MAD #70 — April 1962

"Maj. Gen. Edwin A. Walker('s)… personal dislikes… Eleanor Roosevelt, Adlai Stevenson, Mad magazine, Edward R. Murrow… and Harvard University." — Newsweek, December 4, 1961

Contents

• Maidinfirm Bra (ad parody)

  Photo by Lester Krauss

  Reprinted in 2 collections

  • The Worst From MAD #7 — 1964 Annual
  • MADvertising — 2005
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for Alfred E. Neuman bust and portrait, Subscriptions — "Ven dey asked me to subscribe to Mad I screamed 'Nein!'" (Lester Krauss photo of Al Feldstein as WWII German soldier), A Golden Trashery of MAD
  2–3
• "If They Had A Brother, Brother!" — A New MAD Game

  Marginal Thinking Dept.
  (various places around the magazine)
• Alfred's Poor Almanac

  Written by Frank Jacobs / Art by John Putnam
  4
• Museum of Madison Avenue

  Exhibit "A's" Dept.

  Written by Gary Belkin / Art by Wally Wood

  Reprinted in 2 collections

  • MAD Follies #1 — 1963 Annual
  • MADvertising — 2005
  5–8
• In a Doctor's Office

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 6 collections

  • MAD Follies #2 — 1964 Annual
  • Boiling MAD — 1966 (Paperback #21)
  • The Ridiculously Expensive MAD — 1969
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists: The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists: Don Martin — 2014
  9–10
• More Efficient Snow Removal

  Getting the Drift Dept.

  Written by Al Jaffee / Art by Bob Clarke

  Reprinted in 3 collections

  • MAD Follies #1 — 1963 Annual
  • Boiling MAD — 1966 (Paperback #21)
  • MAD #41 — February 2025
  11–14
• Spy vs. Spy — shelter gator / lightning rod gift

  Joke and Dagger Dept. Part I

  Antonio Prohias

  Reprinted in 8 collections

  • More Trash From MAD #6 — 1963 Annual
  • Boiling MAD — 1966 (Paperback #21)
  • The Ridiculously Expensive MAD — 1969
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD #25 — June 2022
  • MAD Treasure Trove of Trash — Vol. 2 — Aug/Sept 2022
  15
• Celebrities' Wallets — Jerry Lewis

  Screw-Ball in the Back Pocket Dept.

  Written by Arnie Kogen / Art by Bob Clarke

  Reprinted in 1 collection

  • Boiling MAD — 1966 (Paperback #21)
  16–17
• The Lighter Side of Entertaining

  Guesting Game Dept.

  Dave Berg

  Reprinted in 2 collections

  • MAD Follies #1 — 1963 Annual
  • Boiling MAD — 1966 (Paperback #21)
  18–21 sample
• Six Comics in Search of a Punchline

  Special Delivery Dept.

  Written by Gary Belkin / Art by Mort Drucker

  Reprinted in 2 collections

  • MAD Follies #1 — 1963 Annual
  • Boiling MAD — 1966 (Paperback #21)
  22–23
• Some Valentines We Seldom Get to See

  Love's Old Sweet Studio Card Dept.

  Written by Jimmie Hodges-Fitzgerald / Art by Bob Clarke

  Reprinted in 2 collections

  • Boiling MAD — 1966 (Paperback #21)
  • MAD Special #44 — Fall 1983
  24–25
• A TV Scene We'd Like to See

  Tape Me to Your Leader Dept.
  26
• Movies in Flight

  You Ain't Seen Nuthin' Jet Dept.

  Written by Sy Reit / Art by George Woodbridge

  Reprinted in 1 collection

  • More Trash From MAD #7 — 1964 Annual
  27–29
• Some Pages from a Satirist's Notebook

  Notes to You Dept.

  Written by Howard Schneider / Art by Bob Clarke

  Reprinted in 2 collections

  • MAD Follies #2 — 1964 Annual
  • Boiling MAD — 1966 (Paperback #21)
  30–31
• Spy vs. Spy — sawshark shortens spy's log / fan diverts bomb

  Joke and Dagger Dept. Part II

  Antonio Prohias

  Reprinted in 5 collections

  • More Trash From MAD #6 — 1963 Annual
  • MAD Special #2 — Spring 1971
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  32
• Route 67 (TV satire)

  Bums Away Dept.

  Written by Larry Siegel / Art by Mort Drucker

  Reprinted in 2 collections

  • The Worst From MAD #6 — 1963 Annual
  • Boiling MAD — 1966 (Paperback #21)
  33–36
• The Telephone

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 3 collections

  • More Trash From MAD #7 — 1964 Annual
  • Boiling MAD — 1966 (Paperback #21)
  • MAD's Greatest Artists: The Completely MAD Don Martin — 2007
  37
• Another MAD Peek Through the Microscope

  Microfolk Dept.

  Written by Phil Hahn / Art by Bob Clarke

  Reprinted in 3 collections

  • MAD Follies #1 — 1963 Annual
  • Boiling MAD — 1966 (Paperback #21)
  • MAD #45 — October 2025
  38–39
• Scenes We'd Like to See — The Abominable Snowman

  Hollywood Dept.

  Written by Don (Duck) Edwing (his first) / Art by Joe Orlando

  Reprinted in 5 collections

  • More Trash From MAD #7 — 1964 Annual
  • Boiling MAD — 1966 (Paperback #21)
  • MAD Special #30 — Spring 1980
  • MAD #41 — February 2025
  • MAD Treasure Trove of Trash — Vol. 10 — Jan/Feb 2025
  40
• The North American Veeblefetzer Corporation 1961 Annual Report

  Taking Stock-Holders Dept.

  Written by Don Reilly / Art by Jack Rickard

  Reprinted in 1 collection

  • MAD Follies #1 — 1963 Annual
  41–47
• Nuclear Jitters

  From Fear to Eternity Dept.

  Written by Don (Duck) Edwing / Art by Joe Orlando

  Reprinted in 2 collections

  • MAD Follies #1 — 1963 Annual
  • Boiling MAD — 1966 (Paperback #21)
  48 sample
• Ad for The MAD Frontier paperback
  C3 sample
• Back Cover — God Bless Our Fallout Shelter

  Embroidery by Margaret Szep

  Reprinted in 4 collections

  • The Ridiculously Expensive MAD — 1969
  • MAD About the Sixties — 1995
  • Inside MAD — 2013
  • Totally Inside MAD — 2016
  C4