MAD #71 — June 1962

"You'll never get rid of a bad temper by losing it!" — Alfred E. Neuman

Contents

• Travailers Insurance Company

  Written by Al Jaffee / Photo by Lester Krauss

  Reprinted in 1 collection

  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for Subscriptions — "It was a case of mind over reading-matter!" (Lester Krauss photo of doctor Jerry DeFuccio listening to patient Nick Meglin's brain with stethoscope) — Ad for Alfred E. Neuman bust — Ad for A Golden Trashery of MAD — Ad for Alfred E. Neuman portrait
  2–3
• We Knew Them When

  Marginal Thinking Dept.

  Written by Rochelle Davis
  (various places around the magazine)
• Alfred's Poor Almanac

  Written by Frank Jacobs / Art by John Putnam

  Reprinted in 2 collections

  • MAD's Greatest Writers — Frank Jacobs — 2015
  • MAD #19 — June 2021
  4
• MAD Investigates the Sordid Business of Gambling

  The Wagers of Sin Dept.

  Written by Al Jaffee / Art by Wally Wood

  Reprinted in 5 collections

  • The Worst From MAD #7 — 1964 Annual
  • The Questionable MAD — 1967 (Paperback #22)
  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  • Completely MAD — 1991 (excerpt)
  • MAD #48 — April 2026
  5–10 sample
• Famous Test Papers

  Padding and Pencil Dept.

  Written by Arnie Kogen / Art by Bob Clarke
  11–13
• Rain

  Bitter-Patter Dept.

  Dave Berg

  Reprinted in 3 collections

  • The Worst From MAD #7 — 1964 Annual
  • MAD Special #1 — Fall 1970
  • Dave Berg's MAD Trash — 1977 Big Book
  14–17
• Spy vs. Spy — phone receiver flood / moonlight kick into pail

  Joke and Dagger Dept. Part I

  Antonio Prohias

  Reprinted in 4 collections

  • The Worst From MAD #7 — 1964 Annual
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  18
• A MAD Guide to Russia

  Better Read Than Dread Dept.

  Written by Phil Hahn / Art by Joe Orlando
  19–23
• Don Martin In Sherwood Forest

  Robin Hood-Winked Dept.

  Don Martin
  24–29
• Celebrities' Wallets — Frank Sinatra

  Chairman of the Broad Dept.

  Written by Arnie Kogen / Art by Jack Rickard

  Reprinted in 1 collection

  • The Questionable MAD — 1967 (Paperback #22)
  30–31
• MAD's Journal of Future Physical Afflictions

  Up For Adaption Dept.

  Written by Howard Schneider / Art by Bob Clarke

  Reprinted in 1 collection

  • More Trash From MAD #7 — 1964 Annual
  32–35
• The Birth of a Madison Avenue Brand Name

  Artificial Dissemination Dept.

  Written by Walter Farley / Art by George Woodbridge

  Reprinted in 5 collections

  • The Worst From MAD #7 — 1964 Annual
  • The Questionable MAD — 1967 (Paperback #22)
  • MAD XL #1 — January 2000
  • MADvertising — 2005 (excerpt)
  • 1001 MAD Pages You Must Read Before You Die — 2009
  36–39 sample
• Dream Girls

  Dames and Doze Dept.

  Written by Don Reilly / Art by Jack Rickard

  Reprinted in 2 collections

  • The Worst From MAD #7 — 1964 Annual
  • The Questionable MAD — 1967 (Paperback #22)
  40–41 sample
• Spy vs. Spy — boat bailer / fake dog food poison tester

  Joke and Dagger Dept. Part II

  Antonio Prohias

  Reprinted in 6 collections

  • The Worst From MAD #7 — 1964 Annual
  • The Questionable MAD — 1967 (Paperback #22)
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • MAD Special #108 — November 1995
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  42 sample
• South Chicago (Broadway musical-type parody)

  Cops and Rodgers Dept.

  Written by Frank Jacobs / Art by Mort Drucker

  Reprinted in 1 collection

  • The Worst From MAD #7 — 1964 Annual
  43–47
• The Big Bad Wall

  Berlin Airlift Dept.

  Written by Don (Duck) Edwing / Art by Wally Wood

  Reprinted in 4 collections

  • The Worst From MAD #7 — 1964 Annual
  • The Questionable MAD — 1967 (Paperback #22)
  • MAD XL #2 — March 2000
  • 1001 MAD Pages You Must Read Before You Die — 2009
  48
• Ad for MAD's Don Martin Steps Out! pocketbook
  C3
• Back Cover — John Vaultlock Stay-Put Burial Insurance

  Art by Kelly Freas
  C4