Mad #72 July 1962

• Cover Artist: Kelly Freas
• Mad Logo: Harvey Kurtzman

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• Blank Inside Front Cover Meant for
  10th Anniversary Congratulation Letters (C2)
• Contents Page (1)
• Letters - Art Director John Putnam holds Arthur the plant (2-3)
• Ads for Subscriptions - "On guard!"
  (Lester Krauss photo of Al Feldstein poked in fencer's mask), Alfred E. Neuman bust, The Mad Frontier, A Golden Trashery of Mad, Alfred E. Neuman portrait
• Little-Known Mottos for Little-Known Organizations
  **various places around the magazine
• Alfred's Poor Almanac
  (written by Frank Jacobs / John Putnam art) (4)
• C-Men in Action
  (written by Earle Doud / Mort Drucker art) (5-8)
• A Fisherman and His Wife (Don Martin) (9-10)
• Editorial Additions to a Hotel Ad (11)
• Celebrities' Wallets - Chubby Checker
  (written by Arnie Kogen / Jack Rickard art) (12-13)
• The Lighter Side of Smoking (Dave Berg) (14-17)
• Mother's Day Cards for Substitute Mothers
  (written by Phil Hahn / George Woodbridge art) (18-19)
• Mad Visits a Charity Organization Meeting
  (written by Larry Siegel / Joe Orlando art) (20-22)
• Spy Vs. Spy - rescue snake rope / wind-up spy diversion (Antonio Prohias) (23)
• A Mad Guide to Party Conversation
  (Jack Rickard art) (24-25)
• If Comic Strip Characters Were as Old as Their Strips
  (written by Earle Doud / Wally Wood art) (26-29)
• Mad Mother's Day Gift Suggestions
  (written by Tom Koch / Bob Clarke art) (30-31)
• Spy Vs. Spy - biting spy in automat / cigar gun
  (Antonio Prohias) (32)
• A Typical Old Time Prison Movie /
  A Typical Prison Movie of the Future
  (written by Larry Siegel / Mort Drucker art) (33-36)
• On the Elevator (Don Martin) (37)
• A Mad Look at the Eating Habits of Animals
  (written by Dean Norman / Wally Wood art) (38-39)
• Scenes We'd Like to See - The Feat of Strength (40)
  (written by Don (Duck) Edwing / George Woodbridge art)
• A Mad Guide to "Do-It-Yourself" TV Repairs
  (written by Al Jaffee / Bob Clarke art) (41-47)
• The Salesman (Don Martin) (48)
• Ad for Mad "Twists" Rock 'N' Roll L.P. (C3)
• Back Cover --
  Doggy Train Dog Food (Kelly Freas art)