MAD #137 — September 1970

"The only reason more American families don't own an elephant is: they've never been offered one for a dollar down and a dollar a week!" — Alfred E. Neuman

Contents

• Hawks & Doves — umbrella sunburn

  Al Jaffee

  Reprinted in 5 collections

  • MAD About the Seventies — 1996
  • MAD Special #118 — February 1997
  • Totally MAD — 2012
  • The Best of the Worst! — Special Collector's Edition 2012
  • Totally Inside MAD — 2016
  C2 sample
• Contents Page
  1
• Letters Dept.

  Notes

  • Vernard Eller's The MAD Morality mentioned, Ads for Subscriptions (outhouse user — Art by Paul Coker, Jr.), MAD About MAD by Sergio Aragones Paperback, Alfred E. Neuman portraits
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• Boob and Carnal and Tad and Alas (movie satire)

  Switch Hit Dept.

  Written by Stan Hart / Art by Mort Drucker

  Reprinted in 1 collection

  • MAD Art — 2002 (excerpt)
  4–9
• Great Non-Violent Guns

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 4 collections

  • MAD Special #15 — Summer 1975
  • MAD XL #3 — June 2000
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • 1001 MAD Pages You Must Read Before You Die — 2009
  10–11
• A MAD Portfolio of TV Scenes We'd Like to See

  Idiot-Box Rebellion Dept.

  Written by Lou Silverstone / Wide World and UPI photos
  12–13
• The Lighter Side of Summer Resorts

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 2 collections

  • MAD Special #14 — Winter 1974
  • Hooked On MAD — 1976 (Paperback #42)
  14–18
• A Boy-Dog Named “Lassie” (song parody)

  Male Bitch Dept.

  with apologies to Shel Silverstein and his A Boy Named Sue

  Written by E. Nelson Bridwell / Art by Jack Davis
  19–21
• A MAD Peek Behind the Scenes of Home Services

  Inside Ouch Dept.

  Written by Stan Hart / Art by Paul Coker, Jr.

  Reprinted in 2 collections

  • MAD Special #15 — Summer 1975
  • MAD Special #110 — January 1996
  22–23
• Sports Cars We'd Like to See

  Auto-Suggestion Dept.

  Basil Wolverton

  Reprinted in 8 collections

  • MAD Special #13 — Fall 1974
  • The Medicine MAD — 1977 (Paperback #44)
  • MAD Special #64 — Fall 1988
  • MAD About the Seventies — 1996
  • MAD XL #29 — August 2004
  • MAD For Decades — 2007
  • Totally MAD — 2012
  • Totally Inside MAD — 2016
  24–26 sample
• Spy vs. Spy — joke flower squirter burst

  Joke and Dagger Dept. Part I

  Antonio Prohias

  Reprinted in 7 collections

  • MAD Special #14 — Winter 1974
  • MAD Special #108 — November 1995
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  • MAD #37 — June 2024
  • MAD Treasure Trove of Trash — Vol. 8 — Mar/Apr 2024
  27
• If the World's Great Painters Drew the Comics

  “Pop” Goes the Easel Dept.

  Written by Frank Jacobs / Art by Jack Rickard

  Reprinted in 9 collections

  • MAD Special #15 — Summer 1975
  • The Cuckoo MAD — 1976 (Paperback #43)
  • MAD Special #36 — Fall 1981
  • MAD Zaps the Human Race! — Frank Jacobs — 1984 Big Book
  • MAD Special #101 — January 1995
  • MAD About the Seventies — 1996
  • MAD About Comic Strips — 2003
  • MAD's Greatest Writers — Frank Jacobs — 2015
  • MAD #602 — December 2026
  28–31 sample sample
• Spy vs. Spy — inflatable club inflatable head

  Joke and Dagger Dept. Part II

  Antonio Prohias

  Reprinted in 5 collections

  • MAD Special #13 — Fall 1974
  • MAD Special #108 — November 1995
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  32
• 21st Century Outdoors Magazine

  We Will Bury Us! Dept.

  Written by Dick DeBartolo / Art by George Woodbridge

  Reprinted in 4 collections

  • MAD Special #13 — Fall 1974
  • The Medicine MAD — 1977 (Paperback #44)
  • MAD's MADdest Writer Dick DeBartolo presents Here's MAD in Your Eye — 1984 Big Book
  • Good Days and MAD — 1994 (excerpt)
  33–38
• What They Say and What It Really Means

  Double-Talk Dept.

  Written by George Hart / Art by Bob Clarke

  Reprinted in 3 collections

  • MAD Special #18 — Summer 1976
  • Hooked On MAD — 1976 (Paperback #42)
  • MAD Special #103 — April 1995
  39–41
• While Hanging Around the Corner

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 6 collections

  • MAD Special #14 — Winter 1974
  • The Medicine MAD — 1977 (Paperback #44)
  • MAD Special #42 — Spring 1983
  • The MAD Gross Book — 2001
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  42
• Makeus Sickby M.D. (TV satire)

  The Sterile Cuckoos Dept.

  Written by Dick DeBartolo / Art by Angelo Torres

  Reprinted in 2 collections

  • MAD Special #13 — Fall 1974
  • The Cuckoo MAD — 1976 (Paperback #43)
  43–48
• Fold-In — What silent majority will we never hear from?

  Al Jaffee

  Reprinted in 2 collections

  • MAD Special #14 — Winter 1974
  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — One Day in the Park

  Art by Don Martin

  Reprinted in 5 collections

  • MAD Special #15 — Summer 1975
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • Totally Useless MAD — 2013
  • Disturbingly Awful MAD — 2013
  • MAD's Greatest Artists — Don Martin — 2014
  C4