A Boy Named Sue
  (written by E. Nelson Bridwell / Jack Davis art) (19-21)
• A Mad Peek Behind the Scenes of Home Services
  (written by Stan Hart / Paul Coker, Jr. art) (22-23)
• Sports Cars We'd Like to See
  (Basil Wolverton) (24-26)
• Spy Vs. Spy - joke flower
  squirter burst (Antonio Prohias) (27)
• If the World's Great Painters
  Drew the Comics
  (written by Frank Jacobs / Jack Rickard art) (28-31)
• Spy Vs. Spy - inflatable club
  inflatable head (Antonio Prohias) (32)
• 21st Century Outdoors Magazine (33-38)
  (written by Dick DeBartolo / George Woodbridge art)
• What They Say and What It Really Means
  (written by George Hart / Bob Clarke art) (39-41)
• While Hanging Around the Corner (Don Martin) (42)
• Makeus Sickby M.D. (TV satire)
  (written by Dick DeBartolo / Angelo Torres art) (43-48)
• Fold-In -- What silent majority will
  we never hear from? (Al Jaffee) (C3)
• Back Cover -- One Day in the Park (Don Martin art)