MAD #138 — October 1970

"When you give back all of your ill-gotten gains, you're a Reformed Crook! When you keep most of the loot and only give back a small part of it, you're a Philanthropist!" — Alfred E. Neuman

Contents

• Ad for MAD Special #2 — featuring MAD "Wall-Nuts"
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for Subscriptions (man in clam — Paul Coker, Jr. art), Paperbacks, Alfred E. Neuman portraits
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine)
• Moroned (movie satire)

  Orbituary Dept.

  Written by Dick DeBartolo / Art by Mort Drucker
  4–10
• One Day at the Ocean

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 5 collections

  • MAD Special #14 — Winter 1974
  • A MAD Scramble — 1977 (Paperback #45)
  • MAD Special #38 — Spring 1982
  • The MAD Bathroom Companion — The Gushing Fourth Edition — 2004
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  11
• A Sports Fan's Garden of Verses

  Athletic Pentameter Dept.

  Written by Frank Jacobs / Art by Jack Davis

  Reprinted in 3 collections

  • MAD Special #15 — Summer 1975
  • A MAD Scramble — 1977 (Paperback #45)
  • MAD Special #38 — Spring 1982
  12–15
• Hawks & Doves — sliding window

  Fowl Play Dept.

  Al Jaffee

  Reprinted in 4 collections

  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  • MAD Special #118 — February 1997
  • MAD XL #30 — November 2004
  • 1001 MAD Pages You Must Read Before You Die — 2009
  16
• How to Read a Resort Ad

  Vacational Guidance Dept.

  Written by Gilbert Barnhill / Art by George Woodbridge

  Reprinted in 4 collections

  • MAD Special #14 — Winter 1974
  • MAD Overboard — 1978 (Paperback #47)
  • MAD Special #40 — Fall 1982
  • MAD Special #129 — July 1998
  17–19
• If "Peanuts" Were a Weekly TV Series

  Doing it Up "Brown" Dept.

  Written by Lou Silverstone / Art by Jack Rickard

  Reprinted in 4 collections

  • MAD Special #13 — Fall 1974
  • Swinging MAD — 1977 (Paperback #46)
  • MAD Special #34 — Spring 1981
  • MAD Special #36 — Fall 1981
  20–23
• MAD's All-Inclusive Do-It-Yourself TV Premiere Newspaper Story

  Cornglomerate Dept.

  Written by Frank Jacobs

  Reprinted in 1 collection

  • MAD Special #34 — Spring 1981
  24–25
• The Lighter Side of Transportation

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 2 collections

  • MAD Special #15 — Summer 1975
  • A MAD Scramble — 1977 (Paperback #45)
  26–30
• Spy vs. Spy — half-sawn tree pulls down

  Joke and Dagger Dept. Part I

  Antonio Prohias

  Reprinted in 7 collections

  • MAD Special #14 — Winter 1974
  • MAD Special #106 — August 1995
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy vs Spy — January 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  • MAD Presents Spy vs Spy: The Big Blast — Special Collector's Edition 2016
  31
• The MAD Love Book

  Sweet-Talk Dept.

  Written by George Hart / Art by Paul Coker, Jr.

  Reprinted in 8 collections

  • MAD Special #15 — Summer 1975
  • MAD Overboard — 1978 (Paperback #47)
  • MAD Special #50 — Spring 1985
  • MAD Special #106 — August 1995
  • MAD #28 — December 2022
  • 70th Anniversary Issue — Vol. 3 — December 2022 — B&N Edition
  • MAD #36 — April 2024
  • MAD Treasure Trove of Trash — Vol. 8 — Mar/Apr 2024
  32–34 sample
• Once Again in Front of a Novelty Shop

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 4 collections

  • MAD Special #13 — Fall 1974
  • Swinging MAD — 1977 (Paperback #46)
  • MAD Special #102 — March 1995
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  35
• Those Wonderful Sixties!

  Decade-Dense Dept.

  Written by Larry Siegel / Wide World, UPI, and NY Daily News photos

  Reprinted in 1 collection

  • MAD Special #14 — Winter 1974
  36–41
• Spy vs. Spy — bike ramp on bike

  Joke and Dagger Dept. Part II

  Antonio Prohias

  Reprinted in 6 collections

  • A MAD Scramble — 1977 (Paperback #45)
  • MAD Special #124 — October 1997
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  • MAD Presents Spy vs Spy: The Big Blast — Special Collector's Edition 2016
  42
• M*I*S*H M*O*S*H (movie satire)

  Humor in a Jugular Vein Dept.

  Written by Arnie Kogen / Art by Angelo Torres

  Reprinted in 5 collections

  • MAD Special #46 — Spring 1984
  • MAD Special #99 — Early Fall 1994
  • MAD About The Oscars — 2004
  • MAD About the Movies — Director's Cut — 2008
  • MAD Spoofs Movie Classics — Special Collector's Edition 2015
  43–47 sample
• One Day in the Garden of Eden

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 7 collections

  • MAD Special #15 — Summer 1975
  • MAD Overboard — 1978 (Paperback #47)
  • MAD Special #44 — Fall 1983
  • MAD XL #14 — March 2002
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • 1001 MAD Pages You Must Read Before You Die — 2009
  • MAD's Greatest Artists — Don Martin — 2014
  48 sample
• Fold-In — What innocent product threatens the world with an immense explosion?

  Al Jaffee

  Reprinted in 2 collections

  • MAD Special #15 — Summer 1975
  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — The Artist

  Antonio Prohias

  Reprinted in 4 collections

  • MAD Special #52 — Fall 1985
  • MAD XL #2 — March 2000
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  C4