Mad #96 July 1965

• Cover Artist: Norman Mingo
• Cover Writers: Sergio Aragones and Ilia Rubini

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• Ad for The Eighth Annual Edition of The Worst From Mad
  featuring the Mad Zeppelin Construction Kit (C2)
• Contents Page (1)
• "One of the biggest improvements we could make in the American Home is to take the scale out of the bathroom and put it in front of the refrigerator!" -- Alfred E. Neuman
• Letters Dept. (2-3)
• Ads for Subscriptions - "Are you bugged by the little monsters who weed out every last copy from your newsstand?" (sculpture by Giuseppe Baggi), Paperbacks, Alfred E. Neuman portraits
• Drawn-Out Dramas by Sergio AragonesMARGINAL THINKING DEPT.
  **various places around the magazine
• Substandard Brands, Inc.DEPARTMENT OF THE INFERIOR DEPT. (4-6)
  (written by Ronald Axe and Sol Weinstein / Bob Clarke art)
• The Man From A.U.N.T.I.E.HOLLARIN' UNCLE DEPT. (TV satire)
  (written by Arnie Kogen / Mort Drucker art) (7-12)
• On the JobDON MARTIN DEPT. PART I (Don Martin) (13)
• Baseball Foto-PlaysOUT OF LEFT FIELD DEPT. (written by Arnie Kogen)
  (UPI and World Wide photos) (14-16)
• Spy Vs. SpyJOKE AND DAGGER DEPT. PART I - hammock splits with downed tree /
  flying potion fails (Antonio Prohias) (17)
• Unspoken Messages in TV CommercialsSPONSOR SPEAK WITH FORKED TONGUE DEPT.
  (written by Tom Koch / Joe Orlando art) (18-19)
• Show Biz Celebrities in Ordinary Life SituationsOFF BUT STILL "ON" DEPT.
  (written by Larry Siegel / Jack Rickard art) (20-22)
• Spy Vs. SpyJOKE AND DAGGER DEPT. PART II - nailed oars /
  tarzan movie lion (Antonio Prohias) (23)
• Today's Typical "Sales & Promotional" Gimmicks /
  Future "Sales & Promotional" Gimmicks
  for Even More Conservative InstitutionsPREVIEWS OF DRUMMING-UP ATTRACTIONS DEPT.
  (written by Larry Siegel / Paul Coker, Jr. art) (24-28)
• Mad's Seed and Garden CatalogHOE-HUM DEPT.
  (written by Frank Jacobs / Bob Clarke art) (29-31)
• The Lighter Side of The BossBERG'S-EYE VIEW DEPT. (Dave Berg) (32-35)
• In Injun TerritoryDON MARTIN DEPT. PART II (Don Martin) (36)
• TV Commercial Aids -
  or, How to Live With Television Commercials -
  and Still Not Go Out of Your Ever Lovin' MindOUT, DAMNED SPOT! DEPT.
  (Al Jaffee) (37-39)
• Spy Vs. Spy Vs. SpyJOKE AND DAGGER DEPT. PART III - intersection crash /
  cliff horse rocket (Antonio Prohias) (40)
• Crazy FistsSOCKO B.O. DEPT. (movie satire)
  (written by Dick DeBartolo / Mort Drucker art) (41-47)
• The Indignant HusbandDON MARTIN DEPT. PART III (Don Martin) (48)
• Fold-In -- The Harvest We Shall Reap From the
  Super-Patriots' Methods of Exposing
  "Communist Plotters" In America? (Al Jaffee) (C3)
• Back Cover -- Let's Kill-off Ridiculous Ad Campaigns
  (Irving Schild photo)

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