MAD #140 — January 1971

"A political candidate is someone who rises on whatever the people will fall for!" — Alfred E. Neuman

Contents

• A MAD Look at Flags of the World

  Max Brandel
  C2
• Contents Page
  1
• Letters Dept.
  2
• Subscription Ad — Haunted by The Ghost of Christmas Presents?

  George Woodbridge art from MAD #116
  3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• PUT*ON (movie satire)

  Great Scott! Dept.

  Written by Larry Siegel / Art by Mort Drucker

  Reprinted in 8 collections

  • MAD Special #15 — Summer 1975
  • Swinging MAD — 1977 (Paperback #46)
  • MAD Special #30 — Spring 1980
  • MAD About The Oscars — 2004
  • MAD About the Movies — Director's Cut — 2008
  • Inside MAD — 2013
  • MAD Choice Cuts — Special Collector's Edition 2014
  • Totally Inside MAD — 2016
  4–10
• One Day on Location

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 5 collections

  • MAD Special #15 — Summer 1975
  • MAD Special #30 — Spring 1980
  • MAD Classics #4 — January 2006
  • MAD's Greatest Artists — The Completely Mad Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  11–12
• The MAD Blow-Your-Mind Drug Primer

  Narc, Narc! Who's There? Dept.

  Written by Sy Reit / Art by Bob Clarke

  Reprinted in 3 collections

  • MAD Special #15 — Summer 1975
  • MAD Overboard — 1978 (Paperback #47)
  • Completely MAD — 1991 (excerpt)
  13–15 sample
• The Lighter Side of Bad Habits

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 2 collections

  • MAD Special #16 — Fall 1975
  • Swinging MAD — 1977 (Paperback #46)
  16–20
• Hawks & Doves — tree ornament

  Fowl Play Dept.

  Al Jaffee

  Reprinted in 1 collection

  • MAD Special #118 — February 1997
  21 sample
• That'll Be the Day!

  Fat Chance! Dept.

  Written by Dick DeBartolo / Art by Paul Coker, Jr.

  Reprinted in 3 collections

  • Swinging MAD — 1977 (Paperback #46)
  • MAD's Maddest Writer Dick DeBartolo presents Here's MAD in Your Eye — 1984 Big Book
  • MAD Special #131 — October 1998
  22–23 sample
• MAD's Christmas Carols for the 1970 Holiday Season

  Follow the Bouncing Christmas Ball Dept.

  Written by Frank Jacobs / Art by Jack Rickard

  Reprinted in 4 collections

  • MAD Special #15 — Summer 1975
  • A MAD Scramble — 1977 (Paperback #45)
  • MAD Stocking Stuffer — 1999
  • MAD Special #134 — January 1999
  24–27
• If There Had Been Advice Columns Throughout History

  Past Tensions Dept.

  Written by Lou Silverstone / Art by George Woodbridge

  Reprinted in 1 collection

  • MAD Special #114 — July 1996
  28–30
• One Morning in the Life of an Optician

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 7 collections

  • MAD Special #13 — Fall 1974
  • MAD Overboard — 1978 (Paperback #47)
  • MAD Special #50 — Spring 1985
  • MAD Special #114 — July 1996
  • The MAD Gross Book — 2001
  • MAD's Greatest Artists — The Completely Mad Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  31
• A MAD Look at Birds

  Audubon-Bons Dept.

  Sergio Aragones

  Reprinted in 6 collections

  • MAD Special #14 — Winter 1974
  • A MAD Scramble — 1977 (Paperback #45)
  • MAD's Sergio Aragones On Parade — 1979 Big Book
  • Completely MAD — 1991 (excerpt)
  • The MAD Bathroom Companion — Turd in a Series — 2003
  • The MAD Bathroom Companion — The Mother Load — 2004
  32–35 sample
• You Know You're Really a Football Fan When...

  Off the Pigskin Dept.

  Written by Stan Hart / Art by Jack Davis

  Reprinted in 3 collections

  • MAD Special #15 — Summer 1975
  • MAD Overboard — 1978 (Paperback #47)
  • MAD Special #38 — Spring 1982
  36–37
• MAD Christmas Cards from Celebrities

  Jingle Belts Dept.

  Max Brandel
  38–40
• Spy vs. Spy — bomb shelter fake blast

  Joke & Dagger Dept.

  Antonio Prohias

  Reprinted in 4 collections

  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  • MAD Hodgepodge of Humor — Vol. 2 — Aug/Sep 2025
  41–42
• The Doris Daze Show (TV satire)

  Freckles and Her Friends Dept.

  Written by Stan Hart / Art by Angelo Torres
  43–47 sample
• Ad for Sing Along With MAD Paperback
  48
• Fold-In — What essential item won't be available again this year?

  Al Jaffee

  Reprinted in 5 collections

  • MAD Fold This Book — 1997
  • MAD Special #134 — January 1999
  • MAD Stocking Stuffer — 1999
  • The MAD Fold-In Collection 1964–2010 — 2011
  • MAD Stocking Stuffer — Special Collector's Edition 2016
  C3
• Back Cover — Winsom Cancer-Blend Cigarettes

  Irving Schild photo

  Reprinted in 2 collections

  • MAD About the Seventies — 1996
  • MADvertising — 2005
  C4