Mad #164 January 1974

• Cover Artist: Norman Mingo

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• Scenes We'd Like to See - Pinocchio
  (written by Don (Duck) Edwing / Jack Rickard art) (C2)
• Contents Page (1)
• Letters (2)
• Subscription Ad (George Woodbridge art from #116)
  Haunted by The Ghost of Christmas Presents? (3)
• Sergio Aragones Drawn-Out Dramas (summary)
  **various places around the magazine
• Kung Fool (TV satire)
  (written by Dick DeBartolo / Angelo Torres art) (4-10)
• A Modern Fairy Tale (Sergio Aragones) (11)
• New Names For Old Occupations
  (Max Brandel / Wide World and UPI photos) (12-13)
• When All Businesses Rely on Sales Promotion Gimmicks
  (written by Tom Koch / Bob Clarke art) (14-17)
• Customized Mobile Homes That Reflect
  Where Their Owners Are From (Paul Coker, Jr.) (18-19)
• The Lighter Side of The Holiday Season
  (Dave Berg) (20-24)
• An Architectural Triumph (Al Jaffee) (25-26)
• Yecch or "What a Waste!"
  (future ecologically-minded horror film)
  (written by Lou Silverstone / Don Martin art) (27-32)
• Spy vs. Spy - sawing club (Antonio Prohias) (33)
• Mad's 1973 Christmas Poem
  (written by Frank Jacobs / Angelo Torres art) (34-35)
• Mad Rattlers
  (written by Larry Gore / Jack Davis art) (36-37)
• What's in a Name?
  Part Two: Institutions (Max Brandel) (38-39)
• Caper Goon (movie satire)
  (written by Larry Siegel / Mort Drucker art) (40-47)
• Ad for Mad's Dave Berg Looks at Living Paperback (48)
• Fold-In -- When is there never
  a shortage of gas? (Al Jaffee) (C3)
• Back Cover -- Christmas Morning 1973
  (Irving Schild photo)