MAD #164 — January 1974
"Before arguing with your Boss, it may be well to look at both sides: His side…and the Outside!" — Alfred E. Neuman
Contents
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Scenes We'd Like to See — PinocchioWritten by Don (Duck) Edwing / Art by Jack RickardC2 sample
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Contents Page1
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Letters Dept.2
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Subscription Ad — Haunted by The Ghost of Christmas Presents?Art by George Woodbridge from #1163
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(various places around the magazine) summary
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Kung Fool (TV satire)Chop Shtick Dept.Written by Dick DeBartolo / Art by Angelo Torres
Reprinted in 3 collections
4–10 sample -
A Modern Fairy TaleHouse Dressing Dept.11 sample
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12–13
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When All Businesses Rely on Sales Promotion GimmicksLand of the Freebie Dept.Written by Tom Koch / Art by Bob Clarke
Reprinted in 1 collection
14–17 -
Customized Mobile Homes That Reflect Where Their Owners Are FromRoam, Sweet Home Dept.
Reprinted in 2 collections
18–19 -
The Lighter Side of The Holiday SeasonBerg's-Eye View Dept.20–24 sample
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An Architectural TriumphThe Best Splayed Plans Dept.25–26 sample
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Yecch or "What a Waste!"Don Martin Dept.(future ecologically-minded horror film)Written by Lou Silverstone / Art by Don Martin
Reprinted in 4 collections
27–32 sample -
Spy vs. Spy — sawing clubJoke and Dagger Dept.
Reprinted in 8 collections
33 -
34–35
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36–37
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What's in a Name? Part Two: InstitutionsLetter Openers Dept.38–39
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40–47 sample
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Ad for MAD's Dave Berg Looks at Living Paperback48
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Fold-In — When is there never a shortage of gas?
Reprinted in 1 collection
C3 -
Back Cover — Christmas Morning 1973Photo by Irving SchildC4