MAD #164 — January 1974

"Before arguing with your Boss, it may be well to look at both sides: His side…and the Outside!" — Alfred E. Neuman

Contents

• Scenes We'd Like to See — Pinocchio

  Written by Don (Duck) Edwing / Art by Jack Rickard

  Reprinted in 5 collections

  • MAD Special #25 — Fall 1978
  • MAD About the Seventies — 1996
  • Totally MAD — 2012
  • The Best of the Worst! — Special Collector's Edition 2012
  • Totally Inside MAD — 2016
  C2 sample
• Contents Page
  1
• Letters Dept.
  2
• Subscription Ad — Haunted by The Ghost of Christmas Presents?

  Art by George Woodbridge from #116
  3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• Kung Fool (TV satire)

  Chop Shtick Dept.

  Written by Dick DeBartolo / Art by Angelo Torres

  Reprinted in 3 collections

  • MAD Special #22 — Fall 1977
  • MAD Special #91 — January 1994
  • MAD About TV — 1999
  4–10 sample
• A Modern Fairy Tale

  House Dressing Dept.

  Sergio Aragones

  Reprinted in 4 collections

  • MAD Special #23 — Winter 1977
  • MAD's Sergio Aragones On Parade — 1979 Big Book
  • Pumping MAD — 1981 (Paperback #56)
  • MAD Special #68 — Fall 1989
  11 sample
• New Names For Old Occupations

  Vocational Straining Dept.

  Max Brandel / Photos by Wide World and UPI
  12–13
• When All Businesses Rely on Sales Promotion Gimmicks

  Land of the Freebie Dept.

  Written by Tom Koch / Art by Bob Clarke

  Reprinted in 1 collection

  • MAD Special #22 — Fall 1977
  14–17
• Customized Mobile Homes That Reflect Where Their Owners Are From

  Roam, Sweet Home Dept.

  Paul Coker, Jr.

  Reprinted in 2 collections

  • The MAD Bathroom Companion — Turd in a Series — 2003
  • The MAD Bathroom Companion — The Mother Load — 2004
  18–19
• The Lighter Side of The Holiday Season

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 4 collections

  • MAD For Kicks — 1980 (Paperback #54)
  • MAD Special #134 — January 1999
  • MAD Stocking Stuffer — 1999
  • MAD Stocking Stuffer — Special Collector's Edition 2016
  20–24 sample
• An Architectural Triumph

  The Best Splayed Plans Dept.

  Al Jaffee

  Reprinted in 7 collections

  • MAD Special #24 — Summer 1978
  • MAD Special #45 — Winter 1983
  • MAD Special #131 — October 1998
  • Inside MAD — 2013
  • MAD Picks — Special Collector's Edition 2013
  • Totally Inside MAD — 2016
  • MAD #14 — August 2020
  25–26 sample
• Yecch or "What a Waste!"

  Don Martin Dept.

  (future ecologically-minded horror film)

  Written by Lou Silverstone / Art by Don Martin

  Reprinted in 4 collections

  • MAD Special #24 — Summer 1978
  • Pumping MAD — 1981 (Paperback #56)
  • MAD Special #43 — Summer 1983
  • Horrifyingly MAD — 2011
  27–32 sample
• Spy vs. Spy — sawing club

  Joke and Dagger Dept.

  Antonio Prohias

  Reprinted in 8 collections

  • MAD Special #23 — Winter 1977
  • The Uncensored MAD — 1980 (Paperback #55)
  • MAD Special #82 — July 1992
  • MAD XL #7 — January 2001
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy vs Spy — Mega Mini Kit — 2010
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • Extremely Moronic MAD — 2012
  33
• MAD's 1973 Christmas Poem

  Holiday Jeer Dept.

  Written by Frank Jacobs / Art by Angelo Torres
  34–35
• MAD Rattlers

  Wise Guide Dept.

  Written by Larry Gore / Art by Jack Davis

  Reprinted in 5 collections

  • MAD Special #23 — Winter 1977
  • MAD For Kicks — 1980 (Paperback #54)
  • MAD Special #82 — July 1992
  • The MAD Bathroom Companion — Turd in a Series — 2003
  • The MAD Bathroom Companion — The Mother Load — 2004
  36–37
• What's in a Name? Part Two: Institutions

  Letter Openers Dept.

  Max Brandel

  Reprinted in 4 collections

  • MAD Special #24 — Summer 1978
  • MAD Special #82 — July 1992
  • The MAD Bathroom Companion — Turd in a Series — 2003
  • The MAD Bathroom Companion — The Mother Load — 2004
  38–39
• Caper Goon (movie satire)

  Ryan's Daughter Dept.

  Written by Larry Siegel / Art by Mort Drucker
  40–47 sample
• Ad for MAD's Dave Berg Looks at Living Paperback
  48
• Fold-In — When is there never a shortage of gas?

  Al Jaffee

  Reprinted in 1 collection

  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — Christmas Morning 1973

  Photo by Irving Schild
  C4